Newspaper Page Text
MONDAY, APRIL 14, U'B
SOUTH AWAITS
SIGNAL TO GO
ON BIG V LOAN
ATLANTA, April 14—Wilh the open
ing of the Victory Loan a few days
away, preparations made all over the
Sixth Federal Reserves district indi
cate that the South is keyed up and
ready to go. The workers are being
lined up ,and in hundreds of cities and
counties plans have been made for
elaborate parades and other celebra
tions, in which the boys who fought
over there will take part.
“Volunteer Days’’, the first two
days of the campaign, are expected to
make a new record in the South, es
pecially in those counties which have
adopted the individual quota plan. In
those counties every resident will be
notified in advance of the amount he is
expected to subscribe. He will not be
solicited, but is expected to report at
the headquarters and enter his sub
scription voluntarily. In the fourth
campaign several counties using this
system went over the top in the first
two days and no solicitation was
necessary.
The eighteen armored tanks to be
used in the States in the
Victory Loan campaign are at Camp
Jesup, near Atlanta, being camouflaged
by experts who served in France. The
tanks were odd enough to start with,
but under their new coats of weird
paint designs they were grotesque, in
deed. The tanks will be distributed
among the states before the cam
paign opens.
Officials of the Liberty Loan organi
zation who have returned from a con
ference at Washington believe the
Victory Bonds will be purchased read
ily. They are to be short term “notes”
at an attractive interest rate, which
will assure that their market value
will keep up, financiers say, and from
an investment standpoint they will of
fer many advantages. But the cam
paign is to be based on the patriotic
rote, urging the people to finish the
job and help Uncle Sam pay the war
bills.
New Idea in Handling Coal.
New York inventors have patented
machinery to cut coal in a mine, pul
verize it and mix it with water and
pump it to any desired destination,
where it would be dried, the idea be
ing to save costs of handling and I
transportation.
Standard
Coming into Mid-April with a Store i
i’iiled to Overflowing with the Beau
tiful New Goods of Spring.
A Few Items Selected From a Store
full.
At 19c. Over fifty patterns dress
Ginghams, fast colors, full width.
At $1.63. Seamless sheets full regu- '
lar size, made of best sheeting.
At 25c. Standard Yard Wide Per
cales, forty patterns to select from. |
At $1.29. Guaranteed Black Taffeta ‘
Silk, full 36 inches wide.
At SI.OO. Over Fifty Dozen new Or
gandy and Voil Waists, values up to .
$2.00.
At $1.50. Ladies’ white canvass,
shoes with white rubber soles all
styles.
At $3.50. Matting Art Squares, size
6x9 ,feet, beautiful patterns-.
At 25c. The best Bleaching made,'
full yard wide and free from dressing.!
At 10c. Good quality Toweling, full I
18 inches width colored border.
At 19c. Genuine Huckaback Towel-1
Ing, full width, reduced from 25c.
At 19c. Pure Linen Crash Toweling,,
natural color, reduced from 25c.
At 50c. Ten patterns mercerized ta
ble damasks, beautiful designs.
At 50c. Ladies’ silk stockings, first
quality, white and black.
At 60c. Dozen Men’s hemstiched
handkerchiefs, (limit one de®.)
At 29c. Genuine Egyptian Dimities
all sizes, value 45c.
At 29c. Fine French Nainsook, 36
inches wide, actual value 40c.
At $1.35. Ladies’ Palm Beach shirts,
value over $3.00, very special, all sizes.
At $1.98. Ladies’ white skirts, big
assortment, some are the $3.00 grades.
At 19c. Sheer White Lawns, full reg
ular width, worth 25c.
At 19c. 39-Inch Sea Island, smooth
weave, reduced from 29c.
At 98c. Men’s Percale and madras,
shirts, all sizes, values up to $1.50.
At 98c. Men’s Elastic Seam Draw
ers; also extra sizes, all at same price.
At 39c. Genuine Renfrew Ging
ham, none better made, 32 inches wide.
At 55c. Childrens’ Rompers of faSt
colored chambray, all sizes.
At 85c. Men’s and Ladies’ white
canvass shoes, rubber soles, all sizes.
At SI.OO. Dozen Genuine Palm
Olive soap.
At 'soc. Doz. Palm Olive Rose Bath
Soap, full size cakes..
At 25c. Misses’ fi» lisle hose, black
and white, all sizes
STANDARD DRY
GOODS CO. j
Forsyth St. Next to Bank of Comjnerce
Americus, Georgia, 1
AMERICUS SOCIAL EVENTS
Department conducted fey Mrs. H. B. Allen. Office Phone
99; Residence, 466.
I How Easter is Determined.
Easter comes this year on April 20.
