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Editorial
COMMENTS
An official of the National Newspaper Associa
tion remarked, “‘Advertising’ with a Capital 'A’,
has taken an unmerciful beating at the hands of
consumerists in recent years.” The consumerists,
he points out, say advertising provides the con
sumer with no useful information. The truth is
that advertising contains a staggering amount of
useful product information, beginning with such
elemental facts as where an item is for sale,
during what hours and at what price. News
paper advertisements are usually filled with de
tailed information that enables purchaser and
seller to come to a meeting of minds, and thus
keep our entire free market economic system
rolling along in high gear.
The Association official touched on a phase of
Young people who are behind the times still
think of business as an archaic institution that
has nothing to offer them and society in general.
A slight measure of the wrongness of these
views may be gained from the remarks of a
prominent businessman describing the broad so
cial and environmental programs in which his
company and countless others are involved. He
notes, “The things we do in business today would
have been looked upon as sheer folly and, possib
ly as economic suicide by entrepreneurs of 70
years ago.”
What are some of the things of which this
businessman speaks? They include helping the
less fortunate get into the mainstream of
American life through job training, research into
Remember more than 10 years ago when former
Premier Khrushchev boasted that the Russians
would bury the U. S. economically? Khrushchev
predicted that the burying would take place within
7 years. Those who remember Khrushchev’s
boast may wonder how the Russians are doing.
As columnist Roscoe Drummond puts it: “...The
Soviet economy is not headed to burying us, is
not surpassing us, and is not even beginning in
any significant way to equal us.
If anything the gap is growing wider....” In
1967, Russia’s gross national product totaled $361
Inflation Plays No Favorites
Prices have gone up, taxes have gone up, costs
have gone up and wages have gone up. In fact,
everything we use money for has gone up and is
continuing to go up. This is a fact of inflation
with which people have been confronted for years—
a fact that now has been largely accepted. If
it had not, the elected representatives of the
people at every level of government would long
ago have curbed inflationary public spending.
The trouble is that while inflation has been
accepted, many people still do not seem to realize
that it is an across-the-board proposition. No
service or product, no matter how vital to our
daily lives, is exempt--and this includes the price
of health and medical care. However, in spite
of inflation and government-induced demand,
medical and health authorities in the professions
and elsewhere are working to achieve and main
tain widely dispersed, as well as high quality,
It is one thing for the experts, the economists
and the politicians—as well as a lot of business
men--to discuss in a rather detached manner
how much inflation is tolerable. In reality, what
is being discussed is how much the purchasing
power of the dollar can be reduced each year
without upsetting the applecart As far as those
living in the most productive time of their lives,
a drop of a few percentage points in the value
of money can be absorbed or made up in higher
earnings. But for a growing body of citizens,
an annual decline in the value of money can be
The Pledge of Allegiance
EDITOR'S NOTE: Not long ago,
Red Skelton presented on his tele
vision show an interpretation of the
Pledge of Allegiance. It caught on.
Thousands upon thousands of let
ters poured into CBS-TV offices re
questing copies of it. A recording
was made. It was read into the
Congressional Record. The Asso
ciated Press picked it up, and it was
carried in many of the nation’s
newspapers. W^ith Flag Day at
hand, it is appropriate to read again
Skelton s reminiscence as a remind
er of the meaning of patriotism.
/ w'Y:
Red Skelton
The Role Os Advertising
Behind The Times
An Empty Boast
Destitution Ahead
(Best Coverage: News, Pictures, and Features)
advertising with which the public has little fami
liarity—the policy guides which determine accep
tance or rejection of advertising by newspapers.
In practice, the self-regulation of advertising
content by the newspapers is a more effective
safeguard against fraud or deception than a moun
tain of laws. Yet, it is carried on without im
pairing the basic function of advertising or the
fluidity of the marketplace. Newspaper self-re
gulation of advertising, as the official observes,
is pragmatic and direct, and based upon the
. . knowledge and experience of the publisher
and his staff.”
It should never be forgotten that advertising
is the underpinning of a free press.
air and water conservation and developing new
ways to ease the world’s food shortage crisis.
As an official of a leading oil company, he points
out that his industry has spent $215 million in
water treatment facilities and, as part of its
25 years of air conservation research, is help
ing to devise a “smog-free” automobile.
In the words of the oil company executive,
“...a big problem facing businesses such as ours
is in convincing today’s young people that they
can contribute to business; and, that business
can make an important contribution to society...”
