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10 Amplifying Chamber ' "f=o ' The Reproducer ’ '’<■• •'*’ ’ "‘ •• -■■■ i-. i The sounds carried from the reproducer Tone quality is dependent upon the repro- 1 ' J? > ’* 4 through the tone arm are given volume and , , rr • . L I resonance in a scientifically designed amplify- ducer, tone arm and amplifying chamber., y •- gaga 'X, ing chamber or horn. This chamber is built Each must be correctly designed and hamio- —J] piav* All Disc Records ' ot carefully seasoned wood, and, like the nized in its relation to the other two in order - I _r — ®Xar/ sounding board of a fine violin, imparts to the to produce a sweet, pleasing tone, free from The ertone invertible lone arm per- || w x' reclaimed sound vibrations purity and reso- scratching sounds. The Silvertone reproducer nuts the p aying o ° J. r . '| rV //>> fl ® s ' ot reproducer, tone arm and amplifying chain- every subtle, elusive shading of tone and expression. -ii n ] av - P i t hpr vortical nr lateral ent reo- Bg ~SBMeW s-ks ' *tL v her makes every record a true reflection o£the It is so designed that all scratching and mechanical ' **”¥ "ftX- 1 r r * ‘ ' ,r.- •. > S ®£* Z X, —jkg U m --° —gJj "-ggj- f ‘ ? 1 .-r» jOfr 31 ' - i —* * *' .1 ■ is to change needles. The Silvertone will play ■ rp== —-xW’-*' V M H djr’jSL I \ / Columbia, Victor, Edison, Pathe, Emerson, K-t • - ! ‘ w c -■ «zsr vr-?’ w>* .try «&> I \ /• l!—> OkeH, or any other make of disc record. r-JI I • For Less Money \ ■ f r * MWtffi iHr 11 W 3 HE 1 BHI i ® KSggH \ HHe IBIICTb ■ ML ■ j i IHi rl i " 111 ' I IQh u"' ! ir, JI ! I H | mm * ?SF ® fS j I '' f ® LOUIS QUINZE PERIOD DESIGN LOUIS SEIZE PERIOD DESIGN i . Mahogany or Walnut. Gold Plated <Z» f\d\ Mahogany or Walnut, Gold Platad F* ' i Metal Part* Metal Parte *D.SCf MODEL XVI Price, $195.00 a MONTH? MODEL XV Price, $175.00 A MONTH! Dimensions over all, 50% inches high, 24% inches wide ’ Dimensions over all, 49% inches high, 23 inches wide 2 and 24% inches deep. Net weight, ready to play, 120 and 23% inches deep. Net weight, ready to play, 108 pounds. All visible metal parts are heavily gold plated. pounds. All visible metal parts are heavily gold plated. Assortment of needles included. An assortment of needles included. I > * 0 ' c MOl B I ■SI -Ki I ITH t p“p LOUIS QUINZE PERIOD HEPPELWHITE PERIOD ADAM PERIOD DESIGN DESIGN DESIGN Famed Oak Mahogany, Walnut or Fumed XE? Mahogany, Fumed or Golden C jfl jFk n*nnrt virr “'/jL Illi Oak, Gold Plated Metal Parte Oak *4.OV MODEL VIII fc t,VV MODEL XI Price, $145.00 a MONTH MODEL IX Price, SIOO.OO a MONTH Price, SBO.OO A MONTH Dimensions over all, 46% inches high, 19% Dimensions over all, 46% inches high, 20 Dimensions over all, 42% inches high, 19% inches wide and 2J% inches deep. Net weight, inches wide and 22 inches deep. Net weight, inches wide and 22 inches deep.; Net weight, ready to play 82% pounds in mahogany or wal- ready to play, 69 pounds in mahogany and 74 ready t 0 play poun(Js . All’visible metal nut. and 87% pounds in oak. All visible metal pounds m either fumed or golden oak. Metal . heavilv nickel nlated and nolished parts are heavily gold plated. An assortment of parts' are heavily nickel plated and polished. "■ ? ar 5 ar ® “ ea ™y nl< T, P- P° lls4ie< 4, ■ needles included. An assortment of needles included. An assortment of needles included. i A ' ■;i.' ' ’ . i liillli!ioilff r '' -wmr .