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PAGE TWO
Georgian Finds Advertising
Plus Push Made California
President of Georgia Press Association Says That
Will Make Georgia a
Greater State
BY J. KELLEY SIMMONS
President Georgia Press Association
LOS ANGELES, Cal., Sept. B.—l
have come nearly three thousand
miles to learn at first hand the story |
of California, and, although it is a ■
most wonderful story to tell, • I have !
to confess that I am somewhat dis
appointed, for after all the story can ,
he told in one word —advertising. '
True, California is a wonderland.
Her climate is fine, almost anything
can be grown here. But with all
that, California would not be the I
wonderland she is in the eyes of the
world if it were not for the ad ver-I
tising she has received. California |
is the best advertised state in the
Union, Florida not excepted.
Los Angeles
Tn order to show Georgia people
what thev can do by advertising their
state, 1 am going to take the case of
Los Angeles, about which everything !
in Southern California revolves—and ,
what has helped the city has helped i
the state.
In 1880, just forty years ago, this
city had the insignificant popula
tion of 11,000 people. In 1880 there
were 50.000 people in the city. Ten
years later there were 100.000 souls
here. The census of 1910 showed a
population of 350,000, and they now I
claim three-fourths of a million in
ponulation.
But what challenges interest the
most is the fact that this wonderful I
growth has been accomplished by ad
vertising. We are all accustomed now
to seeing great business establish
ment built up by advertising, but!
here is a dusty little desert citv that i
started out deliberately to make it
self by advertising and did it, and ;
the mile on mile of the most beauti
ful residences in America, hive on
h’ve of buildings that tickle the sky j
b'ne, pyramid on pyramid of statistics
that startle the imagination, are
amnle proof that it has succeeded,
"d succeeded well. And what this
d-’'ty little prairie city did, a great
"■'h empire like Georgia can do, and
M with a great deal more ease, be
cr -e she has more to build upon. !
Production
But to return to the problems of
+ ’ builders on the Pacific coast.
V' th such a rapid growth, the citv
e the barren desert country must
' made to produce, so thev said to
C mselves:
“All we have ever said about soil
•’out climate and about conditions
’ ein general are true, but if the
■ld could know the facts as the-
' home-building men and women
uld come here and turn these
’-ck-rabbit nastures into a beautiful
t'-oming gardens and producing
fr- -ns and orchards.”
Their Problem was to sell them
c ’ves to the world, and to sell some
thing that did not then exist was
- small undertaking. With a back
ntrv tha did not exist except a=
barren desert, dotted here and
dure with sun-bleaching town sites.
+! 'eir sellink problem was anything
inviting, even to the most onti
l n tic. The city was far from the
ce- ter of nopulation and was acces
sib’e only after a long and most
te-'ous journey over the mountains
an 1 deserts. And right here I wish
remind the Georgia farmers that
California is, according to the state
ments of the California fruit growers
fifteen to twenty days from th<>
" tern markets whereas Georgia i»
• dy twenty-four to thirty-six hours
That is a most decided advantage.
Os this we will speak later.
Selling
California has done what Georgia
rust do—she has sold herself to Cali-
i A Letter |
to Mothers
Who Have Delicate Children
This mother writes:—“My little
girl five years of age had been
delicate all her life. Pneumonia
left her in a very weak, run-down,
nervous condition with no appe
tite. We were very much worried.
Our druggist, who is a doctor, said
i Vinol was the best tonic he knew
for one in her condition. We tried
it and you ought to see how she
has improved by its use. I cannot
say too much for Vinol. ’ ’
Physicians Prescribe
and Druggists Recommend
ytwoi
Does All that «sClaimed
Or Costs You Nothing
HOLLY SPRINGS
DAIRY
W. R. Hansford, Prop.
Sweet Milk, Cream, But
ter and Buttermilk
* Phone 2800
fornia people first. Every Californ
ian you meet is full of boosting. They
meet you boosting California. They
leave you boosting and if you are net
a chronic kicker and grouch, they
will have you boosting too. The po
liceman, the street car man, the taxi
driver, the shop girl, and the stenog
rapher is a California booster. That
is what makes California what she
is, and since comin" here I am thor
oughly and completely convinced that
Georgia, with her wonderful possibil
ities as an agricultural, fruit and
livestock growing state can be made
as famous for these things as Cali
fornia is for her climate, fruits and
vegetables.
