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THE COVINGTON NEWS
118-122 PACE STREET. COVINGTON, GA —3020 V
BELMONT DENNIS
Editor and Publisher
LEO S. MALLARD
Assistant to Publisher
OFFICIAL ORGAN OF
NEWTON COUNTY
AND THE
CITY OF COVINGTON
A Pint of 8100d —30 Minutes
That is the average time it takes to
give a pint of blood to the Blood Bank.
Minutes, nor even hours, would be count
ed in efforts to save the life of a fellow
man, to say nothing of a friend, neighbor
or relative. Yet often the Bloodmobile
comes and leaves, without the one thing
no other person on earth could give, except
you — your pint of blood. And that pint
* of blood could be the only one which could
keep the spark of life in some loved one.
No substitute has yet been found for
whole blood. It is often the only thing
known which can save a patient in shock,
surgery, childbirth, or loss of blood.
No part of it is ever wasted. Although
whole transfusable blood lasts only 21 days,
it is processed into plasma from which
comes serum albumin for shock and burns;
gamma globulin to fight measles and hep
atitis; fibrinogen for massive hemorrhag
ing; and fresh frozen plasma for hemo
philiacs.
We do not give blood to the Red Cross
but to our own Hospital for use in Newton
County. The Red Cross only makes it pos
sible, through Bloodmobile visits and tech
nicians. for citizens to donate blood for the
protection of their families and community
residents.
Your donation of a pint of blood en
titles you and any member of your family
to free blood usage for 6 months. Each
donor is given a free examination, prior
to giving blood in which there is no pain,
nor after effects, involved; and which at
most, takes only 30 minutes.
Newton County is at present 109 pints
behind in its annual quota, to insure full
coverage for all county residents. If this
shortage is not made up before the fiscal
year ends, May 30, we will go back on
a Card Coverage basis. This means only
those persons carrying cards showing they
have given blood, will have any free blood
available for themselves and families.
Blood from commercial Blood Banks costs
from $35 to $65 per pint — provided it
could be obtained in time to save a patient.
The nearest Commercial Blood Bank is in
Nashville ,Tenn.
Blood Donor Chairman Marshall Elizer
is to be congratulated upon his capable
leadership during the past few years, in
which Newton County has had to go on
the Card Coverage basis but very few times.
We are dangerously near that basis again.
We join Chairman Elizer in urging
every able bodied adult, between the ages
of 18 and 60. to meet the Red Cross Blood
mobile at Covington First Baptist Church
on Thursday May 7; or at the Anderson
Building in Porterdale, on Monday, May
18, and make the most valuable deposit
you can make in any bank — your pint
of blood!
Ulcers and Heart Disease
Dr. Edward Annis, president of the
American Medical Association, in a recent
interview on the Tonight Show, discussed
ulcers as an ailment causing increasing
concern among physicians. Ulcer sufferers
will readily agree with his statement that
“the ulcer is a real problem of mankind.”
Almost two and a half million people are
•treated for peptic ulcer each year. This
disease ranks as the 16th leading cause of
death, as a result of over 12,000 fatalities
each year. Also an important cause of work
loss, the annual economic loss caused by
ulcers is $500,000,000.
Ninety percent of physicians caring for
ulcer patients prescribe a special dietarv
regimen and approximately 8 of 10 of these
physicians use milk or milk-cream mixtures
in their diet regimes. Now a growing num
ber of medical scientists believe that the
elevated cholesterol levels brought on by
this diet may be contributing to an in
creased incidence of heart disease in ulcer
patients. Also, physicians recognize the de
ficiency of protein, vitamin C and iron in
the milk-cream mixtures.
A study in March, 1962 American Jur
nal of Cardiology reports that ulcer patients
using the milk-cream mixtures had twice
as many cases of heart disease as ulcer pa
tients not treated by this diet or people
not having peptic ulcer.
Aside from the need for an aggressive
national policy to reduce foreign trade bar
riers and restrictions, increased sales pro
motion and market development is essen
tial to the expansion of world markets for
U. S. farm products. Because of the need
that exists in this area, the American Farm
Federation in 1960 established, as an affil
iate, the Farm Bureau Trade Development
Corporation in Rotterdam, the Netherlands.
