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Serving
Georgia's
J J th
Largest
County!
VOL. 43—NO. 19
Sears Catalog Store to Open July 19 in FP
POINT OF VIEW
— By JACK TROY "
So We Say, Welcome Aboard!
To The Great Sears Company
We wish to say—WELCOME ABOARD—to a great company,
Sears, Roebuck and Company—soon to be a new member of the
great business community of Forest Park and Clayton County.
If memory serves correctly, In the absence of vital statistics.
on Main Street.
The opening date is July 19. You will identify Sears by the
big red sign. We believe Sears’ decision to come to Forest Park—
Main Street, Forest Park—will~be a great- boon to the eyer-in
creasing business prosperity for the entire area.
Sears, incidentally, has not, like so many other Atlanta
stores, jumped haphazardly into shoppig centers. Sears has a
great store on Ponce de Leon Avenue, Atlanta; another great one
in West End. So far as we know, those are the only two.
The third one—catalog and mail order—comes to Forest Park,
which is a great compliment to our area, our fastest growing
county in Georgia. Forest Park, fastest growing city in the
United States.
Sears could open a week ahead of time, as planned originally;
but in the planning of a business in a new area, Sears means to
have everything in proper perspective before opening the doors
for service to the general public.
Mr. Turner, in charge of area sales operation, decided on a
week’s postponement so that everything would be shipshape;
nothing left to chance.
This is another reason why Sears tops the country. And
another good reason is the internal operation involving the
employees. We don’t know the intimate details, but we do have
old friends—some now deceased—who shared in Sears employee
plans of stock buying, and such, so that when they reached the
age of retirement, they had nothing to worry about. They could
look ahead to their golden years of retirement with complete
peace of mind.
Such participation of employees in company operations
guarantees the complete loyalty and assurance of work beyond
(Continued on Page 3)
Postmaster Walter Phillips
POSTMASTER OF YEAR
Postmaster Walt Phillips
Receives Top Honor
Forest Park Postrraster, Walter H. Philips, Jr., received
one of the top honor;- at the 26th annual convention of
the Georgia Chapter of the National Association of Post
masters held in Savannah, Georgia June 17, 18 and 19. He
received the Habersham Award Certificate of Outstanding
Postmaster of the Year.
The Habersham Trophy, in
honor of Joseph Habereham. a 1
Savannahian who served as
postmaster general froth 1795
until 1801, the only Georgian to
hold that office, is presented
each year to the postmaster
selected by Georgia Postmasters,
for outstanding service in the;
Association, postal servide and I
In This Edition ... The Dwarf House News
ebr Purest 3m
anil
dlagtnn bounty anb farmer
Sears topped the nation last year in retail
business because, among other things, of
outstanding promotional ideas used con
sistently.
Every week—if you read daily news
papers—you will find advertising programs
based on sales ideas. Maybe a special sale
of some kind every week. Sears, in the
promotional field, takes a back seat to no
body in business.
And, of course, Sears has to back this
up with guaranteed merchandise, liberal
credit policy and warm, personal service.
It all goes together in that vital field of
public relations.
Sears of Forest Park will operate as a
catalog and mail order operation, using as
its home base. Mr. H. C. Dorsey’s buildings
adjacent to George Christian’s Pharmacy
community. The runners-up re
ceive an award certificate.
Alton Harvey of Thomaston
was awarded the trophy and the
runners-up were Walter Phillips
of Forest Park and Tommie
Kelly of Rochell. The awards
were presented by last year
winner, Hillyer King of Athens,
(Continued on Page 5)
" " 1
Ate
WP
Ty ■>» —
- DWARF BURGE
BUSINESS HAS been great since the Dwarf House opened unofficially last Thursday. Now, the
big events are coming up — Grand Opening days, Thursday, Friday and Saturday. Balloons are
going skyward and folks will flip their lids over Truett Cathy’s brilliant new conception in patio
style, drive-in restaurants. —Photo by Bigham
STANFORD'S IS
REMODELING
In a progressive move for more
spaoe to display merchandise,
Stanford’s Department Store’s
remodeling program by Murphy
and Orr, Forest Park, began
Saturday.
Owner Tom Stanford said
there would be more window
space for window display, and
more room also for interior dis
play. It is all a progressive move
in the Tom Stanford manner of
merchandising.
★ ★ ★★ ★ ★
Journal
Endorses Griffin
ATLANTA, Ga.—Another of
Georgia’s leading weekly news
papers has endorsed Marvin
Griffin for Governor. The Lin
coln Journal, Lincolnton, Ga.,
said editorially:
“Marvin Griffin has the ma
turity, the know-how, the will
to do and the intellectual forti
tude to stand up and fight for
what the white people of Geor-
(Continued on Page 5)
Bradley, Campbell
Dwarf House'lsts'
Alvin Bradley, 1099 Cynthia
Lane, Forest Park, of Builders
Brokerage Company, Real
Estate, was served the first
hamburger —for an undis
closed amount—in the popular
new Dwarf House last Thurs
day morning.
