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SATURDAY, JUNE U. 1907.
NEW BOOKS AND THEIR MAKERS—Reviewed By Arthur Pendennis, Jr.
THE SHERIFF OF WASCO. By
Ch*rle. Rou Jock.on. (O. W. Dll
Ilnfrham Company.)
If a reader I* looking for excitement
nnd Just must have It, In the shape of a
book, about mountain life on the Pa
cific coast, where murders, sudden
death and love are Insistently treated,
there Is no book that will dll the bill
better than ‘The Sheriff of Wasco.
The Sheriff was given no name In
the book, but this neglect on the part
of the author Is Immaterial—there may
have been some good reason for with
holding this trilling Information. It Is
considered “bad form' In Arlsona and
New Mexico to make Inquiries as to
the past life or former habitat of
casual acquaintances, but It Is neces
sary to hare at least a name In both
Arizona and New Mexico. It may be,
however, that higher up on the Pacific
coast, near the Canadian border, even
names are done away with. But all of
this Is neither here nor there to the
serious plot of the story. The Sheriff,
who had been a civil engineer out In
Washington state somewhere, comes to
the rescue of hla bleeding country
(b)eedlng In truth), by allowing himself
to be elected sheriff of his county. Aft
er the election the story of ‘The Sheriff
of Wasco" dcsls with the experiences
of this daring officer In hla pursuit of
one Hardeman, a desperado “of the
deepest dye.” Hardeman had commit
ted every criminal act under heaven,
and the Sheriff certainly had a diffi
cult Job on his hands In tracking down
the desperado, but the prospective
reader can be sure he performed his
duty and did It right up to date. Harde.
man kidnaps a lovely young woman,
whom the Sheriff (of course) rescues
and (again, of course) falls In love
with.
The book, la very exciting and to
those readers who rare for "gun-play"
and Incorrectly believe that there Is
lots of it still done on the Pacific coast,
the book will prove very Interesting.
Viewed as a contribution to higher lit
erature, ‘The Sheriff of Wasco" could
not be honestly said to be “among
those present." but as an exciting ro
mance, filled with hair-breadth escapes,
firing of guns, long trails through the
“trackless woods," It la a winner. There
are many of us who still care to read
of what the West may have been In
the past, but which certainly It Is not.
In the present day. The personal ex
periences of Eastern "tenderfeet” prove
that It Is much safer for life and limb
(especially If trolley cars are taken Into
consideration) In the “wild and woolly
West" than In "the effete East."
“The Sheriff of Wasco" ought to be
a good seller. A great many people
crave excitement In books, whether the
situations seem plausible or not, and
there Is “plenty doing” In “The Sheriff tout clear and positive In their utter
of Wasco," and no mistake.
MADAME DETrIyMES. By Edith
Wharton. (Charles Scribner's Sons.)
Mrs. Wharton's "Madame de Trey,
mes" Is certainly clever. This short
story has not much of a plot. Its charm
being the careful delineation of the
characters. The reader feels as If he
had attended a surgical clinic, where
all of the disagreeable sights were hur
ried over and the odor of the anesthet
ics was not disagreeable.
:The story deals with the experiences
of a young American gtrl who marries
In a French family of the highest so
cial position In Paris. It Is a disser
tation on the higher French family life
—their Ideals and the great difference
between the viewpoints of the New
Yorker and that of the Parisian. The
atory hinges around the young Ameri
can woman, who. Wanting a divorce,
for cause, from her dissolute French
husband. Is restrained In her pursuit of
future happiness (that Is to say, marry
ing another man) by the possible loss,
through securing her divorce, of her
young eon. The lover from New York
enters Into this Parisian (unknown to
him) social world, to assist If he can In
getting this divorce. Madame de Trey
mes, the sister-in-law of the unhappy
wife, Is called upon to help the lovers,
and the story relates to the two view
points—one, the question of divorce as
viewed by the two lovers, who want
the divorce to marry each other, and
also keep the child: the other viewpoint
that of Madame de Treymes and of her
family's opinion on the subject of
French family unity.
