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10 t■. . ■ . F*’ Amplifying Chamber ikiTj -.11 The Reproducer |l * •' ♦. - The sounds carried from the reproducer Tone quality is dependent upon the repro- ■' thr ° Ugh fl J e tOn ' : a u g ’. Ve - n V ? ) U,nP rr nd i ducer, tone arm and amplifying chamber. B | ■„■ ,1 ■ I resonance in a scientifically designed amplify- I r, , ’ . .. , " J , 6 _Jii iL— JT SS (i ing chamber or horn. This chamber is built i Eacl » , m ust be correctly designe an anno- FTL. Plays All Disc Records iMI ) °f carefully seasoned wood, and, like the | mzed m its relation to the other two m order Q;i Vf .rtnn«> mnvariihL to™ arm v Os XL? | sounding board of a fine violin, imparts to the to produce a sweet, Phasing tone, free from of any of disc record' W W. >ZT®jf < 4K/O reclaimed sou nd vibrations purity and reso- scratching sounds. The Silvertone reproducer A universal joint in the tone arm makes it pos- & fa A A J& f| nance. Ibis perfectly balanced combmation , accurately restores every sound vibration, sible to adjust the reproducer al will so that it iPy 1 of reproducer, tone arm and amplifying Cham- every subtle, elusive shading of tone and expression. -11 1 pither vertical or lateral cut rcc- J3r 4W ! ber makes every record a true reflection of the | > It is so designed that all scratching and mechanical P t+" is nlmoot as mQAr to ori;, =4 >? iki personality of its creator (U 1 M noises are reduced to the minimum. |p J ords. It is almost as easy to adjust the rc- 98SsM ‘ Sh<1 ‘ [_ I personality VI US Cleaior. jj-j L-, | Ji y-J . producer for different types of records as it is to change needles. The Silvertone will play I I S ma IP* & M -P S \ / Columbia, Victor, Edison, Pathe, Emerson, I •*,»>««-? xw & \ / OkeH, or any other make of disc record. —.l| k For Less Money S * Tone Control jir; Y i sk \ The tone modulator with which each Silver- I /\F vtk’’ tone is equipped gives complete control over —otu-u i wr ninrillin~ r ~ -".’4 —rmnwu B /Av the volume of sound. It serves the same pur- ‘ I pose as the doors of the Victrola, the shutters b /a® \ dIMI 1 ' ""' of the Columbia Grafonola, or the pneumatic * I \ mra ? T*** , tone control of the Aeolian. You may set the ■~~hi l iiii r B * isS •-»-?***<£- fil * • modulator at any desired point, thus giving a B* •I B gag vj@! * uniform volume of sound, or the modulator ...;.-aa^«:SaiaSßas^ig |> *^a^ l S ? u|y . < may be manipulated while a selection is being I I BS l j played, thus enabling you to impart your own ♦, -"•-wafez,fc \ ~ I interpretation to the music. r Jj HEwHSgM y»sMSa \W g - y SB I J\ a,- 1 . —m I p ! l|| iBMmBSI 0 I 'k Powerful, Silent Motor b=n i'' i"’ Silvertone motor is as near perfect as || r~r4 k & mechanical and human efficiency can make it. I ■ gS«Sg| g Every part is made and fitted with care and II Bl 5. lh I precision and gears mesh silently. Powerful !|B||'">Hi|iijii r|: ['■ - springs furnish an abundance of power, and j| H|hiniii|lliiilil l| J n j : 1 -J I a perfectly designed governor keeps turntable ' Hulffl "■■■" ’0 f j'i i' ! Plw*? f speed absolutely uniform, eliminating dis- / 1 '"|| ‘ ii cordancies which sometimes occur owing to i'! 1 variations in speed. The motor is equipped ' HIH|. I r N II HbEB I a silent winding device, and cranks with ■: B .... very little effort, !■ j , hM ■ ri W SendNoMonq LOUIS QUINZE PERIOD DESIGN LOUIS SEIZE PERIOD DESIGN * y U ! Mahogany or Walnut, Cold Plated 00 Mahogany er Walnut, Cold Plated ■ ;i| model xvi Price, $195.00 a month i model xv Price, $175.00 a monthi I .