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10 — lll . —————— fofo. ~ The Reproducer TU-' The sounds carried from the reproducer Tone quality is dependent upon the repro- s-Xy. through the tone arm are given volume and , . 3 j rr • r t. resonance in a scientifically designed amplify- ducer, tone arm and amplifying chamber. . M| — - ■ * W i ing chamber or horn. This chamber is built Bach must be correctly designed and harmo- F“"Jj PUv. ah ns«r. Ifo .XS3jL gS of carefully seasoned wood, and, like the nized in its relation to the other two in order nays ah vise rcecoras S a tflrrfa™** fiS 3 sounding board of a fine violin, imparts to the to produce a sweet, pleasing tone, free from The Silvertone convertible tone arm per- W k i reclaimed sound vibrations purity and reso- scratching sounds. The Silvertone reproducer nuts the playing of any make of disc record. & J? J&' J? X I nance. This perfectly balanced combination accurately restores every sound vibration, A universal joint m thetone arm makes it pos- J* .# JW ff® of reproducer, tone arm and amplifying cham- every subtle, elusive shading of tone and expression. Bible to adjust the reproducer at will so that it J*’ Q*:-.CO?* her makes every record a true reflection of the It is so designed that all scratching and mechanical j play, either vertical or lateral cut rec- jwy ~«jW ’HP’*’ -i personality of its creator. rfo* noises are reduced to the minimnm- ' j—j ords. It is almost as easy to adjust the re- Wmih iiiiihwi .WM H . - -Jj f*** '■ *~lll —— J| r-* producer for different types of fecords as it I fig? " bLm. rfßiyW** ' ■ \ '** * " * ’■'"T 111 I ■ is to change needles. The Silvertone will play I Jaffi Wx k* --.| \ / Columbia, Victor, Edison, Pa the, Emerson, ■ I I \ / J OkeH, or any other make of disc record. —I i k Fhonograph for less Money J \ I Tone Control " g Y i The tone mo^u^ator which each Silver- - ] < " * ♦ I foil " ijiKii*OlJ.- - —l|k\ tone is equipped gives complete control over BB _ 2 n^W*". l .r ,| |UMfiS i I ~ - isk\ I tdie vobime °* soun d. It serves the same pur- I //ay ~ \ pose as the doors of the Victrola, the shutters '. | ZjO \ ~ of the Columbia Grafonola, or the pneumatic ~ b ‘ ® 'W ‘ A tone control of the Aeolian. You may set the Fi 1 modulator at any desired point, thus giving a ’ ■ 7 • 3™ * uniform volume of sound, or the modulator * & I @Lf 'kOik I Pgg I ma y he manipulated while a selection is being . f> VW llMlisiwllill 1 ’v. played, thus enabling you to impart your own I I * interpretation to the music. * 1 I NF \- Z ;z\ gji.- —1 'x. 1 "'.j'lf Sm I x ~~ - P° wer f u b Silent Motor 11— | i■• The Silvertone motor is as near perfect as • I i|i mechanical and human efficiency can make it. jh Every part is made and fitted with care and jgg^’ 38 " 8 - =ji ?i ' HggMg precision and gears mesh silently. Powerful y If l]flj"" ll| |ji:| ' • ~ springs furnish an abundance of power, and ■ Mill lll ' 'll I'Hl. —l<' ' a perfectly designed governor keeps turntable Sill ?' 1 'fll, 'IiJHH speed absolu tely uniform, eliminating dis- I RaSaal'll'i ' ! '"'l if' IB Ifi cordancies which sometimes occur owing to Rwtilljiii sSsRP* variations in speed. The motor is equipped Hwj ' ! i with a silent winding device, and cranks with • - J ■ IB ' ilf t I II al——..; ' . Trf ■il C JII Iff sendNoHoneu LOUIS QUINZE PERIOD DESIGN LOUIS SEIZE PERIOD DESIGN j jfi , >K.J;u r <. < C.Hn«I.a 1 .a $g QQ $g.5Q model xvi Price, $195.00 a month! model xv Price, $175.00 a month i | ' Y L'ECIFICATIONS for the 1920 models of Silvertone phonographs were prepared with the.sole ■ a n?TSrinch7s e k a eV O N e - / i idea of maintaining the established high standard of Silvertone quality, in spite of ever in- AssXentofteXslZXd^ 5 are heavi ' y gold Dlated - creasing difficulties in manufacturing. Every mechanical and acoustical refinement