Newspaper Page Text
There 9 s nothing the matter with the oldtCOP
if she’s tuned up right
m Fevere/vdy'
battery 1 •*
Give Your ‘"Good Old Boat”
a Real Treat
NOW that the war is over, let the thought of the long years of
prosperity ahead warm the cockles of your heart toward that
often sorely tried but trusty friend, your automobile.
In all probability the renewal of one single vital part will put the
heart into it for another year’s hard work. Give it an Eveready
Storage Battery (definitely guaranteed for \}A years), and listen to the
grateful, purring contentment with which the good old boat settles down
to work for you through the long, busy year ahead. Frt>m a business
standpoint it will be the best investment you can possibly make.
Remember that we test your battery free, and repair all
makes of batteries at this official Eveready Service Station
i
Blackwell-Rollins Motor Company
Cartersville, Georgia
evEKEABy
STORAGE BATTERY
Definitely guaranteed against ruinous suiphation, die
known cause of ninety per cent of all battery troubles.
MONEY TO LOAN
—On Farm and Town Property—
In amounts over
SI,OOO at 6 per. cent
interest.
If you have the secur
ity we can close loan
without long delays.
Neel, Finley & Neel
THE TRIBUNE-NEWS, CARTERSVILLE, GEORGIA, THURSDAY, MARCH 6, 1919
U. S. URGES USE
OF PRINTER’S INK
/ ... i
DEPARTMENT OF LABOR SAYS
LIBERAL ADVERTISING WILL
OVERCOME GENERAL APATHY
OF NATION.
"It is the desire of the Department of
Labor to stimulate business by sug
gesting to present advertisers that they
Increase their space and to prospective
advertisers that they bring their plans
to a head and start advertising im
mediately.
"The surest and quickest way to
bring business back to its pre-war ba
sis is to overcome the general apathy
to buying which exists in tiie minds
of many people at present. Advertis
ing will do this.
"We would like to see more retail
advertising and more national adver
tising.
They are contained in a communica
tion from Roger W. Babaon, the di
rector-general of tlie service, now go
ing out to the accredited advertising
agencies of the country, soliciting their
co-operation.
Theaction of the Department of La
bor is thus undertaking to emphasize
the importance of advertising as a civic
as well as a commercial force, is in
line with the policy’of other branches
of the National Government, it is un
derstood, and is directly due to the
wonderful achievements of display
space in advancing the interests of
various war work activities.
Tells What It Has Done
Referring to this matter yesterday,
Jefferson Thomas, president of the
Southern Council of the American As
sociation of Advertising Agencies, said:
"Cor more than a quarter of a century
modern advertising has been qualify
ing itself for the supreme task which
came to it two years ago upon the en
trance of the United States into the
world war. It. had been placing itself
upon a sound and firm foundation of
known capacity, gradually eliminating
the inefficient methods and incapable
men of its earlier stages.
“There was a time not so long ago
when the real power of advertising
was fully understood and utilized only
by classes of business of doubtful val
ue to the country. There followed an
era when advertising was misunder
stood as capable of performing mir
acles and. unfortunately, used by firms
which failed to properly profit from it.
Then came a few years of highly theo
rtical advertising, during which its real
value was submerged by the experi
ments attempted in its name.
"About ten years ago the- profes
sional advertising men began to get
the thing down to a basis, pf. practical
performance, and as they have suc
ceeded in doing so its remarkable ca
pacities have disclosed themselves in
their true light. So it was that when
the war came on advertising stood
ready and*\villing to undertake the big
job of overcoming in a few short
months the effects of 40 years of per
sistent propaganda work by the Ger
mans. The is history, in the
making of which advertising played a
most creditable part.
United All Classes
"For the winning of the wax it was
necessary to have a unified spirit and
determination on the part of 100.000,-
000 American people, of every blood
and descent, previously divided into
groups of antagonistic character by
their diversity of interests. Through
advertising the appeal for unity of
purpose to the great end sought by
thearmed forces of the United States
was carried into the homes and
' brought into the consciousness of prac
tically every man, woman and child
living under the Stars and Stripes.
Advertising sold the war just as it
sells merchandise.