Another dealer in Real
Estate, Louise Campbell of
J. L. Christian Company, For
est Park, was the first to take
an outside order at the win
dow.
Athletic Director
Named for Rosetown
Jini Seabee, chairman of the
Forest Park Recreation Board,
appeared before Mayor and
Council last week to outline a
fine recreation program the
Recreation Board has arranged
for the Rosetown community,
effective immediately.
Mayor and Council have
named the Fountain High
School Coach Athletic Director
of Rosetown for the summer
months.
Seabee told Forest Park’s gov
erning body that the program is
all-encompassing and will pro
vide recreation for all citizens
of the Rosetown community.
Plans are apparently firmed
FOREST PARK, GEORGIA, TUESDAY, JUNE 26, 1962
Fabulous Dwarf House
Opens This Thursday
FRANK LOKEY WILL HANDLE
WEAD REMOTE PROGRAM
The Teahouse of the August Moon with the shades
up —a Parisian sidewalk case with exceptional inside
decor—these are some of the things they’re saying, county
wide, about the all-new Dwarf House, a fabulous restau
rant creation of Truett Cathy which celebrates Grand
Opening days Thursday, Friday and Saturday in Forest
Park. —
Everything they’re saying
about the fabulous new home of
casual dining is good. Owner
Cathy is being praised on all
sides, and one or two characters
have gone so far as to say that
“it’s too good for Forest Park.”
And then there are others who
say, “Oh, well, Forest Park will
grow to it.”
Since the unofficial opening
last Thursday—when the noon
meal was ON THE HOUSE —
customers have come from all
over the County to enjoy this
latest innovation in self-service,
patio-style dining.
Come Thursday morning, when
the great dwarf mural of the
late Doug Davis is unveiled
around 10:30-11 a.m., the Dwarf
House will officially serve as one
of Greater Atlanta’s outstanding
places to enjoy unusual food in
exotic atmosphere.
Radio Station WEAD, with
General Manager Frank Lokey
handling the remote program, is
scheduled for all-day broadcasts
for all three opening days,
morning until night. As said,
when the golden lights come on
at night, the illusion is the Tea
house of the August Moon, with
the shades up. Don’t forget to
look for the balloons that carry
prizes — food — when they’re re
leased each day. Also come and
enjoy the singing of the Cathy
children, who sing the Dwarf
House song, Dan, Don and Trudy.
There will be favors for the
children, too.
up for improvement of a plot
, of ground for a recreation park.
Meanwhile, the program will be
held on the High School football
field in Rosetown.
Establishment of a small rec
, reation park, on the available
ground, will be the fulfillment
of a political promise of long
standing.
And there are those who will
push HARD NOW for the con
struction in Rosetown of a
SWIMMING POOL for the citi
zens. Provision of a pool would
give them someplace to swim,
and avoid use of old holes that
are hazardous and have caused
. loss of human life.
s
। ■ T 4 i
.
I ■ V
J K.
REV. MELEAR
Rev. Melear
Goes to
Owl Rock
The Methodist Church of Mor
row is losing its much loved
pastor, Rev. John R. Melear, in
a change of pastors. Mr. and
Mrs. Melear and their children,
John and David, will be much
missed in the community, where
they have lived and served for
the past five years.
This is the third five-year
appointment Rev. Melear has
served. During his ministry the
(Continued on Page 6)
Jonesboro 4th
Os July 'Cue
Jonesboro Volunteer Fire
Department is making big
plans for the eighth annual
July 4th barbecue which has
become a traditional event in
the area.
Naturally, the Volunteers
were first in offering barbe
cues on Independence Day in
the general area, and consist
ently have presented these
fine events through the years.
Tickets are on sale now. If you
miss Chief Ed Conkle, don’t
worry about it; he won’t miss
you!
H. C. Dorsey Hails Development
As Important Step in Area Growth
UNIQUE SHOPPING SERVICES STRESSED BY J. H. TURNER,
DISTRICT SALES MANAGER FOR GENERAL AREA
Negotiations have been completed for the location of a Sears, Roebuck and Co.
Catalog Sales Store in Forest Park, Ga.; it was announced today by Mr. C. O. Jenkins,
General Manager of Sears Atlanta Mail Order Plant which will service the local store,
and Mr. H. C. Dorsey, who will lease the building to Sears. The site of the new store is
at 1306-1308 E. Main St. in Forest Park. The store has a gross area of approx. 4000
square feet, of which approximately one-half will be devoted to sales area. The remain
der of the unit will be used for stock area, receiving area, an enlarged telephone center,
office space, and other activities.
