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THE MACON DAILY TELEGRAPH: SUNDAY MORNING, NOVEMBER 1, 190S THERE’S AN ATMOSPHERE about our Suits and Overcoats that distinguishes them as high-breds and something more then a mere cloth covering. Your exclusive tailor might take the same cloth and same trimmings as used in our clothes, but when made up lack that distinction which the material deserves, and the man of taste demands. You pay his high price, but you’ve nothing but a cloth covering—a har ness maker could produce the same results. When you look at our clothes you’ll readily recognize the handi work of the past master—in the char acter and distinctiveness of every seam and every line of the garment. SUITS $15 to $40 OVERCOATS $15 to $40 KNOX HATS- MANHATTAN SHIRTS ONE PRICE TO EVERYBODY “Nothing Ventured, Nothing Won” N<*hln* wntured Mina nothin* won In tho matter of tar ing moor,, mil... you vontur. ami ojion t uvliif. acoount and raaoiv, to manfully .lick |o it and kcp on d.lSSllini puit of .rory rant mad*~you wilt alwaya limply ha a Ml.rl.d m,n. aub- a-.t l you" 0 **"^' 0r<,,r *' Th * m01 " ■* vorjf appanant wo think— oqu«id l .rTnf*now " T *~* om * <! * 7 7nu ' n UM mon.y you am *'• r«y < »«r o.nt compound lnlcr.il, No time like this time to start saving. Raad our OM booklet te uing how absolutely safe we are and about • per cent Internet. I _ Safest for Savings ” ~~| Equitable Banking & Loan Company Geo. A. Smith, Pres. Macon, Ga. or friend at hta bedside. He wsa burled In St. George's cemetery, over looking the Bay of Tunis and tha rulna of anolent Carthage. "Hands^of the stranger; ring the moura- HomeMsa the hard whe sang of hema so well.** : near the washstand In . ... _J overcome with weak ness. fell, and In his fall severed an ar tery on a broken piece of china. Being too weak to rise or call loudly, he lay long without assistance. At last ha waa discovered and taken to a hospital, whers he died In the common ward on January 11. Unidentified In a city where hie mu- slo was being eung and played on every side, where publishers were selling thous- ida of copies of his songs and growing CONVICTS BORE THROUGH FLOOR AND MAKE GOOD THEIR ESCAPE FOUR WHITE MEN eU>!THROUQH ONE JOB—HOLE HOLE WHILE THROUGH THE MADE BY BORING WITH BRACE STOLEN FROM THE TOOL HOUQE. Four white oonvlcta made their es cape from the county chalngang some time during Friday night, their ab sence not being discovered until 4 o'clock yesterday morning. - It waa at that hour wh-n the guard at the camp, located at Roff Home, while on his rounds discovered a hole in the floor of a room in which five of the white men slept. This hole waa about eighteen Inches square, and had had been made by boring a series of holes with a brace and bit The floor of the house la about two feet above the ground, and this made it am easy matter for a man to drop out on the side farthest from the little house oc cupied by the guard Just opposite. In the room was .T. R. 'Bridges, the man convicted of killing Mrs. Winters near the Southern railway depot some time ago. He was asleep, and seemed to knew nothing of the escape, or the ■Wi|| He appeared to work of cutting _|| had been accom plished without his knowing some thing about it. How the escape was made Is ac counted for In this manner. Among the five men who occupied this room __ man named Walker, who by reason of his age and being extremely deat was allowed more privileges than Know running m ui 1 preparations for it. 1 be surprised that the the hole in the floor h The Facts About Pe-nma. & Penma an alcoholic beverage in disguise ? Is it possible to tae Fenmv as a substitute for whisker? So people buy Peruna and use it as a toddy, or a bitters, or a bracer? It would be the easiest thing in the world for any one to demonstrate th» indent