The effort is the only one of its kind fi
nanced solely by a private farm organization
without any kind of a government subsidy.
(Our Advertisers Are Assured Os Results)
NATIONAL EDITORIAL
—m fcWttMEMfllgl
—- Published Every Thursday —
SUBSCRIPTION RATES
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Eight Months SJ.4O
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Points o«t of Georgia—Year $4.50
Plut 3% Sales Tax
The Newspaper and
The Retailer . . .
From the Boonville, Indiana, Standard:
“It is a pity retailers so often have to
learn the same lesson over and over again
through cost and hardship.
“This observation was made by Edward
R. Engle, official of the National Retail
Merchants Association. Mr. Engle was re
ferring to the importance of newspaper ad
vertising to retail trade.”
His findings were based on a study made
of the results of the New York newspaper
strike. It was found that there is no sub
stitute for newspaper advertising, and that
without advertising, retailing would be in
a chaotic state, as stock needs and turnover
would be impossible to predict. It is also
stressed that when the advertising of big
stores is absent the entire shopping complex
— including the little stores — feel the ill
effects.
The Standard sums up in these words:
“The ultimate loser from inadequate ad
vertising, then, is the consumer who pays
for losses due to slow turnover, waste and
high per item selling costs.”
The basic principle here is simple
enough. If people don’t know what you
have to offer, they can’t and won’t come
seeking it. Successful retailing and intelli
gent and extensive advertising go hand in
hand.
Bikes in Bloom
Right behind the first crocus, the door
to-door seed salesman, Junior’s first crush,
and other sure signs of Spring, will come
an army of 55 million bicyclists. For the
ever-growing two-wheel set, Spring is their
time. Away hockey sticks and sleds, away
boots, skis and galoshes, and out with
the faithful two-wheelers.
Spring biking gets an added boost this
year in the person of the youngest of the
young-in-heart, Dr. Paul Dudley White. As
National Chairman of American Bike Month
This May, Dr. White is calling for all Amer
ica to join him. He says, “The bicycle can
undoubtedly add years to life, and health
to those years. Some of the happiest hours
of my life have been spent on a bike. It
has kept me young in mind and body.” It
will do the same for you.
American Bike Month is sponsored an
nually by the domestic bicycle industry,
in a major effort to assure safer, happier
riders. They accomplish this by offering
free bike inspections at bike stores all over
America, by offering free booklets on the
fun of safe cycling, and by cooperating with
PTA’s and other civic and service organi
zations in conducting community bike saf
ety programs.
Dr. White has joined the campaign this
May because he believes in its merits. He
believes it is worthwhile. He also believes,
as he has said so often, “Cycling is one of
the best ways to achieve and maintain
physical fitness.”
Throughout May, Dr. White will be cam
paigning for more cycling for fun and good
health by people of all ages, and for in
creased cycling facilities — more bike
paths and trails in our parks and recrea
tion area, more bike tracks, more safe cyc
ling routes in our towns and cities — more
opportunity for America's legions of riders
to enjoy their health giving sport in safety
and pleasure.
The whole nation, we think, not just
bike riders and their parents, should salute
Dr. White for his unselfish dedication to
the health and happiness of others. And
wouldn’t American Bike Month be a good
time for us to look around our own town,
survey our own facilities, and see what
we can do to make our own area a safer
and happier place for our many riders?
According to the National Research Bu
reau the cost of a college education will
be doubled by 19"0. It estimates that, by
that year, a four-year education, including
tuition, books, fees and board, will cost
from $14,400 to $20,000 at. a private school
and from $9,600 to $12,800 at a state univer
sity.
Speaking before the Southern Associa
tion of Chamber of Commerce Executives,
President Neilan of the Chamber of Com
merce of the United States continued his
attack onw hat he has called “seduction by
subsidy.” He called on the group to enlist
the services of the best men and women
in their communities to battle for tradition
al American standards of local responsibil
ity for local problems and said “the federal
subsidy salesmen and their confederates in
city, county and state government have
managed to convince millions of Americans
that there is nothing wrong with using
other people’s money for their own selfish
purposes.”
