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THE AMLKICUS TIMES-RECORDER.
ESTABLISHED 1879.
Published By
THE TIMES-RECORDER CO. (Inc.)
Arthur Lucas. President; Lovelace Eve, Secretary;
W. S. Kirkpatrick, Treasurer. •
Published every afternoon, except Saturday; every Sun
day morning and as a weekly (every Thursday.)
JVM. S. KIRKPATRICK, Editor; LOVELACE EVE,
Business Manager.
________________
Subscription Rates.
Daily and Sunday, $6 a year in advance; 65 cents a
month. 1
OFFICIAL ORGAN FOR
City of Americus.
Sumter County.
. Railroad Commission of Georgia For Third Congressional
District
U. S. Court, Southern District of Georgia.
Entered as Second-Class Matter at the Postoffice at
Americus, Georgia, according to the Act of Congress.
National Advertising Representatives:
FROST. LANDIS & KOHN
Brunswick Bldg Peoples Gas Bldg Candler Bldg
New York Chicago Atlanta
MEMBER ASSOCIATED PRESS. The Associated Press
Is exclusively entitled to the use for publication of all
news dispatches credited to it or not otherwise credited in
this paper, and also the local news published herein All
Tights of republication of special dispatches herein con
tained are also reserved.
FAIR PLAY AND ACCURACY—The Times-Recorder
strives always for fair play and accuracy. Any injustice
In the news or editorial columns or any inaccuracy will be
rectified gladly, and anyone calling our attention to un
just, injurious or inaccurate statements in this newspa
per will have our sincere thanks.
LET S REVIVE THE MID-WEEK CLOSING.
The time has come, the Walrus said, to talk of
many things, of ships and shoes and sealing wax, of
cabbages and kings—and of the poor working girls
behind the counter these warm summer afternoons, as
well as the sweltering shoe salesman in wilted collar,
all standing about in the heat of the day waiting for a
customer to drop in now and then.
This is byway of suggesting to merchants of Am
ericus the desirability of reviving at an early date
the custom of closing the business houses of the city
one afternoon each week during the summer months.
Thursday afternoon it used to be, and that is as good
ys any.
Little need be said as to the value of such closing.
The larger and more prosperous merchants of the great
cities discovered long ago that it paid them in dollars
and cents. They lost no trade whatever, when the public
became accustomed to the regular closing program, and
they reaped a profit in the increased efficiency it gave
their employes in getting into the open—or merely get
ting away from the stuffy heat of a business house one
afternoon each week in mid-summer.
Business success is built largely upon psychological
conditions, anyway. A vivacious force of sales people
may be a store’s greatest asset, and a tired-out and
depressed force may drive away trade fast?.' than it can
be brought into the store by any means. Vivacity goes
with good heilth end rest; depression an! bad spirits
go with over-work and too continued service under try
ing conditions. " '"* r < y . ...... j| .
A half day of holiday in the middle of the week
during the summer will work wonders with any organi
zation, and will be a good investment. The war is over.
Let’s try it again.
THE DRIVES AND THE NEWSPAPERS
X- |T
When yesterday’s editorial was written praying for
relief for the public from further “drives”, at least for
a time, the desire of the newspapers of the nation to
be given a much needed rest was not considered, but af
ter it had been finished and sent to the printer it oc
curred to the writer that the public might be interested
in looking behind the scenes a bit in this “drive” busi
ness.
In the Southeast—and it is probably true in other
sections—these drives are promoted, to a large degree,
by professionals, who make their living from such ac
tivities. In Atlanta there exists an office, from which
emanate reams upon reams of publicity matter for every
“drive” that comes* along, deluging the mails, wearying
the editors, and utterly throwing away oodles of money
they collect from the public in these campaigns.
An illustration of how the newspapers are ridden
to a fare-you-well in these drives is contained in a piece
of free publicity matter, sent out to all of the newspa
pers in the Southeast yesterday from No. 401 Flatiron
building, Atlanta, by Mrs. Elizabeth Tyler, who is as
sociated with Edward Young Clarke, professional free
space grabber. Says this “free” article:
“The Salvation Army Publicity campaign was
without a doubt the largest and at the same time,
the least expensive of any large thrive waged in
the South. This became known today when Eliza
beth Tyler, publicity director, notified Elmore
Leffingwell, who is in charge of the national pub
licity for the Salvation Army campaign, that 14,387
columns of free publicity were printed in the papers
of the South during the drive.
“These figures do not include page upon page
of advertising and feature cuts which were so gen
erously used by both the dailies and weeklies
throughout this section. These figures are astound
ing when it is considered that not one penny was
appropriated for any form of advertising.
“Mr. Leffingwell sent Mrs. Tyler a wire of
congratulations in which he said, ‘Heartiest con-
L&Atsf' A*Valt.Mason> J
EVENING
I LOVE the restful gloaming, I give it quite a
boost; then weary birds are homing and roosters
go to roost. Then all the strident racket of work
day hours is done; the toiler's drawn his packet of
green, uplifting mon; and to his humble cottage he
in the dusk repairs, and grumbles at the pottage
and breaks a lot of chairs. Oh, it is sweet and rest
ful when evening shadows fall, and I possess a
breast full of gratitude for all; the fact that I’m
existing is soothing to my nerves; I’m wotting and
I’m wisting that life has lovely curves. It is a time
of beauty when day is worn and gray, and stars
line up for duty, and Luna cuts some hay, when
all the world is quiet, indulging in repose, and
there’s no din or riot that busy daytime knows.