\'ECIFICATIONS for the 1920 models of Silvertone phonographs were prepared with the sole and 24’i inches deep. Net weight, ready to play, 120 and 23inches deep. Net weight, ready to play I I idea of maintaining the established high standard of Silvertone quality, in spite of ever in pounds. All visible metal parts are heavily gold Diated. pounds, aii visible metai parts are heavily gold plated. B creasing difficulties in manufacturing. Every mechanical and acoustical refinement wliich Assortment of needles included. An assortment of needles included. H ° ° . | experience had proved desirable was incorporated in the new Silvertone. The same care in the selec- B I tion of only the finest cabinet woods, and the same high quality of workmanship and finish which has i 1 I characterized Silvertone phonographs has been rigidly adhered to in the construction of the I 1920 models. It is indeed the masterpiece of Silvertone quality. I Quantity production, efficient manufacturing methods, and our economical mode of selling have enabled us to combine this high s andafd of quality with prices which are from 25 per cent to 50 per i S3jWf'lE| vl lw I i lence. We want to convince you of the truth of our claims for the Silvertone. We want you to try a z ! |||tl i | < 9 lol' P Silvertone in your own home, the only place where a musical instrument can be given a satisfactory tk' KfeS i' Kit | and convincing test. That is why we are making tliis liberal offer: , MnM MMmi B llirt* !H . HBn B 1 ■ No Money Down —Two Weeks’ Trial I llwl 1 B'Olmiß ||l|| ' Select any Silvertone phonograph shown on this page, notify us and we will take away the phonograph at our own B ||j Iljlii l ' ill lll|? «' '' " |w| •! fill in the order blank at the bottom of this page, and mail expense, and will return any transportation and cartage ’ I'T H 8 it to Sears, Roebuck and Co., Chicago, 111. Send no charges you have paid. money with it! We ship Silvertone phonographs on two MJ W weeks’ trial.. This trial will not cost you one cent, nor Small Monthly Payments O) fiw jjffl y Mm obligate you m any way. All we ask you to do is to give * \'f U “ H I • the phonograph a thorough trial. Examine its mechanical If, a t the end of two weeks’trial, you are fully B H A n features, cabinet work and finish. Try it with any kind of with the SUvertone and desire to keep it, send us the pfice 0 W . W W :< disc records you desire, and note its beauty of tone, how of pbohograpb you sele( , ted in mon)i i y LOUIS QUINZE PERIOD HEPPELWHITE PERIOD ADAM PERIOD DESIGN faithfully and accurately it restores every delicate shading payments until the total is paid. The amount of the DESIGN DESIGN F„ m .ao.* . of tone quality, every minute variation of vplume, every month l y payment is shown under the illustrations of the h , MODEL vm »4.00 ; A sound vibration. Give it every tost necessary to prove the va rious models. There is no interest or extras of any kind i MODEL XI Price, $145.00 A month MODEL IX Price, sioo.oo a month Price, SBO.OO a month ."j truth of Our claims for it. And then compare the price of top&y. : ; ’.<v k'-' .•/'• '1 Dimensiorfs over all, 46>< inches high, 19J4 Dimensions over all, 46% inches high, 20 Dimensions over all, 42% inches high, 19% . , she Silvertone with that Gs aDy Other phonograph of the i' i ' ' ■■ ■ inches wide affd 21% inches deep. Net weight, inches wide and 22 inches deep. Net weight, inches wide and 22 inches deep. Net weight, i’F?* . „ _.*■ : * . . i ready to play, 82% pounds in mahogany or wai- ready to play, 69 pounds in mahogany and 74 ready t 0 p i ay> 76 iz pounds, aii visible metal same size, quality and musical excellence. If, at the end rill out the order blank today, before tins paper gets out nut, and 87% pounds in oak. All visible metal pounds tn either fumed or golden oak. Metal . narfq are heavilv nickel■ nlated ind nolished . « .. . c . ... - . . . . . • „ , , .