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' gEhq gcrald and ^tetias?. Newnan, Ga., Friday, May 23, 1890. Office upstairs in the Sargent Building. THE HOME PAPER. A Little Story from Real Lift; That Carries a Moral. When you got married to the bright est and best girl in the county, where did you look for that notice that meant so much to you, and so little to nearly everybody else! To your Home Paper. When your home was invaded by the blue eyed girl, or the bouncing baby boy, to whom did you make it your business to convey early infor mation as to the sox, the time and the weight! To the editor of that Home Paper. In after years, when some manly young fellow takes the blue eyed girl to a Itomeof his own, or your once bouncing boy—now a man—is given a partnership in the store because he has just brought home somebody else’s daughter and set up an establishment of his own, to whom do you personally exhibit the wedding presents and load up with the bride's cake, and to whom do you look for that complete descrip tion of the interesting event, down to the last pickle forkatid individual salt, which, once more, means so much to you and a very few others, and so lit tle to any body else? To this same edi tor of that same Home Paper. And when trouble comes in the home, and you add to your possessions that desolate bit of realty, the lot in the cemetery, and somehow the sun doesn’t seem to shine just as it used to, and there's the flutter of crape at the door and the odor of the tuba rose in the front parlor, and the chair that has for years been beside yours at the fire side and opposite you at the table is va cant—when all this happens, who makes it hia business to write in ten der strain of the one whose life has grown to be a partof yours, and whose sympathy and good deeds to others have long been known and recognized, if never publicly announced? The editor of the Home Paper; and he’s only too willing to do the little that he can to help you over the hard ■pot in the road. And all these years you've advertised in this Home Paper, and done what vou cpuld to help the editor fight your battles in municipal and county mat ters, and encouraged him us he has worked to build up the town and bring business to itt How is it? Have you? Home Paper far Home Advertisers. / What is it in all of us that give* such a glitter and beauty to that which le afar off, and such a eombemesa and tameness to the near by? It is not al together, nor very much, that we can the better see defects on account of the closeness of the object; we should be able to see the merits better, too. It ie the disposition to undervalue the familiar, tne commonplace, that besets us. How, take a certain class of ad vertisers. They will hunt all arouud for a medium that ie far away, quite overlooking the paper at home, which they could use with a result much more profitable, in many cases, than U>« one chosen. Or they will provide "dodgers” and “guttersnipes” that no body looks at for free distribution, taking all ohanees of their being “dis tributed” in a single delivery from the bridge over stream or canal. Ho doubt mueh of this sort of advertising matter has met with such a fate ae this. But the near-by newspaper ie the medium that ought to be used. It is an old persooal acquaintance of every man in the community. Its voice hr familiar and listened for. Its state ments are trusted ae those of a stranger would not be. Moreover, its circula tion is among the very people who compose the class from which the cus tom desired must be obtained. The home paper is, by all odds, the me dium for home advertisers. Why Support the Home Paper? Why? Because, if for no better reason, the home newspaper supports you. You wake up once in a while, perhaps, and forsaking your private business, in which for years you have been immersed, you turn out and spend a day or an hour for the public good—at the ]>olls fighting against the re-election of a boodler, at a public meeting talking for water works or some new enterprise—and then you re turn to your pursuit, leaving the news paper to clinch the victory or protect the retreat, ns the case may be. The, newspaper man bar, been so long the watchman on the tower, or the man on guard, that liis service in this line is taken as a matter of course, and the value of that service