MABEL SESSIONS DENNIS
Associate Editor
MARY SESSIONS MALLARD
Associate Editor
Entered at the Post Office
at Covington, Georgia, as
mail matter of the Second
Class.
THE COVINGTON NEWS
SOUR WEEKLY Z^LESSON FOR
UNDAY SCHOOL
Christian Principles in Earning
a Living
Devotional Reading: Psalms
127:1-2; 128:1-4; Memory Se
; lection: Whatever your task,
work heartily, as serving Che
Lord and not men. Colossians
■ 3:23.
Intermediate-Senior Topic:
Purpose or Paycheck?
Young People-Adult Topic:
Christian Principles in Dailey
Work.
Those upon whom rests the
responsibility of providing for a
household spend most of their
time making a living. House
wives, of course, spend most of
their time in the home, children
in the school, husbands and
fathers in the office, store,
factory, or in going about the
chores of a farm. There are
salesmen who travel tens of
thousands of miles every year.
Much of their lives is spent on
trains and in hotel rooms. Sail
ors traverse the seas; pilots and
engineers in their aircraft dart
back and forth across contin
ents and oceans.
Life on this planet resolves
itself into a busy round of acti
vities. We have to work to be
able to feed ourselves and our
loved ones. Anyone worth his
salt takes delight in some form
of creative activity. And let us
be assured that every activity
directed to some good end is a
creative activity.
“And he said unto his disci
ples, Therefore I say unto you,
Take no thought for your life,
what ye shall eat; neither for
the body what ye shall put on.
The life is more than meat, and
the body is more than rai
ment.”
The commandment “Take no
thought for your life" is inter
esting. One translation has it,
“Be not anxious.” When we go
back to the meaning of the
Greek words here translated
“take no thought,” we find that
they are derived from a verb
which means “to tear to pie
ces.” In other words, don’t tear
yourself to pieces wondering
what you shall eat, or thinking
about the health of the body
and what you shall wear, for
life is more than food and the
body is more than clothes.
Don’t tear yourself and your
life to pieces in anger over life’s
circumstances, duties, and pro
blems. A good God made the
world. He still manages it. Let
us do our best and leave the
issues of life in his hands.
It is sometimes hard for us
to distinguish between things
that are important and things
that are not so important, or
perhaps trivial. Certainly earn
ing one’s living, providing for a
family, keeping all the mem
bers of the family decently
clothed and housed—this is no
trifling matter.
But there are various ways
"Homemaker of
The Year 1964",
Mrs. Etta Sims
Mrs. Etta Sims was born
January 22, 1902. She become
a member of the 4-H club in
her community at the age of 12.
It was during this year she won
first place in roll baking. It
was long before this she had
shown qualities of an ideal
homemaker. She became affi
liated with the church at twel
ve years of age, possessing qua
lities of a good public speaker,
she was outstanding in Sunday
School and other departmental
meetings of the church.
She won first place in a
speaking contest. Having com
pleted elementary school with
an outstanding record, she ser
ved as a supply teacher in the
county at one time.
Mrs. Sims has been an out
standing heme demonstration
club member, it may well be
said that she has carried a light
for other homemakers to follow
by. She does an excellent job
in canning, sewing, and cook
ing. She has been one. of the
homemakers to carry first place
ribbons home from our county
fairs for the past nine years.
She won first place in the
Northeast District dress revue
for two years. And wouldn’t
you guess, that she is the moth
er of six well - liked children,
all outstanding citizens of
Newton county.
Members of the Home Dem
j onstration Council will honor
Mrs. Sims at the Early Hope
Baptist church. Sunday.' May 3,
1964. at 2:30 p. m. Everyone is
invited.
According to Mrs. Lottie B
Johnson. Associate home As
sociate home demonstration
agent, Mrs. Sims was chosen
Homemaker Os The Year by I
the club ladies, because she,
as they sow it had lived up to!
the Homemaker’s Pledge.
of approaching our problems.