"Now that the war has been won and
the world is confronted with enormous
ly important reconstructive problems,
in the solution of which the United
States is called on to face a crisis per
iod in its affairs, advertising will again
patriotically respond to any and all de
mands that may be made upon it in an
understanding manner. In proportion
as it is used intelligently by the Gov
ernmental agencies concerned, as well
as private enterprises, individuals, and
communities, the transition , from war
to peace conditions will be accomplish
ed with a minimum of friction and
danger. Apparently this fact is fully
understood by the information and
education service of the Department
of Labor."
NERVES TORN
ALLTO PIECES
ZltM t m tvk Preni Tto M|M Itntfy
For This Ail Trwlto.
“Sometime back*', writes W. T. Pal
mer, of Baperioa, Os., “Ii to a run
down state. Mr nerves ware all term
to pieces. M waa an effort for me to
do my work. 1 did not root well st
night*. I f*H tired when morning
earn*, and didn't feel like starting the
day. My akin was muddy. My appe
tite was poor. I felt very maeh in
need of a tonic. I thought it was the
lack of Iron and decided to try Zlron.
an I heard there waa no bettor tonie
made. I began taking it and can safe
ly and gladly eay it did me a world of
good. Ziron is a good all-around tonic
tor young and old. and makes one feel
thet life is worth living.”
Ziron Is sn iron tonic wbieh gives
eulek. dependsble strength. Tou need
it to put rich, red. Ina-raedtested
Meed into your blood vossels, to steady
your serves, put fresh color lsto your
cheeks snd brightness into yonr eyes.
Tour druggist soils Ziron os a guar
antes. See hint today. ZM-8
Your Blood Needs*
ElftOM
“Dr. Caldwell's Syrup Pepsin is certainly a 1
most pleasant and efficient solution of the
‘castor oil problem’ that confronts most
mothers.” (From a letter to Dr. Caldwell
i written by Mrs. Chas. Daly*, 412 Shonnard
\ St., Syracuse, N. Y*)
For most children a mild laxative, ad
ministered occasionally, is all that is necessary
to assure normal regularity and consequent
good health. Dr. Caldwell’s Svrup Pepsin is
a pleasant-tasting combination of simple laxa
tive herbs with pepsin that acts gently, yet ef
fectively; children like it and take it readily.
DR. CALDWELL’S
Syrup Pepsin
The Perfect Laxative
Sold by Druggists Everywhere
50 cts. (IZ) SI.OO
A TRIAL BOTTLE CAN BE OBTAINED. FREE OF CHARGE. BY WRITING TO
DR. W. B. CALDWELL. 459 WASHINGTON STREET, MONTICELLO. ILLINOIS
EXPORT TRADE
Latin America
What Sells Here Sells There
Manufacturers wishing to market their products
in Latin America will be benefited by communi
cating with our Export Bureau. We can sell
your goods through our
Native Sales Representatives
and trade connections. Publicity in two hun
dred Latin American Newspapers and two hun
dred Salons (Motion Picture Theatres) in South
and Central America, will carry the story of
your products straight' to the Merchants, Busi
ness Men, Buyers in these South American
Countries.
Co-operative Catalogues
We are assembling our 1919 catalogue printed
in the language of the South and Central Amer
ican Republics.
f i l >• • ■ / * > or call
Export Division
ALLIED AMERICA ASSOCIATION
ASHLAND BLOCK CHICAGO, U. S.A.
Howren’s Market
-No. 19 East Main Street-
Is It Meats You Want?
See us before you buy, all meats guar
anteed to be as good as the best.
Pork Sausage Fresh Daily
PHONE 364
C. G. Ho wren
An Ode To 818
Taylor Maid Bread
When Washington crossed the Dela
ware.
Taylor-Made Bread was really rare.
But, when gallant Pershing crossed
the Rhine,
Taylor-Made Bread was in Its prime.
Bread sold by us was really in the
fuss,
And did its duty and never failed.
But the fact is clear to all who think,
For it helped put old Fritz on the
biink.
M. B. Taylor’s Bakery
__ _ pho::z 23
So. to avoid confusion and regrets.
Send us your bread order, and cc >per
your bets.
Play “Safety First,” to win the race.
By using bread that stays in place.
We are strong on Service—
It’s our middle name—
In fact, it has brought us wide-spread
fame.
What we’ve done for others, we can
do for you.
S* place, your next order with our
hustling crew. —B. J. ts