Newspaper Page Text
Thursday, December 5, 1968
Atlanta Area Tied To Huge
Livestock Marketing Industry
With the now completed de
cline of Atlanta’s formidable st
ature as a mule trading center,
and the accompanying shutdown
of the city’s mule auction mar
kets, it might be easy for some
one to get the impression that
the city has gone out of the live
stock market business.
NOt so. And a trip to the ten
hundred block on Brady Avenue
any Tuesday morning will pro
vide ample evidence that At
lanta’s livestock marketing bu
siness is not only very much
alive, but is an expanding part of
a thriving national industry.
True, the McClure-Burnett
Commission Company on Brady
does have a link to the mule tra
ding past. . .a very strong link.
It was founded 81 years ago as a
mule stable and flourished as
one of the most successful In
the city. But several years be
fore the mule business reached
its final peak, in 1942, the firm
had entered the cattle auction
business and today with facilit
ies In Rome and a recently opened
market In Toccoa, It stands as
Georgia’s largest livestock mar
ket business.
Due to the gradual conversion
of cotton acreage to grass, the
cattle industry in the southeast
has boomed into prominence In
recent years and the marketing
end of the industry has grown
accordingly. In 1967 alone, sales
transactions involving 10.9 mil
lion head of cattle took place in
the seven southeastern states,
and well over half of them. . .
6 1/2 million. . .were conducted
by competitive livestock markets
such as McClure-Burnett.
On a national basis, the com
petitive livestock markets Indus
try Is big business indeed. In
1967 It merchandised 111.4 mil
lion head of livestock, carrying
a value of nearly $lO billion. Os
that amount, $8.3 billion was in
cattle transactions on 63.2 mil
lion head. . .roughly sixty per
THE
HUB
DRIVE-IN
THEATRE
PHONE 786-9484
TharsdayFriday, Dec. 5-6
(Double Feature)
"HAMMERHEAD"
(Color) with Vince Edwards
Also
"SAMSON AND DELILAH"
(Color) with Victor Mature
and Hedy Lamarr
Saturday, December 7
(Double Feature)
"COUNTRY BOY"
(Color) with Randy Boone
and Sheb Wooley
Also
"MURDERER'S ROW"
(Color) with Dean Martin
and Ann-Margaret
Sun.-Mon.-Tues.-Wed., Dec 8-11
fiSTUUUCOIM
Jf JX y
n»ou»e never seen one ol THOSE' moeies...
Finders Keepers...
I/Xvers Weepers!
- “ ...is the one to see l
A-—.
*•••♦ CHAPMAN- LOCKWOOD ^^WESCOURT .^n, ROBY
S'NCLAiR O..ncaA McLEOD ■ «noe<r RUOEISON • OUPREZ
A^COUINS • to** FURLONG- N-* WOLCUFF
Produced and Directed by fRUES MEYER |
RECOMMENDED FOR ONLY THE MOST MATUR
FMmjCT|ON
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Announcing
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1118-1122 Pace St. Phone 786-3401-3402
(Best Coverage: News, Pictures, and Features)
cent of all cattle sold through
all channels in the nation.
The competitive livestock
markets industry is made up of
well over 900 separate market
businesses serving nearly as
many natural trade areas scat
tered throughout all but a hand
ful of the continental United sta
tes. In Georgia and in the south
east in general, the industry is
almost entirely, if not exclusi
vely, composed of livestock auc
tion markets like McClure-Bur
nett. In the mid-west and to a
limited degree in the far west,
the heavy concentration of auc
tion markets is joined by some
forty or so terminal markets.
While the auction market is com
monly a single business operat
ion, under one management, the
terminal market is generally
composed of a stockyards com
pany which owns and operates the
facilities and a groupofcommis
sion firms which operate indi
vidually on the market and act
ually conduct the livestock tran
sactions for their respective cus
tomers.
Competitive markets use two
different methods of consumating
a livestock transaction. The
commission firms on the termi
nals use the private treaty met
hod, wherein a number of buyers
compete for the livestock by sub
mitting bids independent of one
another with the commission man
taking the highest. The auction
markets employ auction selling
where all interested buyers com
pete for the livestock by bidding
against one another face to face
until the bidding stops with the
auctioneer taking the highest bid.
A growing number of terminal
markets use both the auction and
private treaty method with spe-
Most Motorcycle
Wrecks Injure
Lower Limbs
Injuries to motorcyclists could
be reduced substantially by slight
modifications to the vehicles, re
ports an orthopedic surgeon. He
says that the majority of cycle
injuries involve the lower limbs.