The book Is strongly drawn, as are
all of Mrs. Wharton’s stories. The
reader la unable to say when he has
finished the book, what the two lovers
decided to do about the divorce when
they have been outwitted by the de
Treymes woman. But for that matter,
the book evidently was not written
with the Intention of portraying a more
sufficient plot than was necessary to
give room wherein the characters could
move and have their being satisfactor
ily. It 1s a clinical study of fashion
able French life In Paris. There are
some amusing and no doubt true Inci
dents given of Americans who go to
Pnrls to conquer the old exclusive
Faubourg St. (Jermaln and their lack of
success In reaching the Inner circle.
Madame de Treymes was a very con
temptible woman, Judged by our Amer
ican standards, but In her helplessness
she appeals most strongly to the read
er's compassion. The book Is very In
teresting and It gives the reader a most
Intimate conception of the life of the
Faubourg St. Germain; It Is also very
enjoyable and while no reader ever
grows enthusiastic over any character
yet drawn by Mrs. Wharton, they stand
cold-bloodedness. The fact that all
readers know and sometimes have an
affection for some very cold-blooded
attractive people In real life, add to the
Interest. It Is real life which Mrs.
Wharton always cleverly portrays and
she has furnished In “Madame de Trey-
mee" another charming production of
her brilliant pen.
WORRY, THE DI8EA8E OF THE
AQE. By C. W. Saleeby, M. D„ F. R.
S. (Frederick A. Stokes A Co.)
Sound wisdom and scientific thought
distinguish that keen and sympathetic
treatise, “Worry, the Disease of the
Age."
It 1s an Interesting, Instructive and
moat pleasing dissertation on worry,
Its causes and Its action upon vital
ity; upon the power to resist disease
upon digestion and sleep and on our
mental and physical skill in special
occupations. Dr. Saleeby has written
a great book, and his facts are put
before . the reader so attractively and
so forcibly that the perusal of hla
treatise Is more than a pleasure as
well as profitable and beneficial. 'The
author takes up the different causes
of worry. He discusses real, factitious
and fictitious worry;, tells us how we
may overcome or at least avoid much
unnecessary worrying which undoubt
edly leads to many physical and men
tal diseases. The book Is no collec
tion of "Don't*" and platitudes, but a
great, strong, lucid presentation of a
most Important subject. The perusal
of this charming book leaves the.read
er stronger mentally and physically, to
withstand the ■ pin pricks which are
dally magnified from normal mole hills
Into hopeless mountains.
Dr. Saleeby shows Also the physical
and mental causes and cures of worry
and Its relation to the drug and drink
habits; to religion; to the bringing up
of children and to success In life. The
author has done a good work. If by
only calling attention, In a most de
lightful, readable way. to this subject
of worry. There can be no doubt that
most people worry unnecessarily and
anything that can aid men and wom
en to throw off, even the slightest
part of every-day worry, Just that
help to struggling humanity Is surely
a Godsend and blessing. Dr. Salee-
by's book will stimulate and assist any
one; it removes many of the specks
on our eye glasses and the reader la
better fitted for the struggle for the
survival of the fittest by reading
"Worry, the Disease of the Age."
It Is a good, strong book, and, writ
ten by an authority like Dr. Saleeby.
It Is well worthy of consideration and
of incidental enjoyable profit.
THE FLYING CLOUD. By Morley
Roberts. (I,. C. Page' A Co., Inc.)
For sate In Atlanta by Lester Book and
"YOU POOR GOOD WOMAN,"
He said gently. From “Madame de
Treymes," by Edith Wharton.
story deals with a young Englishman,
a greenhorn, who leaves -home, after
a misunderstanding with his uncle, for
a long voyage to Australia The book
opens at the start of the ship, delight-
ful'y named "The Flying Cloud," and
she begins her voyage by jumping
right Into a terrible gale. If any one
wants a description, a genuine descrip
tion- or a storm at sea, he or she must
not miss Mr. Roberts' charming book.
£ >* .?' ay ^ ah0 , a<1 of anything of Its
kind that has been given the reading
public In these latter days. The read
er becomes a passenger and a worker
along with the "greenhorn" and the
fascinations of the sea life and the
struggle of the ship and her human
cargo with the elements of the winds
and water are drawn with the pen of
genius The captain of “The Flying
Cloud is nn opium eater and the duty
of governing the ship falls upon the old
Scotch mate, Mackintosh and his as
sistant, the second mate, Mr. Budd.