wimbush falsity of snch statements. Xetany one go tothedrng store aadpturohieea bot- .. .... . r l i.tZ rk tleofferuna. let him undertake to use it as a beverage, or take this remedy in ether accident betaiiins him, h.'not doses considerably larger than those prescribed on the bottle. Would thermit bein* able to hear.it.ts euppojed that be alcoholic intoxication? Nothing of the sort Letany one tfy it and see. the’carnp ,l raaSa«ed to get Tbra«*and : Temta is a medical compound quite heavily leaded with medicinal ingred- bit from 'the tool house, and conceal- ier.ts. If taken in doses larger than prescribed it would produce a pool tire ilfe lt oi U iS?*untH^t 4 Mui?^e 0 Ti!2i ,0m * drugeffect Ho one could take it as a beverage. Ifany one doubta these state- The window of this nom ti exactly ments, try it and see, We know that Peruna cannot be used as a lever* opposite the window of the house age; that it will not intoxicate; that it cannot be used as a substitute for XT&VnfZ'X- &&SPTS mm. VeparmnteethatFrETOA COTTAgB HD CHEAP WHISKEY— guard, from this window white they OR ANT OTHER WXUSSXY, for that matter. worked on the hole in the door. They it containi a small per cent of cologne spirits, absolutely essential to die* eut'of'tSehnum anfi ™?,t? the round" 1 solve and hold in solution medicinal ingredients, but the drugs contained in it woe evidently when they saw the Peruna prohibit its use as a bevorage. It would he the easiest thing in the J?.n r "dr*o 0 nn?d 0 «hraii h »h Thi h Siii h (n f ?hJi world fer any one to demonstrate this if they chose to do eo. men dropped through, the hoi. In the p cnma m]( j everywhere. TEE IHOBEDIEHTS ABE PLAINLY PBIKTED OH BACH BOTTLE. It has been'said over and over again that chemists have analyzed Peruna and found it to oontaln only onhehs and whiskey. How we challen go any chemist to demonstrate any snch statement. Let eny one who has even a (mattering knowledge of chemistry porchass a bottls of Peruna and toe whether or not it contains whiskey, find out for him self whether or not it is composed of cheap whiskey and cubebs. Of conrse, cnbobs is one of tho ingredients of Pernna, hut thcro are many other ingred ients. It contains hydrastis canadensis, corydalis formesa, collinsonia, and at least four other medicinal ingredients. To he sure, no chemist could so ana lyze Pernna aa to bo able to identify the various medicinal ingredients. This is beyond the ability of any chemist. But any ordinary ohemist would be able to say that Pernna is heavily loaded with medicinal ingredients of some kind in addition to cnbobs. How why aro these statements repeated when their falsity coulfl be so ..... ....... ..... ... HP-, easily demonstrated? Simply because there is continued hostility toward Pe- renrop they ala not 'disturb''"him.' The! runa on tho part of tho medical profession. Very likoly tho magazines which work of bo rip- Ote hole, could have | took np tho cruzado against Peruna and denounced it as a cheap beverage — 1 were misled by statements of tho medical profession. Probably, they were floor, and one* out of the house they had only the plank fence to scale, and they were off. Search for them bo- gaji at once, and unless they strike up with friend* to provide ti'em with citizen'* clothing, they will probably be caught very soon, aa all possible •tep* wgre taken to capture them. Th*.e*r*p#n er°i . J. Phillips, sent up for tweh montha trorr H« uelor. -ounty. > C. L. Copk^n, *ent up for three year* from Houston county. Oscar Wright. *ent tip for three years from Worth county. C. L. Walker, sent up for six month?? from Ttlhb county. The man Bridge* *atd he -was asleep and knew nothing of the work, but say* had he known It he would not have escaped. He think* that fhlr was known to the o'ther*. and for this | I ^? r .K b#,0r# .. ht toS2 Cam .