A statement that impressed me
more than any other was made to me
a few days ago by Morris M. Rath
bun, manager of the publicity de
partment of the Los Angeles Cham
ber of Commerce, when he said:
“There is a mistaken idea gone
out from California, and especially
does this idea prevail in the East,
that all one has to do in California
is to get a few acres of land, plant
oranges, lemons, walnuts or some
other such fruit then sit down and
wait for the money to come rolling
in. We people here have to work and
we work hard, too. This is no land
for the drone. The man who comes
here and succeeds has to dig for it
just as in other sections.”
If Georgia people could only re
alize that with the same efforts in
productin'" and the same scientific
marketing they could equal these Cal
ifornians,. it would be the greatest
lesson they ever learned. All
Georgia farmer has to do is fence
his farm, clear up a few stumps and
brush and he is ready to work. When
the California farmer does this he is
just beginning. He then has to pre
pare for'irrigation, because -ou know
these fertile farms in California
would be a barren waste were it not
for artificial moisture. This irriga
tion costs from SIOO per acre un
ton install and then costs an average
of $5 to $25 per acre each year to
keep up. The Georgia farmer has
For That Sluggish Feeling,
BThe famous root
and herbal rem
edy that gently
removes health
destroying poi
sons and wastes
from the system
At Itbui* Druggist
TESTED
AUTO TIRES
When making a long drive on a hot day
there is lots of satisfaction in knowing
vour tires will stand up. AJAX and
PHARIS TIRES are built for SPEED
and DURABILITY. Don’t take a
chance. Get an AJAX or a PHARIS.
They are guaranteed.
For Sale by
WILLIAMS
NILES CO.
HARDWARE
Phone 706 Artesian Corner
LET THE MONEY THAT YOU PAY
FOR RENT
PAY FOR YOUR HOME
$25.00 a Month
Pay* Principal and Interest on a $2,000.00 Loen in Ten Years.
Other Size Loans Figured h. Proportion
Let us explain our plan for making Monthly Payment Loans on
City Property
J. LEWIS ELLIS
Planters Bank Bldg. Americus, Georgia. Phone 838
none of this to do. Nature does the'
work for him and does it well.
Awaken
Georgia people have got to awake.
Until you come to California and
study the obstacles they have to com
bat, and see how well they do
overcome them and what they are
realfv doing here in the agricultural
am’ horticultural way, you cannot
appreciate the vast opportunities be
fore the Georgia farmer. We have
the seacoast just as they have here;
we have the mountains, just as they
have here, and we have rich soils that
do not need irrigation to make them
produce. All Georgia needs to be
the great fruit and agricultural state
they have to here to make a living at
that California is, i,s just hustle like
all.
You mav be interested to know
that an acre of Georgia -pecans is
worth a -"•eat deal more to the grow
er than is an acre of California or
anges or lemons. An acre of Georgia
peaches is worth 2 of California’s,
flavor and all considered. And the
most interesting part of it is. thev
frankly admit it out here. Georgia
apples produce as well as they do in
California. Pears, plums and berries
are just as good, and I would not
give one juicy Georgia watermelon
for a dozen of these out here. T
haven’t seen a sweet potato since T
arrived here. They all admit that
Georgia cane syrup is the best in the
country, yet thev haven’t anv out
here. They boast of their cantaloupes
out here, but I haverf’t tasted on»
that will compare with a Georgia
cantaloupe. Now. I’m not intending
this as a “knock” at California, be
cause «he is really a wonderful state
and deserves a great deal of credit
for her people have made her won
derful just simnlv by their pluck
and enterprise. All I am trying to d
is convincs the Georgia people that
they can make just as much, and in
many cases more, per acre than car
be made in California.
Tn future articles I shall tell more
of what California is doin<" One
thing that I shall tell you is how she
markets all this stuff after it is mad*
and that is iust as interesting, be
cause until she did begin a system
atic marketing, oranges, lemons a«d
other fruits and vegetables were sold
at a loss.
Bracelet
Watches
Complete
Assortment
ELGIN
and
GRUEN
THOS. L. BELL
Jeweler and Optician
THE AMERICUS TIMES-RECORDER
Sure
Relief
jjV-W i Hot water
Sure Relief
RE LL-ANS
fay FOR INDIGESTION
BURNS &SC ALUS
are mighty painful if you haven't a box
of
SALE’S SALVE
handv Get one quick and apply this
salve to the burn or scald and see how
quickly it pulls the fire out and heals
the skin. Its effect Is wonderful.
Sold by
NATHAN MURRAY, Druggist
FOB BURNING-ECZEMA
Apply Zemo, the Clean, An
tiseptic Liquid—Easy to Use
—Does Not Stain
Greasy salves and ointments should
not be applied if good clear skin is
wanted. From any druggist for 35c, or
SI.OO for large size, get a bottle of Zemo.
