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BELK'S
75™ YEAR
DIAMOND
JUBILEE
After 75 years of continuing success, ice feel that now,
during this great celebration, is the time to restate
our way of doing business
QUALITY our very first “must” as we shop the markets of this great
country (indeed, the world) for you. To us, just as to you and your
family, quality means merchandise ideas new as tomorrow, workman
ship that stands the test of time and use.
SERVICE today, and every day whether you enter our store for a
package of pins or a bride's trousseau, billing hands to serve you.
happy faces to greet you. Suggestions when you a«k us; personal
attention always, to tell you we care.
HONESTY in every endeavour. Advertising you can belies e, prices
that are fair, true — and consistently low. Straightforward informa
tion that makes it easier for you to get the best buys for your money.
SATISFACTION you can depend on. With any purchase you make
goes a money-back guarantee of consistent quality, top value. A
promise first made by our Founder 75 years ago, that has withstood
the test of good business practice for more than a generation!
SMALL WONDER FAMILIES OF THE SOUTH
HAVE BELIEVED IN US FOR 75 YEARS!
■l^^’ X
jTimr IM /
me,
SPECIAL NOTICE!
YOUR BELK STORE WILL BE OPEN EVERY
FRIDAY NIGHT 'TIL 9 P. M. STARTING
FRIDAY, SEPTEMBER 20th.
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(Out Advertisers Are Assured Os Results)
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very-young feet
deserve the scientific fit
of our
first
WALKERS
f 1
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White moccasin- »p«
toe walker. 4.7 7
Sizes 1-5.
PS
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White, brown.
2-6, C-D; ? QO
^■9, B-C-D.
Supple yet supporting
leathers that cradle young
bones, provide ample grow
room. High-lacing boots in
regular and chubby widths
help baby make those first
steps in complete comfort,
encourage toes, arches to
grow strong and healthy.
not shown:
White elk leather *
chubby-foot moc- 2.7 7
easin boot. 1-5.
Fa,
% CY’ C hm
look Young, Be Young...
Come to Belk's for your
FREE
RECORD
“MUSIC
TO BE
YOUNG BY”
Featuring current
top-hit tunes.
Includes on 45-speed, ex
tended play records
"Slowin' in the wind” . . .
Hootenany folk-song that’s
way up there on the list!
"More” . . . popular best
selling dance arrangement in
the basso nova beat!
“Look Young Be Young”
theme . . . delightful, dance
able, new and never heard
before.
Nothing to buy, no contests
to enter. Just come in look
ing as young as you are —
we have a record reserved
just for you!
THE COVINGTON NEWS
^ysl
• SEPT. 12th THRU 21st < |
9 DAYS PACKED WITH VALUES FOR INFANTS AND TODDLERS! V
SHOP OUR OWN BRANDS; TOP QUALITY AT ROCKBOTTOM PRICES! 0
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LUCKY YOUI SAVE BUYTWO-SAVEI |
ON CHIX REOI-FOL XtUX’X 2-PC. COTTON KNIT A
GAUZE DIAPERS I . J “BABY B” SLEEPERS V
2...,4.75>^K ^^2,3.751
W Ist quality, 3.99 doz. Y ' S Soft knit. Elasticized back. With
Slightly irregular -that's why plastic ^°- ’uY ad , ius,ab,e $
you save extra! Save, time, X £>L west. Maize blue, pink, aqua.
work. Redi-Fol is pre-folded, X I / Double-kmt feet: aqua, pink or v
stays that way right through Q s’^ T’c? Y ? 1’ A
washing. Fast-drying open J- Z< ' ' Shrinkc, 9 e - c °" ,rolled - V
weave. You need less! f Y
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VINYL-COATED 7 “BABY B” 2-PC.
MOISTURE-PROOF CORDUROY SETS WITH &
“BABY B” PANTIES “ - 4 EMBROIDERY TRIM
2^75t 7k WB 5.99 4
Coo! acetate tricot treated with I 4« | J . &&. 1 Adorable jacket has expensive- V
stay-soft pliable vinyl. Con- J J i ‘ ” X J I looking Schiffli - embroidered A
tour-cut legs for more comfort. A'/// yoke detail, warm cotton flan- <y
Nylon-covered elastic. Less WMW'££ XX << nel lining. Snap-open bib X
bulk, more protection. Baby I “ crawler, hat. Girls: pink, blue, V?
Days special you’ll find hard to \ maize. Boys: blue, red, camel. X
bearl S, M, L, XL.
HL 1 1 * 1 wWLTZ^ii^^» A
\ t STRETCHIES GROW WITH BABY 0
9 47S I
1 or 2-pc. z reg. 2.99 ea.
I X J All-day, all-purpose nylon stretch cover-up grows
' \ ^r I f X A witb ^ a ^y- Sweater-soft with all seams feather-
\ \ \ stitched for comfort. Quick and easy snap-fasteners. /A
\\ \ Y X.W M,fo 21 ,bs b L 12b3 ° lbs ->- I'PC 1 'P C - white - Q A ua ' V
\ pi”k, maize. 2-pc.: white, aqua, maize or pink. A
• ■' X
'-X •• - \ ■■ -> —-v-^.. v . .. r .^ .. .. .. . ..^.„ /X
;.X. ..-. -
W- “BUSY B” BULKY V
H ORLON ACRYLIC A
i LM/ 0l5 ? 2 ' 3X CARD,GAN X
2.99 WIW 2 -" I
Super-smooth woven cotton \ \ A A\ r * *'J Knit with our own Busy B flair
gingham, with crisp white ' for detoiL Cresting stitch, V
touches on tiny collar, again \ unusual buttons, and best of
on shaped bib. Full skirt, deep -< all-less-work-for-MotherOrlon V
hem, tiny puffed sleeves. Green ' Al that’s washable. Girls: white, Z^
01 blue background. Sizes 1-3. £At W red ' b °y S: whife - «<• or blue' V
m I
’ . 1 £. 7 WrWE : -|
, x
OUR OWN “BUSY B” ZOkA C i V \ f “BUSY B”
SUSPENDER SLACKS ' \A\ i ■< // COTTON TWILL Z^
PLUS MATCHING SHIRT f- - " ; V^W/lV CAR C ° ATS
3.99 2.99 A ® BO' 3-99 I
Corduroy royon-atetate M# 'wW \ I 7? 4
MV । I V i I Rugged twill cloth. Gener- ZIX
Famous-maker tailoring in two’s ! \s< /‘ ous cut comfortable even over \7
long-wearing fabrics. Elastic- Az |, | AEHUMk I^=-—bulky sweaters. Warm quilted Z\
back. Blue, brown, laden green IwlK / IJ-V |\* lining. Girls: red, tan, tur- \y
with coordinating print, check Vj f WK! f' I ?Fs f^\ Z/S' f auoise. Boys: willow gree"
or plaid cotton shirt. 2-3-4. ’ ,• h ) '.• L>. *7|s I hiue, brown. Toddler sizes 2- z
Ink W1 ts WV '
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(Best Coverage: News, Pictures and Features)
Thursday, September 12, 1963