His research also reveals an in
jury unique to cyclists known as
"motorcycle burn.” The injury
is a first-or second-degree burn
just above the ankle caused by
direct contact with the exhaust
Pipe.
Most of the persons affected
are female — probably because
they often are passengers and
wear less clothing than males.
To combat injuries to the low
er limbs he suggests the use of
guards. He also recommends
moving the exhaust pipe under
the rear fender.
MOONLIT
DRIVE-IN
CONYERS. GEORGIA
Thartday-Fridoy, Dec. 5-6
Paul Newman
"COOL HAND LUKE"
Technicolor
Plut
Gig Young-Carol Lynley
"THE SHUTTERED ROOM"
In Color
Saturday, December 7
Tony Anthony
"A STRANGER IN TOWN"
Alto
"VENGENCE OF SHE"
John Richardton
Sunday, December 8
Suzy Kendell-Dennit Waterman
"UP THE JUNCTION"
Technicolor
Alto
Tony Anthony
"A STRANGER IN TOWN"
In Color
Monday, Teeedey, Wednesday
CLOUD
There.-Fri., Dae. 12-13
William Holden-Cliff Roberfton
"THE DEVIL'S BRIGADE"
In Color
cially constructed facilities for
selling by auction.
Both methods involve compe
tition among the buyers and the
prices they establish are, there
fore, known by the Industry as
competitive livestock prices.
And this is the factor that all
of the market businesses have in
common. . .competitive transac
tions, or competitive prices. And
it’s here, of course, that they
take the name "Competitive
Livestock Market’’.
The markets place heavy
Importance on the competitive
determination of price, and con
sider it one of their major ser
vices to the livestock industry.
They feel that the presence of
competition In a livestock trans
action does away with the "out
side” influence on price which
can be present when a single buy
er and seller negotiate face to
face. . .such things as inequi
ties in market information, ne
gotiating experience, and gener
al business skill. . .as well as
personal and business situations
of the moment which might exert
some pressures on prices. In
short, they feel that competition
allows supply and demand to func
tion more freely and fully in
arriving at the actual economic,
value of the livestock. . .a true
market value. . .and, from the
markets viewpoint, the most pro
fitable one for both buyer and
seller.
Another thing that the various
competitive livestock markets
have in common is the fact that
they provide the livestock indus
try with professional marketing
services. Sometimes the mar
kets refer to them as customer
services and the term merch
andising services is also gain
ing wide acceptance.
These services vary from
market to market and from one
region of the country to another.
Some markets provide a greater
variety of service than others.
But all of them are directly or in
directly geared to one thing. ..
making the transaction more
profitable for buyer and seller
alike.
The service offered to custom
ers can begin before the livestock
leave the ranch or farm and ex
tend to the time that they are
unloaded at the feedlot or packing
plant. Some of the many servi
ces provided by the markets in
volve transportation, sorting,
proper feeding and handling, an
imal health services, proper
loading, market news, future
market services, assumption of
financial risk, Insurance protec
tion for buyers and sellers, pro
per physical facilities and, of
course, the knowledge and judge
ment of the professional market
man throughout the transaction.
The market men operate under
the concept that these and other
services actually enhance live
stock values. For instance, pro
perly sorted livestock are ac
tually more valuable to a buyer
than poorly sorted animals; pro
perly advertised livestock are
worth more to the seller than If
they are not advertised; and In
surance and credit procedures
minimize risks and thereby pro-
STRAND
THEATRE
COVINGTON, GEORGIA
Thartday, Friday, Saturday
Docember 5,6, 7
Lee Ven Cleef
"THE BIG SUNDOWN"
Sunday, Monday, Tuesday
December 8, ♦, 10
Shirley McLeine
"THE BLISS OF
MRS. BLOSSOM"
Not for Children
COMING
Elvis Presley in
"LIVE A LITTLE,
LOVE A LITTLE"
2-Million Visitors To Stone Mtn. Park
TA &
r STONE MOUNTAIN
■DR "KB FAMILY VEHICLE ---•Zoo
[WV * VKHi sch °° l buses
i Jr commercial Bus r o
* M HI
STONE MOUNTAIN, Ga. — Stone Mountain Park Assistant Manager William Kinney (R) presents com
plimentary passes to the Bud Irvine, Jr., family whose son, Mark became the two-millionth 1968 visitor.
Accepting congratulations on their milestone visit are Mr. and Mrs. Irvine and children Karen, 11 and
Mark. 9. The Irvines are from Knoxville, Tenn.
duce values for both buyers and
sellers.