* a ^^-'wmlthr foVm th. p™^;. hUb^y w.« l»^ d . lh f «•*•*** transferred from eent to the morgue. There It ley until I i L*i n l* jOwfaMillloo. lh ? . ^ I almost the time for It to be conelcned to II ry 40 "™* It was placed In the, » pauper's grave, when Jt was claimed . ID* P*“P e r # 4T * v, l JS «w claimed t.nr Jh, pra.ld.nt of m. g.ll»«.«tat-., I uV .ir.lrT. Jt '"otfl A.S.. at & ? . i'i h ! is? 11 ""W '“*< »• atata that ona o. ’l blc .' Xbatar ■ Slr«« daaoandanu danlaa all iZttha'y'vir aaictB; iSsl- m ssssrs &£ huK ' nh »’* bM " ev«» *i >Bn 'ate of the; i wee that •f'fki •'hornrlcaa bard home" •OHOa THAT HAVE REACHED THE HEART. Dilator Kabbe. in Jlemplil* Commer- c la.1-Appeal Tha popular song writer always is "or the job. 1 * but hta aongi art not. ■vary spring and autumn the muelo publishers are on the lookout for the song hit or the coming aeaeon. irut anraranUy it Is destined to last only that lor.g. Then it disappears a* completely aa If It never hftd been % Mttcn. Another and another take lta place. ]?? May. ItZI. Charle* Kemble pro- dut ed at the Covcnt Garden Tliral«r. lxrndon. a play by John Howard rayne. entitled "ClaH. the Held ©f Milan." cun. a Till*go girt, who he* run awey with a neblcman, la led to return to her homo by bearing the •trains of a eonr that ha* boan fa- mm* Vt MRU ohDdhood. When in the tint act vf the play l£len Tree** eletar. Ann* Marla Tree, who was risn rame out on the Coveat Garden et*g« and began—- "'Mid and palaoaa though Haran waa aaan In tha rata. That, art aavaral mualoal numbara In tha play, and thrtr rampoaltlon waa antruatad by Kaanbla to Henry Rowlay Ulahop. Soma yaara bafur* 'Blahop had niada for a London publtablng. him, an olaboNto oollaetlon of Xlalodtaa of Vartoua Nation.,- (or which Thorn.. Haynaa Baglay, a popular aoog wrltar and ronpowr (f. 1.. "O.lly tha Trau- badour 1 ), wrot. tha original worda. Tha ralWtlon Ineludaa "A flic Ulan Air,” aot to tho worda— "To tha homo of tnr childhood la aor- row I cama." It la a curlou, fact that -Dlala,' .... I at-phan” Colima ratiit p«bibiy"lhi i'Sfi* aJTJJS^n^tSl c^ulS 11 ^^ i ftu'a.'n'M trWdlwStJS2ILV 1 world over, w*i*compo*ed°liv , Vnorth- til* ly ImiurSed h to lui-lVno J l » JTn* •”* man *»*f°re the Ctvllwer. has no ref- rvSwnftSnB^ eeriou?^ wnTera or •. r#n ^ # ! rha,#v * r lo WM » B< * *»• written lend the min whoJe tJSli b*Sily®wS I B V V * •* ‘ '‘walk around 11 for I saved from twirlnl In the Hotter'* fleM I* ^ « ?nlnitrel*. It* composer I JSw *pS?n of *e VcuDyin* r ‘a unfiuii Wflei bymtur Emmett. * poor position among American /rcmpoMrs." SJ2JL m* n*° ,n Be. familiar, of ^ wVl'J^r.. 0 ^ a US. ROSA F. MONKISH,M.D. Whan Blahop real Payne', they .cm to have reminded him of thl, cartlar "homo" poem, and ha promptly adapted tho -Sicilian Air" to -Home. Sweat Roma" I. It really a Sicilian ntr or urlclnal wllh Blahop? 1 have looked In vain for It through collection, of lt.it.tn. popular «on*». Moreover Ponlretti. an Italian, when w;« 4 "Home. Sweat Home." which ha rare ly would not have done had It b*»n Italian. Btahop w>. « fairly prollflc comp,war. and ha may hay. found It ...lar to compoee ao-no of there "M.l- ---«• at~g wsrzsrusrJis ■1 ...lT^ni^iacvari of A A'cUtan Air.-- n haa boas ar- I .r-. Tree pia>rd Clart , u ,j that ha could not hay. compoayd III Matilda |, pec UW nothing alae of hla haa ‘l?7?r «aJTy'-cv^^tlL oTST ff'KJ flA W5Tif*%5? SSla^SfS&y miliar *onw* contain* bit *on. The i Barn* •• j '*j7*1e- MiNA TTI.il JAIL a • other* are ' roster per- i egattered. h\ to call JBE kept- jVlH£~9Sr tha perform- anca. oaa of tha Bryanta told Emmett that a raw --walk around" waa wanted in 2BL5Vf?tfwSl , .K , ?? w - T,, • ™lnatrat sr , i?uff*i. w h’ , i*«si',. ,ta "* ’*• w7 • i >° rt jrps chcu* as a drummer. In winter the warm southern circuit waa a popular expreeslon. On, that •onollr. *n.i even that lit*!