The logical question that young people should ask
themselves is how else than through the produc
tive machinery of business and industry can the
high goals of the next generation be achieved?
billion, which was only 46 per cent of the U. S.
total of $789.7 billion. In electric power, the
Russians produced 589 billion kilowatt-hours as
compared with the 1,396 billion kilowatt-hours
of the U. S. Russian passenger car production
totaled 251 thousand as compared with 7.437
million in the U. S. Russia produced 10 million
metric tons of meat, and the U. S. produced 15.5
million metric tons. Here is a good illustra
tion of why people should take the words of a
political braggart for what they are—hot air.
care within the framework of the medical system
under which our country has enjoyed the great
est advances in the medical arts mankind has
ever known. For example, Dr. Edward R. An
nis, past president of the American Medical
Association, tells of an AMA proposal under
which income tax credits would be used for the
purchase of helath insurance. As income rose,
the amount of credit would drop until it dis
appeared. People who can afford to do so would
pay for their own health insurance coverage.
Such a program has been introduced in the
House by Congressman Fulton of Tennessee.
Said Dr. Annis, the tax credit proposal, as
well as other proposals for making the medi
cal care dollar go farther,”. . . are part of the
AMA’s continuing program of urging physicians
to be aware of the financial aspects of the care
they give....as well as the medical aspects.”
a one-way street to destitution.
There is no escape for those who live on fixed
incomes--retired persons and others, who for one
reason or another, must make do with a fixed
number of dollars. These people are in the min
ority. But, they are U. S. citizens, and they de
serve the same consideration as those for whom
so much effort is being put forth in the name of
equal rights and equal opportunities. The dollars
they hold are government promises that can be
exchanged for necessities. Inflation, regardless
of its rate, is a repudiation of those promises.
By RED SKELTON
1 REMEMBER this one teacher.
To me, he was the greatest
teacher, a real sage of my time. He
had such wisdom. We were all re
citing the Pledge of Allegiance,
and he walked over. Mr. Lasswell
was his name. He said:
“I’ve been listening to you boys
and girls recite the Pledge of Alle
giance all semester, and it seems as
though it is becoming monotonous
to you. If I may, may I recite it and
try to explain to you the meaning
of each word.
“I—me, an individual, a com
mittee of one.
“Pledge — dedicate all of my
wordly goods to give without self
pity.
“Allegiance— my love and my
devotion.
“To the flag— our standard, Old
Glory, a symbol of freedom; wher
ever she waves, there is respect be
cause your loyalty has given her
a dignity that shouts freedom is
everybody’s job.
“Os the United—that means that
we have all come together.
“States — individual communities
that have united into 48 great
states; 48 individual communities
with pride and dignity and pur
pose, all divided with imaginary
boundaries, yet united to a com
mon purpose, and that’s love for
country.
“And to the republic— republic,
Own
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. . . Now That I Have Your Attention
OUR WEEKLY LESSON
FOR
Sunday School
Devotional Reading: Psalms
78:1-8
Memory Selection: Let the
word of Christ dwell In you
richly, as you teach and admon
ish one another in all wisdom
and as you singpsalms and hymns
and spiritual songs with thank
fulness in your hearts to God.
Intermediate - Senior Topic:
The Bible in the Life of the
Church
Young People-Adult Topic:
The Church Lives by the Bible
In this lesson we begin the
study of “The Significance of the
Bible for Faith,” and specifically
we examine the topic “The Bible
in the Life of the Church.”
We are encouraged to become
increasingly aware of the role
the Scriptures have played In the
life of the church of Jesus Christ.
This lesson is drawn from three
passages of the Bible: from
three of Paul’s letters—to his
young friend Timothy, to the chu
rch at Ephesus, and to the church
of the Colossians.
The significance of the Word
of God is to be seen in the way
in which the church was formed
and transformed through the dis
covery of the living Lord of the
Scriptures. The Holy Book of
our Christian faith has played an
important part in the worship, in
the preaching, and in the teaching
of the Apostolic Church through
out the centuries.
In a very special way our faith
is made relevant as it is center
ed in the function of the Bible
in the practice of the church—
both past and present.
In these days of unrest and
uncertainty it is important that
we examine the Bible more close
ly. In Its pages we see that it
contains the Word of God for our
lives. God has spoken. He has
proclaimed and revealed Him
self to the world; and it remains
to be seen how we shall use the
truth within its pages to keep
our lives on an even keel. In
a state in which sovereign power
is invested in representatives chos
en by the people to govern; and
government is the people and it’s
from the people to the leaders, not
from the leaders to the people.
“For which it stands.
“One nation— the nation, mean
ing, so blessed by God.
“Indivisible— incapable of being
divided.
