Newspaper Page Text
WEDNESDAY, JULY 16, 1919.
AD MEN TO TALK
OF WIDER USES
OF NEWSPAPERS
NEW YORK, July 16—The better
and more profitable use of the news
papers as an advertising medium,
both for local and for national ad
vertising, will be considered in a
round-table discussion, covering
three half-days at the annual world
convention of advertising, to be held
in New Orleans, September 21 to
25, it was announced today at the
headquarters offices of the Associa
ted Advertising clubs of the World.
At the sessions of the newspaper
department of the advertising conven
tion, publishers of newspapers and
users of newspaper advertising space
will seek methods for making the
space of the newspapers of still
greater value.
“The increase in the use of news
paper space by national advertisers,
says a statement issued from the As
sociation .headquarters, “is one of the
most striking developments of the
times. Many national advertisers who
used no newspaper space only a few
years ago, are now placing most of
their advertising appropriations
through newspapers, and they have
believed that this was especially val
uable byway of co-operating wjth
local retailers handling their goods.
Newspaper men and others attending
the newspaper department at the
September convention are interest
ed not only in ways for letting the
advertisers know the advantages of
using newspaper space, but are
equally concerned with any plan
which will make this advertising space
of greater value.”
Walter G. Bryan, of the Georgian
American, Atlanta, as chairman of
the newspaper department, has gen
eral charge of the building of the
newspaper advertising program for
the convention.
Merchandising Methods
Old and New
Before the days of Big Business, the lack of competition in es*
tablished lines and the immediate demand manifested for the new
lines naturally resulted in a stunted idea of merchandising,. Merchan
dising was a sort of intangible attribute of a business, dealt with in
a correspondingly hazy and uncertain manner.
At that time the only essential was to produce goods of known
quality. The merchandising was simple. Either the retailer sent
to the manufacturer for his commodities, or he purchased them
through the medium of a “drummer.”
The modern manufacturer, however, finds it insufficient to
merely MAKE HIS GOODS WELL. He must also MERCHAN
DISE THEM WELL. The intensity of competition prohibits an
immediate demand for goods, no matter how meritorious. The mer
chant must be MADE TO KNOW they are meritorious before he
will include them in his stock.
Moreover, the modern producer must not only get his goods
ON THE MERCHANTS’ SHELVES, but he must also move those
goods FROM THE MERCHANTS’ SHELVES. In short, he must
create a demand in the consumer. It is the accomplishment of this
salient feature that has made advertising the supreme idea in mer
chandising. The salesman’s personality may create the sale to the
dealer, but here his work must either be supplemented or replaced
by advertising. For it is self-evident that no sale is complete until
the commodity is in the hands of the ultimate consumer. The dealer
is only a means to an end; and until that end is reached no repeat
orders are possible.
When, through the development of a demand on the merchant
by the consumer, a corresponding demand is created on the manu
facturer by the merchant, a LOGICAL MERCHANDISING
CYCLE is complete. And the attainment of such a merchandising
status requires the expert application of practical advertising.
*
The nine Advertising Agencies listed below comprise the South
ern Council of the American Association of Advertising Agencies.
All of them keep pace with every new phase of modern advertising
i and any one of them would like to be the MERCHANDISING
DEPARTMENT OF YOUR BUSINESS.
Thomas E. Basham Co., Louisville, Ky.
Cecil, Barreto & Cecil, Richmond. Va.
Chambers Agency, Inc., New Orleans, La. .
Nelson Chesman & Company, Chattanooga, Tenn.
Ferry-Hanly Advertising Company, New Orleans, La.
'. Johnson-Dallis Company, Atlanta, Ga.
J Massengale Advertising Agency, Atlanta, Ga.
Staples & Staples, Inc., Richmond, Va.
The Thomas Advertising Service, Jacksonville, Fla.