- I
Buck Watson Honor Guest
At MASTERS Horse Show
FAMOUS SEASHOLE SHOW TO BE
OUTSTANDING AFFAIR OF JULY 7
I
H. B. (Buck) Watson of Hidden Valley Farms—Chair
man of the 3rd annual Civitan Horse Show June 16 in East
Point—will be a guest of honor at the Lake Spivey
MASTERS Horse Show Saturday, July 7.
Buck, who is an East Point
councilman, presented his Horse
Show in the interest of the
South Fulton Hospital; the
Spivey Masters, sponsored by
the Forest Park Optimists,
Friend of the Boy, is being held
in the interest of starting con
crete plans for a Juvenile Home
in Clayton County, with the ulti
mate goal a bond issue for a
suitable Home on County prop
erty.
Councilman Watson has a
wonderful operation in Hidden
Valley Farms and a fine son,
Chuck, who was the youngest
exhibitor in the Civitan Horse
Show. He celebrated a birthday
that Saturday night.
It is, indeed, an honor for the
Spivey MASTERS Horse Show to
have such fine honored guests
as Mr. Watson of Hidden Valley
Farms and Mrs. Dorothy B.
Watkins of Cameron Crest
Farms, Duluth, on Saturday,
July 7.
Col. E. R. (James) Seashole is
manager of the Lake Spivey
MASTERS SHOW. The Colonel
is the greatest promoter and
manager of horse shows in the
United States. He has the great
est horse show organization in
existence. A great organization,
and an outstanding organist in
Eloise Pierson, of Macon. She is
so good that she plans in tune
with the horses.
Great exhibitors, champion
horses—from all over America—
are coming to Lake Spivey for
this outstanding horse show.
That is why it is called the
MASTERS. It will be just as
good in its field as the MAS
TERS golf tournament at Au
gusta is in its field.
Col. Seashole and Hon. John
(Continued on Page 7)
Officially Opening
THURSDAY-11:00 A.M.
THE FABULOUS NEW
Dwarf House
Grand Opening Days —Thursday, Friday and Saturday!
WEAD RADIO PROGRAMS EACH DAY FROM THE RESTAURANT
.
H. B. (BUCK) WATSON
i ’
Anne Plant
Will Attend
Workshop
From June 25th through June
27th Mrs. Anne T. Plant, Direc
tor of the Clayton County De
partment of Public Welfare, will
attend a Workshop at the Center
for Continuing Education at the
University of Georgia in Athens.
This Workshop is sponsored by
the Georgia County Directors’
Association of which Mrs. Aurelia
C. Evans, Director of the Hous
ton County Welfare Department,
Perry, Georgia, is President.
On Monday night at the an
nual banquet guest speaker will j
(Continued on Page 5)
MASTERS
HORSE SHOW
Saturday,
July 7
Lake Spivey
Interest, of JuoenOe
Home tn County
PUBLISHED WEEKLY
The new store is scheduled for
opening on or about July 19,
according to J. H. Hunter, Sears
District Sales Manager for this
area who assisted in the nego
tiations for the store.
Mr. Dorsey hailed the develop
ment as an important step in
the growth of Forest Park as a
shopping center for this area.
“Sears new catalog sales store
will attract many, customers to
Forest Park from extended
trading areas, and all local mer
chants will profit by the addi
tional traffic thus provided,”
Mr. Dorsey explained.
“Several unique shopping
services will be available at the
new store”, Mr. Turner says. A
direct teletype connection with
the Atlanta Mail Order Plant
will be provided for immediate
transmission of orders, thus
most of the orders received be
fore 11:00 a.m. each day will be
available for delivery by 4:30
p.m. the same afternoon. A tele
phone order department will op-
(Continued on Page 6)
STREET SCENES
Marvin Griffin, felloiv pub
lisher of Bainbridge, greeting
old friends Monday at the Edge
of Atlanta Motel — Arthur
Jackson’s — and Clayton
County followers giving Marvin
the glad hand of welcome and
tangible financial support in
his race for Governor. In his
response, Mr. Griffin was
highly appreciative.
Dan and Don Cathy, dressed
in colorful uniforms like lep
rechauns, and little Trudy
Cathy, directing “traffic” to
the counter in the new Dwarf
House, and singing in fine
voice, the Divarf House Song.
A wonderful added attraction
in this family restaurant.
Lighted golden at night, it’s a
most colorful drive-in opera
tion. “Wonderful place,” every
one agrees.
A Forest Park waitress, al
most in tears over the fact that
a Marine Hero could not bring
his adopted Japanese baby to
the United States, halting the
writing of a “Dear John” letter
to President John Kennedy
when she learned, on Satur
day, that the Sergeant had
finally been successful in cut
ting U. S. red tape, and greeted
his little girl in California.