“With liberty— which is freedom
and the right or power to live one’s
own life without threats, or fear,
or some sort of retaliation.
“And justice—the principle or
quality of dealing fairly with oth
ers.
“For all.— which means, boys
and girls, it’s as much your coun
try as it is mine.
“And now, boys and girls, let me
hear you recite together the Pledge
of Allegiance:
“I pledge allegiance to the flag
of the United States of America
and to the republic for which it
stands, one nation, indivisible, with
liberty and justice for all.”
Since I was a small boy, two
states have been added to our
country and two words have been
added to the Pledge of Allegiance:
“Under God.”
Wouldn’t it be a pity if someone
were now to say, “That’s a prayer”
and that would be eliminated from
schools too?
THE COVINGTON NEWS
our time of disillusionment and
frustration we need desperately
to discover the ways in which we
as members of the church, the
body of Christ, may use the
Scriptures more effectively.
Our day and age need to re
examine the Bible as a means of
grace and power—God’s power in
our lives—for the undergirding of
our souls.
The apostle Paul was greatly
dependent upon those whom he had
trained in the Christian way of
life. One has but to read his let
ter to Timothy to know that he
loved this young man because of
the way Timothy had responded to
the teachings concerning Jesus
Christ. The apostle was well
aware that many who had re
ceived and accepted Jesus Christ
as their Lord and Saviour had
departed from the faith (4:1).
They had given “heed to seducing
spirits” and had allowed them
selves to be conquered spiritually
by the teachings of those whom
Paul calls “lying hypocrites” and
of whom he said that their con
sciences are as “dead as seared
flesh” (Phillips translation).
Paul knew how badly the church
needed to be guided by her true
leaders such as Timothy, and he
advised him to remind the breth
ren of their responsibilities as
Christians. He cautioned Tim
othy to recall all of the evils
that woo men from the faith,
and he said that if he preached
faithfully, he would be “a good
minister of Jesus Christ, nour
ished up in the words of faith
and of good doctrine, whereunto
thou hast attained.”
Every Christian should be a
minister in his own right, and
though not ordained, he should
seek each day of his life to live
worthy of Jesus as his Lord.
Paul looked upon the Christian
life as a contest requiring exer
cise. On more than one occasion
he used the figure of speech re
lated to athletic games or the
sports arena. It is not unusual,
then, as he wrote to his young
friend Timothy, that he remind
him of the necessity in the Chr
istian faith to steel oneself again
st the stupid Godless fictions of
the world, and exercise himself
rather unto Godliness. He said
that Godliness is profitable unto
all things, having the promise
of the life that now is, and of that
which is to come (4:8).
We must always realize that
spiritual fitness is an essential
of life both now and in the world
to come. Such an exercise is of
paramount importance; and be
cause of this, our labor in this
life is worth the struggle.
Paul said that he and Timothy
were both laborers together.
They suffered as one man the re
proach of their fellows, and they
did it because they trusted in the
living God whom the apostle de
clared is “the Saviour of all
men, specially of those that be
lieve” (4:10).
Having set forth this foundation
for their labor, Paul exhorted
his friend to command and teach.
“Let no man despise thy youth,”
he said, “but be thou an example
of the believers.” Lest Timothy
should at times discover that men
looked down on him because he
was young, he was cautioned to
make them respect him and look
up to him because of the example
he set before them.
The apostle’s advice to Tim
othy may stand us in good stead
as we sense the Importance of
our role in the lives of others.
One must be especially careful
in the Christian life to set a Godly
example, and to do so as Paul
suggests, “in word, in conver
sation, in charity, in spirit, in
faith and in purity.”
As Timothy was charged by
Paul to pass on to others these
great virtues through his exam
ple, so we who are followers of
Christ must set forth the tem
perament of the Master.
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THE
CHATTER
...80X...
same mkk
Got” is really a challenging mes
sage. We have around 100 cop
ies of this Sermon If YOU in
Newton County would like one. It
is a real challenge.
Wonder if you realize that we
have approximately 35,000 people
within our county? We may have
more. The figure stood at 20,-
999 as of 1968. With all our
people coming in with the New
Industry...others moving here and
the new babies born..our guess
cannot be too far wrong.
We in Newton County are bless
ed with churches of many deno
minations. We are thankful for
each one, where our citizens can
worship according to their faith.
We are usually brought up with
in the church to which we be
come a member. There is just
one God, and I am sure we all
worship Him.
