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p? - - wmmm After all, the Public Desires VALUES FOR ITS MONEY I Mere advertising is good as far as it goes, but to reach the pocket-book it is essential that you sell bargains. To give you Bargains every day in the week; to furnish special values always; to make a pleased customer of every caller, is the motto of KEELY CO. KEELY COMPANY, THE LEADERS OF LOW PRICES! EQUIPPED WITH A REPLENISHED STOCK AND Cold weather has come uponr us at last and you had best pre pare yourself at once. KEELY COMPANY Are ready to show you bar gains every day this week in FLANNELS! BLANKETS ! GENTS’. LADIES’ AND CHILD’S UN DERWEAR 1 All of theirjWoolens advan tageously bought will be put on sale at TELLING FIGURES. INSPIRED by a generous patronage will continue THEIR GREAT SALES OF DRESS GOODS, SILKS, PLUSHES, CLOAKS, JACKETS AND WRAPS! The great sale of Cloaks and Wraps continues unabat ed! Such a patronage in Cloaks is the result of real merit. This stock was bought well! It has been carefully attended! It consists of just the things wanted! It is new and fresh, no old garments! It is marked at ligures which will sell it! Kcely Company feel justi fied in claiming to be headquar ters for Cloaks. Their great sale of Cloaks and Wraps is unparelleled! Many new styles never before shown in this market will be placed on exhi bition Monday morning ! Some exclu sively pretty things, real works of art, will be offered this week at incompara bly low prices! PLUSII JACKETS ! PLUSH SACQUES! PLUSH MODJESKAS ! HEAVER NEWMARKETS! CLOTH JACKETS! STRIPED RAGLANDS ! VENETIAN WRAPS! PELERINES! BEADED CAPES! KILL ARNE Y WRAPS! HERZEGOVINIAN ULSTERS ! In endless profusion. Cloth Jackets in all the new colors ! Both in plain sleeves and bell sleeves. A beautiful Checked Jacket at $1.45. A bet ter Cloth Jacket at $2.50. A love- 1> Jacket at $3.75. Perfection in Braided Jackets, $4.25. A $9 quality tailor made Jacket, $5. No such value ever offered before. But our strong point is Newmarkets ! Here is the field for value. Here are desirable styles. Here is the proper thing and here is the value for your money. Keely Company —FOR— ALASKA SEAL ! Foreseeing the tendency of the trade Keely Company Prepared themselves by personal atten tion, by correspondence and by the ju dicious use of cash for the Rush for Newmarkets ! Every point of the ground has been the subject of care and study. The result is A world of Newmarkets The tables fairly groan under the load of Newmarkets. Every size. Every length, Every cut of sleeve, Every conceit in cape. Every fashionable coloring is represented in this magnificent feast of Cloaks ! VAPOR SPONGED! PLUSII JACKETS ! Here is a real bargain, real Seal Plush Jacket, full cut, full length We start on Monday $10.50. This garment we could not have sold vou ten days ago for less than $15.00 but we closed out a lot of 369 Jackets at a price. No matter really how we got them, but Here the}' are. A $15.00 garment tor $10.50. ‘Abeautilul striped Newmarket, $4.75, worth $$. A $12.50 quality put on sale at $7.25. Beautiful Newmarkets in imported patterns. $8, worth $13.50. Oxblood. Wine, Terra Cotta, Mahogo- ny ! Newmarkets > Better Plush Jacket $14.25. in plain shapes, in caped garments, in bell sleeves, angel sleeves. Bud ha sleeves: nothing known to the best de signers will be found wanting here ! This is perfection in Plush Jackets! It is a perfeetjfitter! It is real seal trimmed! It is quilted satin lined! It is sold, everywhere for $20! re vou to pay $20 you could not get a better one. A special bargain 320 cloth tailor-made, over-seat-: Jack ets will ix closed .. kt room. The prices were $9.50, $10, $11, $12, $12.50. Ail go uuiiormly at $5 to close ! Keely Company Show on Monday a regu: r 12) qual ity Canton FLimel • 0 — 0. Goo,; bleached Ca;.l< 10- yard. Ail other Canton F'aiitn-ls in like proportions. N -w i> yi>ur Em-- t<» soetiu* g-** •>!