I
Thu AA>trtutm»nt Prtpartj by Members Southern Council, American
gency . Association of Advertising Agencies
| Mere Mention About Town
Sheaffer’s Self-Filling Fountain
Pens. Bell, The Jeweler and Opti
cian. 13-ts
Call your grocer for Chero C da. 5c
There's none so good 9-U
Automobile Soap and Polish, Spon
ges, and Chamois for cleaning and
polishing automobiles. Williams-Niles
Co., Phon e 706. 15-2 t
Lynn Fort of Atlanta, is the guest
of Frank W. Harrold at the home of
Mr. and Mrs. Frarik P. Harrold, on
College street, having come to Amer
icus to attend the dance at Souther
Field last evening. He will remain
until after the aerial circus Thurs
day.
Call your grocer for Chero Cola. sc.
All Trimmed and Untrimmed Col
ored, Hats at half price. Miss Eleanor
Tillman. 4td-ltw
Automobile Soap and Polish, Spon
ges, and Chamois for cleaning and
polishing automobiles. Williams-Niles
Co., Phone 706. 15-2 t
Ask for Chero Cola at founts.
There’s none so good. 9-tt
All Trimmed and Untrimmed Col
ored Hats at half price. Miss Eleanor
Tillman. 4td-ltw
ATTENTION—Ladies Hair Nets,
all sizes and colors at Mrs. Garner’s.
15-2 t
Ask for Chero Cola at founts.
PALM BEACH SUITS DRY
CLEANED 50 CENTS. PHONE 18.
Ask for Chero Cola at founts.
There’s none so good. 9-ts
33 1-3 per cent off on all summer
Clothing. Rylander Shoe Co. 16-11
Call your grocer for Chero Cola. sc.
Miss Sara and Master Dan Jenkins,
grandchildren of Mr. and Mrs. J. P.
Raifrod who have been visiting
them while their parents, Rev. and
Mrs. I. C. Jenkins, of Jacksonville,
have been attending the Methodist
Centenary celebration in Columbus,
0., will join their mother at once
at Lake Junalaska, N. C., where they
hav e a summer home, and where they
will spend the remainder of the sum
mer. Their father is returning to his
church work in Jacksonville.
YOUR CLOTHING NEEDS CARE
FUL ATTENTION. SEE US.
AMERICUS STEAM LAUNDRY.
PHONE 18. 23-ts
Ask for Chero-Cola at Founts.
CLEANLINESS ABOVE ALL.
WE CLEAN EVERYTHING. PHONE
18. 23-ts
Call your grocer for Chero Cola. sc.
J. B. Brewton, of Vidalia, was
transacting business in Americus to
day.
33 1-3 per cent off on all summer
Clothing. Rylander Shoe Co. 16-11
Cail your grocer for Chero Cola. sc.
All Trimmed and Untrimmed Col
ored Hats at half price. Miss Eleanor
Tillman. 4td<w
Don’t miss Enid Bennett in “Part
ners Three” at th e Alcazar Thursday.
16-lt
Ask for Chero Cola at founts.
There’s none so good. 9-ts
Chas. Wheatley, son of Mr. and
Mrs. Craword Wheatley, who came
home from the state university at
AMERICUS TIMES RECORDER.
the close of the term intending to
remain here throughout the summer
has returned to Athens, and is em
ployed as surveyor on the Clarke
county road projects.
S. B. Coffin of Richland was a
business visitor in Americus today.
Don’t miss Enid Bennett in “Part
ners Three” at th e Alcazar Thursday.
16-lt
Mrs. G. W. Cook and Miss Virginia
Williams, of Buena Vista were shop
ping in Americus today.
Mrs. D. B. Bass of Dublin was reg
istered at the Windsor hotel today.
Don’t miss Enid Bennett in “Part
ners Three” at th e Alcazar Thursday.
