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Timeliness and Style In Advertising. The trite comment npon (access of any sort that “there is everything in knowing how” is particularly applicable to the business of advertising. Mer chants generally advertise their business, but not many of them regard advertis ing as a part of their business', that is, they do not pet business methods and business brightness into their advertis ing. Judicious advertising pays every time, and he who knows how to adver tise judiciously is a better equipped busi ness man than is his merchant neighbor who does uot know when and how to advertise. A striking advertisement will run the gamut of popular attention and get into the air liko a popular 6ong. Advertise ments have becomo as familiar as house hold words, and remained advertise ments long after they bad disappeared from newspaper columns und from ad vertising billboards. Who will ever forget the mystic “S. T. 1800 XV’ it can no longer bo seen in print, nor upon bill boards, but the name of the compound it advertised comes to mind with the legend, and tho advertisement is as bright as it was twenty-five years ago. “Yon press the button; wo do the restl” It is hardly necessary to state what these words advertise. They have been so widely read and are so taking and so suggestive of ability that every body knows what they refer to. To show to what extent an advertisement with brightness in it gets into the publio mind, the fact may be cited in relation to the advertisement under comment that no lew a personage than Channcey M. Depew, in • speech before the mer chants of New York at their annual din ner, closed an interesting statement of the advantages of reciprocity with the remark, “As merchants, as bankers and business men, we Bay to congress in the language which advertises that most universal and prodnetive of onr institu tions, the Kodak, ‘Yon press the bntton; we will do the rest.’" If merchants And manufacturers want to win advertising of this happy kind, all they have to do is to advertise in the right way and pnt happy thoughts into their advertisements.—Milwaukee Wis consin. Earnestness. 1 The following extract from one of the beet stories ever written contains a valuable; suggestion for everybody, and especially is it golden advice to every advertiser. Be earnest Have faith in your work. Attend to it Be honest; 1 have been very fortunate in worldly matters; many men have worked mnch harder and not succeeded half so well, hat I never could have done what I have done without the habits of punctuality, order and diligence, without the deter mination to concentrate myself on one object at a time, no matter how quickly its snooeasor should come upon its heels, .which 1 then formed. Whatever 1 have tried to do in life 1 have tried with all my heart to do well; whatever I have devoted myself to I have devoted myself to completely. In great alms and in small I have always been thoroughly in earnest Thereisno substitute for thor oughgoing, ardent and sincere earaeet- I ness. Never to pnt one hand to anything on which 1 could throw my whole self, and neve? to affect depreciation of my work, whatever it was, I find now to have been my golden rule#.—David Cop- perfield. It Pays, That’s Why. The advertiser in a small way often stands aghast at the large nuns of too y which certain masters of the art are to spend annually in bridging their goods beforo tho publio. Having had experience only within his own nar row circle he asks in a bewildered way how it is possible that they can make it pay. He takes pencil and paper and be gins to figure it out. Supposing their profile on a single sole to be so much, he determines how many sales they would have to make to cover their entire adver tising expenditure. About tbo time he reaches thiajresult he gives up in despair " * " ' upon the old but safe con- ion that these princes of advertising bio conducting their business for the pnrpose of making money, and that if they did not find their advertising paid they would not continue it.—Exchange. A Common 8cnae Opinion. The newspaper without any advertise ments, which Mrs. Jnlia Ward Howe wants to see, might snit the tastes of some people, but it would be without a J interesting feature. The idea that v the advertisements in a newspaper only » the counting room unfortunately lins in some quarters, but to the (mass of the people they are not only interesting but useful and iu- stractivc reading. They are the shop per^ constant companion, the business man’s guide and everybody's instructor. A newspaper without advertising col umns would fail to accomplish its niis- • Vsjon. Besides, it would lie about as jioor as Job’s turkey.