„ , ri r dieVtadudS 801 d plated ’ Anassortmentof An assortment of needles included. ’ of this two weeks’ trial, you are not fully satisfied with the of your hands, and let us send you one of these beautiful phonograph, if you do not believe that mechanically, 1920 Silvertone models for two weeks’ trial in your home, * • musically, and in workmanship, material and finish, it is without having to pay a cent down on the phonograph, and < equal of any other phonograph on the market selling without obligating you in any way. You are to be the at from 25 per cent to 50 per cent higher prices, simply sole judge of the quality and value of the Silvertone. KJwSwKir I W " ' ~ ____ _ _ USE THIS ORDER BLANK— CLIP ALONG DOTTED LINES __ —..- Wf few •' ii — —: —'— JMBaMarer/ I i 1 oqO m Model VI Golden Oak. \ I I vraer DianK Fr« g ht Ex P re>. Model VII Mahogany . . *■ 3S - V I I II Price er? nn Payment. $3.50 QUEEN ANNE PERIOD DESIGN Golden Oak 111 1 I Sears, Roebuck and Co., Chicago. Date 192 Model VIII Fume<T"isak~ I J// < n* ODE E o 'nn 3»00 |l| I I You may ship me the Silvertone phonograph which I have marked with an (X) for two weeks’ O Price, SBO.O0 Pay ™ Month.' 00 Price $57 00 Price, $48.00 a MONTH | \\TIU, | triaL Model IX Maho an nimrnmnnq nter all - nr | IPa "'Dimensions over all, 14% inches high, 18% I If, after two weeks’trial, I decide to keep and use the instrument. I will send you the first payment for the phonograph |~"| p_; ° finnan Pavmem. $4.50 I If. wWc and“inches deep. Net weight, b’ inches wide and inches deep. Net weight. > I " and pay the same amount each month, until pmd m full; then the SHvertone becomes my property. «— 1 Fnce, SIUU.W a Monti., play, 39>X pounds. All visible metal’parts are ready to play, 42Ji pounds. All visible metal I ■ I Should I decide, after two weeks’ trial, that the Silvertone is not satisfactory, I will notify you, and you are to r—. Model IX Golden Oak. ■ L heavily nickel plated. Assortment of needles parts are heavily nickel plated. Assortment ■ I give me instructions so that I may send it back at your expense. You are also to return to me any transportation and I |p • on «« Payment $4.50 ■ i--—' - included. of needles included. ' "I I cartagA charges I have paid. *~* r rice, a Month. I I have always been faithful in paying my obligations and am making this statement for the purpose of inducing you to .—. Model IX Fumed Oak 1 grant me these terms, and I give you my pledge that you may feel safe in trusting me to pay as agreed. einn nn Payment $4 50 I T' m n c. , trice, SIUU.UU a Month? I Sign R. F. D. Box Street • • ——- - ■—■ ■-■■■■- ... < ■ HereW-- NoNoand No— I —| Model XI Mahogany. ... . b (Sign vour name here plainly and carefully. If under age, some member of your family who is of age and responsible should | P,;,— CI4C Art Payment, ss.oo I sign this order with you.) - ItICC, ,pl4j.W a Month. ~ ■ Postoffice— County State— | | Model XI Walnut. I . . LJ Price ’ 3145.00 Paj “ e M n ‘on^.'° o ~" Shipping Point County State- --■ - ■ ’| T have been located in If less than 5 years, p] XI fumed Oak. I this town since give former address I —l Price, $145.00 Pay a Momh'°° I |-1 Model XV Mahogany. ’ Please give name of head of household to prevent I * Price, sl7xoo Pay a Month.'® Pixvizvrf loeirrn f nnmafe —■' ■ mistakes and simplify'the keeping of our records. -a, Z i i • r enoa resign vaomeis I j , n Model xv walnut. » ' ' I Name of head of household ||p- <1 ?E GA Payment, $5.50 - OILVERTONE cabinets are the finest product of the skilled cabinetmakers’ art. Made < i (Please give names of two references.) REFERENCES: ’J? 1 /. 3 "."—* Mgntb. — O in the most popular period designs, every one is a handsome piece of furniture— v ■ Name Address Business or Occupation. | | dignified, graceful and artistic in appearance. Only the finest selected woods are used | ~—Model XVI Walnut? — in their construction and they are finished and fitted with that exquisite care and per- | L-J Price, $195.00 Pay a Monti' 00 section wliich mark the work of the painstaking artisan. a ■■■ MB ■£■ MB 808 8881 8888 8881 MB Bfflß MB BM MB MB MB BM BM BM BM 888 BM 888 MM MM BMB BK MB BM MB Sears, Roebticlc. and Co. Chicago THE ATLANTA TRI-WEEKLY JOURNAL SATURDAY, MARtIH 20, 1920.