When applied as directed it effectively
removes eczema, quickly stops itching,
and heals skin troubles, also sores,
burns, wounds and chafing. It pene
trates, cleanses and soothes. Zemo is
a clean, dependable and inexpensive
antiseptic liquid. Try it, as we believe
nothing you have ever used is as effec
tive and satisfying. «
The E. W. Rose Co.. Cleveland. O.
DR. E. E. PARSONS
Dentist.
Office in Commercial City Bank
Building.
Office Hours: 8 to 12 m. 1 to 6 p. m.
Work Solicited.
FOR LEGISLATURE
I hereby announce myself for the
office of state legislator from Sumter
county, subject to the Democratic
primary to be held September 8,
1920. ‘
I favor an economic administration
of the state’s affairs, and if elected
shall bend my efforts to that direc
tion I shall appreciate the support of
all voter. In th» rare.
• I
- - i
TO THE DEMOCRATIC VO
TERS OF SUMTER COUNTY:
The friends of Mr. George W.
Riley, Sr., hereby announce his
candidacy for the State Legisla
ture, subject to the Democratic
primary, September 8. Mr. Riley
is both a successful business man
and farmer. He is intimately fa
miliar with the needs and neces
sities of both. He has been a res
ident of Sumter county fifteen
or twent” vears, and will reflect
great credit upon his state and
county.
I will be a candidate for the office
of representative in next general as
sembly of Georgia subject to Demo
cratic primary and respectfully solicit
the votes of the democrats of Sumter
county. If elected I shall stand for
a more economical expenditure of the
public revenue and for best interests
of the county and state.
J. E. D. SHIPP,
Aug. 24, 1920.
TO THE DEMOCRATIC
VOTERS OF SUMTER COUNTY:
The friends of G. C. Thomas
hereby respectfully announce
him a candidate for Represent
ative to the General Assembly
of Georgia from Sumter county
subject to the primary to b e held
September Bth, 1920.
The friendship and support of
all voters is earnestly solicited.
TO THE DEMOCRATIC VOTERS
OF SUMTER COUNTY:
I hereby announce myself a candi
date for the Legislature, subject to
the rules as the Democratic primary,
to be held September 8. I am a resi
dent of the 17th district, was born
and reared in Sumter county. Your
vote and influence will be apprecia
ted.
Only a few’ days remain before the
election and it will be impossible for
me to meet all of the voters of the
county, but your support will be ap
preciated.
JOHN D. WILLIAMS.
Expert Shoe
Repairing
Singleton’s Electric
Shoe Shop
210 N. Jackson Street
MATERIAL
SERVICE
Work Called For and
Delivered
Your Patronage Solicited
To the Farmers
of Sumter County
♦
We announce that we are again ready for the 1 920-2 1
Ginning Season. Our gin has been completely overhauled
and repaired and many improvements made whereby we
are able to give you even better ginning service than here
tofore. / *
OUR GINS ARE CAPABLE OF A HIGH TURN
OUT EACH DAY OF CLEAN, SOFT COTTON
The farmer who gins with us is assured of prompt and
courteous attention—the best bale and service.
’ /
The Farmers Cotton Oil
Company
“The NEW Mill”-
G. W. Riley, Manager Americus, Ga.
* *
Tire Mileage Increased and Cost
Reduced —for Small Cars
You can buy Goodyear Tires today
at prices which are no higher than
Ue ten years ago.
m these tires you can now
lore actual mileage due to
nents made by Goodyear in
istruction since 1910.
sent cost of Goodyear mile
efore is decidedly less and
t applies to all the line,
g the 30x3', 30x3!/2- and
i size Goodyear Tires built
/ for small cars.
»
■vn a Ford, Chevrolet, Dort,
or other car taking these
to your nearest Service
or Goodyear Tires—get ex-
L mileage at very low cost.
Ugg*))
■ -nil 111 ■mu II
Goodyear ~ C A Goodyear Heavy Tourist Tubes cost no
*2320 r „ .ban .be price y.u are arired pay
tor tubes of less merit why risk costly
30x3’/ 2 Goodyear casings w hen such sure protec-
Single-Cure Fabric, /| ?v tionis available? 30x3 , $/f-50
Anti-Skid Tread in waterproof bag F
' Complete Line Os
Goodyear Cord and Fabric Tires and Tubes
Id Stock at
Americus Automobile Co.
Open All Night Phone 106
WEDNESDAY AFTERNOON, SEPTEMBER 8, 1920