The reader breathes In the salt air of
the ocean In enjoying this charming
book. The mate, the captain's wife
and the second mato cast Into the sea
all of the last supply of the captain's
opium, bringing on the delirium of the
latter by the cutting oft of his supply
of drugs and the poor fellow follows
cruel mistress, the opium. Into the
The book deals only with this voy
age, of the life aboard ship, and any
one cannot read this diverting book
without understanding thoroughly how
the fascinations of sea life become
fixed upon- the men, who go “down to
the sea In ships." The reader nearly
loses his life along with "The Flying
Cloud" In going around Cape Horn. It
Is Impossible to put In a review any
thing like a Just appreciation or de
scription of this well written book
The next best thing that can be said
Is Just to recommend It'as strongly as
possible to discriminating readers.
This department reviewed some
months ago a charming book on Lon
don social life, called ."The Idlers,” by
Stationery Co.
it is said to.be an historical fact
that Sir Walter Scott never saw any
English or any other kind of abbey In
the ■moonlight until after ho had writ
ten that wonderful description of one,
now considered such a masterpiece of
realism as seen In his mind's eye, un
der the moon's soft rays. Be that as
It may, It would be well nigh Impossi
ble for the reader to believe that Mor
ley Roberts was not thoroughly find
Intimately familiar with "life on the
ocean wave.” through personal experi
ences, as shown most delightfully In
“The Flying Cloud.”
"The Flying Cloud” Is the most
charming description of a sea voyage
that one could possibly imagine. The
cuv-ini itac, tuiieui x lie imerc, uy
Morley Roberts, In wfllch Mr. Roberts
dealt with London, as did Mrs. Edith
Wharton, in "The House of Mirth."
portray the same life In. New York, but
Mr. Roberts did It better. It. Is dif
ficult to see how an author can write
two such entirely different books as
“The Idlers" and "The Flying Cloud,"
both so delightful and so different
Both are recommended as highly as
possible by this department.
“THE PRICE OF SILENCE," by M.
E. M. Davis. (Houghton, Mifflin A
Co.) The scene of “The Price of Si
lence" Is laid In New Orleans. The
prologue, based on a domiciliary visit,
during the Civil war, when "Beast,"
Butler held sway In New Orleans, fur
nishes the basis for the plot of the sto.
ry Itself. Pierre de Laussan escapes
from Ills mother's home, just before
this visit, hiding a family helr-Ioom, a
handsome sword, presented to *n ™'
cestor of the family by General Lafay
ette. Pierre de Laussan gets sway, but
the Federal captain, ransacking the
house, takes everything In sight. In
cluding a letter about some family
matters of the de Laussans. This let
ter from the mother of the heroine to
Madame de Laussan unjustlycastsn
blight upon her own birth. She hav
ing been adopted by a negro family
the writer (mother of the heroine)
thought that she was a real daughter,
therefore herself a negro—so that to
relieve her child and her husband, the
mother returns to France, sending this
explanatory letter, which the Federal
captain (taking everything In sight)
steals. . ,
The story of the book proper deals
with a son of this Federal captain, who
many years afterwards, in 190S, vlsjts
New Orleans, falls In love with Noemle
Carrington, daughter of the writer oi
the stolen letter, and meeting no favor
In the young girl's eyes, he uses this
letter as a blackmail over the head of
Madame de Laussan. Noemle s aunt,
not only for money, but for assistance
In winning Noemle's hand In marriage.
The whole story turns out well, by the
undoing of Cortland, the blackmailer,
through the Southern lover, of whom
Noemle Is enamored, and who visits
Paris and straightens out the whole
business.
The plot Is well drawn and Interest
ing. but It Is the atmosphere of New
Orleans, which the author has undeni
ably caught, which will delight the
reader. It comes almost as near catch
ing that well-nigh Impossible atmos
phere of New Orleans and its delightful
people as did Mr. Owen Wlster so com
pletely capture and portray Charles-
:— hi, -am_111/a “T.flflv Rnltlmore.
ton In his gem-llke "Lady Baltimore.
New Orleans has been waiting these
many years-for some poet and lover to
tell of her charm, and Miss Davis
comes nearer than any one, now In
mind, In reaching this most desired
end. The author draws two old gen
tlemen and the Madame de Laursan—
all delightful characters and to those
of us who have been fortunate enough
to vlilt New Orleans and to live In
French town, or even those who have
not, the book will appeal most strong
ly. Major Grandchamps, who finds It
almost Impossible to even speak to his
life-long friend. Captain Fernand Al
lard, for allowing his sou. Maxima Al
lard, to go to the academy at Brest
Point—these two old gentlemen are
fascinating In their Southern New Or
leans true-to-llfeness. One can find
even in these degenerate days living
prototypes of these dear old gentlemen.