Os course, the livestock indus
try, like nearly every other part
of the economy, is in a constant
state of change. Hie marketing
needs of producers, feeders and
packers also change. There are
some competitive markets which
will, or in fact have, fallen by
the wayside. . .either unwilling or
unable to adjust their approach
to the business. The great ma
jority though are constantly sear
ching for new ways of expanding
and Improving their market ser
vices in order to help their sel
ler and buyer customers main
tain profitable marketing returns
in a changing economy.
McClure-Burnett is a top ex
ample of the latter. Its facili
ties have undergone regular up
dating and instead of a muddy
floored, functional atmosphere,
a visitor will find such things as
a light, attractive office area
where transactions are settled,
an air conditioned lobby and wai
ting area for sellers and buyers,
a desk and telephone area for buy
ers use, and a well designed
completely air conditioned sales
arena which provides for the ef
ficient and sale handling and sale
of livestock, as well as the com
fort of the customers.
The Atlanta firm has also mo
ved aggressively with the indus
try trend of taking the markets
to the cattle, by establishing two
additional markets In other Geor
gia livestock trade areas. They
moved into Rome in 1957, and into
Toccoa in March of this year.
The very fact that the McClure-
Burnett firm foresaw the end of
the mule era and successfully
made the transition into cattle
is a good example of its 81 year
habit of keeping up. . .and when
ever possible, keeping ahead. . .
of the needs of the livestock In
dustry and the area.
Dr. Harry Faulkner
Is Kiwanis Speaker
Guest speaker at the regular
weekly meeting of the Covington
Kiwanis Club today (Thursday)
at the Tenn Can will be Dr. Harry
Faulkner of the Federal Aviation
Agency, Atlanta. Dr. Faulkner
is a former member of the Ki
wanis Club.
The speaker today will tell
the civic organization about the
function of the FA A in the South
east. Program chairman for the
week Is Donald Stephenson, and he
will Introduce Dr. Faulkner. The
program starts at 1 p. m.
Due to the Kiwanis Club mee
ting on Wednesday of last week
there was no formal program.
The weekly meeting was moved
up one day due to the Thanks
giving (Thursday) Holiday. A
luncheon meeting was held at
the usual 1 p.m. time at the
Teen Can.
Visitors at the meeting inclu
ded: Mrs. Elise Floyd, daughter
of Mr. and Mrs. Martin Goode
of Covington; Bill Wilson
of Miami, Fla., father-in-law of
Greeley Ellis; Earl Nodel of
Benton Harbor, Mich., Service
Representative of the Rosback
Printing Co.; and Charles Ke
lly, Sales Rep. for Southeastern
Printers Supply Co. of Atlanta.
TEMPERATURES
Temperatures in Covington
during the past two weeks, ac
cording to local weatherman,
Jack Chapman, were:
High Low
Wed., Nov. 20th 46 27
Thurs., Nov. 21st 54 24
Frl., Nov. 22nd 68 32
Sat., Nov. 23rd 69 35
Sun., NOV. 24th 64 42
Mon., Nov. 25th 61 35
Tues., Nov. 26th 64 28
Wed., Nov. 27th 72 37
Thurs., NOV. 28th 71 56
Frl., Nov. 29th 61 39
Sat., Nov. 30th 52 44
Sun., Dec. Ist 48 39
Mon., Dec. 2nd 53 39
Tues., Dec. 3rd 48 43
Two weeks total rainfall was
.60 Inch. Total rainfall for the
month of November was 5.41 in
ches.
THE COVINGTON NEWS
National Safety Council Launches
Program To Cut Tractor /Accidents
CHICAGO-The National Safety
Council is launching a Tractor
Overturn Prevention and Pro
tection (TOPP) program, a na
tion-wide, all-out attack on farm
tractor upset accidents.
Statistics gathered by the pri
vately supported non-profit or
ganization show that each year
more than 600 persons in the Un
ited States are killed in farm
tractor upset accidents. An ad
ditional 5,000 are injured.
Leon J. Urben, manager of the
Council’s Farm Department, es
timates that three of four per
sons now killed in tractor upsets
could be saved if their tractors
were equipped with protective
frames or crush-resistant cabs
and safety belts.
Urben says these devices are
now available for many makes
and models of tractors.
“If,” says Urben, "you are
thinking of buying a new trac
tor, ask your dealer about hav
ing it equipped with a protec
tive frame or crush-resistant
cab. It might save your life.”
The Chicago-based safety or
ganization recommends the use of
% Santa’s
| Special jf
/ ... From Now Until Christmas
n
t ^B Beautiful Jk ;
" B LAPEL PIN I
|| ^B For The Ladies ^B ■
11 FREE I
£ r Yours For Opening Either A BB
W Checking or Savings Account
Os $25 Or More ....