Why? The proper method of arriv
ing at the correct date has caused
much conjecture, and the following Is
printed for those who have inquired:
The date of Easter Sunday depends
upon the moon. At the time of the in
troduction of the Gregorian calendar,
there waA a lively debate as to
whether feaster should continue to be
moveable, or a fixed Sunday after
March 21 should be chosen. It was
decided to maintain the old method of
measuring time by the moon.
Easter Sunday is always the first
Sunday after the Paschal full moon—
that is, the full moon which happens
upon or next after the 21st day of
March. By obscerving this rule, Sun
day, April 20, the first fyll moon after
March 21, is established as Easter
Sunday.
The use of eggs in connection with
the celebration is based on pre-Christ
ian mythology, in which the egg is
held as a symbol of resurrection.
* * *
Mr. and Mrs. G. G. Safford, of Hurts
boro, Ala., were in Americus for sev
eral hours yesterday.
• • «
Guyton Buchanan, of Atlanta, was a
visitor in the city this morning.
• • •
Miss Emma Love Fisher, who spent
several days at home last week, re
turned to Wesleyan college yesterday,
where she joined the Glee club on its
way to Athens and .Brenau College in
Gainesville.
« « *
Miss Clara Bowen has returned
from West Point, N. Y., where she ac
companied Mrs. John W. Butts to at
tend the funeral of Major Butts last
week.
• ♦ *
Mr. and Mrs. R. G. Christian mo
tored to Macon today on a visit to
Mr. and Mrs. O. A. Armstrong.
• » *
Charles Moss, of Macon, was a visi
tor in Americus this morning.
Miss Mary Niles, of Marshallville,
spent the week-end in Americus as
the guest of Mr. and Mrs. C. O. Niles
and Mr. and Mrs. Hollis Fort.
* • *
C. M. James, of Edison, was in
Americus this morning, coming on
business.
Music Study Chib.
The Music Study Club will meet on
Wednesday morning at 10:30 o’clock
in the Carnegie Library auditorium.
Members are urgently requested to be
present.
• • ■
Woman’s Literary Club.
The Woman’s Literary club will
meet.on Thursday afternoon at 3:30
o’clock, with Mrs. H. E. Allen at her
home on Lee street.
* • *
Young Matrons’ Bridge Club.
Mrs. Eugene Hill will be the Young
Matrons’ hostess this week on Wed
nesday afternoon at 3:30 o’clock at
her home on Lee street.
* * *
42 Club Will Meet
Mrs. S. A. Daniels will entertain the
42 Club on Thursday afternoon at 3:30
o’clock at her home on Taylor street.
• • •
Thursday Bridge Club.
Mrs. J. L. Sparks will be the Thurs
day Bridge club’s hostess this week at
10:30 o’clock at her home on Taylor
street.
• ♦ •
Red Cross Bridge Club.
Mrs. Eugene Hill will entertain the
Red Cross Bridge club tomorrow a
ternoon at 3:30 o’clock at her home
on Lee street.
♦ ♦ ♦
Easter Egg Hunt.
The Woman’s Club is planning one
of th emost delightful entertainments
for Thursday afternoon that the child
ren of Americus have ever enjoyed
and a large attendance is expected.
0 The Autocrat of the ((
V Breakfast .Table pl
[ J
L SYRUP J
y/ and steaming hot
| CAKES «
A blend of the juice of sweet sugar- A. N
cane, put up while piping hot to re- l l **4l
tain a ” its delicious sweetness and
(y flavor. ’"wrinirlffw
I y Packed Excluahrcly by
K The Alabama-Georgia Syrup Co.
II Montgomery. Ala. MpS;
J i Jacksonville, Fla. ,
;,■<< T."T> H_n •Bi
Dozens of brightly colored eggs will
be hidden in Rees park and a pretty
prize will be given to the child find
ing the largest number. Ice cream
and cake will be sold and a small ad
mission fee of 10 cents will be
charged. ,
Physician’s High Privileges.
In England the only civilian who
las a right to pass through marching
roops is the court physician on his
vay to a royal residence. He can
aake even the household cavalry open
heir ranks to him.
WHY DOCTORS
PRESCRIBE THE
NEW CALOMEL
Medicinal Virtues Retained and Im*
proved—Unpleasant and Salivating
Qualities Removed —New Variety
fulled “Calotabs.”
Os all the mediicnes in the world,
doctors prescribe calomel mqst often
and depend upon it most universally.
There must be a good and sufficient
reason—what is it?
If you will study the doctors’ books
you will find that the medical au
thorities prescribe calomel for almost
every disease. The reaso nthat calomel
is the greatest and only thorough sys
tem-purifier. It makes the liver ac
tive, drives out the poisons from the
stomach, bowels and kidneys and
thereby purifies the blood. Calomel
puts the entire system in the most
favorable condition for Nature to ex
ercise her recuperative power. That
is why he prescribes calomel so often.