> wbieii : k keep \ ■-u w arm. The best lOcGr..-. Tw lib u E arn. 1 in the market at ' • KEELY CO.’S. Child's Cloaks, Misses* t ' J ckets. Infants lo -. a great specialty at KEELY COMPANY*-. Dress Goods Opportunities! To miss our Dress Goods offerings of ' this week will be ruinously unjust to yourself. Every piece of Dress Goods is a \ temptation. Combination Suits will go at a Bargain ! Somebody will lose money by this sale. It will be the loss of the man who assigned them to us. You will be the gainer if you call early. A nice combination suit will go for $3.50, worth $0.75 As a leader— Better suits $3.50. Lovely suits $6.79. Extremely lovely goods, choice for $10.00, worth $12.00. It has been a struggle to keep enough Our trade tor plush is so enor mous that 're h;i v e to duplicate daily. Saturday’s express brought us two more full cases of Silk Dress Plush ! Every quality which is desirable and every color sought for by the fastidious is to be found in piles at Keely Co.’s. 60c will buy a beautiful Plush. 75c will get a bet ter Plush. $1 for ^lovely Plush. $1.50 for the best $2.50 Plush -AT— Keely Company’s. In regular Dress Goods Stocks Keely Co.’s bargains will electrify and astound you. 40c for ad Silk and Wool Suitings, worth 75c. 27 4c a yard lor just two cases more of ihe Double-width Ail-wool Suiting 26* cents. New Frer.v i berges. > for 50c this Regular $5e qu i.ity t week. This is the real s: uif ,.nd is a bargain, which wili talk. Towels Always in demand ! A 25c Towel is always a leader. Keely Co.’s Pride is a 45x24 inch all linen, pure white or colored bordered, as preferred; good heavy linen; no cotton in it. As to Kid Gloves Keely Co., has perfected arrangements whereby you can get the proper thing always at a bargain. Kid Gloves a Specialty. This week’s special offering 50c. For fashionable fall color: 4-button Embroidered back Kids. These goods are cheap at 75c, but to inaugurate a real lively business, they will he started at 50c at Keely Co.’s. The £•* $1.25 Henrietta cloth in this! h *\- 25 duality of Kid Gloves, 4 and 5 arket, goes Luis week =,t S2$c, at | butum ’ embroidered row si turning toe. KEELY CO.’S. Silks sold last week. | “Celebrated Keely Glove.” Every pair warranted. THE PRICES SOLD THEM. The average person knows a good i thing when she sees it„ To such we simply say, ! Look! The best 75c Black Gros Grain in Geor- . gO- Better Gros Grain at S5c. Lovely goods at.$1.1)0. Superb Silk at $1.10, Perfection at $1.20. The best $1.00 Black Faille in any Centemeri colors $1.75, black $2. At Keely Company’s. "For $1 you get from KEELY COM- PAN Y Red comfortables which are bringing $1.75 at rival houses. Ladies’ black and solid hose 10c, 15c, and 20c. Ladies’ fancy stripe 10c, 15c, 20c. Ladies’ black ribbed hose 25c, 35c, and 40c. New shadings in fancy stripe 25c, 35c. 40c. 50c. Special for Monday. Ladies’ fast black silk hose 85c worth $1.50. Another Special. Ladies* spun silk in colors 65c worth $1.75. Ladies’ woolen hose in fast and black colors. Ribbed wool hose, black and colored. Ladies’ natural wool undyed. Ladies’ tleeceu hose, fast black, at KEELY CO.’S. Keely Company will inaugurate a Blanket Sale on Monday They propose to make it interesting. A full 10-4 white blanket 75 cents. This is not a thin affair, but a good heavy blauket worth $1.25 of anybody’s money. Speaking of cheap blankets, how’s this: $3-75 For a 11-4 white wool blanket selling eveiywhere for $5. 