Newspaper Page Text
PAGE 24
THE MODERN SUPERMARKET
IS AN AMERICAN TRADEMARK
Tn less than 50 years the retail I
food market has become one of
the most distinctive features of j
the American landscape. Super
markets are as American as Dis- (
neyland. Foreign dignitaries from
Queen Elizabeth to Premier
Krushchev have visited them and
expressed awe at the variety and
quantity of foods displayed.
Because American food markets
are operated more efficiently and
at lower cost than any in t h e
world, they have been imitated in
many foreign countries.
To trace the history of the su
permarket is to turn the pages of
history back to the beginning of
distinctive American retailing, the
trading post.
After the trading post came the
general store, which stocked sta
ple food, mercantile goods, hard
ware and farm supplies, and re
presented an earlier version of
the one-stop shopping center of
today.
As the population Increased,
specialized grocery stores, meat
markets, produce stores, and spec
ialty shops developed. This was in
the day of personal selling, when
only a few hundred items were
carried by a store and many of
these were bulk items that were
weighed for each customer.
Then came the turning point. Tn
the early 1930'5, a new type of
market developed, known as a
TRI-CITY CLEANERS
OFFERS 3 POINT PROGRAM FOR THE
EXPERT CARE OF YOUR WOOLENS
PLAN 1— We will clean and Mothproof Your Garments at the Regular
Cleaning Prices. (No Charge for Mothproofing) Returned
to You Ready for Wearing or Storing.
PLAN 2— Box Storage—We will clean your garments, Mothproof, Store
and Insure Them in Our Plant Until You Call for Them Next
Fall. They will be returned Fresh and Ready to Wear—All for
the Low Price of $2.95 Plus Cleaning Charge.
PLAN 3—Spring-Fall Plan—We will clean and Mothproof Your Garments
and Return to You Unpressed so You may Store Them at Home.
The Charge for this Service is Half the Charge for the Regular
Cleaning. Then in the Fall You can have Us Pick up and Press
Your Clothes at Pressing Charges Only!
TRI-CITY CLEANERS
ALL MOTHPROOFING IS 100% GUARANTEED
Best deal in town on - f < > J
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TIRES
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1 “cheapie.” Cheapies blossomed in
low-rent locations, with merchan
dise piled up everywhere in the
crudely furnished stores.
Next came the forerunners of
our present supermarkets. They
offered similar low-profit pricing
practices, but included more self
service features, and attracted
more customers by operating in
more attractive stores, in better
locations.
Supermarkets surged forward in
the 1950’5, and their share of gro
ery sales increased from about 43
percent then, to more than 70
': percent of the nation's retail food
' i business in 1962.
■ But the distinguishing feature
'of su[>ermarkets — the self-ser
! vice concept — could not have
been established without improved
food preservation and packaging
Research by USDA's Agricultural
f Marketing Service, which is ob
s serving its 50th anniversary of
marketing this year, contributed
. to this development.
The Agricultural Marketing Ser
• vice's marketing research in food
i wholesaling has also resulted in
i improved sales, warehousing, and
i delivery methods. The average
r grocery wholesale mark-up, which
• ranged from 10 to 12 percent af
ter World War 11, in 1960 ranged
i from 5 to 6 per cent, or a 50 per
cent reduction.
i Trade associations have been
39 From Special Forces Win Combat Badge
* 'sX/W'' fIB w- -w.'- <, ■ '-w. ''W
j®
hl
1
SOLDIERS AWARDED COMBAT BADGE—Capt Alfred Paddock, of Bogalusa, La, accepts ron
rratulations from Col Robert W. Garret on receiving the Army Combat Infantryman Badge. Cap
tain Paddock was one of 39 officers and enlisted men of the Ist Special Forces Group. Okinawa, to
earn the honor for serving as military advisors to the Republie of Vietnam. Nine of the soldiers
received the award for the second time. The Combat Infantryman Badge, first awarded dnring
World War 11, has only recently been authorised for U. 8. Army advisors in Vietnam. (Photo
Courtesy Pacific Stars and Stripes)
effective rallying points for ex
changing cost-saving ideas stem
ing from marketing research, and
trade publications in the food dis
tribution field have quickly in
formed their readers of the latest
research results.