# l« seal 111% father. * pmeperou* merchant, from vinrtnu tv> the netehberhot mtUburg end bought n tmet nf Which he UM nut and Intended v.. KoBtervlIle. tlut. Inetrod. hr named \\ fer^SgSbaM. S rltteburf. flt#phe?r* mother w*« Btlta- heth riayland Tnmltnwm, of M%ryUnd. « woman of culture and ot poetic ttm- jwrament HI* love for her was ektn to "SSSb* Eoatar we* horn at Lawraaeo- Vine on Jntv 4 4 \<H. Me we* a iweet. aentle. lovable bey. the father played H nlin. hut tn mualc the boy «aa •elf-teuaht. In t«40 he waa Ihene Academy end the following y**c at Jeffereon Toiler*. While at the academy he composed the "Tloc* Waits" for four flutee, which wea dived «t n aehn.\l funot'on he tnhtn* t|..< first flute. In IMS hta flrel eong. "Open Thv lattice Ix>ve." waa puhllthed It !• the only one wntda .w>nx» to wwh tho year* t««!i • i^tnira he'rompittM I en the algbt of'itondayTscp.' mtnatrel troupe rhenced , **• IMJ __ _ 8naannah." tang tt end! •* ^btie" as the war eong made an Immediate hit with It. Worn — & w ‘ ' that time meet of hi thorns. Good salesmanship ability to Induce people to buy your thlnge equally with, or in place of. tho stuff that others have to sell. If Judicious advertising Will assist in creating a demand for oranges It will add much to the chance* of the suc cess of the salesman In his work. That It will do this may be predicated on What.lt has done In other field*. M me^kculht"raagealwa*ih# flm’nat for'a ... jn*rjs.'* ^ r, MS and !*<• a group of young ••• y^t eung from the atam» ef Bryants' t at hie heuM to studr with htm., mln^trale^ then at No. 4T* Itroadwar. these meetings he rompowat war- i Bt <ht ef Mr—- - - mm *.« w.ra. ,rtim , ~c --- »mth toWII to h*V« OHttnated |* tVist time meat of Me same* wore com-i •JHtemjnt It nosed when eung en th-* mtoMroi | af > r«“ , wken 1 Ml? mraw aa* ?eusaa.-"i srjz . march which waa McW,! Jllatlctoa Bmiih" ' ■ I "At Waat rare Ecrtar wAamr-4 m ba-1 JiS 4 ?"T*" .^Th-' Hex-ne'e life story hea been told i oome n hu»loe»« man. for he was beoti. 5Da *be Aret eight wcrH till BHMIt7 rali mv rail JJl! *“ E "“-'a 4 •vary -heart la fbmlltar wit. it. mat-! « bo.ti-.-a mas 1- p. ...Wi, xotnn mt^fg n ® wanderer since; from Wlt»*Vure to Xtw atTfmeai «ny ho>how»l. acre the patbet c word* ►«* W'lko.t th*. -tree!* *l?ro*t ttvo * tromn. of the gifted but erratle author of » wtttj/a gene tn amrattoa. r\ ' “ — a awig" %* n ‘ — E2E3Zi2CJI!IIiM —__ »«thor name, fl —wl Home.- Payne y u liv ing abrna, wbaa be awnpcaafl the fa- m«a llbab. Ha I-ft Enrlaafl an, tunica to the tlattaa fliatao tn ms ___ Ta« yaara later »n,1 -rain In 1111 ha: !►« - mtlo ltd be bnw Inta taara ppotMafl I'altcO flute, oni-il at th- ——a ADVERTISING A FIRST CUSS INVESTMENT Hloh Official of Harrlman Lines Tells Fruit Men TKht Judicious Advertis ing Will Create New Market* for Their Products. Advertising la a matter of d*ep per- •onal .concern to the fruit grower and especially to the flve thousand men who ore directly interested in the orange and lemon industry of southern California, according to Mr. E. O. McCormick, of the Harrlman lines. This industry has added $16,000,000 to the national wealth during the past year. Mr McCormick In an address told tha members of the California Fruit Orowera' Exchange at their conven tion in Kansas City this month, how 2SS mik*E I«n U mora lmnorUat-fifak"'® 0 ? for evidence of the result. ?nth"m.™.