What does matter is the fact
that we have not too far from
35,000 people within our coun
ty. Do we have that many Church
members? Do we remember that
some will go to Rockdale Coun
ty, Conyers, or their home ch
urch if it is so near? But allow
for this and let’s see if, work
ing together, all Denominations,
we cannot build up our combined
Church Census to the same figure
as our population. Let our slo
gan be..CHRIST FIRST IN EVERY
HEART—EVERY CITIZEN A CH
URCH MEMBER...and let us
add...who attends the church of
His or Her Choice, and partici
pates in the activities of that
Church..We are not REALLY
living until we do! Just singing
God’s wonderous songs fills our
hearts with His Holy presence.
Just sitting in His House on
Sunday mornings, and evenings,
with our family about us, worship
ing together brings us not only
closer, to HIM, but our child
ren, as a family, and to our
friends as a community, and as
fellow Christians, working toge
ther for spreading HIS HOLY
word.
We almost envy our Pastors
of the Baptist Denomination, and
their families..as they are in
New Orleans attending the Bap
tist Convention. It was here that
the husband and I lived for a week
or two every month or so dur
ing the time he traveled several
years for the Newspaper industry.
We have so many wonderful fri
ends there.
Let’s start checking to see
just how many people are not
Churched. We need them and
they need us, especially the young
people. All Churches are specia
lizing, as never before on the
Young People..they are our tom
orrow for Christ.. They have their
own Choirs from tiny-tots up to
grown ups..and you who are un
churched must come and bring
the little ones to the Church of
your Choice. This is not a cri
ticism..it is an INVITATION to
COME and join the church of
Your Choice. We all need you,
and each other.
Here comes that broom..bounc
ing my way..so I’d better grab
it and do my daily rounds of
...“JEST SWEEPIN’ UP.”
WOW! Just as we finished, I
heard someone at the door ...and
here it was noon..and my beauti
ful neighbor stood there with a
wonderful dinner! Complete right
down to iced tea and the lemon
...Garden fresh, beans, new pota
toes, tomatoes, and squash..and
the best eggbread you ever tast
ed! To say nothing about those
delicious home-made dough
nuts...they tasted like those Mo
ther made too! “Thum Body’s er
Spoilin’ ME!
Nothing in the world is more
rewarding than beautiful friend
ships like this!,,, especially when
you are alone! God surely has
had a hand in all this, for with
my HEART out of town for three
weeks (the sister you know..the
one and only) so far away in Ha
waii...well..when we started eat
ing this delicious lunch from
my sweet, and thoughtful neigh
bor ...where we sat down for the
first time..at the dining table
(that is the first time since we
lost our companion...) and we ate
and cried.. Now! Wasn’t thatsom
pin’ for a big boy like this Office
Boy?
Overnight Tip
Storage couches are great for
family rooms. Build box frames
of solid fir or pine boards, in
cluding one or two drawers in
the base. Seats are foam mat
tresses covered with a sturdy
cotton plaid. Make the couches
six feet long to sleep the chil
dren’s overnight guests.
THE COVINGTON NEWS
1118- 1122 PACE STREET. N.E.. COVINGTON. GEORGIA 30209
MABEL SESSIONS DENNIS
Editor and Publisher
LEO S. MALLARD
Assistant to Publisher
OFFICIAL ORGAN OF
NEWTON COUNTY
AND THE
CITY OF COVINGTON
In Atlanta today the Governor’s
special called session of the
Georgia General Assembly
meets. It could be the shortest,
most expensive to the taxpayer,
hottest, and least productive ses
sion ever held. Few people give
the Maddox tax increase proposal
much chance before the irrate
legislative body.
The people want state services
and better education, but the pre
sent cost of living has turned
them against any idea of a tax
increase. Hie legislative mem
bers are not happy at all about
returning to Atlanta—it’s hot in
the big city and the summer heat
ain’t the only heat that’s on.
Governor Maddox is asking the
legislators to approve slls mil
lion dollars in proposed new
taxes. This money is needed and
could definitely be used, but most
legislators are against the plan
for spending this revenue as Mad
dox has outlined it.
To allocate state funds for ed
ucation on a non-matching basis
is an unsound part of the Gov
ernor’s plan. Such allocation in
effect will cut local school sup
port and start Georgia backwards
toward the county-unit system
type of support for education.
The Governor’s plan also
leads to direct state grants to
cities and counties as “political
footballs” rather than on a pop
ulation standard as a means of
determining where and how much
money will be allotted to cities
By Fred Boozer
Pastor
Porterdale Presbyterian Church
The writer of the book of
Proverbs makes this summat
ion of character: As a man
thinketh in his heart, so is he
(Proverbs 23:7). The person
sciences of today have found it
to be true that “thoughts run
ning over the same ground re
peatedly, groove themselves to
permanency.”
