Newspaper Page Text
THURSDAY. NOVEMBER 10, I*3B
LOCALIZED COPY MUST BE PLACED
IN NEWSPAPERS
Referring! to newspapers as “the primary
advertising medium”, J. Clifford Roberts, ad
vertising manager of Transcontinental and
Western Air Lines, said recently:
“We chose newspapers for our campaign be
cause it is the only medium where you can ef
fectively localize your copy in every market
where you seek business. This ability to lo
calize a national campaign, to carry a special
‘home town’ appeal into each market, is one of
the many distinct advantages newspapers offer
advertisers.”
Birmingham, Ala. 4.80 '' E "*
Memphis, Tenn. 9.90 Every modern appliance has fe
C. T. Ross, Ticket Agt. been installed in Seaboard coaches k
Phone 133, Athens, Ga. for your enjoyment of a c-o-o-1, r
or clean trip. Reclining seats, softly Iv
C. S. Compton, Gen’l. Agt. upholstered, clean head rests. I
Phone 350, Athens, Ga. Meals, pillows—low cost. Com- 1,
_ _ _ plete wash-room facilities. Sub- Ij
dued lights at night. Go this way! I
Convenient connections from here. I
I
J. FOSTER ECKLES
INSURANCE AGENT
JEFFERSON, GEORGIA
DAFFY TALE
Our weekly nut story has to do
with the screwball who entered the
cigar store and picked out a five
cent cigar. He then reached into
his wallet and tendered the clerk a
thousand-dollar bill.
The clerk caught his breath.
“What’s this?” he asked nervous
ly. “You purchase a five-cent cigar
and expect me to change a thousand
dollar bill?”
The nut reached back into the
cigar box.
“Very well,” he shrugged. “Just
to stop your squawking, I’ll buy two
cigars!” . . .
URGENT CASE
The ragged bum entered the
doctor’s office. There was a worried
look on his face.
“Doc,” he urged, “you’ve got to
help me. I swallowed a half-dollar
piece about fifteen years ago.”
The medico’s hair stood up.
“Good Lord, man!” he ejaculated.
“Why have you waited fifteen years?
Why didn’t you go to see a doctor
the day you swallowed the half-dol
lar piece?”
The bum shrugged.
“To tell the truth, doc,” he re
plied. “I didn’t need the money at
that time!” . . .
THE JACKSON HERALD, JEFFERSON, GEORGIA
SAFETY FOR HUNTERS
(From Carroll Free Press)
It might be well to point out that
hunting is a dangerous sport. Last
year, according to James L. Fieser,
vice chairman of the American Red
Cross, there were two thousand
deaths from hunting accidents in
the United States. In the interest
of safety, the Red Cross has an
nounced a list of suggestions for
hunters. It might be just as well for
us to read them and resolve to do
our part to prevent any fatalities in
this country during the hunting
season.
Here are the safety suggestions
which the Red Cross hopes will save
the lives of some American sports
men this fall and winter:
“Don’t pull a gun carelessly from
an automobile.
“Remove shells from gun before
crawling through a fence.
“Don’t use a gun to club game
from brush.
“Don’t carry your gun cocked; be
sure the safety catch is in place.
“Never point your gun at anyone
in fun; carry it with the muzzle
pointed toward the ground.
“When out with inexperienced
hunters don’t deploy ahead of your
companions.
“Don’t leave a gun where children
can reach it.
“Don’t leave a loaded gun about
the house.
“Don’t allow the gun muzzle to
clog with mud or snow.
“Deer hunters should wear bright
red caps or coats.”
A Three Days’ Cough
Is Your Danger Signal
No matter how many medicines you
have tried for your common cough,
chest cold, or bronchial irritation, you
may get relief now with Creomulsion.
Serious trouble may be brewing and you
cannot afford to take a chance with any
remedy less potent than Creomulsion,
which goes right to the seat of the trou
ble and aids nature to soothe and heal
the inflamed mucous membranes and to
loosen and expel germ-laden phlegm.
Even if other remedies have failed,
don’t be discouraged, try Creomulsion.
Your druggist is authorized to refund
your money if you are not thoroughly
satisfied with the benefits obtained.
Creomulsion is one word, ask for it
plainly, see that the name on the bottle
is Creomulsion, and you’ll get the
genuine product and the relief you
want. (Adv.)
Abruzzi Rye and Crimson
Clover Seed for sale.
Farmers Warehouse.
REGULATIONS GOVERNING TRANSPORTATION OF PUPILS IN
JACKSON COUNTY
1. School truck* are furnished districts for the purpose of transport
ing children to and from school, and must bo used for this purpose only.