has fallen too fur in public appreciation. But the newspaper man is not whiu- ng. He cures whether his service is appreciated or not—everybody who is anybody is sensitive to appreciation or the denial of it ; hut ho knows what belongs to his guild, and knowing, he is going to continue his performance. Still, when reasons are wanted for sup porting tlie Home paper, it is fair to say that the newspaper should be sup ported because it is u daily public benefit, contending for the public good when the public itself is drowsy or slumbering deeply. But that, you may say. is a senti mental reason; so it is, partly. No self respecting newspaper man would urge it alone. The strict business rea son for supporting the homo paper is that it pays, directly, as well as indi rectly. Let two men try two opposite policies. Let one man advertise in tho homo paper— not putting in an “ad.' written in a minute on a scrap of pa per, but preparing an announcement with care ami study, changing it fre quently, always with tho same care, and keeping tho series going steadily. Lot the othor man try any plan he pleases of pushing business—chromos, prizes, brass bands, balloon real estate tricks, personal solicitation from house to house—anything ho pleases—and see how it will come out. For the same money the newspaper advertiser will beat the other man two to one I Advertising Epigrams Lying advertisements are and al ways will be failures in the long run. Pay as much attention to your adver tising as you do to your other pur chases and you will get equally satis factory results. Avoid superlatives, since constant use weakens their effect. Successful advertisers employ the simplest words and forms of expression. It may be safely asserted that an ad vertisement possesses more value when it is first printed than it does on second appearance, and that it lessens in value as it grows stale; hence the import ance of frequent changes.—J. Walter Thompson. “To discontinue an advertisement,” gays John Wanamaker, Philadelphia’s great merchant, “is like taking down your sign. If you want to do business you must let the public know it Standing advertisements are better and cheaper than reading notices. They look more substantial and business like 'and inspire confidence. I would as soon think of doing business without clerks as without advertising.” fieri tin To “Cat and Run." The phrase to “cut and run” ori iiated from a peculiar custom of ancient Egyptian enibulmers. A low caste official was employed to make the first incision in the corpse, a pro cess viewed with much superstitioi and hatred by the people, who held Ml mutilators of the dead as being ac cursed. As soon as the incisor made his “cut” he took to his heels, pursued by sticks, stones and curses. For his living the poor wretch “cut,"and !<• save his life he had to •‘run."—St. J»uis Republic. LITERARY NOTES. In the .Tune number the A nr I'nghtud Magazine will come to the trout with an article on Alliens, Georgia, ns the birthplace of Henry Grady, in which will be given much that is of exceeding interest pertaining to the early life of this eloquent ami much lamented Son of the South. In addition to a valuable collection of pictures that serve to illus trate this article, there will appear in fac simile two manuscripts of Grady’s that give a delightful picture ol the in ner life of the boy and the man. Wasteful Advertising. Discriminating merchants long ago abandoned the circular and gutter snipe methods of advertising. For the amount of hard cash it takes to fairly circulate 5,000 hand bills you can place au attractive ad. in a reputable and well circulated newspaper in u way to bring many times the returns that can possibly come from the older .and nearly obsolete method of an nouncement People buy a newspaper to read it; they do not buy or want the gutter suipe, and they don't read it. Not one peraon in tea ever glances at the dodger that is thrust in his hand at the street corner before he oonsigne it to the gutter. He only consents to re ceive it at all out of sympathy for tho poor fellow who is making a more or less honest effort to get rid of his armful of bills; and the one fellow in ten who <toes look at the dodger first sweeps the horison with his weathor eye to see that no one observes him reading the affairl An announcement read in