which' » , i experience had proved desirable was incorporated in the new Silvertone. The same care in the selec- « v " t^ n on ty t^ie cabinet woods, and the same high quality of workmanship and finish which has always characterized Silvertone phonographs has been rigidly adhered to in the construction of the I 1920 .models. It is indeed the masterpiece of Silvertone quality. Quantity production, efficient manufacturing methods, and our economical mode of selling.have enabled us to combine this high standard of quality with prices which are from 25 per cent to 50 per | i * cent below those of any other phonograph of the same size, mechanical perfection and musical excel- 1 k I i O|'| lence. We want to convince you of the truth of our claims for the Silvertone. We want you to try a K SM|w 1 9 ‘ Silvertone in your own home, the only place where a musical instrument can be given a satisfactory tj iHil J and convincing test. That is why we are making this liberal offer: ISSSR'Pm® iIM IW '■Fi hmi ■ral i MiblH jMbm « I Bhlw- "'lir IHji ''BBHBbh 'll 1 1 '•A W W ' LOUIS QUINZE PERIOD HEPPELWHITE PERIOD ADAM PERIOD DESIGN I DESIGN DESIGN M o „ k 1 Mahogany, Walnut or Fumed Cr* Mahogany, Fumed or Golden C A g* f\ xrtit vA fa fl ■•• $ Oak, Gold Plated Metal Parte Oak *4. OU MODEL VIII Q.VU 3 MODEL XI Price, $145.00 A MONTH MODEL IX Price, SIOO.OO a MONTH Price, SBO.OO A MONTH ’ Dimensions over all, 46? 4 inches high, 19] 2 Dimensions over all. 46% inches high, 20 • Dimensions over all, 42% inches high, 19% I inches wide and 21% inches deep. Net weight, inches wide and 22 inches deep. N£t weight, inches wide and 22 inches deep. Net weight, 1 ready to play, 82% pounds m mahogany or wal- ready to play, 69 pounds in mahogany and 74 ready to plav 76% pounds Al’visible metal nut, and 87% pounds in oak. All visible metal pounds in either fumed or golden oak. Metal 7° P cK’ m 4 P? , S .' , 4 parts are heavily gold plated. An assortment of parts are heavily nickel plated and polished. parts are heavily nickel plated and polished. needles included. s An assortment of needles included* assortment of needles included. WiiMiK3 ’ < QUEEN ANNE PERIOD DESIGN Golden Oah \Yi I Mahogany MODEL VI ' 00 MODEL VII *3.50 price, $48.00 A month V Price ’ $57 - 00 AMONTH . ’ o , AMONTH ’ | ]([ Dimensions over all, 14% inches high, 19% inches '* . dimensions over all, 14% inches high, 18% wide and 23% indies deep. Net weight, ready to inches wide and 22% inches deep. Net weight, ■ I play,. 39% pounds. All visible metal parts are ready to play, 42% pounds. All visible metal I ■ heavily nickel plated. Assortment of needles parts are heavily nickel plated. Assortment , included. -of needles included. == J S >X »**■' _7 ii* i;“ . . Period Design Cabinets cabinets are the finest product of the skilled cabinetmakers’ art. Made , O in the most popular period designs, every one is a handsome piece of furniture — dignified, graceful and artistic in appearance. Only the finest selected woods are used in their construction and they are finished and fitted with that exquisite care and per fection which mark the work of the painstaking artisan. Rociß’ttdC, And THE ATLANTA TRI-WEEKLY JOURNAL. No Money Down —Two Weeks’ Trial Select any Silvertone phonograph shown on this page, fill in the order blank at the bottom of this page, and mail it to Sears, Roebuck and Co., Chicago, 111. Sehd no money with it! We ship Silvertone phonographs on two weeks’ trial. This trial will not cost you one cent, nor obligate you in any way. All we ask you to do is to give the phonograph a thorough trial. Examine its mechanical features, cabinet work and finish. Try it with any kind of disc records you desire, and note its beauty of tone, how faithfully and accurately it restores every delicate shading of tone quality, every minute variation of