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I The Complete Victory #V|_| | I A True Bargain Giving
! Over High Prices I VV JlSl 9 9 a 6 ST9| 9'l fa
The Conquering Sale W 9 ™ Store closed Wednesday
I 0 £
EFFRON’S F And ARRANGE
I CAREER I WrtL,hl STOCK
Efron’s Sweeping Challenge! Never in all of Chattanooga’s History Such a Shat
tering of values—lt’s truly a Collossal Slaughter of Standard Merchandise a Down
right Heart-breaker to Legitimate Retail Business. We Have planned This Sale to
Make New Selling Records. Here Are Prices That Will Do It! People Will Feel a
I Thrill of Excitement By Buying New, Seasonable Merchandise At Prices Less
Than Factory Cost-Everyone Shares in Bargains.
9 " 1 " h 0,.. ?'v,-V aiiit .vishiic- tut! i.-Siiß.ii .“} ■' ' ' j itrJaimV /'I .0 .arlfi bnr.ViM aioii iv*>« oil ttA .irimt noon oriJ vti>: | 1 " , ';; , ' 1 ’• ’
_a. Vi f wM .n . jij •* of:rt» <>ril To !-oicCl s-d< T bfir. tmX Win >•■• • | 1 , 111 insqa 'l'/m'fJ iv tm r/3 (-riffit J
M #ill Continue For 10 Days With Extra Special Bargain Features Each Day
MEPreCOLLARS 808 OViIALIS I WHITE LIIMITY I BLOOMERS LAWES-VESTS
heav£ 220 denim;. T*" 3« inches' wide, extra fine quality; I Children's blabk sate**; extra wll Fihe quality,, ribls-d, with mkMed
values up to 50c; most all size 2to Irregular 9* val. ' ! 9 ,: worth 59c a yard;, a bi£ ttg* I made, ?n bdst quality! |Qa scalloped n*ckj and braid; ff A
jtyles and siz*, each...... i at - 9«f€ | special, yard[ AV\, sateen, pau-. . .pt h 1 !*; «*h '
DfflMl loL'ltj.jtr - DRESSES iSSs "™™
OnrriAlC OUI I*S A visit to our second floor will be a PIFfF GOODS 1 SUITS
.SIIUALd ■ f «>. a shame to 9 at the prices the way revelation in bargain securing sot the _ l Yo „ can dr *„ comfortably and
1: rqvn DOMESTIC VUi ; '•)% B We’have on these fine suits, but we ladies. All new, seasonable wearing Percales, Ginghams, Cr6tonos, Bleach- wonomirally Ib «** , M>pular * u ;,h.
Unbleached; 27 inches wide; close are challenging our competitors, and apparel at astoundingly low prices. td and town oes jc, - PALM BEACH SUITS
i wegve. g Tok quality 'flOlMo** U**' •* uni *™' 4i & the new *P rin * SILK UKESSES *»**. and many other ma- ( j enillne Wkh übe ,
8C styles are here in every wanted color In Canton crepes and Taffetas, trim- length a u Every wanted color in all sizes-
I DOMESTIC U r T, ; ?j xned with fancy braid and VVIHLE IT LASTS ALL YOU WANT a rul they are the latest <»Q QQ
11 1 Unbleached Sea Island; 36 .ig A & 'Suits Worth-tip to S2O AA AO all colors and sizes; JJJ AO AT - PPR YARI > Bt dl*
inches, Yard IvC All sizes Worth up to sls Only «ti In This fiot
CURTAIN St&fil y 4, Suits worth up to S3O 4 <d| AO DOTTED SWISS DRESSES TROPICA I. WORSTED, SUITS
White and ecru; 27 inches Q A All sizes ll»vO In blue, green, yellow, red, lav- A variety of colors, in,, O W A/C