Oh, then the heart grows mellow, the bosom full
of peace; man knows that strife is yellow, that
bickerings should cease. There’s something in the
twilight, with spangled stars above, that throws a
sort of high light on kindliness and love; I feel
a mighty longing to go forth and embrace the
people who are thronging before my dwelling
place.
gratulations, my hat is off to you for the work that
you have done in this campaign.”
Pretty fine bosst for one’s self, isn’t it? Fourteen
thousand, three hundred and evighty-seven columns of
free publicity printed in the newspapers of the South
during one drive. All Mrs. Tyler will have to do to get
the job of promoting the next “drive” scheme will be
to show those behind it what a bunch of suckers the
newspapers of the South are and how easily they “fall
for” her stuff.
It is probable that the figures given by Mrs. Tyler
about her own success are a trifle exaggerated. If they
are not, they prove that the waste of money collected
from the people is greater than was suspected, for it is
safe to say that not one-fifth of the “free” press mat
ter sent out from her office—which the newspapers pub
lish free and for which she or Mr. Clarke collects, in sol
aries or fees—finds any other destination than the waste
basket.
“Mrs. Tyler _aw to it that the articles yent out from
her offices were of a news value and only long enough I
to contain the facts which she wished to convey,” says :
Mrs. Tyler. Some of them were of slight news value.
Most of them were of no interest to anyone except the
promoters of the “drive” or to the press agent inter
ested in obtaining publication for them.
Mrs. Tyler continues in her self-made boost:
“The newspapers of the South are near and
near and dear to me,” said Mrs. Tyler, “for it has
been by their generosity that the many war work
campaigns were put over the top. I have never
known a more patriotic response to a human appeal
than was demonstrated by the papers in the Salva
tion Army campaign. It was a pleasure to be at
the head of the publicity department for I knew
that every newspaper in this section was doing its
best to help the great cause with -which I was af
filiated. Although we sent out reams of copies
I must say that the newspaper editors printed more
than ninety per cent, of the local matter sent to
them.”
Yes, the newspapers of the South are very near
to Mrs. Tyler—near enough to be reached two or three
times every day with a batch of “free” publicity, but
they are not very “dear” to her—in fact, they are
very cheap. But toward the close of her article, written
as a piece of flattery for the press as well as a boost for
herself, she tells a great truth: “It has been by their
generosity that the many war work campaigns were put
over the top.”
This dissertation is only given as an example. No
criticism is offered the Salvation Army; in fact it was
only the worthiness of this organization that enabled
it to secure the large amount of publicity of which Mrs.
Tyler boasts. The press published column after column
of this publicity matter for the sake of the Salvation
army and only because the Salvation army requested
it, not because it held any interest whatever to the
public in many instances.
The newspapers of the country are a loyal lot.
During the war they proved a great instrumentality
for victory; without them the public mind could never
have been cemented into unanimous thought and ac
tion, and consequent victory obtained. But the war is
Over and great problems at home are to be solved.
The bombardment of paid press agents has given the
average editor an awfully tired feeling. Here’s one
sanctum where the gate swings shut on the paid press
agent, who asks everything and gives nothing.
| STATE PRESS
STARTED PULLING TOO LATE.
Vienna men pulled together magnicfiently for
bonds at the last, but they started to pulling too late.
It takes team-work to put over big things and it won’t
do to wait till the last minute to hitch up.—Vienna
News.
AMERICUS TIMES-RECORDER
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We have a NEW LINE of Rub
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In purchasing Rubber Goods it
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NEW GOODS have a longer life,
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PRICES:
50c, 75c, 1.00, $1.25, $1.50
AMERICUS DRUG COMPANY
Phones 75 and 121
Going to Take a Dip
Today?
Well, don’t forget that Bath Cap. We
have a nice assortment. Come in and
look over 'em over, or Phone 98, and
we will send it out.
Special Sale on Palm Olive Soap
12 Cakes $ 1.00
CARSWELL DRUG CO.
PHONE 98
L. G. COUNCIL, Pres. T. B. BOLTON, Asst. Cashier,
0. M. COUNCIL V.-P & Ca shier J. M. BRYAN, Asst. Cashier.
INCORPORATED 18»1.
THE PLANTERS BANK OF AMERICUS
Resources over one and quarter million dollars
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PROMPT, CONSERVATIVE, ACCOMMODATING
No Account Too Large, None Too Small
J. W. SHEFFIELD, Pres. FRANK SHEFFIELD, V.-P.
LEE HUDSON, Cashier.
DATE OF CHARTER:
Oct. 13, 1891.
OUR AIM
Conservative and progressive man-
agement.
Courtesy to customers and the public.
Accuracy with detail.
Promptness and efficiency in service.
You are invited to call or correspond
with us.
Bank of Commerce
- ■ *
Commercial City Bank
Corner Lamar and Forrest Streets
AMERICUS, GEORGIA.
Will extend to you any courtesies con
sistent with good banking principles.
Good collateral will always get you the
money.
***'******^>* ,
CRAWFORD WHEATLEY, SAMUEL HARRISON,
President Cashier.
AMERICUS UNDERTAKING COMPANY
Funeral Directors and Embalmers.
Nat LeMaster, Manager
Day Phones 88 and 231. Night 661 and 161
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| ESTABLISHED 1908 <
I Funersi Directors and Embalmers <
I OLEN BUCHANAN, Diiector <
Day Phone 253, Night Phones 381 106
B-C-, CW;C-O<W>MiO<><> r: C
NOW IS THE TIME
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Phone 784 and let us call and make you an estimate
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J. A. DAVENPORT—INSURANCE.
Country Dwellings, Barns, Mules and Feedstuffs.
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Si AMERICUS STEAM VULCANIZING CO. •
® • J. W. LOIT, Manager ;> ®
®;! Phone 506 Lamar Street ®
TUESDAY JUNE 17, 1919.