volume, every sound vibration. Give it every test necessary to prove the truth of our claims for it. And then compare the price of < the Silvertone with that of any other phonograph of the same size, quality and musical excellence. If, at the end of this two weeks’ trial, you are not fully satisfied with the phonograph, if you do not believe that mechanically, musically, and in workmanship, material and finish, it is the equal of any other phonograph on the market selling at from 25 per cent to 50 per cent higher prices, simply USE THIS ORDER BLANK—CLIP ALONG DOTTED LINES - ■ oq2 Fl Model Oak. I Ordpr Klank c r-i l__——J u Price, $48.00 *S&°° uraer Dianx Freight Mahogany. I c p k rh - n / ' 10, Price, $57.00 50 ■ Sears, Roebuck and Co., Chicago. Date 192 777-5 |r~i Model VIII Fumed Oak. You may ship me the Silvertone phonograph which I have marked with an (X) for two week# I—l Price, SBO 00 Pay a moX" 00 I I trial. v* ■ IVI del If, after two weeks’ trial, I decide to keep and use the instrument, I will send you the first payment for the phonograph I I D . ciao nA Payment s4*so and pay the same amount each month, until paid in full; then the Silvertone becomes my property. L—J rnce, >IUU.Uv a Month." ■ Should I decide, after two weeks’ trial, that the Silvertone is not satisfactory, I will notify you, and you are to . —. Model IX Golden Oak give me instructions so that I may send it back at your expense. You are also to return to me any transportation and I D ■ einn AA Payment $4.50 ■ cartage charges I have paid. , — 1 r rice, SIUU.uU a Month." I have always been faithful in paying my obligations and am making this statement for the purpose of inducing you to , Model IX Ftimed Clair grant me these terms, and I give you my pledge that you may feel safe in trusting me to pay as agreed. » P * CIAA AAPa ment $450 I’ vtv D c. » Fnce, SIOO.OO ay a Month Sign ' R. F. D. Box Street ———— No. No and No i —i Model XI Mahogany. I (Sign your name here plainly and carefully. If under age, some member of your family who is of age and responsible should I I p • st ir aa Payment $5.00 sign this order with you.) I rlCe, Ipiqj.W a Month. Postoffice County State I 1 Model XI Walnut. ,| r „ ~, LJ Price. $145.09 ■ Shipping Point County. State - ■ ■•••••’ * I I have been located in If less than 5 years, I | _^* oc * e l Fumed Oak. | this town since give former address I —l Price, $145.00 Pay a Month." 00 IMy business, occupation —77 —. . , or profession is I —l • Model XV Mahogany. Please give name of head of household to prevent L-J Price, $175 00 ° ■ mistakes and simplify the keeping of our records. » nt-c, <|niu.w a Month. f % u m ' . f~l Model XV Walnut. Name of head of household . 1 | |p • ? r aa Payment. $5.50 I (Please give names of TWO references.) REFERENCES: ' t I a Month. — Name Address Business or Occupation. I Model XVI Mahogany. g - »—* Price, $195.00 a Month. I ■ r—i Model XVI Walnut. | ; I—i Price, $195.00 y a lonth. I THURSDAY, MARCH 18, 1920. . notify us and we will take away the phonograph at our own expense, and will return any transportation and cartage i charges you have paid. Small Monthly Payments If, at the end of two weeks’ trial, you are fully satisfied with the Silvertone and desire to keep it, send us the price of the phonograph you Mh e selected in equal monthly payments until the total is paid. The amount of the monthly payment is shtwn under the illustrations of the various models. There is no interest or extras of any kind to pay. Fill out the order blank today, before this paper gets out of your hands, and let us send you one of these beautiful 1920 Silvertone models for two weeks’ trial in your home, without having to pay a cent down on the phonograph, and without obligating you in any way. You are to be the sole judge of the quality and value of the Silvertone.