16-lt
Special Dinner every day at Crystal
Case. su-we-fr
BOY SCOUTS TO GREET
SCOUT MASTER FRIDAY
It was announced today by Jos
eph Perkins, secretary of the cham
ber of commerce that a special meet
ing of the commissioners of the
chamber will be held Friday even
ing at 6 o’clock, to which all the
members of the local Boy Scout troop
will b e invited, and at which their
new scout master, Rev. Silas Johnson
will be introduced to them. Assur
ances will be given also that the
chamber of commerce may be con
sidered their foster-father from this
tim e forward.
Call your grocer for Chero Cola. sc.
Tuere’s none so good. 9-ts
(why WOT TRY POPHAM’S?
ASTHMA MEDICINE
5 SOLD BY ALL DRUGGISTS PRICE S 1.00 $
S » 8 BOXES FOR 88.00 4
? TRIAL PACKAGE BY MAIL 100. 1 9
2 WILLIAMS MFG. CO., Prop*. Clsveland. 0. J
For Sale at Howell's Pharmacy.
108 K. Jackson St Americus, Ga.
UNION SCHOOL CHOSEN
LESLIE, July 16.—The teachers
for the Union High school of Leslie
will be Prof. E. L. Bridges, of Amer
icus, principal; Miss Ruth Chappel,
Jeffersonville; Miss Bonnie Lee Den
nis, Morgan; Miss Xemena Bond,
Americus, and Miss Mary Lizzie For
rester, Leesburg.
Miss Ethel Gratis, of Montgomery,
and Miss Annie Laura Pinkston, of
Parrott, will continue to teach at De-
Soto until the new school building is
erected.
PUT YOUR TROUBLES IN YOUR
LAUNDRY BAG. PHONE 18. 23-ts
Too Late To Classify
CARD OF THANKS.—We wish to
take this means of thanking our
friends, relatives, and especially
our near neighbors for the many
acts of kindness, ministries of love,
and beautiful floral offerings so
generously proffered us during the
recent illness and death of our
mother, Mrs. A. C. Goolsby. God
will in His own good way reward
each one for all these things. MR.
and MRS. JOHN M. GOOLSBY.
16-lt
STOLEN —Big bay mare weighing
about 1100 pounds, and open buggy,
with mud guards. Liberal reward to
finder. Notify R. P. Stackhouse, 243
Americus, Ga. 16-ts
LOST—Between S. Jackson and
Hampton streets, a ladies’ pink
cameo ring; finder return to this of
fice or phone 592 and receive re
ward. „ _6-2t
NICE
SELECTION. OF
9
Elgin
Bracelet
Watches
I
Thos. L. Bell
Jeweler and Optician
I
. Well! Well! Well!
Did you or are you, go
ing to pay the Acme
Sanitary Market a visit ?
If not, you are certainly
missing the opportuni
ties that avail.
First is Sanitation
Second is Freedom
Third is Quality
Fourth is Service
And so on, too numer
ous to mention.
Acme
Sanitary Market
Our Motto:
“Sanitary” next “To Please”
Corner Lee and Fonyth Street*
COHEN’S THE SATISFACTORY STORE”
SERVICE IS THE KEYNOTE OF OUR YARN DEPT. ■
That’s Why We Present The Famous
a MINERVA YARNS
Rich in color—very lofty—
very strong. Wound on a pall
(that unwinds smoothly and
easily—without the slightest
trouble. ,
Our experts will gladly start
any garment for you—and in
the Minerva Knitting Manual,
you’ll find more than 100 ideas
for making pretty, practical
things.
Ask us about the clever new :
Minerva Knitted Cape— you're
bound to be interested.
_— ——— ——
217 W.Lamar St. COHEN’S Phone 596
PROVES MARION COUNTY
CAN GROW GREAT PEACHES
Col. W. P. Wallis, of Americus,
wa s a business visitor at Doyle, yes
terday, and chanced to meet J. S.
Rogers, one of the prosperous farm
ers and fruit growers of that sec
tion.
“You folks down in Sumter coun
ty are always bragging about the
fine things you raise down there, but
never utter a word of the agricultu
ral and horticultural glories of Mar
ion county. Here is a basket of peach
es I want you to take back to Amer
icus and show to the Times-Recorder
and ask them if Sumter has anything
that will beat them.”