■ / tlßwilß WimO.. QUEEN ANNE PERIOD DESIGN 'CoM«n > / Mahogany <45 Es 4*l MODEL VI QQ .v II JJJ/ Price, $48.00 A m O NTH , f /// Price, $57.00 a MONTH - V\ I sis Dimensions over all, 14% inches high, 19% inches . dimensions over all, 14% inches high, 18% wide and 23% inches deep. Net weight, ready to inches wide and 22 z g inches deep. Net weight, play, 39% pounds. All visible metal parts are ready to play, 42%. pounds. All visible metal / ■|L heavily nickel plated. Assortment of needles parts' are heavily nickel plated. Assortment ' v | - - —included. / of needles included. , Period Design Cabinets SILVERTONE cabinets are the finest product of the skilled cabinetmakers’ art. Made in the most popular* period designs, every one is a handsome piece of furniture— . dignified, graceful and artistic in appearance. Only the finest selected woods are used in their construction and they are finished and fitted with that exquisite care and per fection which mark the work of the painstaking artisan. y . v •' . ItOOUCk aatd Co« THE ATLANTA TRI-WBEKI.Y JOURNAL I \ \ ■L ••• ■ III* ' \ rT-J| Tone Control ILn VThe tone modulator with which each Silver —~~iii - -- twle gives complete control over / jw? the volume of sound. It serves the same pur- /g \ -- - \ pose as the doors of the Victrola, the shutters /JI \ "* < 3pL\ of the Columbia Grafonola, or the pneumatic LIU \in- — ——< 1 i<jr„ tone control of the Aeolian. You may set the iIH 1 Bl 1 ‘ modulator at any desired point, thus giving a ®iSS I Hr uniform volume of sound, or the modulator II BS I may be manipulated while a selection is being 1 'HI k- xMl l ' / played, thus enabling you to impart your own 1 W 1 eq|~ interpretation to the music.nJJ v 1 Nv .RZ L 11 ■ . att \ eF/ " 1 . " 1 nflS ' yXr h Powerful, Silent Motor IL=i x | ' —“! The Silvertone motor is as near perfect as 1 mechanical and human efficiency can make it. Every part is made and fitted with care and X precision and gears mesh silently. Powerful springs furnish an abundai of power, and a perfectly designed govemoi Keeps turntable , speed absolutely uniform, eliminating dis- cordancies which sometimes occur owing to variations in speed. The motor is emiipped with a silent winding device, and cranks with ,little effort. * Send No Money i'ECIFICATIONS for the 1920 models of Silvertone phonographs were prepared with the sole idea of maintaining the established high standard of Silvertone quality, in spite of ever in creasing difficulties in manufacturing. Every mechanical and. acoustical refinement which* experience had proved desirable was incorporated in the new Silvertone. The same care in the selec tion of only the finest cabinet w oods, and the same high quality of workmanship and finish which has always characterized Silvertone phonographs has been rigidly adhered to in the construction of the 1920 models. It is indeed the masterpiece of Silvertone quality. Quantity production, efficient manufacturing methods, and our economical mode of selling have enabled us to combine this high standard of quality with prices which are from 25 per cent to 50 per * cent below those of any other phonograph of the same size, mechanical perfection and musical excel lence. We want to convince you of the truth of our claims for the Silvertone. We want you to try a , Silvertone in your own home, the only place where a musical instrument can be given a satisfactory and convincing test. That is why we are making this liberal offer: ’ > No Money Down-—Two Weeks’ Trial Select any Silvertone phonograph shown on this page, fill in the order blank at the bottom of this page, and mail it to Sears, Roebuck and Co., Chicago, 111. Send no money with it! We ship Silvertone phonographs on two weeks’ trial. This trial will not cost you one cent, nor obligate you in any way. All we ask you to do is to give the phonograph a thorough trial. Examine its mechanical features, cabinet work and finish. Try it with any kind of disc records you desire, and note its beauty of tone, how* faithfully and accurately it restores every delicate shading of tone quality, every minute variation of volume, every r sound vibration. Give it every test necessary to prove the truth of our claims for it. And then compare the price of the Silvertone With that of any other phonograph of the same size, quality and musical excellence. If, at the end of this two weeks* trial, you are not fully satisfied with the phonograph, if you do not believe that mechanically, musically, and in workmanship, material and finish, it is the equal of any other phonograph on the market selling at from 25 per cent to 50 per cent higher prices, simply USE THIS ORDER BLANK—CLIP ALONG DOTTED LINES - OQ2 •.? r~I Model VI Golden Oak. I Blank c • u m K u Price. $48.00 "“ts^. 