£ otth. umtcTin".';' tLixsPsSi lt up ,n It hae ever betsn a wonder to me hew lt can be that men and organiza tions can muatcr up the courage to put large sums of money Into lands, factories, machinery and materials; Incur big pay roll liabilities, and other obligations; then, when It comes to the most important factor of all—that of making the product known: or, In ether words, making the people want tt: to hesltate-r-to consider the pub licity as a something apart from the business—a something to be, or not to be dona dependent on the Judg ment, or perhaps whim of tome Indi vidual—or to think of It as an ex- ense. or say a gamble. It seems to e true, however, even In these days -o full of precedent, that many manu facturers. merchants and dealers who are never satisfied except they have the very beat procurable In machinery and men, location and materials, either fall down entirely, when It comes to advertising, or do it with such half hearted Interest pnd doubt that such trials ns they reluctantly accede to. are failures. Perhaps I should not term them failures in fact; they are not generally failure* ns far as they so—but rather failures, because they don't go far enough. Advertising la a Commodity. Now if I can old In dispelling doubts which may be entertained by any of the members of this association, aa to the efficiency of advertising, for pro moting its business—enlarging It where It Is already established, extending It Into new regions. I wiii.be doing about the greatest service tt Is In my powor to rendsr you. To start with, you must recognise advertising as a com modity. It la Imperatively necessary that you get this truth fixed firmly in your minds, bofora you can hope to give tt that broad consideration which Its importanct demands. Get away at once and forever, from the Idea that It Is an expense, it Is not an expense. It Is.a commodity; Just is necessary a commodity tn the selling of oranges, as business Is conducted today, as are the oranges themselve*. 1 do not mean by thfs assertion that you esn not go on selling oranges forever with out any advertising; but If I under stand aright, on* of the purposes of this convention Is to see tf means cen be devised whlclv will Increase the consumption of orange* and thereby Increase the sales of the product. The Lew of Average, the Lord * Thomn* Advertising Agency argue* strongly on the law of avsrsge, and claims that It Is the only thing that Is absolutely certain In advertising. The point they lay stress on Is: "What one man likes or want* forma no criterion. When a thousand, at a csrtaln expense, are led to spend a certain amount you havs an absoluta certainty. The mil- non* will do. whst the thousands have done-** This appeals to reason. This agency It advertising Us own business by published announcements that tt la paying a man $1-000 a week. As ehalrman of a commute* of six teen of their advertising experts he has the last word In the determination of plan and scope of campaigns. And the agency al«o advertise* that this high salaried man Is worth all It pay* him. In conversation with a mu tual friend regsrdlne thl* expert the former remarked. -He doubled the Van Camp bean buMn4***." Tt Is hsrdly necessary to dig Into vertfled statt*- tlc* betors ws assert thst the most of this increase in the Van Camp bus- In... I. from prapt, not h.ratofor.! j* tt^attttodfl tpwariilt. But iu»w, afttr tf toratthtogi htTfljbraa bean ^ters. I feel quite sure that! «aiu and rofatea, lt would team to do in order for such people to use a little those who h/v* been won away, from ; fairneis and common wnco in tho matter, ' a th smair^V^?tn t of n \he°7nJre^e bUt _ Ev«y time any ono says that Penina is nothing but cheap whiskey and There is no mystery or magic about 1 cuDOcs no u telling a lie, an absolute falsehood. Host peoplo intend to speak -"j; «"; thfl troth. But the prevalent hafcit of rcpratiBtfother people 1 , statements, otherlhing welt, it ta not an eiperi'- without investigation a, to their truth, has led many well-meaning people to ment. Properly done It t« simply j gay thctO &b» thing,about Fcnina. CSUSmSTT‘ST, m'mion! 5?"