—Boston Herald. The Way to Attract. Advertisements should he attractive. First Captivate the eye. The eye is the sentinel of the will. Captivate the sen- tinel and yon captivate the will The {set follow the eyes. It is the untiring, gunremitted, everlasting, never take-no- g-an-answer appeal to the eyes of the i that brings trade.—Exchange. or Basinesa 'Tentas oo» Ll mournful number.” M^iai 11 ? doesn't pay, rortbeP’ Who. 'Life b realfl And tho man^ Theory and Practice. Eloquent Philosopher (to assembled group of contentpor.-irios)—Yes, the true basis of human happiw-as, you will find, my fellow philosophers, consists in tha supremacy of the will ,ver the desires, and the contempt one learns to feel for the earth’s greatest dross—riches. Chorusof Philosophers—Ah, how true! Eloquent Philosopher ontinuing)— Now, to illustrate Club Waiter (picking up a diver piece) —Which of you gentlemen does this dol lar i»‘long to? Philosophers (to a man)—Me!—Kate Field's Washington. A Dull Kcnnon. -»8The Bank of Americus.gt- Designated Depositary State of Georgia. Stockholders IndU idually liable. Capital* - .\ - ftlffO.OOO Murplun, - - - ftKMMHto —: PIRKcillORS VVu ca " nf,w "V WHOLESALE DRUGS, and as an evidence, 'ow^oi “ver fTrocc^Sf r “' eal1 an<1 e ’ tam ‘ n o our Stock and Prices. As to RETAILING DRUGS, Wfi w ' 11 JPve this department MORE and CLOSER attention than l:whcau“j!^«“d^gSdif torUw * re ’ Bvcr beforu > *“ nrin g everyone of prompt and competent attention. w.K. jiurpucy.CMhier. Goods from vs will be delivered to any part of the city, and free on board the ears. THE BANK OF SUMTER ~*Z’ * *” *—» - "» «*-* T. N. IIAWKES, O. A. COLEMAN, President. Vice-President. W. C. FURLOW, Cashier. DIRECTORS-O. A. Coleman, C. 0. Hawkins, B. L’. Jossey, T. H. liawkcs, W. C. Furluw, W. II. C. Wheatley, R. S. I Oliver, H. M. Brown, W. M liawkcs, Dr. E. T. Mathis, Arthur Rylandcr. Liberal to its custnmeM, accommoda ting to tho public and prudent in its management, tills bank solicits deposits anil other business in Its line. - In Patent and Proprietary Medicines. Perry Davis’ Pain Killer, 3 sizes, “Why don't you go to work?’ '“There ain’t much doin' at my trade now." “What is your trade?" “Pickin’ flowers off er century plants. ” -Life. Bearded the Liou. Forepangh's traveling circus and men agerie had been ditched by a railroad accident on u road in Tennessee, and one of the lions had escaped from his broken cage and sought shelter in a log cow pen near at hand. Onr train was following the circus and had come to a stop, and most of ths passengers went forward to lend tile showrman a helping hand. The lion was the only animal which got away, and the men were calling for nets and ropes and volunteers, when a lanky, angular native who hadn’t had his hair cut in a year, and who was riding a mule even more homely than himself, reached tho highway crossing and dis mounted. “Who's a-lying!" he demanded us he beard tho men calling to each other. “A lion has escaped!" replied one. “Oh, that's it? Whur’s lie gone?" “Hiding in that shed." “Wall, why don’t they git him out?" “We are going to after a while.” “Seems like a good deal of fussing overonelion. Lemtne see what I kin do." He unbuckled the hitching strap from hie bridle and coolly walked into the barn, and half a minute later he came out leading tho beast and saying; “Tried to skeer me by growling and showing his old, yaller teeth, but found it wouldn’t work. Here he is, and now wbar’ do you want him?* One of tho showmen told me that he wouldn't hare gone into the shed after the beast it a reward of $1,000 had been offered for so doing. The manager gave the native a $10 bill for Iris pluck, and as the man mounted liis mule to ride on he took another look at the money and said: “Shoo! That wasn’t nothing! Why, I'd liev tackled the Onyasticutns fur half that money, though they do say he’s got teeth a foot long!’’—Detroit Free Press. S. MONTGOMERY, Prut. j. C. RONEY, Vic. Prut. JN0, WINDSOR. C’r. LESTER WINDSOR Aut. C’r. E. A. HAWKINS, Attorney, NO. 2889. THE Peoples’ National Bank Of Americas. Capital, *00,000. Surplus, *25,000 ORGANIZED 1883. II. C. Vaolev, Pres. W. E. Hawkins, Sec. & Tr, Americas Investment Co. Investment Securities. Paid up Capital, $1,000,000. ISurplus, $250,000. DIUECTOl’.S: H C Bagloy, W E Hawkins, S W Coney, W S Gillls, J W Sheffield, P C Clegg, W M liawkcs, 1) F Mathews. G M Byne, W E Murpliey, S Montgomery, J II Pharr. B. P. Hollis. gjfo from Drowning. Winter Visitor (in Florida)—1 should love dearly to go sailing, but it looks vet y dangerous. Do not people often get drowned in this bay? Waterman—No, indeed, mum. The slarks never lets anybody drown.