The average dairyman re
places one cow of five every
year because of old age, dis
ease, low production, etc.
THE COVINGTON NEWS
Firm, Fine Seedbed Is Vital
To Produce Quality Forage
The need for a good seedbed
for forage crops can hardly be
overemphasized, says Harold
Miller of the University of
Kentucky Extension Service.
Satisfactory seedbeds can be
prepared several ways, de
| pending on the kind and
amount of vegetation present,
! the crop to be seeded and the
I time of year.
Pasture and hay seedings
: are often made with small
■ grains. But if a completely
new seeding is planned for
j late spring, summer or early
fall, a specially-prepared seed
। bed is usually best.
Plowing followed by disking
■ is a popular and highly suc
i cessful practice. In some in
; stances, especially on hilly
| land, the plowing may be
i omitted and the entire prepara
tion done by disking.
The seedbed should be firm
i and fine so the young seedlings
i can get enough moisture. Cul
i ti-packing the prepared seed
। bed, either before or after
i seeding, is helpful in firming
■ the seedbed and providing
I better moisture conditions.
Legumes can frequently be
re-established in grass pastures
with only moderate disking if
fertility is adequate and seed
ings are made at the proper
time of the year. Subsequent
management will need to fa
vor the legumes until they are
well established.
A vital step is to make sure
the essential plant nutrients
are present to produce a good
stand when the seeding is
Annual Report of
Earnings Help
Figure SS Benefits
People who continue to work
after applying for social se
curity oldage insurance bene
fits may be able to get a high
er monthly check, according
to Mr. Eugene L. Rawls, man
ager of the Atlanta, Georgia
social security district office.
A recent study of the annual
report of earnings made by
social security beneficiaries
earning over SI2OO a year
showed that 2 out of 3 raised
their benefit rates because of
earnings after age 65. Each
annual report is examined to
see if a refiguring of the bene
fit rate is in order.
Mr. Rawls noted that an an
nual report of 1962 earnings
was due by April 15. 1963. The
report is required of all social
security beneficiaries under
age 72 who earned over SI2OO
in 1962. He said that if any
beneficiary has not yet made
this required report, he should
not let any more time go by.
Failure to report the earnings
can result in a loss of some
benefits. When a person makes
this report of his 1962 earnings
he is asked to submit an esti
mate of his 1963 earnings. This
will determine how many
checks he can be paid in 1963.
The annual report of earn
ings enables the Social Securi
ty Administration to determine
the correct amount of benefits
,to which a beneficiary was
entitled for 1962. He may have
; been paid too much, too little,
or just the right amount. In
any event, the report he files
permits the Social Security
Administration to balance and
close the books for the year
1962.
Mr. Rawls also pointed out
that only earned income is to
be reported. Earned income is
the pay received for work per
formed as an employee or the
net profit from the operation
of a trade or business whether
on not covered by the law.
made. Miller suggests soil test
ing to determine the availa
bility of plant food needed by
the crop to be established.
Limestone and fertilizer
should be applied as needed
immediately before or at seed
ing time. If the soil is acid,
with a pH reading of less than
6.0. the limestone should be
applied six months before seed
ing alfalfa.
For legumes, the required
limestone, potash and phosph
orus should be applied, but ni
trogen should be omitted. Ni
trogen would encourage the
growth of grass, which would
give too much competition for
the legumes.
When you have a good stand
of grasses and legumes, ap
ply maintenance fertilizer and
limestone as needed.
Whipped Cream
Makes a Good
Salad Dressing
USDA's Agricultural Mar
keting Service points out that
milk and milk products offer
an endless variety of nutritious
and flavorful dishes for the
whole family.
Not the least of these is the
old dessert stand-by, whipped
cream. But, says USDA, whip
ped cream may be used not
only as a dessert. It is useful
also, as a luscious salad dress
ing.
USDA suggests this recipe
for 1 cup of basic whipped
cream dressing: Using a chill
ed mixing bowl and whipper,
quickly whip 1/2 cup of chilled
heavy cream, adding 2 table
spoons lemon juice or vinegar,
1/4 teaspoon salt, and a few
grains pepper, when the cream
is partially whipped.