^ places what an individual can do only! AND RELIA^Ioj CAx AltRH REMEDY t but, like any other good medicine, il u r, ’o'nFy* a doL ,, S‘o't' J&Sra 4#,e ' ltwmp ® tec# nrrmfimut to salesman. Put la hla greatest ally. , tha p.rsOtt Who taECS it. The better the advertising the hot- It ii therefore up to every honest person ta quit making roch statement, ‘V ,'V ?'&_** '* concerning Tenum, or acknowledge that ho i, repeating slander, about which dealers and the public, P snd clears the ho know, nothing. One might just no well my that Castor Oil i, an intoxicant; rout, of the sateim,n of many of it, that if taken in largo enough dcses it will operate as a “Boose." If people never tried to iso, but eimply repeated such statements about Cantor Oil, th» majority of people would come to believe them. It is no easier to demonitrato inch a statement about Castor Oil than it would be about Pernna. Any ono who takes Forana know, that 6nch atatemonta aro false. To lay that Tcruna ia cheap whiskey and cubeb, may constitute good material for 'eke, on the vandoviiio stage, hut there is no excuse for any one who protend* to bo truthful saying over again this oft-repeated falsehood. ' From New Or!«ar.a it I seemed to flash ovx?r the ent.ie eoutix. Tha Washiagton Artillery had the tune arranged fot a quickstep and tha whole •ecttoa of the country root with It Pldt- eu ordered it ptay-ed. before his famous charge at Ueitrefcurg. • Thus the anomaly was presented o€ & *4»ng written and •pmposed by a man who waa bjrn in ttlMra 1 ♦*0l1v "fw I . r- 4 a* ana exvaeVm whoa h* «men*d ' a letter fHun her <v»rf*ir'nr a picture of Tual*. Then* he died on April t I»»t' J ■far from home and with »o reUUvej^ imi. \ >m wwh i IMPiK * — — trramm, •i Otifle MtoL mM tA have Ven on! Chatham atrtec On the night of .Janaary j luded bU popular "Dan . K-k - ' » J fv:r > rep'o-rcted ! v i;» A •?' that dartre » of «• mm IilHaS'S ssr^VtS-t ^ ^ the thing* you do every day.L "Smoking Advertising." I was much Impressed by the roL mark of a character In a short story In a recent magazine. In a conver sation regarding a rival establishment the author makes him say: "That store's stock Is not as good as mine; the customers smoke advertising.’* The remark implied that the people who got things at the rival’s place thought they were getting better .arti cles, becausa the advertisements of that concern told them so; and it was| so to them—as long as they believed It. Why do people eat the modern breakfast foods? Why do you call for "White Rock," or "Clyamic.** or "Sun- Ray" water? Is lt because the food, or the water. Is really superior to all others? Is it because you must have that particular brand: that you can't get along without tt? Thousands of people now wear nothing but Douglass ■hoes, other thousands none but Em erson. or Hanan, or aome other make. I It la not in the least unfair to either of the firm* mentioned to assert the material which has been most potent tn aecurinr and retaining this or that thousand persons, la the advertising. Tou hav* already grasped the point I wlah to make; that Is, that there Is no limit to the things that may be profltably advertised. Surely if the staff of life, and the graveyard can be promoted by this means there Is a chance for the orange. If this be true, then we htve only to give onr serious attention to the how of the[ advertising; consider .the character, and search for the very best method. Just as there are good managers, and bad; good and bad salesmen, and oranges, so also Is there good and bad advertising; some very bad. More often, however, advertising falls be cause of lack of appropriateness—like unto the right man in the wrong place, or vice versa. Indeed it ts not diffi cult to find men who can utter high sounding phrases—others ' who can make beautiful pegea of type and drawings. These