Some people wring their hands
and tear their hair, but they get
no further than others —in fact
they usually end up by getting
nowhere. They cultivate self
pity. They plunge themselves
| into pits of depair. The situat
ions over which they agonize
' are not improved through their
' agonizing.
A life emotionally unified is
usually a happy life. People
who tear themselves to pieces,
who allow frustration, fear, im
patience to overwhelm them,
are not really living at all.
They may believe all the creeds
of Christendom, yet they are
not religious.
They may believe that they
have faith whereby they could
remove mountains, yet they do
not have faith enough to beli
eve that the good God will
bring the events of life to a
satisfactory and happy conclu
sion if they leave them in his
hands.
Jesus had a definite philoso
phy of life. If we could have
seen him and known him in the
flesh we would probably have
looked upon a man confident,
calm (except when injustice
and hypocrisy called forth his
anger), purposeful in all he did,
putting everything in God’s
hands and leaving it there with
complete trust.
If the birds could not rely
upon the provision God makes
for his creatures, they would
die. The lilies of the field “toil
not, they spin not,” yet “Solo
mon in all his glory was not
arrayed like one of these. If
then God so clothe the grass,
which is to day in the field and
tomorrow is cast into the oven;
how much more will he clothe
you, O ye of little faith?”
“And seek not ye what ye
shall eat, or what ye
shall drink, neither be ye of
doubtful mind. For all those
things do the nations of the
world seek after: and your
Father knoweth that ya have
need of these things.”
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5 E. Square Covington, Ga. Phone 786-2232
(Best Coverage: News, Pictures and Features)
Letters To
The Editor
Letters to the Editor are
welcomed by The Covington
News and will be printed if
they are signed by the
writer’s full name (not initial
ed) and address. Your phone
number should also be listed
in case the NEWS needs to
confirm any letter received.
We welcome your opinion
and want it to be expressed,
but your name must also be
printed so that our readers
PORK NECK BONES lb. 100
STREAK O' LEAN ENDS & PIECES . lb. 150
SMOKED KNUCKLES (for boiling pot) lb. 150
HOG MAWES (Pork Tripe) lb. 150
FRESH PORK SHOULDER (Whole) Ib. 39e
FRESH PORK PICNICS (Whole) lb. 290
FRESH PORK LIVERS (Whole) 1b7250
ASEO NEW YORK STATE
FULL CREAM CHEESE lb. 650
PURPLE HULL CROWDER PEAS ...... lb. 150
FRESH GREEN CABBAGE.... Ib. 50
COLONIAL THIN
KING SIZE BREAD (Reg. 280 loaf) . . ..ea. 210
5 loaves SI.OO
Superlative Market
And Hardware
PHONE — 786-2557 208 West Usher Street, Covington. Ga.
RUSSELL BRADEN — Manager ALL QUANTITY RIGHTS RESERVED
may know that the content
is the opinion of the writer
and not necessarily that of
the NEWS.
Covington News
My dear Mrs. Dennis:
Knowing your love of the
beautiful, especially of the
wonderful array of flowers and
flowering shrubs at this sea
son, I’m sure you share with
me and many others disap
pointment at the appearance of
the dogwoods tbis sason. We
have about 35 of blooming age
in our yard and hardly a single
one was “near par”.
I’m wondering if our two
neighboring municipalities of
Oxford and Covington (or per
haps the county) couldn’t work
Thursday, April 30, 1964
up enough pride to take car«
of our dogwoods by organizing
in some way for a spray pro
gram. I know that “Jack Frost’’
had his hand in this year’i
failures but in my opinion th*
“Dogwood blight” has reach
ed us, and is in operation. Then
too, there is the matter of fruit
trees and pecans that need
spraying. I would be glad to
join in a cooperative enterprise
of some sort or help under
write a program to take car*
of these trees that we as in
dividuals can’t take care of.
I’m really more interested in
the dogwood than the fruit and
nut trees. We need to be mora
“beauty conscious”.
Wilbur A. Carlton
“Old Squire”.