12-4 and 13-4 white California blank ets at 22 per cent less than obtainable elsewhere at KEELY CO.’S. Keely Company A choice line of Rhndzimers, and a complete assortment of Black Eascot Ladies’ Underwear. Just received a lot of drummers’ sam ples in ladies’ and children’s underwear. AH fine goods at one-third of regular price. A Special Drive. Ladies’ scarlet wool pants 50c each, cheap at 75c. Ladies’ all wool sanitary vests and pants 75c each. Ladies’ white merino vest and pants 35c each. The be<t 50c ladies’ merino vest on the market at KEELY CO.’S. Children’s Underwear KEELY CO.’S New Shoe Department! Is now overflowing with all the novel ties in fine and medium Shoes. Al[ fresh, new stock. No trouble or ex pense has been spared in efforts to pre sent the best stock of good shoes ever of fered in Georgia. It Embraces as Follows: Ladies’ French Kid, button, plain and opera toes. Ladies’ Dongola kid, button, patent leather tips. Ladies’ imperial kid, butt n, com mon sense broad soles. Ladies’ Paris kid, button, extension soles, elegant winter shoe. Ladies’ pebble goat, button, in box and plain toe. Ladies’ handturn button boot, a light stylish shoe. Old ladies’ soft, common sense, in all the different shapes. You will be sure to get fitted at Keely Co.’s. Our $2.00 Keely Company kid and pebble goat button Shoes are without doubt the best Shoe in existence for the money. A Shoe sure to pleas;; thp most fastidious. Try them once and you will never be without them. All sizes and widths kept in stock at Keely Co.’s. bought yesterday (delivered) the sam-' pies of one of the largest hosiery iro-) . ... .. ... . , ... , porters in this country. suporonne of ciumren 3ribbed vest . 263 dozen wool hose in Infants’, I - ™ f V s aamtary yest ana . i Child’s, Misses’, Ladies’ and Gents*. , P™-sat40c, oOcto 80c goods that small- j Will oe thrown out Monday at | siZ ? art * ‘ ri this city at double 1 the price we ask. Half nr ire ’ : -Y small lot of those misses medicated • 1 pi u.c ■ j parity left at 50c. Of course they can’t la-t long. But! atr25c ; Children s white merino vests from 10c Up at you can get your choice if you come Black Goods Department . prumpdj. Is always ready for business. A full a— . sortim nt and a eornpi- stuck ur popu-. .ar prices,niaxe our !r»;.uk Genus cm- }'>>•.->* full regular ribh.-d II - • 15c. Keely Company’s. Resort i is, B1 ; E.a k >ura!:s. E . a Bia x Henrietta- !« wi ti<-s ..t KEELY COMPANY’S. MI«>* s< lid Hose. _o.. s- Ethiopia-; • . II---, 1 Job lot of Miss,.-.,' fan y m-bed. • • ■; K. y Com imbrequiiis, and w. rrh Misses v to- .an-, t- -olid ribb. d II-_ 35c. ■ses’ black ribb ,j II..- . Don’t fail to See Keely Co.’s Plush Jackets! Keely Co.'s new Kid Glove depart ment i- a success. Infants’ Cloaks a Specialty Double knee Kosi* ry 5.*. . ;5,-, 55. AT KEELY COMPANY’.-. New Boas and Muffs. - • . -Ju ? ? hii:.; .f it! ■ brequin at$i.0O. Uj .25 !'•-■ '« \V i.-u at ;:.ur..s v.. i. reach . f all. a* KEELY ; . MPANY’.S. ; ,er - vm. on-! Ziegler Bros.’ Celebrated Shoes kept here in every style that they make,I all widths, A to EE. Misse ’ and Children’s Dress and School Shoes. Misses’ ami Children’s spring heel, in kid and goat, in endless variety. Misses’ and Children’s tipped button Shoes. Felt Slippers for Ladies and Men, a warm house shoe. Ladies’ Buskins. Ladies’ House Slippers. Ladies’ Dress Slippers. Boys’ and Youth’s Shoes In Button and Lace. Men’s Fine Hand sewed Shoes In Button, Lace and Congress. Men’s Plain and Opera Toe. Men’s Common Sense Shoes, i;. Con gress and bals. Men’s Boots for dress and everyday wear. Rubbers for Men, Women, Misses and Children. In short, th» most com?.! -to stock of W — ever shown in O. • city. The > it.-s are right, the prk v conv- t, at KEELY COMPANY’S. Lht Bargains are being turned; over rapidly' 1 Keely Company Sell More Cloaks Ilian Any House ii Atlanta.