thing* are.In them selve* of no earthly value, unless as Instruments in the hands of those gift ed with the temperament who by practical experience have mastered the ■ubtletles of the most subtle of all the businesses of this rapid age. Expe-| rlence I* of much greater value than ability. An Aqe ef Specialization. Let us start with a full realization that we live In an ag* of speclollsa- tion. Tour own business of telling oranges Is an illustration of this fact. The grower Is aU right as a grower; when tt comes to marketing he la not In it. That is your specialty. The ■picked fruit represent* the full com plement of his investment In capital. Intelligence, and labor In the orchard. Tou do not Invade his field of activ ity. His specialty Is In studying grafting and planting and spraying.| and the many other problems and se crets of the etlll life of the grave—the plowing and Irrigating. As to the mediums to be used, you know, of course, thst the most direct and most esally employed means at our ready command, for use tn educat ing desire is the newspaper. The Value ef the Newspaper. Reading the newspaper* !■ os Inti mate a part of our every day life as sleeping end eating. It Is a rare person who does not at least glance over hta tlally or weekly paper, and I to the great majority of people tt la the only avenue open to their minds| accessible to those who have things to sell. The peculiar strength which ta all Its own is well put by a recent writer In the following words: "The newspaper carries suggestion Into tho family circle at leisure momenta la parlor or library, where no salesmanf Is ever permitted to enter." It la In closer touch with ar.d exert* a great-1 er Influence tn the home than any other printed thine. To start with; There are In the older communities a st number of people who haT« inner- mtlnUanc# of the paper parents read. It I* a* real "proofs Of Holy Writ." To practically all others. It their ow» ehoiee. Vhe lnteHleence of the werid's doing* l* gttaned from its psjes. That which many deem their own Judg-| ment aa related to current topics. Is in cheprmg wood. Now ^ker ara tfclnk-' to-day's issue. !n a week or a day {later, has beoarse their belief and log ot taislag a moans eat t* bsm. knowledge. And now that I remind you of u. you have a friend or neigh bor, whose conversation is largely mode up of whst he has read in the 4 P a Per. Ho does not add any new thought to it, either, or Indeed any * new words, except perhaps the three— they do say." Of almost equal vaJue to the advertisers, in my Judg- ment. Is the distribution factor of the newspaper; for after all distribution l* the most important detail of adver tising and the ono which should corh- m £? d your con *tant attention. To most people, all other than news- P*P«f reading Is more or less of an - P rt * . "•cau** such reading can be deferred, It Is. No other printed mat ter except, of course, tho weekly, monthly and other periodicals, has the potent quality of quick and complete distribution. The reading of it can not be put off even if we wlah to do so. The newspaper In Its field haa done mentally whnt tho electric street oar has done physically for the people. Like the car,fit Is a hurry-up affair. With the Introduction of electric power the people, especially those living In smaller cities, hurried up. and took notice. They had to. They found they had to catoh the car and be quick about It. Formerly the car waited for them. Newspaper Circulation Is Certain. As to distribution: Any other print ed matter Involves a distinct and sep arate work, with oil ktndo of obstacle*. When you use tho newspaper you do not havs to create circulation, or at tend to It. The circulation is. Determine Just the kind of people and the localities you wish to reach and you have at hand the distribution