In an issue of the Reader’s
Digest some years ago was this
statement: “Choose well your
rut; you’re going to be in it a
long time.” Though this was a
detour sign, it might be well
applied to our thinking and to its
influence on our character.
Is it not true that a car first
traveling over a dirt road scar
cely makes an impression, but
with each successive trip, the
impression becomes definite and
deep. So, it happens in our
thinking, and often times the
walls of the rut are insurmount
able, and people accuse us of
being hard-headed. We run the
risk daily that the old proverb
clearly points out: “As a man
at first is master of his thought,
so, at last, the thought becomes
master of the man.”
Thoughts guide the future of
men. Some have become giants,
because their big thoughts drove
them there. David Livingstone
became the great missionary to
Africa, Martin Luther became
the leader of the Reformation,
and our Puritan forefathers be
came leaders in the founding of
“one nation under God”.
Further to indicate the truth
of the connection between a man’s
thoughts and his character, there
is in my memory a confront
ation with a hobo. I asked him
to tell me about the biggest
thought he had ever had. After
scratching his head for a min
ute, he replied, “I don’t think I
ever had one!” Thoughts make
men!
Therefore, we hear Paul:
“Whatsoever things are true,
whatsoever things are honest,
whatsoever things are just, what
soever things are pure, whatso
ever things are lovely, whatso
ever things are of good report;
if there be any virtue, and if th
ere be any praise, think on these
things.”
Have you discovered the value
of right thinking? In the Bible
we read of many characters and
the result their thinking had on
their lives. There were Ban
ished Cain, Disgraced Lot, Sight
less Samson, Murdered Haman,
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Thursday, June 12, 1969
LESTER’S SESSION
By: Leo S. Mallard
and counties.
Definitely, the present aid to
education must not be cut. There
is not enough money to meet ed
ucational needs in this state now
and most of the Assembly mem
bers realize that Georgia cannot
take a step backwards in the field
of education if She is to continue
to be the “Star of the South” in
the future.
Many landowners favor the
Maddox proposal for cutting local
support to education in an effort
to relieve their tax burden, but
few stop to realize that they will
be paying in state taxes whatever
difference they may save on taxes
if cut at the local level.
Another question that arises is
why are the landowners howling
about the tax assessment when
they won’t sell their property at
the assessed value when it is
offered. It seems that their
selling price far exceeds the val
uation set in most counties.
If relief is to be found for
landowners it must come from
other areas other than education.
This is the basic short-sight
edness of the Maddox proposal
now before the General As
sembly.
A form of tax increase could be
voted by the Assembly, but you
can be sure it will be a new
version arrived at after many hot
sessions. The Georgia taxpayer
will again pick up the tab for
work that should have been done
in January when the orators were
playing.
Wnrbajiln
8g
Remorseful Judas, and Frustrat
ed Pilate. On the other hand
there were Honored Abel, Fav
ored Abraham, Exalted Joseph,
Victorious Joshua, Renowned
Daniel, Famed Eleven Disciples,
and the Immortal Paul. One gr
oup shows us the fact that our
thoughts can become our em
barrassment; while the other af
firms the fact that a man’s th
oughts may prove his highest
virtue.
In other words, the relation
ship of a man’s soul to God is
best evidenced by .those things
which get that man’s attention.
“As a man thinketh in his heart,
so is he!”
.detteia
Dear Editor:
The generosity of the GEOR
GIA PRESS has been a major
factor in the growing number of
Georgians who are buying U. S.
Savings Bonds regularly in the
Payroll Savings, School Savings,
and Bond-A-Month Plans. With
your continued excellent support,
I am conflderlt many other Geor
gia Homes will start their re
gular accumulation of U. S. Sav
ings Bonds which make such an
excellent backlog for readily av
ailable cash.
W. B. Disbro
State Director
The Covington News
Covington, Georgia
Dear Mrs. Dennis and Staff,
Thank you so very much for
the publicity you have given us
during the past fiscal year of
The Covington Pilot Club. You
have been so willing to cover the
Senior Citizens and Girl Scout
projects among your many other
news items.
Your publication of our activ
ities is truly appreciated. We
hope our future projects will be
worthy of your continued support.
Yours very truly,
Carolyn Campbell
Corres. Sec.
Liberty Mutual Insurance
Companies says be sure never
to touch an appliance and a
water faucet at the same time.
If the appliance is not properly
grounded, the result could be
a fatal low voltage electrical
shock.
MARY SESSIONS MALLARD
Associate Editor
LEO MALLARD
Advertising Manager
Second Closs Postage Paid
at Covington, Georgia