The new kind of calomel, called
“Calotabs,” is refined and purified
from all of the nauseating and dan
gerous qualities of the old style cal
omel and is rapidly taking its place,
for it is more effective than the old
style calomel as a liver cleanser and
system-purifier. One Ca’otab at bed
time, with a swallow of water —that’s
all. No salts, no nausea, nor the
slightest unpleasantness. Next morn
you awake feeling fine —with a hearty
appetite for breakfast. Eat what you
please. No restrictions of habit or
d\t
Calotabs are solfl only in original,
sealed packages, price thirty-five
cents. Recommended and guaranteed
by druggists everywhere. Your money
back if you are not delighted. adv
DARK BAY HORSE was taken,
strayed or stolen Saturday night;
about 12 years old. A. S .Rowland. 401
Hill St. 14-3 t
—Society
everywhere
has placed
its approval
on
JONTEEL
TOILET
REQUISITES
—When you buy Toilet Ar
ticles, call for
- JONTEEL
—That delightful new odor
of 26 flowers.
Talcum, Face Powder,
Odor, and Creams.
Murray’s Pharmacy
The Rexall Store.
.ricus times-recorder.
HUSBAND SAYS
‘YOU LOOK TEN
YEARS YOUNGER’
I Feel That Way, Too. Says Wife of
Prominent Farmer Near Athens.
Who Has Taken Two Bottles of
Dreco.
“I suffered from a sick and nauseat
ed stomach. My liver was always
sluggish, and my back ached some
thing awful, was so nervous I could
not sit still and had an aching pain in
my left side. Every afternoon I had
tearing, throbbing headaches and the
doctors said I had female complaint,”
says Mrs. H. C. Griffith, who lives on
Rural Route 5, Athens, Ga.
“But just look at me now. I have
gained nine pounds, and all my trou
bles are gone. My husband says I
look ten years younger, and I sure do
feel that way. Dreco saved my life.”
The organs of the body are so
closely allied than when one becomes
weak, sick or deranged, soon all may
be affected. A weakened, run-down
condition impairs all the vital organs.
A blood disorder results in poor nu
trition inn the digestive organs and
the nervous system may break down.
Perfect health demands strong organs
and rich, pure blood.
Dreco is a compound of the pure
juices and extracts of Nature's own
remedies of roots, herbs, barks and
berries, which act in a natural way on
the blood and vital organs to build
them up and keep them in a state of
perfect health.
All good druggists now sell Dreco
and it is highly recommended in Amer
icus by Americus Drug Co. adv
What Suez Canal Does.
Although the Suez canal is only 99
niles long, it reduces the distance
rom England to India by sea nearly
!,000 miles.
The Hardest Job in Every Business
Thh tnfirei D
Sta>Ut tJ Stella. Inc.
KlchacnJ
Germans Were Eager
To Work in America
COBLENZ. April 14.—(8y Assocait
ed Press.) —Statements published re
cently in newspapers in unoccupied
Germany that German laborers were
being sought for employment in the
United States caused such arush of
civilians to Third Army headquarters
in Coblenz that American officers
caused to be published denials of the
truth of these stories.
Many men and quite a few women
and girls, having heard of the news
paper articles from the otner side of
the neutral zone, came to Coblenz
from towns and districts as far as
fifty miles away.
To Soften Paint Brushes.
If paint brushes have been allowed
to get dry and hard, they can be soft
ened in the following manner: Heat
some vinegar to boiling point and al
low the brushes to simmer in it for
about ten minutes. Then wash them
well in strong soapsuds.
/
IN nearly every line production has been
increased on account of the war. The
hardest job ahead is to find a market in
peace times for what those factories turn out.
Money is made —not in manufacturing—but
in selling. Yet selling seldom receives the
attention it deserves.
The number of factories a manufacturer can
build —the profit he can earn —are limited by
the amount of merchandise for which he can
find a -profitable market.
If demand can be kept ahead of production, a
profitable market is sure. And the one way to
keep demand ahead of production is by adver
tising— teaching the public to use more of
your goods.
In the past the South has bent her energies on
manufacturing. The marketing of her prod
ucts were largely left to others who took the
raw materials and staples and converted
them into specialties, trade-marked, adver
tised and sold them. And, invariably, it is the
sellingof specialties that pays the wide margin
of profit and the selling of staples that pays
the slim.
Greater profits keeping conditions in our
hands instead of on them —depend upon our
marketing our goods as well as upon our mak
ing them.
The South’s cotton goods should be known by
brand-names in Detroit just as we know and
buy the various makes of automobiles pro
duced by the citizens of that enterprising
Michigan city.