thia way—or not at all—isn't going to startle any one by the mag nitude of the returns. Robert. Louis Stevenson writes to Robert Bonner’s Sons from Svdney, New South Wales, that his health has greatly improved, that he is in good writing condition, and that lie is at work on his story for the New York Ledger, which he hopos to complete within a reasonable time. Mr. Steven son likes the story very much himself, and has become deeply interested in the fascinating plot which lie is weav ing. lie says: '‘It has something of a Monte Christo llavor, being the tale of an abominable crime ana a singular vengeance. I have great hopes of t lie tale; the incidents are strange, and so are the characters." This has the true Stevenson llavor, and smacks of “Hyde and Jekyll.” The public will await the appearance of this story with eagerness and great expectations. The Natural Advertising Medium. The local weekly is the natural me dium for reaohing the vaat number of people Nho live in the email towns aud village*. Advertisers who wish to reach this class of people should not make the mistake of supposing that the ground is thoroughly covered by the big doily and weekly publications of the cities. While it is true that the metropolitan dailies are being more generally token than formerly among country people, R is also true that they do not receive the careful reading that is accorded the home paper. The latter is in some respects like a letter. It gives the small and insignficant items of news, which ore sometimes made the subject of ridicule, but which are just what the people wont. Where the daily will be skimmed over in a half hour and tossed aside, the local weekly will be passed from one member of the family to the other and be eagerly read by each. The city daily is token by the storekeeper, the lawyer and the doctor, perhaps, but all the other peo ple in the place take the local paper.— Printer’s Ink. AlplionRO Daudet, in a recent conver sation, described how he had been led to write his new story, "Port. Turn scon: the Last Adventures of the Illustrious Tartarin,” Henry James’ translation of which is to begin in the June Harper, “I love Tartarin.” said M. Daudet. Pcrhatis I would have let him rest in his lovely town for some time to come, had not a wholly personal considera tion encouraged me to start him again on his adventures. The oust, year has been a hard one forme;! have suffered a 9 reut deal; aud as 1 was searching for a istractiou from my sufferings—for one of those tusks that.absorb one,and make one forget physical irnin—I thought of Tartarin. Pascal forgot his neuralgia in working at mathematics; 1 have for gotten my rheumatism in the company of Tartarin. Tho Tarasconian hero is perhaps indebted to me for his fame; I am indebted to him for repose, and for helping me to forget my sufferings. Ought I not to feel beholden to himr” Pimples, blotches, scaly, skin, ugly spots, sores and ulcers, abscesses and tumors, unhealthy discharges, such as catarrh, eczmn, ringworm, and other forms of skin disease, are symptoms of blood impurity. Take Dr. J, II. Mc Lean’s Sarsaparilla. For sale by G. R. Bindley. The heirs of the late J. H. Powell, of Griftin, have just received *8,270 from insurance policies on his life. The most delicate constitution can safely use l)r. J. II. McLean's Tar Wine Lung Balm. It is a sure remedy for coughs, loss of voice, and lung trou bles. For sale by G. R. Bradley. An annual fair for Ware county Is be ing agitated at Waycross. If health aud life are worth anything, and you are feeling out of sorts and tired out, tone up your system by tak- ing Dr. J. II. McLean's Sarsaparilla. For sale by G. R. Bradley. Morris and Daniel Mayer and Miss Bertha Mayer, of Albany, have start ed on a trip to Germany. Sick headache, biliousness, nausea, costiveness, ftre promptly and agreeably banished by Dr. J. II. McLean's Liver and Kidney Billets (little pills.) For sale by G, K. Bradley. The State county of the Knighl Pythias meets in Rome May 20. Dizziness, nausea, drowsiuess. tress after eating, can be cured anil yeuted by taking Dr. J. H. McLt. .. Liver and Kidney Pillets (little pills. For sale by G. R. Bradley. Horace M. Ellingtou has bought the Ellijay Courier. Even tho most vigorous and hearty people have at times a leeling of wean ness and lassitude. To diKpe —this feel ing take Dr. J. H. McLean's Sarsaparil la; it will impart vigor and vitality For sale by G. R. Bradley. There is a man m Athens who eats two chickens at a im ul. There arc times when a feeling of lassitude will overcome the most ro bust, when the system craves for pure blood, to furnish the elementsof health and strength. The best remedy for pur ifying tiie blood is Dr. J. II. McLeau’s Sarsaparilla. For sale by G. It. Brad ley- Pulaski Superiov Court will convene on Monday next. Faults of digestion cause disorders of the liver; and the whole system be comes deranged. Dr. J. H. McLean’s Sarsaparilla perfects the process of di gestion and assimilation, and thus makes pure blood. For sale by G. It. Bradley. _ _ _ Athens is to have an electric motor line before fall. The People You Want to Reach. Every business man should write and place his advertisements in a way calculated to reach and impress the people with whom he desires to do business. Money spent in advertising in a paper which does not circulate in the homes of 'the people you desire to trade with is practically thrown away. The medium which goes into the homes of the people who must buy your goods is the one in which you should place your announcements. Don’t scatter your fire or waste costly ammunition unnecessarily. Decide upon the people you want to reach, and then reach them in the most di rect and economical way. Lively Advertising. It is well to throw a little novelty into advertising matter. An advertise ment containing only hard facts, with out a particle of life or spice thrown in to leaven the whole, is apt to weary the reader and discourage him from fol lowing it through to the end. Make your announcements lively, make I thorn brief, and make them timely. dis pres J. T. HOLMES, REAL ESTATE -AN D- RENTING AGENT, NEWNAN, GA. One 5 room dwelling on lot of Newnan Land Company, just completed, for rent on reasonable terms THIS THE WORLD’S BEST lid ion $2.50 Has no equal for Style, Fit and Wenr. best shoo in America for the moi Positively .ho bentsltoe In America for the money. Do not i ie deceived. See stamp on bottom of each shoo. Take no other. Every pair warranted. Stylish and equal to unjr shoe In tho market. Mauo by . OHIOAGO. For sale b; nan; J and equal to uny ss shoe In tho n J. M. PEEPLES A GO., ale by G. R. Black & Co., New- . R. Cole, Turin. FOR SPRING^WEAR Full line "Eighmic” Patent Shield Bosom Shirts (launder ed and unlaundered) just re ceived. The best shirt made. Handsome line of White Goods, in Flouncing, Swiss and Jaconet Embroideries, Pi ques, Lawns, etc. Also, an ejegant assortment of light Worsteds, Henriettas, Brilliantines, etc , suitable for Spring wear. You want to see these goods. They are certain to please you JOHN ASKEW. At MEYER’S! SEASON OPENED FOR Ice! Ice! Ice! Lemonade! Milk Shake! Ice Cream! Soda Water! Ginger Ale! At MEYER’S. Here’s a Pointer! ertain remedy foi ver and ague, use Dr. J. II. McLean’s Chills and Fever Cure; it is warranted to cure. For sale by G. It. Bradley. The building boom in Elberton seems to have subsided to some extent. No need to take these big cathartic pills: one of Dr. J. II. McLean’s Liver and Kidney Pillets is quite agreeable. For sale by G. It. Bradley. Chaklkston, W. Va., Jnn. 18.18*0. Dear Sir: I have received your crystallised lenses, adjusted for me some weeks ago, and am very much pleased with them. Very respectfully, K. W. Wilson, Governor of West Virginia. These famous glasses adjusted to defective visions at the bookstore of CA HTKit& KNG- LA XI), Newnan, Ga. O. W. ALBRIGHT, CONTRACTOR & BUILDER, NEWNAN, GA. Estimate* furul-lied on iippliraM--.il. Wo-k solicited from the siirroiiiiiihig country and towns, by contractor by the day. If you have not already completed yoiir Spring purchases, suppose you drop in -ah! examine our goods. We are showing some very pretty styles in the lighter .fabrics fr<$ Spring and Summer wear, while oinvstock • Shoes for Ladies, Gents and Misses canrn# be surpassed for style or excellence by any house in the city. We are also leaders in the Gentfis’ Furnish ing and Hat line, and are offering sipecial pri ces on all goods in this department. Our Grocery department is constantly sup plied with the freshest and best goods to be had, which are offered to the trade at the low est living prices. LEYERETT & CARPENTER WHAT’S THE MATTER WITH TURIN® NOTHING AT ALL! In fact, the town has never been on such a boom, and she*.', forcing ahead at a rate that will soon leave her would-be com petitors far behind. In order to accommodate the growing business of the town, and the increasing demands of his track, J. R. COLE has made a new departure in the Dry Goods line, and is ncm> offering the largest and completest stock of Fine Drear Goods ever seen in this section. They were bought at hands in the Northern and Eastern markets, and upon such terms as will enable him to compete with Newnan, Griffin, or any other town. Some idea of the bargains here represe* ted may be obtained from the following quotations: Henriettas, 28c. to$i. Cashmeres, 25c. to $1.25. Silks, 60c. to 75c. Brilliantines, 35c. to $1.25. Mohairs, 35c. to 75c. Albatross, 25c. to 65c. Tricots, 30c. to 50c Sattcens, 8c. to 20c. 150 bolts Prints, 5c. to 8c 75 bolts Gingham, 6c. to 2<x: 130 bolts Muslin, all price*: Notions in great variety. His stock of White Goods, Hosiery, Gloves, Trarashin^c, Laces, Clothing, etc], is complete in evfery department; 1 'white his line of Gents’ Furnishing Goods is simpiy uttapproach* ble for elegance and cheapness. He has sold moee Hats than anybody, and is selling them yet. Call and sec for yourselves. He will take pleasure in show ing his goods. Salesmen—ED DOMINICK and JIM REESE. Turin, Ga., April 18, 1890. We are now receiving our new Spring goods und eiui show some of the prettiest styles In Men’s, Youth’s und Hoys’ Hprlng Clothing, mid Hedies’ Dress Goods, to lie found In the oily. I11 Dress Goods we have an elaborate assortment of light Cashmeres and Worsteds, Challles, Chambrlcs, etc., und nil Infinite va rlcty of Cnees and Trimmings to match. Our stock of Clothing is large, stylish and wcll-sele.eted, and comprises the best fabrics and newest cuts to be had In the lending eloth Ing markets of tho country. Our prices lire as low as the lowest. We have Just received u big line of HHOEH, all grades and styles, which we are, offering to the trade at unprecedentedly low prices. We have a high-cut, full-stock Hrognn Shoe at $1 no that can’t bo matched In town for tho monoy. Every pair warranted. Wo have also an elegant line of Ladles’, Gents’, Misses’ and Children’s Shoes, which will reiullty com mend themselves to those In search of bar gains In this line. Also, full stock of GROCKHIKH at lowest living prices. Also, new loto BUGGIES Just received. Remember, we are exclusive agent* for the sale of the celebrated VERTICAL SLIDE- BACK SUSPENDER, the best thing of It* kind ever offered to the trade. Hear In mind, n!*o, that we are sole agents for the 8TUDKBAKER WAGON, the best farm wugon made. Come and see us; we arc always at home. I. N. ORR & CO. IN THE FRONT AGAIN! A. J. LYNDON, DRUGGIST, Ana Dealer In Fancy and Toilet Articles, Paints, Oils, Etc. FRESH TURNIP SEED IN QUANTITIES. ARABIAN 8T0CK POWDERS, 25c. LYNDON’S CORN CURE, guaranteed to be the best Corn Remedy known. No burn —no puln. TOILET GOODS in endless variety, Closing out a large lot of CRYSTALLIZED EYEGLASSES. Come and inspect them. TURKISH LINIMENT, a largo lot. This lx the best and most useful household remedy extant, and is in almost dally demand In ev e-very family. There Js no better remedy for toothache, neuralgia, rheumatism, anu like complaints. LAM V GOODS in great variety. Prescriptions carefully compounded, day or night. Legal Blanks of all kinds for sale by McClendon & Co. THE ATWATER CARRIAGE AND BUGGY MANUFACTURING CO. MERIT RISES TO And Can’t be Made to Down THE TOP Anybody's*' 'Bbdduhj;, ' AT If. L. Atwater, president of the company, has fine warerooms at Nos. 110 to 47 West Ate. ne will always have a complete stock of CARRIAGES, HUOGnU U U- A (KIVU U1MII UO U7 A /II . vu ’ , hnmn street, whore he will always have a complete s PHAETONS, FARM WAGONS, SPRING WAGONS. HIS SPECIALTIES ARE THE MILBURN WAGOl. Years of use In all sections of tho country have proven that there Is non* bettor. itiihi increase every year. McLEAR & KENDALL’S VEHICLES? Pine Carriages, Landeas, T Carts, Phiotons and Rockowwys. DAVIS CARRIAGE COMPANY’S MEDIUM-PRICE: CARRIAGES AND BUGGIES. BU0KEYE BUGGY COMPANY, The Most Stylish and Fashionable of JUT EASTERN WORK A SPECIALTY. ATWATER CARRIAGE & WAGON MF’G. CO. H. L. ATWAUHi,