Newspaper Page Text
Georgia
Advertis
ing Day
Nov. 30
VGeorg’ia Advertising Day, Nov.» 30f
Georgia
Advertis¬
ing Day
Nov. 30
THE FITZGERALD LEADER. TUESDAY. SEPTEMBER 19. 1911
o O 09 > Q_ > ©Do O flj vji
Z. o >0 * sr V. CM O f o U < © u J3 O CL ^ •H c a <0 o tfe n« 9 H ■* CL
© ® o In
o a tJ o u c c •H ha* o X * P> •H C 'or .a (* Jj* © ci 3 a •H u © cr
© © o 0 o C
BY STEPHEN BOLLES
•mm "1 BORGIA ! It is with
§ m* fraction of section, a name which to conjure. It is no longer a mere
|mj| ■ I a a It is an Empire. The tide of emigration of
restless millions, looking for new homes and greater privileges of
| ^ an ^, atmosphere, freedom from bonds of poverty, moving by
of crowded cities reason
& unresponsive soil once flowing only] westward, has
I I * ounc * w ay blocked by conditions which have made them look for
• ISSB 3 | a new Mecca. They have found it within the last three years in the
«•# bh; and in the south, the one bright Star of Hope, leading as the
Star of Bethlehem did the Wise Men of the East, has been Georgia. There are
still millions of people in whose breast there is the microbe of unrest, and who,
feeling that somewhere there must be a location better than the one in which
they live, more temperate in its climate, more productive in its>oil,more respon¬
sive to labor and more profitable for operation, but who hesitate because they
are not convinced, and who, once convinced, would become citizens of the South¬
ern Empire State.
Why are not those people convinced? *
Because they do not know. The beginning of wisdom here must be the
distribution of knowledge. A few railroads cannot do it; a few Real Estate pro¬
motion companies cannot do it; a few Chambers of Commerce, printing illustra¬
ted booklets of isolated communities, cannot produce the desire in the hearts of
these millions to come to Georgia.
It is again the story of the old warrior, who, on his death bed, summoned
before him his sons. Take a bundle of arrows, he broke with ease one of the
shafts, but when all of the arrows were placed together none of the sons was
strong enough to break them. So in Georgia, the few rain drops of publicity
mentioned above are not enough. It is necessary to unite in one great move¬
ment, which I propose to call “Georgia Advertising Day.”
Georgia Advertising Day is to come on Thanksgiving Day, November
30, 1911, practically three months from this date. On that date ther^ should be
cencentrated Seffort on the part of every Georgian, both individually and
collectively, from every civic and religious body, every firm engaged in every
kind of business and every profession. Every Chamber of Commerce and Trade
Organization should advertise beyond the limits of the state what Georgia offers
in those twenty millions of untilled acres to the man or woman beyond its pale,
for both today and tomorrow.
On that day, beginning with Ihe individual, let every man, woman and
child in the state of Georgia having friends, acquaintances, kin-folks, or rela¬
tives, business acquaintances, people that they have met and whose addresses
they know, no matter where or in what part of the world they may be—send to
them a postal card, a letter, a circular or a newspaper, telling of Georgia and
something of its attractions. Think of the force of a million letters in one day,
mailed between eight in the morning and six at night, on that date sent out by
the whole people of Georgia.
Let us have a proclamation from the Governor, especially setting forth
Thanksgiving Day for this purpose as well as to give thanks to God for His
many blessings of the present year.
Let us have, on that day. a proclamation from
every Mayor of every Municipality. Let us have on
that day from every county in the state of Georgia a
request from the County Commissioners for the ob¬
servance of Georgia Day along these lines.
Not only that, but every county should appro¬
priate a sum of money for the purpse of publishing
in some form the opportunity and special attractions
for settlement in that locality.
On Georgia Day, and during the week in which this day occurs, every
newspapers, daily and weekly, and every publication of every kind and class,
whether political, secular, technical or trade, should publish some special edition,
not for she purpose ot making money for the local advertiser, but for the pur¬
pose of this great work, congning the text largely to the many splendid induce¬
ments which every county in Georgia has for the man who is waiting beyond the
borders of the state for an invitation and for knowledge of what he can do in
Georgia. These papers can be used by the million of people to mail as supple¬
ments to their letters and their postal cards beyond the boundary of the state to
emphasize the letters which they will write,
On this day every Chamber of Commerce will send to more thousands, lit¬
erature and in every part of the state on Thanksgiving Day every Chamber of
Commerce, and everywhere people could be gotten together, there should be a
banquet of every civic society held with a get-together spirit for the purpose of
continuing the work on this Georgia Advertising Day.
During the week especially, and it would be a good thing to keep this up
continuously, every bale and box and package of goods should bear a message of
Georgia.
“Made in Georgia,” or “Shipped from Georgia,” and on its cotton, “Grown
in Georgia” labels, until there should be out of the state of Georgia a propaganda
that has never had its equal for any other state.