—New York Weekly. tl-fore uu Old Muster. Mr. Gaswel (in an art store)—Seems to me thatjMi awful price to pay for an old picMJK^SWtbah [he picture Is rather old, le is new.—New H. H. ». P. P. P. 13. TE3. 13. c. c. c. R. R. R. w. w. c. D. 33. G. Scott’s Emulsion, Brown’s Iron Bitters, Bearsfoot and Sarstnarilla, Lemon Elixir, 2 sixes, In Rubber Goods. Fountain Syringes holding from pint to I Water Bottles holding pint to half gal. one-half gallon, 1-Nipples. A Good Family Syringe, from 75c. to Nursing Bottle Fittings. In Perfumery. Lazzcll's Odors, Persian Bouquet Special. Crab Apple Blossom. LaBello Cologne. Lunborg’s Perfumes. Edelna. Swiss Lilac. Goya Lily. . Soaps. A very Large Assortment of Pears’ and Fel’a Toilet Soaps. Thermometers. Fever Thermometers, Urinometers, Lactometers, “Old Probabilities." * Bank of Sonthfestern Georgia. * M. SPEER, J. W. WHEATLEY, President. Vice President, W. H. C. DUDLEY, A. W. SMITH, Cashier. Assistant Cashier, DIRECTORS l i J. W, Wheatley, E. J. Eldridge, C. A. Huntington, H. R. Johnson, R. J. Perry, J. C, Nicholson, A. W. Smith, W. H. C, Dudloy, M. Speer. E. Burr,|Jr,, Pres. H. M. Knapp, V. P. |O a A. Cushman, See, * Treas, Georgia Loan&Tnjst Co. Negotiates Loans on improved Farm and City Property. Garden Seed. Field and Flower Seed. Mixed Paints. White Lead, Linseed Oils, Varnishes, Colors in Oil, Paint Brushes. Toilet Articles. Combs, Brushes, Tooth Brushes, Nail Brushes, Face Powders. Pocket Knives, Scissors, Eye-Glasses. B P Hollis, Attorney. W. D. HURRAY, PRESIDENT. J E Bivins. Land Examiuer, J. L CURL CASHIER DAVENPORT D^UG CO., 322 Camar St,, 318 Jackson St. What Will ths End He? It would seem os though the stupid and pointless joke ubont the large feet' of Chicago women will never loee its piquancy with curtain people. For months it has lain quiescent; bnt now comes a circumstantial story about a Nevada girl with phenomenally large feet, exhibiting herself in u museum us a Chicago girl. This coming to the notice of several Chicago heiresses, they paid the girl $I,UU0 to say Hhe was from St. Louis, and the end is not yet.—New York Tribune. Trumped Over Him. One of the officials on an estate comes to the owner with some complaint of the peasants, and makes so long a story of it that the lord, weary with so much use less talk, asks. “Why did the people send yon? Had they no cleverer man they could send?" “Oh, yes, my lord, they had lots of cleverer men in tho village than 1, bnt they thought I was clever enough for you.”—Fliegende Blatter. Planters’ Bank of Ellaviille, Ellavillo, Georgia. PAID UP CAPITAL, - - 835,000 Collections a Specialty. Liberal to ita customers, accommodating to the publio and prudent in its management, this bank solicits deposits and other business in its line. janS-d&wly. LOANS. Saw Mil! Men, Attention! Are you In need of machinery of any description? If so, write us your wants, stating just what you desire and we will make you low prices. Our’ special busi ness Is hear)’ machinery such as K3B as... r.-Istat—v ENGINES, , BOILERS, SAW MILLS, AND W00D-W0RI1NG MACHINERY, Loans negotiated at LOWEST RATES. Easy payments, on city or farm lands. J. J. HANESLEY, oct ft ly. Amerious. Georgia. -THE- A Hard Job. Miss De Plain—You promised Ui paint my portrait for $500, bnt you have charged $5,000. Great Artist—You forget, madam, that after I fixed the price for tho portrait vou added that you wished it idealized. —Good News. East Tennessee, Virginia and Georgia R’y System. -M THE ONLY— Short and Direct Lice to the North, East or West. Thin line Is conceded to he the beat equipped and runs- the finest Pullman Sleeping Car* in the South. E*cguilt Pullman Sleeping Cars, between Jacksonville and Cincinnati, Titusville and Cincinnati, Brunswick .and Louisville, Chattanooga and Washington, Memphis and Sew York, Philadelphia and New Oileans, Chattanooga and Mobile, Atlanta and Chattanooga, Without Change. For any information address B. W. WRENS, Gan. Past, and Ticket Agt. Knoxville, Tenn. C. W. KNIGHT, Ass’t Gtn. Pass. Agt. Atlanta, Georgia. Perkins Machinery Company, 67 SOOTH BROAD STREET, Mention Th* Times When You Write. ATLANTA, GA. june24-d&wlyear Capital and Experience GIVIS -:!»