.Lumber, of which the South is the Nation’s
greatest possessor, will be needed for recon
struction and the merits of our various woods
should be convincingly told by advertising.
The South is the greatest fat-producing sec
tion of America. In the vegetable oils from
her cotton-seed, peanuts and soy beans she
produces more fat than all'the dairy cows of
America —more fat than all the hogs slaught
ered in a year. More Southern-made and
marketed compound lards and salad oils
would bring additional millions into Dixie.
Write, wire or phone any of the accredited advertising agencies of the South and arrange a conference
with them to discuss how to increase sales. Let them help you solve the hardest job ahead
*
Basham Company, Thomas E., Louisville, Ky.
Cecil, Barreto and Cecil, Richmond, Va.
Chambers Agency, Inc., New Orleans, La.
Chesman and Company, Nelson, Chattanooga, Tenn,
Ferry-Hanly Advertising Co., New Orleans, La.
Johnson and Dallis Company, Atlanta, Ga.
Massengale Advertising Agency, Atlanta, Ga.
Staples an.l Staples, Inc., Richmond, Va.
Thomas Advertising Service, The, Jacksonville, Fla.
Members Southern Council, American
Association of Advertising Agencies
STORAGE BATTERY
“COSTS LESS PER MONTH OF SERVICE”
AMERICUS BATTERY CO.
ASA PITTMAN, Manager.
Jackson Street Phone 10 Americus, Ga.
Books of Treasurer
2c Out of Balance
County Treasurer H .D. Watts was
the proudest man in Sumter county to
day, all because of an entry made on
his record by W. O. Martin & Co., wh<
are auditing the county’s accounts.
The audit embraced 27 months and the
entry made by the auditors showed
Mr. Watts* accounts to be two cents
out of balance.
“Pretty poor for an old man, who,
they say, is too feeble to handle this
office properly!” said Mr. Watts, who
is a veteran of the civil war and one
of the pioneer citizens of the county.
Maize Grown in China.
Indian corn, or maize, is grown ex*
tensively throughout the entire sec
tion of China. It is generally planted
after the wheat is harvested and In
fields with beans, the beans ripening
after the corn is harvested. The lack
of scientific seed selection prevents
the production of as large a yield as
would otherwise be obtained.
Cane syrups, coffees and all the other epi
curean delights for which the South is famed
would find a bigger demand if backed by ade
quate advertising. And such a demand would
automatically fix a profitable price.
Marketing our products as well as making
them would furnish work for the hands and
brains of our returning sons provide room
for the tallest ambition and stop the emigra
tion to the North and West of the talented
and ambitious.
There was a time when we could sell the?
merchant and let him push|the goods. But to
day the hardware, grocery and drug stores
will carry from 2,000t0 10,000 different items;
Pushing any one is impossible.
Wise manufacturers are marking their goods
so that they can be recognized telling the!
public about their merits and inducing the
folks to pull them off of the shelves. And in)
this respect, at least, an ounce of “pull” is
worth a pound of “push.”
The advertising agencies of the South Have?
had years of experience in advertising and
marketing many commodities. They know;
the methods that have proved successful, be
cause their whole time is engrossed with the
problems of selling.
Their contact with leading manufacturers in'
many lines has made them intimate withi
various methods of winning trade —methods
of securing distribution fighting substitu
tion. It is their business to know how busi
ness is being built.
Their services cost nothing. They are paid a.
commission by the publishers to make adver
tising profitable to the manufacturer. It will!
be a revelation to many business men to know/
the varied forms of assistance these agencies
can render —information on markets, con
tainers, trademark law, distribution
dealer cooperation, service in preparing
booklets, copy-writing and real information!
on the value of different classes of advertising
media.
Kindness Makes for Service.
It was once commented upon by Jo
seph F. Smith that, wherever men are
kindest to their animals, there do
those animals give the best service to
men. As example, the writer cited
Holland and Denmark, where the ut
most affection and care are bestowed
upon the cows, which there give free
ly of their milk, and the dairying in
dustry flourishes.
Alcazar
Th eatre
—_ - -- - ■
MONDAY
Artcraft Picture
Presents
IV onderful
DOUGLAS FAIRBANKS
—IN—
“ARIZONA”
Five Acts
Don’t Miss This.
TUESDAY
World Pictures Presents
BARBA CASTLETON
—and—
FRANK MAYO
—IN—
“WHAT
LOVE FORGIVES.”
Five Acts.
See This Sure
WEDNESDAY
TAYLOR HOLMES
. —in— •
“IT’S A BEAR”
Five Acts.
—and—
Flagg Comedy
“ONE EVERY MINUTE”
Admission 10c and 20c.
PAGE FIVE