— * ‘ “ — — — «- . i Ml m
CT irom OUlCr SlEllCS) «pilO)VA/U|UW 'w WUI ui v xc*i m
products which can be produced in this state with but Httle added effort. This
was $23,000,000.00 more than the total value of the cotton crop. With twenty
million acres of land now not cultivated, growing these products which cost the
Georgia farmer and Georgia people enormous sums of money to buy, with apple
orchards blooming on the rugged hills of the northern part of the mules’being state with
com and oat fields waving in the sun of the South, with horses and
raised on our pastures, with the application of new.methods and new energy
which already has caused the state an increase in taxable wealth in the last year
enormous millions, all these dollars sent to the North, East and West beyond the
the state line, could be kept within the borders of Georgia and more money than
i
tt Georgia Advertising Day ”
Georgia Advertis-
ing Day Nov. 30
the cotton crop value be added to circulation in the state.
Georgia Advertising? Day carried to its final conclusion, can
db more in tweaty-four hours than the individual efforts of those now at work
Cbuld in ten years.
,, j Subject to additions and amendments as a general plan for Georgia Adver¬
tising Day, I submit the following:
i A proclamation by the Governor of Georgia, setting apart Thursday, Nov.
30, as Georgia Advertising Day.
In order that work throughout the State may begin immediately on the
Georgia Advertising Day, I assume the authority to appoint—
Frank Weldon, a “good roads” expert.
W. H. Leahy, president “Georgia Exhibit Association.”
Ed M. Hafer, “Georgia Bureau of Industries,” a committee to formulate
more definite plans for the Georgia Advertising Day. and they are to have the
authority to appoint such sub-committees as they may best in each County; Town
and City in the State, and to transact and carry on all work looking to the
of the Georgia Advertising suc-
cess Day.
The Mayors of all cities and incorporated places to issue proclamations set¬
ting forth the reason for Georgia Advertising Day, asking all the people of the
community to write letters, send out illustrated postal cards, copies of special
editions of newspapers, magazines, catalogues, circulars, to all their relatives,
friends and acquaintances in other States.
Proclamation by the Mayor of every Municipality in Georgia.
o' Meeting of Commissioners of each
county in co-operation with County to arrange for advertising the
all the citizens, appropriating such sum as may be
deemed advisable to help the citizens advertise.
Co-operation of every civic and religious body, trade 'organization, secret
or social society, clubs, sewing circles, school teachers and^children.
Special work on the part of Chambers of Commerce, Boards of Trade,
Business Men’s Leagues and Clubs.
The railroads that already have done so much for Georgia, with perfect
organizations, making a special effort on this day.
Newspapers and other pefiodical publications printing special editions,
with the kind of information which the seeker for a new location wants to have
before him. Newspapers advertising that copies will be furnished ready for
mailing, or will be mailed to list of names furnished by purchasers.
Across every street, and in store windows, signs and banners—“Georgia
Advertising Day. ”
A Woman’s Committee in each town to help especially in sending out post
cards. Think of the power a million letters, all telling of Georgia, going out
the day—a massed on
same army moving to call attention to Georgia ! If it carries
only one line—“Come to Georgia—the Land of
ANE million people writing evbout
vr Georgia, telling of the glorious
opportunity for thrifty millions look
ing for homes in the land of prom¬
ise and prosperity All this million
making “Georgia Advertising Day”
a success means money in Georgia
printed matter on that day.
On every box, barrel, crate, package or piece of goods sent out by
factory, wholesale or jobbing house delivered by retailer, every
or a either personally
or bv rail, boat or wagon, during the week of November 26th, a stencil poster
of this “Comes from Georgia, or
the State of the Bill ion-Dollar Crops,” or
some other slogan, should be placed.
Every envelope mailed out from now on thould carry a stamp, poster or
print, “Georgia Advertising Day, Nov, 30, 1911. Come to Georgia.”
The pulpit, too, can be a great factor and help amazingly on this day.
Wickedness and sin come from extremes of both povererty and wealth. Geor¬
gia today provides a place where, with human endeavor, no man or woman
need starve or be violently poor. Idle acres in Georgia will provide homes, pro¬
ducts and wealth for many people. A happy home, the products of the earth
smiling up to God’s sunlight, means more contentment and the elimination of
poverty than crowded tenements. So the pulpit for “Georgia Advertising
Day,” in sermon and in act, can help humanity and Georgia and the great South
more, perhaps, than any other one profession for this period.
The Constitution, by reason of its propaganda for Georgia, for many weeks
now along special lines, has certainly done an enormous work for the advertise¬
ment of the state.
Georgia Advertising Day, with a million people working,
will be an invincible flying wedge, the untold benefits of which in increased
wealfh, higher la id values, settlement of untilled acres, production of more
crops—not necessarily cotton, but corn, oats, meats, hay and horses and mules,
of which Georgia h >ught $173,000,000.00 more than the state produced last year*
not to mention $7.) i) ))) 00 of poultry products—all bringing a flood of money
into the state with r, i * final answer of greater happiness and independence.
. ~ ] * 4 * • \
. ■
Isn’t it w<>r h i he effort?
Isn’t it wor a whole twenty-four hours for
Georgia Advertis=
ing Day Nov. 30.
piness,” it will have its effect. No advertising can
be more effective, and every woman in Georgia can
be most active in securing the full measure of result.*
The land and development companies, interested
parties, but who have generally been high class and
helpful to the state and who are responsible for the
movement of thousands of people into Georgia, should
make it a point to send out thousands of lettere and
Georgia
Advertis
Day
Nov. 30
(Georgia Advertising Day, Nov. ‘30
Georgia
Advertis¬
ing Day
Nov. 3D