In the Boston, Pickwick or Louisiana
clubs In New Orleans.
The book Is very attractive. A New
Orleans woman, who ought to know, in
speaking of the story the other day
said: "It has caught ub," meaning th«
atmosphere, the social lines and ail of
that delightful thing which Is life In
Now Orleans.
It Is the best book descriptive of New
Orleans socially that has yet come to
this department.
“THE STOLEn'tHRONE,” by Her-
bert Kaufman and May Isabel Fisk
(Moffat. Yard A Co.) Here la another
-Zenda" story, as good or better than
anything which Mr. Anthony Hope
ever wrote. It Is written (In collabora.
tlon) by .Miss May Isabel Fisk, who
has written so many charming mono
logues for magazines, etc., and Mr
Herbert Kaufman, a young newspaper
man, formerly of Washington, D. c
In "The Stolen Throne" the ever pres,
ent Englishman (but sometimes the
hero Is allowed to be an American),
handsome, charming and adventurous
goes Into a mythical country, seeking
what and whom he may see and de
vour. The hero In this case finds plen.
ty to keep him busy, namely, a charm
ing reigning highness, Gurtha, grand
duchesH of Strornburg. The hero falls
in love, as he should, and the story of
this alluring book Is laid around his
troubles In winning his sweetheart.
True love surely does not run smooth
ly In romances, on the theory that
there would be no romances should
they ripple along as Mr. Gelett Bur
gess would say, "bromldlcally.” Young
Parker, with his friend, Ted Anstley,
and with the assistance of the English
diplomatic representative at court, are
very busy in Strornburg,' attempting to
circumvent the Russian Influence which
is being brought to bear to dethrone
Gurtha. Parker has discovered some
"long lost papers" in England, show
ing the rightful duke of Strornburg,
and In his endeavor to assist Gurtha.
he falsifies his papers. Parker, In line
of his love and duty. Is compelled to
kill his rival , for the hand and throne
of Gurtha, and It Is about all of Park
er's efforts, his and Gurtha's love, that
make up a most attractive story. Gur
tha was charming, a little unreasona
ble, to be sure, but such unreasonable,
ness only seemed to make her the more
fascinating. So It Is In real life, and
one can not object to realism, even In
these degenerate days.
There Is a poem told as a legend le
the book of "Lady Marga,” and If there
was nothing else save these verses. It
would be a most worthy contribution to
present-day literature. "The Stolen
Tyrone" is very attractive. The book
Ib bound to be popular. It Is bright
and clean and picturesque, and Is way
ahead of many of the books of these
days. Of course, Parker wins his Gur.
tha; It Is hardly necessary to add this
still It Is well to warn the reader.
}
MR. DOBBS AND HIS DESK;
HOW ONE LITTLE OFFICE
CONDUCTS BIG BUSINESS
No Ostentation But a
Mighty Lot of
Work.
HOW BUSINESS
IS SYSTEMATIZED
Sales Manager of Coca-Cola
Does Things Rapidly and
Does Them Right.
Several blocks removed from the cen
ter of the retail district of the city,
there stands a large building, one small,
modest room of which, together with
the desk and the gentleman who pre
aides over this one conspicuous piece of
| furniture, has played a part In the do-
'velopment and exploitation of Atlanta,
j the value and far-reaching effects of
( Which are most difficult to estimate.
This particular building referred to la*
that of the Coca-Cola Company at
| Edgewood avenue and Coca-Cola Place.
'•The modest room Is the compactly
. mada and furnished office of H. c.
; Dobbs, sales manager of the Coca-Cola
l Company. In view of the tremendous
‘results that have been accomplished In
this room, from all of which Atlanta
1 has been directly benefited In an .ad-
Ivertlslng way, both the office and the
man are deserving of special notice.
In a way, both the office and the man
are very much alike. Perhaps this Is
hardly to be wondered at. since the one
ie the direct creation of the other and
i no great perspicuity or deduction Is
1 needed to form a very good opinion of
the average business man from the ap
pearance of his desk, office nnd other
furnlshlnge. But In this particular In
stance office and appointments form n
i perfect photograph of the business side
: of Mr. Dobbs.