!iti*eiig£tli. - mid - Hecurity:- 1 represent the following Insurance Companies, which are among the best In (lie business; WESTCHESTER of Now York, NATIONAL of Hartford, UNITED UNDERWRITERS, of Atlanta, NIAGARA of Now York, LONDON and LANCASHIRE, Liverpool, PENNSYLVANIA, Phila: AMERICAN ACCIDENT, of Louisville. 1 will he pleased to carry some of your insurance. LOTT WARREN. feci,, 13anlt of Sumter Building's Bftvjacvs 914 Walnut street, Philadelphia, Pa. Income to Jan. 1,1801, including ha ittlieu $416,759.30 DUburn* uivnty for Loimcn and Ex- eiiMMif Management 49(,800.11 INVESTED ASSETS. C ah in office, itanks und 1 ru-t Co. 22151.00 Bills Receivable, Ledg- Contingent Assets . Total Assets.., ... 755JM9 01 ,.*1,098,180,35 AfUK-rtnined f.labl Itlea,$ 12,012. S 1 Contingent Liabilities, 83,5U0.IV $96,112.81 INSURANCE IN FORCE. Jan. 1,1891,12,176 Policies, repre- King’s Discovery, 2 sizes, Simmons’ Liver Regulator, Cuticurn Remedies, Tutt’s Pills, Carter’s Little Liver Pills, Derma Lotion, 2 sizes, Stone’s Cod Liver Oil, I losford’s Acid Phosphate, J Barker’s Ilerso and Cattle Powders, Warner’s Safe Cure, King’s Royal Germatuer. Members In 12 Ye, 1,027,2.6.70 The annual expense dues arc limit d to |l peril,000 IribUiance '».nd tlie mortality savings ihe first five vests, hs again--1 an average expense coftt about $11 in old line companies. The new bu*in“fts In ISN) cost the Floellty $12.91 per $1,000 Insurance, us against au average cost of over $4n in old line compan ies. The cash assets of the Fidelity are twen ty-eight times its ascertained liabilities, as acainsta raiioof $l,l2io each $1 liability In Id line companies. The Floellty has already saved to Its pollcv holde sin twelve years,us compar ed with old line £ premiums, over three million dollars. Its policies are plain, nntachnlcal, and re guaranteed on iho same principal that Government Loads are guaranteed. L. G. Fousk President. DUNN & LOYLESS, Managers d-tf AMBBICCB, GA. J.W. MIZE, SOLEACENT E. J O'CONNOti'S l SPECIAL BRANDS. As follows: RED TAPE, OLD SPECIAL, AND CENTURY PURE RYE WHISKIES. Theeearetbe puiestandbest Rye Whiskies sold tu the United Sta’es, and none can dispute these facts. When you waut something good give Mr. Mize a call and you will receive the kindest and moBt prompt attention. E. J. O’Connor, of Augusta, Ga., Is general agent for H. A H. W. Catherwood’e We bottle largely Cologne, Castor Oil, Turpentine, Bateman’s Drops, Paregoric, Laudanum, Spirits Camphor, Extract Lemon, Extract Vanilla (from best Beans) and many other preparations. We solicit patronage. RETAIL. WHOLESALE. Respectfully, Buy these goods and you best In tb. world and for first-class machinery, wo defy competition. Wo are general agents for H. B. SMITH MACHINE CO.’S celebrated Wood-working machines, and can dis- . -count factory prices. Be sure to write for circular of “Farmers’ Favorite” saw mill; It is the best on tho market Second-hand machinery constantly on hand. Write for prices and see if we cannot save you money. - For Sale. A VALUABLE FARM, formerly known the Robt. Hodges plantation,situated eight miles northeast of Americus and two miles southeast of Anderson vl lie, containing fourteen hundred acres of land; six hun dred of which Is In a high stato of cult va- jtlvation, the balance, or eight hundred acres, inorlglnal timber, consisting of Oak hickory and pine. About three fourths o this laud lies level, while the balance is ■lightly underlying. It is well wuteied by branches and springs. It i« healthy,fertile aud productive. Tite farm house la a two atory frame utructure, containing »even rooms. Tenant houses and neat frame cabins of sufficient number to comlortably house the necessary labor lor working the farm. Being convenient to market,schools and churches, and in nn Intelligent and thickly settled neighliorhood, this farm offers superior inducements to any one deslrtrg a country home. For additional Information, apply to J. B. FELDER, DEALER IN REAL ESTATE. ton ladies 1- ATLANTA. CA J. p. MoVHlf, proprotor, Msnnfsctorer of Krary Variety of 8awt and dsakr BAWMOASUPPLIES. Bpoetalsttsation(Inn to Repairing. Agent forW.L. Power et Co.’t CUebrwsd. Wood Working Machinery. Large and Weil Selected Stock ready for shipment Price, low. Liberal terms. Write for catalogue. ATLANTA, -GEORGriA » SHOE is&HEs; "eoldhy THORNTON WHEATLEY Amerious, - . Georgs Alton irr.cT. SUFFERERS Lost etc., by atid| Virgin ithful Errors anhood, Early Drc.y, etc., u swure a both* Urm ire free dug a fellow oujterer. C, P. O. Box 816, 'Roanoke,