00 I uraer rnanK Fr« t ht e ip «.. __ Modalv „ Mahogany . I . . . r „.. .. . Price, $57.00 a Month. I ■ Sears, Roebuck and Co., Chicago. ' Date- : 192 . „- ■ - || —| Model VIII Fumed Oak. You rriay ship me the Silvertone phonograph which I have marked with an (X) for two weeks’ I *—* Price, SBO.OO Pay “i!;*?°° I I- trial. ivfzwlal If, after two. weeks’ trial, I decide to keep and use the instrument, I trill send you the first payment for the phonograph I I D • iiAn AA Payment $4 50 I B and pay the same amount each month, until paid in full; then the Silvertone becomes my property. ’ Jr rice, SIW.W a Month.' I Should I decide, after two weeks’ trial, that the Silvertone is not satisfactory. I will notify you, and you are to r—■ Model IX Golden Oak give me instructions so that I may send it back at your expense, . You are also to return to me any transportation and. I Jn • Cl nA PA Payment $4.50 EHJ I . cartage charges I have paid. v — l r rice, JpluU.uU a Month? ■M I I have always been faithful in paying my obligations and am m'aking this statement for the purpose of inducing you to , Model IX Fumed Oak ■ grant me these terms, and I give you my pledge that you may feeligafe in trusting me to pay as agreed. |. | V? nn Payingt $4.50 I ’ t> tr r»' d c» —* ■ ‘ > 1 , ■ * riCC, $I(IO.W a Month. r I Sign . R. F. D- Box Street ——. ■■ ■ ll.iiiWT— —No No and No„ r - 1 Model XI Mahogany. I (Sign your name here plainly.and carefully. If under age, some member of your family who is ot age and responsible should II p ■_. (lit nn Payment.ss.OO sign this order with you.) .. •; ■ . • . • 1 iICC, a Month. Postnffice :—County- State— I —l Model XI Walnut. I . p . • r t U Price, ■ Shipping Point ; County State ... . TrTu — *| I have been located in If less than 5 years, I I _Model XI Fumed Owe. | this town since give former address ( I —l Price, $145.00 Month? 00 IMy business, occupation .. , • 1 or profession.-*? : FH Model XV Mahogany, mease give name rfdiead of household to prevent . ‘—l Price, $175.00 Pay !? Month ‘ S ° I mistakes and simplify,the keeping of onr records. ;• a M . oat ?c ... ... j, ih- ' ’ ; f“l Model XV Walnut. hame ot head of household II p . j.— Paymen t.ss.sO | (Please give names of TWO references.) REFERENCES:, . . TZ™*’ ■ Name ' Address Business orOccUpalion. I r—l Model XVI Mahogany. 1 PriCe » tt 9s 00 I r—i Model XVI Walnut. I , U Price, $195.00 *a Month. I ... • « ■ I—— I 1 I I r I in I ■ II J « am MH MH MH HM MB HM MH HM MH MH MH MB MB MH MB HM MH HM MR MB HM MB MH HM HM JM MB HM TUESDAY, MARCH 16, 1920. notify us and we will take away the phonograph at our own expense, and will return any transportation and cartage charges you have paid. Small Monthly Payments If, at the end of two weeks’ trial, you are fully satisfied with the Silvertone and desire to keep it, send us the price of the phonograph you have selected in equal monthly payments until the total is paid. The amount of the monthly payment isshown under the illustrations cd’ the various models. There is no interest or extras of any kind to pay. ‘ ' Fill out the order blank today, betore this paiper gets out of your hands, and let us send you one of these beautiful 1920 Silvertone models for two weeks’ trial in your home, without having to pay a cent down on the phonograph, and without obligating you in any way. You are to be the sole judge of the quality and value of the Silvertone.