wide, yard ,Tl ¥ P t 0 1 A Oft " ender and brown;; a varie^^ of ‘ FINE TABLE OIL CIXITIt sizes 35 >o 42 s7*tfd
/V * ', styles that have no /•« 47 w,d)e all coot and _
wide 'nlw bright 4ii iJu 1 SduV'vrofifL to S4O A 4 equal; worth up to : ... white;, usually sp)d at ,<() ! MEN'S ODD PANTS .<U
*zr“ r*r* g i w T, - - -***w*w, m, h« a an WK «n
designs, yard A U sizes DRESSES ’ Hm ° J
nn innVioc ,M, bri g ht f Tt |A„ L.r, 3 ne,: gingham and_ percale in all CHILDREN'S CAPES ftQ
A XvC Childrens M *-he new- colors and shadie; 1 trim'med Ip, tan p-1- .-l-'h, w-ll i
i poNCFTTF dreepenT.T'. . .-V 15 f « • r with lace--and -organdy braid j fhncy arm hqles, and fancy Od AO ■ !.■!■■■■■■■■
!.«■—i-eoi. » cDAnvcttttMrc
29e i- 59c $1.97 SPORT SKIRTS
1 IW&tMSsll 59c ■ silk hose ■ ":■
I % 1- .-'V, ,Bh(TA 1 -Ladles’ Pengeii": AA AA 'seconds' of ?1 «iualityi.,, ; Q ami fpl! lengUl, worth jJA Qtt
I : 10c : " S %S? r— • 13 S . ™
.:••* jl «n«ttSfc'Clßjh|/;i SI <*■) ;« vQp (URLS' MIDDY SI ITSC f: BOYS ATIILbI It I NDERWLAR A*A*>rt(Bi|^(«>AAA«Aße3»W*i
. All cblors, 3,§-inches yvide g n .'* < 2SL"%'" It’'* 1 AVhihe with navy blue collars'and - Best quality of namdook 9Qf» LADIES' UINGITAM DRESSES
I ,\ . *-exfira good oiialitV, vard 9L'. 1 tens # A trimming^:'blue with white worth 7.>c VV V Sizes j.'ib to 56; ull aew dosigna;
/-VI ^ 5 «| 2Q
I / vijde, very durable ; ..i. .f 9C to 2Q; worth. $4.50 / rjvieß PANTS w ,,r |.h uj, to $4 SM.»AV
Infants' CQ p fltoir. Neta, 10c v«lu-s 4 p If you do here, we hav. IV. UI Mi A LOW APRONS
1 LIENS’ ATHIiEfiC UNION SUITS. |. w ' t''. , -- ' s U ‘i" J?™'
I Best grade Jftn BOY’S big lot, while they Oj |ff "i'ond' o'/ * 49C
I ‘".py; HM-V LADIES’SILK ILDUSES V.':':. L\ OiiVer Twiht and 2-piece QO HU I j lj[ lltf I llf»lW limi. lltff 11
LADIES; SILK WAISTS .A. yariitfy.p* stylfs infew . l V T ¥“/ ’ : ' U
9 i'-' : 1 Only a AA a sighs'; all colors a ,9i O'ftirti' 1 SILK AEJRSEY -RETTI-O 41 HA Short slefevaS, Slip over : ' '* j ’ ( Qp
I mens work Shirts f boy scooters bedspreads I bath towels I petti coa t s
I Heaw blue cheviot double stitched I Khaki, dflilU«#Mt, laff^V Sizes'' ** 'T*uU size chncbet quilts Myrtles; , I. White Tuiki.h !>•)■•; size 18 x, 2& ■ft Izulids’ white extrn go-id quality
foErtd sl^* ; ' :1 k sl.6* .. pattern; blue only i I extra g/p4 WfHty | ft cmb^nH^eyo.
l n '' >??'VWi .1 UOt r - IT B*eb 1 I “OV
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M&mti* tft rlfuri 9
nn PER feel. Extra Special 7xlo Tenl Brand , -a.i ri .T . • .t .VI .olaßuA v *'»» 1 ~. I’..ns, lea Keltl««, I'reNewtag 'l* /4A
/II CEbiTi n « w itol^»lo r e4d»«ll. >mnrt t- :d hi nEi.-.IC S r -Salvage (*O t ) —• . ' v 6«a s iera, Double Bdilet»*«WIDRTH : ,-//» y*r*. Yn.
W HJtS ”* GET HE HABIT- —COM& TO JU*W ip to s:t.so ii W
rt . [, 5370: ST., AT SIXTH- AN’D REtAIL - - i
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Walker Coranty Messen