2. Trucks furnished the district remain the property of the Board of
Education, and can be called in at any time.
3. Children residing within two miles of the school building are not
expected to be given transportation.
4. The local trustees and the principal of the consolidated school
.-hall determine the routes to be traveled by the busses, subject to ap
proval by the Board of Education.
5. The Board of Education may furnish trucks, but the local district
shall be expected to keep the truck in repair, and furnish all operating
expense.
6. Children riding on school busses are in charge of the driver, and are
expected to obey his instructions while in his care. Any misconduct of
pupils shall bd reportod to the principal by the driver, or he may stop the
truck and put the disobedient pupil off at any time, when the conduct of
the pupil is such that it is interfering with the rights of others. Repeat
ed misconduct shall subject the offending pupil to the liability of refusal
of the privilege of riding on school busses, or to suspension from school.
7. Trucks whose routes cross railroads shall be stopped thirty feet
from the track, and the driver must be certain that there is no approach
ing train before proceeding.
8. Drivers of school busses shall not be permitted to smoke or use
tobacco in any form while operating the school bus.
9. Children shall not be allowed to ride on running boards, or to ride
with the doors of the bus open. Rear doors shall be used only for
emergency, and are not expected to be opened for letting children on or
off the bus.
10. The driver and the principal of the school are charged with the
responsibility of seeing that the trucks are properly greased and keep in
a safe condition for the transportation of school children.
11. Each district must see that the truck is sheltered when not in use.
12. Trucks shall maintain a regular schedule so far as possible, but
are not expected to wait for pupils who are late.
13! The driver of a school truck shall be charged with the responsi
bility of seeing that the tires are kept inflated to the proper pressure,
the truck greased as often as necessary, and to see that necessary repairs
are made in time.
14. In the operation of school trucks, drivers must be reasonable in
their schedules, and in the operation of the bus. In cases not covered by
the rules the driver must use his own best judgment. Any deviation from
ihfe regular schedule must be reported to the principal on the day such
change occurred.
15. Children, parents, teachers and all concerned are expected to co
operate to the end that school transportation shall be done as safely and
as economically as possible.
16. No truck must be operated at a speed of more than thirty miles
an hour while containing school children.
17. School busses are furnished only for the transportation of school
children, and drivers shall not permit others to ride on such busses.
18. School busses that are equipped with governors nfust not have
the seal on such governors broken or the governor otherwise changed.
Drivers allowing governors tampered with are subject to immediate dis
missal. The Principal of the school should inspect the governor at least
once every month to see that seal is not broken.
19. Drivers keeping trucks at their homes are expected to furnish
shelters for such trucks.
20. No pupil shall be transported out of the school district of his
residence, when the grade that that pupil is in is taught in his home school.
21. High school pupils living more than two miles from a high school
bus line may receive special consideration by the Superintendent and
Board of Education in providing transportation to the nearest high
school. Each case must be reported to the Superintendent in writing.
22. The Principal of each school is expressly charged with the re
sponsibility of seeing that school busses are kept in a safe condition for
the transportation of school children.
23. Drivers must stop on the right side of the road in taking on or
letting off pupils, and the bus should get as far off the road as is safe
when stopping.
24. Drivers must come to a complete stop when entering a main high
way from a side road.
25. Drivers must see that their busses are kept clean, both inside and
outside. Drivers are supposed |o make minor repairs which would not
ordinarily require a skilled mechanic.
26. Drivers of school busses are required to be clean in their personal
appearance, as well as their personal habits.
27. No school bus shall be driven with the back door open. This is
an emergency door, and should be so used. Children shall be taksm on
and discharged from the front only.
28. These rules and regulations are made for the purpose of trans
porting school children safely. Any disregard of rules and regulations
shall subject a driver to instant dismissal from the service.
By Order of the Board of Education.
W. H. MALEY, President.
T. T. BENTON, C. S. S.
MOTHER’S BABY
(By Lucibelle Edwards)
A little girl with dainty feet
One day walked down the street,
With little hands she‘opened the
door
Of a nice and clean grocery store.
“Please, thur,” she said, with wide
brown eyes,
“Mufer wants some sugar to make
some pies.”
“Whose baby are you?” as the
package he tied;
‘Tin Mufer’s baby,” she replied.
She took the package in her tiny
arms,
And paid the groceryman with baby
charms;
A policeman halted traffic with a
friendly smile,
To let the baby girl go by.
She reached home with tired little
feet,
With her loving smile Mother did
greet,
“Whose baby are you?” hands cov
ered with dough.
Brown eyes grew wide, “Your baby,
Mufer, don’t you know?”
