Newspaper Page Text
GRANT’S OPENS GIANT COVINGTON MEADOWS STORE
Don Mitchell, Manager;
Free Grand Opening Gifts
Covington area shoppers who
until now have had to travel
many mites to avail thermelves
of W. T. Grant's famous “qual
ity at a price" can now shop
conveniently at the chain's
newest and most modern 1,-
032nd store —a spacious, well
stocked outlet in the sparkling
new Govington Meadows Shop
ping Center.
Man,? free gifts are on hand
for Grant's customers attend
ing the Sept. 27-29 Grand
Opening of both store and
center, according to Don Mitch
eil. jQythful manager of the
spacious new store.
Fea+ures of the new W T.
Grant Istore include a friendly
courteous sales staff of 50;
Boys and Girls departments,
offering sportswear, pretty
party dresses, imaginative play
wear. -eoets, jackets, slips, bil
lowy bouffants and cosy p-j’s
for the hard-to-fit, style-con-
New W. T. Grant's Employees
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JUDY E. PARRISH And BARBARA HUNT
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> scious girl aged 6 to 13 1/2,
I and, for boys aged 5 to 15,
; mothers can find a broad as
sortment of stunning new styles
। with the famous Grant value
and durability built in. And the
attractive price tags make it
quite clear why Grant's is
headquarters all over the na
tion for school-age apparel.
Also available for shoppers
at the new Covington Meadows
Grant's is the firm's popular
Three Plan Credit Program,
used by more than two million
thrifty families. These plans
are: 1) 30-day Charge Account,
under which customers shop
without cash and pay their
bills in 30 days, or, if they can
not pay when the monthly bill
arrives, is convertible to easy
payments spread over a period
of months. 2) Credit Coupon
Plan, under which customers
may get SSO, SIOO, S2OO or
more in bandy credit coupons
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you can spend in any depart
ment of any Grant store, just
like cash. Small payments fit
nicely into your budget. 3)
Special Account for Large Pur
chases, under which you don’t
have to put off buying that
power mower, furniture, ap
pliance or play-yard for the
kiddies. Merely take your sales
check to the Credit Department
where convenient terms will be
arranged. No down payment is
required and payments may be
extended up to 24 months.
Quick service is assured
Grant’s shoppers at Covington
Meadows under the self-selec
tion system, but not in the
supermarket sense. A large
sales staff a "ures customers
who wish advice that they will
not have to wander about the
store trying to find a clerk to
help them. Wide aisles and
low counters add to the plea
sure of relaxed, happy buying.
Grant’s “Quick Service” sys
tem, based on full-labeling
and store layout procedures, is
aimed at placing all informa
tion likely to be desired by the
customer right on the article
for sale, thus eliminating guess
work and mistakes in buying.
As always at any Grant’s
outlet, the emphasis at the
Covington Meadows store will
be on quality. Says J. Luther
Kines, W. T. Grant director and
merchandise vice president:
“Sure we drive for low prices
. . . but never at the sacrifice
of sound quality.” Grant’s has
a staff of 68 buyers who often
use laboratory tests to specify
to manufacturers the stand
ards of Grant’s merchandise.
An example of the quality of
Grant’s brand merchandise is
the firm’s own “I’sis” brand
nylons, which proved to be the
best known brand iin a brand
acceptance survey in a- major
city despite the national ad
vertising of other brands.
Staffers at the new Coving
ton Meadows Grant’s, besides
manager Don Mitchell, a 5 1/2-
year Grant’s veteran who has
managed stores at Columbia,
S. C. and served as assistant
manager in several Atlanta
stores and is a graduate (8.5.)
of Middle Tennessee State Col
lege at Murfreesboro, Tenn.,
include Assistant Manager
Waller Sawyer, a two-year
Grant's official and graduate
(B-S., Business Administra
tion) of the University of Flor
ida. Holding sales and other
positions are Barbara Loyd,
Meg Adams, Elizabeth Blair,
Patricia Allen, Corintha Cook,
Mary Dial, Hazel Dooley,
Thurmond Hudson, Charlene
Kendricks, Sandra Malcolm,
Miss Dimsdale, Hilda Moon,
Charles Parker, Vater Wages,
Barbara Hunt, Bernice Mealor,
Arthur McKnight, Barbara
Siegler, James Roberts, Judy
Parrish, Louise Mills, Connie
Moates, Jeanette Pratt, Mar
garet Satterfield, Linda Town
ley, Henry Surney, Elizabeth
Ozburn, Dixie Turner and Bar
bara Stallworth. More staffers
are to be added, and sales per
sonnel from Atlanta stores will
complement the Covington
Meadows staff for the grand
opening.
The huge Grant's chain grew
from an idea of William T.
Grant, still active as board
chairman, who founded his first
store in the Lynn, Mass.,
YMCA building December 6,
1906. While working earlier as
a department store manger, he
noted that 25-cent items —not
offered by the true “five and
dime” stores of the time—
moved fastest. So he called his
first store the W. T. Grant “25c
Department Store.” Coupling
his flair for showmanship with
his conviction that people
would respond to his efforts to ,
give them dramatically more
for their money, he proceeded
to prove his theory with quite
obvious success.
Grant had a unique custo
mer's point of view because of
his theory that he was a buyer
for the public rather than
3 MY SALE
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_ _ _ _ _ _ _ ,
merely a seller to it. His first
store was basically a self-selec
tion store which invited custo
mers to serve themselves. To
day, this retailing concept is
thought by many to be a mod
ern innovation! Grant was con
vinced that heart and humani
ty were just as important to
his business as its charts and
meetings. He thus built a com
petent and able roster of loyal
executives. After 18 grueling
years as president, he became,
in 1924, board chairman, turn
ing his talents to philanthropy
with the same devotion he had
given his stores. He set up the
Grant Foundation, Inc., in 1936
which is engaged in aiding the
healthy emotional development
of children and youth. His hon
ors and awards include the
Jacob Marley Award for ser
vice to mankind from the Pro
testant Episcopal Diocese of
New York in 1957: a Doctorate
of Humane Letters from the
University of Miami in 1960;
appointment to the Visiting
Committee of Harvard Gradu
ate School of Business, and to
the Advisory Council of Prin
ceton University’s Department
of Oriental Languages. Grant
was elected in 1961 to Distri
bution Hall of Fame by the
Boston Conference on Distribu
tion. As for hobbies, he is an
able photographer, and a tal
ented oil painter, bu s his first
love is retailing. Said he to a
conference of 1,000 executives
of Grant on the company's 50th
Anniversary in 1956: “I know
of no other business which
could give a man so much ac
tion, so much challenge, so
much satisfaction and so rich a
reward for good service to the
community than this wonder
ful business of ours. T have en
joyed every minute of it.”
Covington Meadow s’
Grant’s as do all of the firm’s
other 1,031 outlets, will exem
plify all of William T. Grant’s
high ideals of retail service to
the public in its best sense,
said local manager Don Mitch
ell. “I will serve you as I like
to be served; I will do my best
to make your shopping fun.”
CHARLES E. (Gene) PARKER