No Attsmpt st Display.
In the first place, there Is not so much
as the least possible suggestion of dls
■ play. Apparently, Mr. Dobbs has about
as much use for Oriental splendor as
Mr. Roosevelt hns for race suicide, and
In all this office where so much Is ac
complished every day, there Is no at
tempt to Impress or oppress the casual
visitor, as is so often the case In of
fices where great bank president desks
of mahogsny and other regal furnish
ings are employed to give the sugges
tion of awe-lnsptring dignity.
Just a minute for the consideration
of this really remarkable office and Its
arrangement. Directly In the center Is
the flat-top business desk of the sales
manager. Directly back of It sits Mr.
Dobbs. Just back of Mr. Dobbs In a
corner the exact elxe of a typewriter
machine and one choir (rather crowded,
at that). Is hla'private secretary.
No Room for Any Mistakes.
There Is Just one other chair In this
little office, and It Is directly at the aide
of Mr. Dobbs and a seemingly never-
ending procession of callers rarely leave
It empty. From this It will he seen
that this office has been so constructed
by Its officiating manager and so ar
ranged as to permit of doing only one
thing at a time. And It Is just this
doing of one thing at a time and doing
It right that Is most ehsracteristlc of
Mr. Dobbs and his methods.
The Typical Atlanta-Geergisn.
In both personality and business
8. C. D0BB8.
Bales manager for Coca-Cola, one
of the bualest men in Atlanta.
mous for the reaping of accomplish
menls. The welcome thrown across the
threshold of his office Is the genuine
kind to be expected from a native-born
Georgian. The immediate hurrying to
a consideration of the work In hand Is
characteristic of the typical Atlnntan.
Although a good listener,-as all execu
tives must he, and able to see Into nil
kinds of propositions from constant and
long experience, he haa not the time to
listen to long-drawn-out details and
the visitor quickly realises that In pre
senting hla proposition he must hit
just a few of the high places, confident
that his hearer Is fully able to fill In
the Jumps.
It Is either the ntmosphere, the per
vading Influence of this crowded office
or some other Indescribable power
which makes tha every new-comer
renllze that the ground on which he
stands Is business ground with no
chance or Inclination to loaa valuable
time. And for the same reason the
every visitor seems to take the least
common multiple of all that he had
Intended to say, divides by six and then
subtracts some, only to find at the end
of an Incredibly short time that he has
accomplished all or mora than he had
Intended.
Very rarely docs this Atlantan re
serve bis decision. Almost'always the
visitor receives a "yes" or "no," for
while this vacant chair In the sales
manager's office Is one of the moat
over-worked pieces of furniture In this
country, It rarely plays the part of
"anxious seat," for these are tho days
of direct accomplishment nnd In no
place le this better Illustrated than In
all of the offices In this same building.
ac-
In-
But granted that the proposition Is
cepted, by the time Mr. Dobbs has
jected some of his own Ideas together
with those which have made the Coca-
Cola Company famous, It Is doubtful If
the originator would scarcely recognize
his own plans.
Mr. Dobbs' Rsmarksbls Desk.
Then there Is Mr. Dobbs’ big desk.
This Is another piece of furniture with
a strong system and no nerves or It
would have been relegated to a sani
tarium long ago. Plied high In appar
ently disorderly confusion. If such a
thing Is possible, are letters, contracts,
propositions, notices, etc But In spite
of the size of the pile, the moment any
letter Is wanted he secures It with one
single grab, which proves that the
Dobbs system Is hidden In the pile of
correspondence, as well as other
things. Then his method of handling
this mass of letters ts sure to.occasion
comment. Even while talking with
visitors he Is constantly working his
way through this idle, disposing of
many with a quickly penciled memo
randa. while placing others aside for
the purpose of personally dictating tho
answers. Uy working ever so rapidly
one great pile Is barely disposed of bo-
methods Mr. Dobbs Is the typical At-1 (one a messenger brings In another
Inman, the kind that has made the I ritually formidable batch. To the un*
Gat* City of the Bouth so Justly (a- Initiated the finishing of this constantly find this drink at all of the soda fouu
accumulating mass appears ns discour
aging and hopeless as the Invention of
perpetunl motion. But as the one most
concerned seems to take It In a very
matter-of-fact, business-like wdy there
Is really little need to worry on the
part of others less directly Interested.