PIANO FOR SALE
Upright Piano in this vicinity,
will sell for balance due, rather than
ship to Atlanta. Write Durden Piano
Company, Station C, Box 164, At
lanta, Georgia.
GEMS OF THOUGHT
In every epoch of the world, the
great event, parent of all others, is
it not the arrival of a Thinker in the
world ?—Carlyle.
♦t t t
Beware when the great God lets
loose a thinker on this planet.—
Emerson.
tt t t
A small group of wise thinkers is
better than a wilderness of dullards
and stronger than the might of em
pire.—Mary Baker Eddy.
tt t t
There are very few original think
ers in the world; the greatest part
of those who are called philosophers
have adopted the opinions of some
who went before them.—Dugald
Stewart.
Pearl-paved streets, top-dressed
with glittery pearl oyster shells, can
be walked on in the fishing town of
Shark Bay, Australia.
rel ieves
COLDS
6f% fir*t day.
o O Headaches and
Fever
Liquid, Tablet* due to Colds,
Salve, Nose Drops in 30 minutes
Try, “Rub-My-Tism”-a Wonderful
Liniment
PAGE SEVEN
More Farms In South,
But Acreage Is Less
Although a recent survey made by
the farm security administration
sj'ows that the number of individual
farms in eleven southern and south
eastern states have increased more
than 400 per cent since 1860, there
are fewer acres in cultivation than
there were 75 years ago.
An increasing excessive pressure
of population on the land is noted,
particularly in Alabama, Arkansas,
Georgia, Kentucky, Louisiana, Mis
sissippi, North and South Carolinas,
Tennessee and Virginia.
It is reported by the FSA that
the amount and fertility of land
available in the eleven states is de
creasing, due to erosion, and there
has been little increase in efficiency
in using the land. Debts and credit
costs of farmers have risen, and the
region has become excessively de
pendent on a fluctuating internation
al market.
In 1860, agriculture department
records show, there were 597,032
farms in the region, while in 1935
there were 2,547,952. The number
of acres of land in farms declined
from 194,296,000 in 1860 to 188,-
542,000 in 1935.
While only 47 per cent of the na-
tion’s entire population is rural, 70
per cent of the population of the
eleven-states group depends on the
soil for a livelihood, the FSA said.
Other data obtained by the FSA set
out that more than 30 per cent of all
farms in the region are mortgaged
for an average of over 20 per cent
of the worth of all farms; that the
region has a shortage of 121 million
gallons of milk and 70 million doz
en eggs annually, compared with
national per capita consumption;
that death rates from pellagra (due
to a lack of vegetables in the diet)
are nine times higher than else
where; that more than half of
southern children in large areas re
ceive inadequate diets “for any
normal health standard;” that from
40 to 58 per cent of the food of
tenant families is purchased; of 3,-
000,000 tenant farmers in the na
tion, more than 1,000,000 are in the
cotton belt; that 61 per cent of the
nation’s eroded land is in the south
and the southeast; 97,000,000 acres
in the region have been seriously
damaged and 30,000,000 acres com
pletely ruined by erosion; that with
only 20 per cent of the nation’s
agricultural income, the southeast
and the south pay 60 per cent of
the nation’s fertilizer bill, and that
three-fourths of the farms in the
region averaged less than 100 acres
in area in 1935.
WHAT IS SUCCESS?
(From Dawson News)
What constitutes success?
With some, riches and the posses
sion of worldly goods constitutes,
success.
Those who know better, say that
riches do not always bring success.
Success is measured in terms of
friendships gained; in terms of
honesty, fidelity, and truthfulness.
It is the true stamp of righteousness;
of tolerance and forbearing'. It is
human understanding, human sym
pathy, and human living—admin
istering to the poor and rich alike
and finding equal joy in so doing.
A contemporary has given ten
commandments of success. We rec
ommend them to our readers:
“Work hard. Hard work is the
best investment a man can make.
“Study hard. Knowledge enables
a man to work more intelligently
and effectively.
“Have initiative. Ruts often
deepen into graves.
“Love your work. Then you will
find pleasure in mastering it.
'“Be exact. Slipshod methods
bring shipshod results.
“Have the spirit of conquest. Thus
you can successfully battle and over
come difficulties.
“Cultivate personality. Personali
ty is to a man what perfume is to
the flower.
“Help and share with others. The
real test of business lies in giving op
portunity to others.
“Be democratic. Unless you feel
right toward your fellowmen, you:
can never be a successful leader of
men.
“In all things do your best. The
man who has done his best has done
everything. The man who has done
less than his best, has done nothing.”'
What man or woman is there who,
upon facing the grim reaper, would
not rather have said that their lives
had been an inspiration for good
than that they had achieved success
in a monetary sense at the expense
of good?