that, will reach them. Place your sopy today, and by to morrow, or next week, the distribu tion Is complete. With the newspaper (and periodicals), you know before hand what and where your circulation la glong to be. Do not misunderstand ray special r lca for the newspaper to mean that think lt is the only medium which can be used by you advantageously. Tou have had recent experience Jn your Iowa demonstration and which should be a guide for future efforts. It Is not my Intention to go Into de-* tails, but rather to point the way which I feel sure will be of great assistance In further developing your business. When people begin to notice oimnges being advertised, they will wonder, and then talk. In talking they will repeat what you make them read of the oranges. Get. enough of them talking and this free advertising will sell all the good oranges that can be raised. CINCINNATI, Oct. II.—A goodcard of six races was offered at Latonla today, but not a favorite was success ful. The bohdlcap at a mil* and a furlong, with four atarters, was the feature. Bally Preston, the long shot, went to the front at the start and led to the stretch, where Marathon came on and won easily from Red Gauntlet, with Sally Preston third. KcrchevoL the htfcvily played favorite, finished lost. Summaries: First race, I 1-1 furlongs—Jolly. 15 to l. won; Aspirin. I to L place, sec ond: Zeola. even, to show, third. Time 1:#7 M- Second race, f furlong*—Marbles. 4 to i, won; Honest, 1 to I. place, sec ond; Heine, 1 to I to show third. Time 1:11 $*5. Third race, mile and a sixteenth— Beau Brummel 5 to 1, won; Mortlboy, 4 to i. place, second; Imboden, 5 to 2. to show, third. Tim* 1:47 l-l. Fourth race, on* mile and one fur long—Marathon. 7 to 1, won; Red Gauntlet. 7 to 1#, place, second; Sally. Preston. 1 to I. to show, third. Time 1:51 «-«. Fifth race, I furlong*—All Red. T to L won: Sorrowful, $ to i place, sec ond; Winter Green, out to show, third. Time S:ll 1-5. Sixth race, on® mile and three-six teenths—Albert Star, 7 to t. won; Ar row Swift, even, plsoo, second: Carew, 1 to 1, to show, third. Tim* 1:41 4-f* THAT PIECE OF PENCIL MAY YET WHITE HISTORY The Maker* Write a Pleasant Letter to Mr. Thad Sheehan. A few days ago mention was made that the workmen, in tearing down a portion of the wall of the building occupied by the Dana-Bragr Company, found a piece of pencil stenciled ^Beat* All," about two inches long sticking up in th* mor-« tar. It wa* thought at the time that when the building was being erected In 1836, the pencil probably felT out of the K cket of one'of the bricklayer* and Just ppened to stick in the /reth mortar point up. Th* pencil waa given to Mr. Thad Shee- han, and he sent tho clipping /to the American Pencil Company, of Now York, by whom the pencil waa made. Yesterday he received a letter from the company V# take pleasure In acknowledging receipt of your clipping from The Macon Telegraph, concerning a piece of laad pencil about two Inches long, which was found In the wall of a budding storied 1*5*- W* take pleasure In learning that the lead pencil waa of our manu* facture *nd that tho stamping on It had not sufficiently tarnished to make tho reading matter illegible. The 'Beats All* No. $ I* one of the very oldest and beat known of brands thli company has ever mode, and la aa much of a ataplo today aa It wa* In the ante-bellum days.- We are proud of tho pencil, and glad to hear of the history attached to the one found. "With b**t wishes, "THE AMERICAN LEAD PENCIL CO." \MARVEL Whirling Spray ™ “ w IS^i-KSSEi. lent. H friar,eatetod tump fur iHiiif IjatMUM. Re John 8. Hogs Drug Co. le by 663.54 Order Now YOUR SUIT FotThanksgiving Day Wo are prepared to torn out Suits promptly and of the latest styles. Come early end avoid the rush. S. SYMAN .. TAILOR For Dressy Men