Next, transform this basic
dressing into a sweet or savory
salad mate by adding the fam
ily’s favorite flavoring.
Some exotic examples are
caviar cream dressing and
Hawaiian Cream dressing.
To make the caviar prepara
tion, add 1 tablespoon red or
black caviar to the basic dress
ing, along with a few drops of
onion juice.
Hawaiian Cream dressing is
made by folding 1/4 cup well
drained crushed pineapple in
to the basic mixture.
The value of a hay crop can
be increased 10*7 to 15S by
using a conditioner, according
to an article in the New Hol
land Grassland News.
PRINT
WgJw 1300 Colors To
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Pratt-Dudley Building Supply, Inc.
"Covington's Newest and Most Complete Building Supply"
Phone 786-3425 Atlanta Highway Covington, Ga.
(Best Coverage: News, Pictures and Features) Thursday, August 1, 1963
US Coast Guard
Observes Its
173rd Birthday
WASHINGTON D. C. — The
United States Coast Guard to
day moved briskly into its
173rd year by announcing the
start of its first major fleet
modernization program since
World War 11.
The program, which will
take about a decade to com
plete, looks toward a complete
ly streamlined Service by the
early 1970'5, Admiral Edwin J.
Roland, Coast Guard Comman
dant said.
In commenting on the future
plans of the Nation’s oldest,
continuous, seagoing military
Service, Admiral Roland point
ed out that within the next de
cade the Coast Guard plans to
replace existing fleet units with
newly designed ships of all
classes. They will range from
heavy and medium endurance
cutters to buoy tenders and
other smaller craft. The new
ships will embody the latest
naval engineering concepts, in
cluding revolutionary combi
nation diesel-gas turbine pow
er plants and air conditioned
living quarters for the crew.
Along with these varied
activities, the Coast Guard has
been carrying out its tradition
al merchant marine safety pro
gram, including small boat
safety, and operation of more
than 40,000 aids to navigation.
At the same time, it maintains
itself in a constant state of
military preparedness so that
its officers and men may
take their places promptly
with the Navy in the event of
national emergency.
It has been a crowded 173
years for this small Service of
approximately 31,500. But the
Coast Guard has always been
proud of its readiness to take
on the new responsibilities of
our swiftly changing times. Its
dedication and skill can always
No other Forage Box
matches Gehl for features and low price!
9* Up-front dutch
end tpeod con
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.G , <
looding ear cor*
• Sp..d« gr.«n. |
feeding, liloge
•r chopped hoy
unloading
• Comee ready,
made or ot a kH
of metal parte
for building at
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included.
• Sitot to Fit every
operation
Here’s the modern way- the Gehl ready-made, as a metal parts kit, or in
way-- to handle forage crops. Gehl's box panel form for quick assembly on
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HAYS TRUCK & TRACTOR
PHONE 786-333« r — NIGHT 786-6617 MANSFIELD, GA.
be counted on to be at the ser
vice of our Nation.
IT PAYS TO ADVERTISE
ETHOXYQUIN profeds
Vitamins A and E and
~ v Pigments in the feed-
I 1 AND during digestion
• v
\ * feed your replacement chicks
’V.
Reo^Rose
STARTER & GROWER
This feed is designed for those poultrymen who
want one feed for starting their chicks and growing their
pullets. Feed Red Rose Starter & Grower — mash,
crumbles or pellets to chicks from day-old until
birds go into the laying house. It will provide your
chicks with all the nutrients they need to start them on
their way to profitable layers.
This season - aim for better egg profits!
Start with good chicks — start with RED ROSE.
_ _ - - -
SMALL EGGS
3 dozen SI.OO
HINTON BROS.
WE DELIVER
RED ROSE FEED by Eshelman GEORGIA'S BEST Com Meal
117 E. Reynolds Street Phone 786-2234 Covington, Ga.
WE BUY WHITE MILLING CORN ALSO TRADE FOR EGGS
1 If hay is to be field-cured, the
moisture content at baling time
should be about 20%, New Hol
land engineers say.