Colonel Wallis delivered the peach
es this morning, a basket made up of
Gordons and Elbertas. They were of
wonderful size and quality—peaches
such as the state of California, with
all of its fruit growing prowess, nev
er was able to surpass.
Mosquito Bites
Just as soon as you feel the effect of the
Malarial Germs after being bitten by
Malaria Mosquitoes, it is advisable to
take GROVE’S TASTELESS chill TONIC
to destroy the Germs and remove the
Impurities. Pleasant to take. 60c per
bottle.
I A Little Camera Will;
Do Big Things
Give The Child A
CAMERA.
Little Cameras
Small Prices
MURRAY’S.
PHARMACY
REXALL STORE
|“ Phone 87. Opposite Postoffice, I;
Lamar Street
*
Keep The Record
In Photographs.
Begin with a portrait today.
There’s no period in life in which
' the changes are so rapid, the
stages so interesting or the mem
ory so well worth keeping as the
period of childhood.
McKinstry Studio
TURNER ELECTRIC CO
Electrical Supplies and Contractors.
Estimates Cheerfully Furnished. Lamps, Fans, Motors, Telephone Bat
teries. House Wiring and Repairs a Specialty. Combination Bas and Elec
trical Fixtures. Phone 809. Windsor Avenue.
PAGE FIVE
RIFT.
Rev. J. W. Hutchins is conducting
a revival meeting at New Rope
church, assisted by Mr. Chambliss of
Macon.
Mrs. and Mrs. Floyd Jones, Sr.,
spent Sunday with Mr. and Mrs. J. T,
Jones.
Mr. and Mrs. Forte Jones, Mr. and
Mrs. Floyd Jones, Jr., Mr. and Mrs.
Jim Mathis and Mr. and Mrs. Allen
Evans spent Sunday with Mr. and
Mrs. S. M. Jones, Sr.
Mr. and Mrs. Hubert Varman are
spending a few days with the latter’s
mother, Mrs. S. B. Camp.
John Luther Bell and Miss Lizzie
Laws spent Sunday with Mr. and Mrs.
E. A. Scott.
Miss Esther Tucker entertained a
few of her friends with a birthday
dinner Sunday.
—————————
The Standard -
Attractive Cretonne Special at 39l
a Yard.
There is a wide choice in cool, me
dium and dark shades. The fabric is
fast colored and worth quite a litt?/
more. At 39c yard.
New Fall Gingham.
A rew shipment brings our assort
ment up to about two hundred pat
terns to select from, these new Fal'.
Plaids and stripes are beautiful at
29c, 35c and 39c. All are 27 and 32
inches wide.
A Summer Clearance Sale of Fine
Shantung Silk s at 1.35.
The value of these silks today is
about SI.BO. They are 36 inches w de
and guaranteed pure silk. Come early
as < ur stock is limited.
300 Men'* Checked Madras Athletic
Union Suits at 75c.
Light and Cool, and abuve all made
for absolute comfort. They have elas
ti" waist baa l. A very unusual value
at 75c.
Women’* Thread Silk Stockings at
$1.25.
Mostly white; few black; few gray.
AU seamed back of pure thread
with cotton tops and soles. Only
a limited lot.
Mercerized Silk Sok at 25c.
Children’s highly mercerized silk
socks, plain white and few colored
tops; regularly 35c and 50c, now at
pair 25c.
For the Glad Playtime.
Children’s rompers of fast colored
chambray, all sizes 2 to 6 years at
55c, 75c, 98c and $1.25.
The Only Table Linens We Ever
Want to Sell.
Are the kind that give the greatest
service and satisfaction. We have
a selection ready priced as low as
qualities of the kind can be.
SPECIAL—
Mercerized table damask, two yards
wide, heavy quality at 98c.
STANDARD *
DRY GOODS CO.
Forsyth St. Next Bank of Commerce.
Americus, Ga.