OUF win be °P en Wednesday, December 11th and 18th for your convenience. )</'
% First National Bank Os Newton County
“The Only National Bank In Newton County”
Covington, Georgia Phone 786-5383
(Our Advertisers Are Assured of Best Results)
a safety belt along with these saf
ety devices.
The operator, Urben says, can
do much to prevent overturn or
any other kind of tractor accident
by observing the following basic
rules:
♦Read and be familiar with the
SAFETY DAY
*‘*^■l □
A string on the finger is a
good reminder that December
21, the shortest day of the year
(and the longest night) is
Flashlight Safety Day.
3rd Grade English Lesson
Assignment Brings Answers
Mrs. James Anderson, teac
her of a Third Grade class at
Ficquett School, received many
answers to a question she assign
ed her English class recently.
Mrs. Anderson states: "Se
veral weeks ago, as part of an
English lesson, I asked the child
ren to write two wishes that
they would like to have come
true. Some are quite interest
ing and I thought you might like
to share them with me. Os
course, I have not put any names
down, but perhaps you may re-
instruction manuals for your
equipment.
♦Keep yourself in good physi
cal and mental condition by get
ting enough rest, dressing com
fortably, working at a pace within
your physical abilities, and tak
ing mid-morning and mid-after
noon breaks.
♦Avoid operating on steep sl
opes, and stay clear of ditches,
embankments and the like.
♦Drive slowly on rough or
muddy surfaces and slopes, or
when visibility is poor -- such
as when moving in high grass.
♦Reduce speed when turning
or near ditches.
♦Keep guards and shields in
place, and shut off the power be
fore unclogging or servicing ma
chinery.
♦Avoid dropping a wheel off on
a soft shoulder or in the ditch.
♦Keep children off and away
from farm machinery.
♦Don’t use "boy-sized” tra
ctors for “man-sized” jobs.
♦When on the road, display
the Slow-Moving Vehicle (SMV)
emblem. It is becoming univer
sally recognized as designating
a vehicle, such as a farm rig,
traveling at less than 25 miles
an hour.
DSA NOMINEES ----
(From Page 1)
has contributed to outstanding
service to the boys and girls
in Newton County. This young
person must also be under 35
and a resident of Newton County.
If you wish to nominate some
one for one of these awards, you
may contact Jerry Aldridge,
Overran Chairman, Nelson Al
len, DSA Chairman, Joel Daw
kins, Outstanding Farmer Ch
airman, or Larry Newton, Out
standing Educator Chairman. All
nominations will be gratefully
accepted, please get your no
minations in right away as in
formation about each nominee
must be secured.
cognize one or two as belonging
to your child. At any rate, I
believe they will provide in
teresting reading.”
Toe list is as follows:
I wish I could vote.
I wish I had two cars.
I wish I could keep my mouth
shut.
I wish I could go around the
world in one minute.
I wish that I could help Cov
ington, Georgia.
I wish I were a science. (?)
I wish I had a machine gun.
I wish I could have chocolate
cake every day.
I wish we had a new preacher.
I wish I lived across the street
from our house.
I wish I lived South of the Uni
ted States by a lake.
I wish I had a new coat.
I wish I had dozens of pickles.
I wish our recess lasted longer.
I wish we didn’t have math.
I wish I lived in a two story
house.
I wish I were through with sc
hool and stuff.
I wish my daddy didn’t have to
dry the dishes.
I wish I were out of school and
could go to Japan.
I wish I were in the circus.
I wish I were a girl clown.
I wish I had a Mini Bike.
I wish I lived on a farm.
I wish the election was over.
I wish we had a servant.
I wish I could sometime have
good luck.
I wish I could go to a movie
and have a horse.
I wish I had the biggest dog in
the world.
I wish my mother would have a
baby boy.
I would wish for glass slippers
and a dress with gold in it.
I wish I could fly.
I wish we had mashed potatoes
every night.
I wish I had a duck.
I wish we never had homework.
I wish Mrs. Anderson didn’t have
to sweep. She hates dirt so.
I wish I had one thousand dollars.
I wish my daddy were President,
he could straighten things out.
I wish I had three bicycles.
I wish I had a fur coat.
I wish I could ride my bike down
the hall.
I wish I could learn my left hand
from my right.
I wish I could be a football player.
I wish I knew who uncle Sam was.
I wish I had a million dollars in
gold.
I wish my friend would mind her
own business.
I wish my daddy had more hair.
"And out of the mouths of
babes”...
P. S. I wish I could type.
Page 5