It Is In the handling of this corre
spondence that Atlanta wins. White
there are many factories and represen
tative offices of the Coca-Cola Com
pany, the direction of this great busi
ness still eontlnues from the Atlanta
home offices ns It always has. The ad
vertising which Atlanta secures as a
result can not he estimated. And no
chance of advertising Atlanta Is over
looked. This policy was established
right at the first by President Asa G.
Candler und his same views pervade
all of the offices and officials alike. In
this way all of the traveling represen
tatives and others are constantly say
ing a good word.for Atlanta and the
city must reap a great harvest from
this kind of advertising sown In all sec.
tlons every year.
Mr, Dobbs as a Globs Trotter.
Then, too, the amount of traveling
on the part of Mr. Dobbs amounts to
30,000 miles n year or more, and It used
to be even greater before the demands
of his small "concentrated" office grew
so large. And during tho travels of
Mr. Dobbs In past years, he has per
sonally visited every place In the Unit
ed States big enough to boast of n rail
road, In addlilon to many renched by
more primitive methods. In this way
he has carried the "Atlanta Spirit" to
each and all of these places nnd In the
years that followed has kept Atlunta
constantly before their minds, both by
correspondence and advertising of nil
kinds. For this reason there Is scarce
ly any doubt but that Mr. Dobhs hns a
larger and wider and more far-reach
ing acquaintance In a personal business
way than any other Atlantan, although
President Candler Is everywhere known
as the head of this great concern.
Mr. Dobbs has held every place be
tween the bottom and sales manager.
Associated with the company from the
very etart, he waa the first man to go
on the road and Introduce Coca-Cola.
When, as It sometimes happens, Mr.
Dobbs will wheel In his chair, look
thoughtfully out of the window and
grow reminiscent of the sales he made
In those early days, some of his ex
periences In the light of present clay
facts seem ulmost Incredible. His first
trip was through Georgia to Augustn,
visiting many of the smaller Georgia
towns on the way. During this event
ful trip of thirty-one days he sold 136
gallons of Coca-Cola, To contrast the
results of this trip with any of the
single day's sales of any of the forty
and more traveling representatives now
on the road In the sales department,
makes that pioneer visit seem like a
chapter from the Revolutionary period
of history, but as a matter of fact, com-
partlvely speaking, it was only a few
years ago.
Advertising Atlanta Always and All
Ways.
Such has been the success of Coca-
Cola, of a truth, a drink that certainly
has played a prominent part In making
Atlanta famous.
Statistics, usually dlslnterestlng. tel!
this story ns no glittering generalities
can. In 18S* the total output was 25
gallons; In 1906, 2.107,661 gallons.
And never a single shipment or label
or communication regarding this tre
mendous amount of Coca-Cola but has j
carried with It the name of Atlnnta.
V'hlle every place In the United
Stnles now sells Coca-Cola, the foreign
shipments are also growing rapidly. But
this foreign business has not been
pushed for several reasons; first of all. |
because the growing demand In this
country has so taxed the facilities of
every factory end bottling plant as to (
keep ull busy. Still, both Canada and
Mexico, and more recently. Cuba, have |
mnde Coca-Cola their great national |
drink. ' And there are many foreign j
countries where the sales are steadily I
Increasing without the least pushing on '
the part of the company. Among these
countries, Brazil, Ecuador. Chill, Peru,
Honduras. Panama and Buenos Ayres
are conspicuous.
Atlanta Advertised Abroad.
A year or two ago, Mr. Dobbs re
ceived a communication from a bill
poster In Honolulu asking for sotm
business. Mr. Dobbs replied that If he
would Introduce Coca-Cola there he
would give him an order. The offer
was accepted. Now not only do trans
pacific Americans sec these posters the
moment they leave the ship, but they
tains nnd bottled Coca-Cola In many
other places. More than this, since the
drink was Introduced, renewal orders
have been constantly coming In.
Tho American In London or Berlin
and other foreign .cities also finds the
drink which claims Atlanta as its home,
waiting to quench his thirst, while In
Calcutta and Bombay Coca-Cola has
made remarkable strides In the last
year.
As another Indication of Mr. Dobbs
and his business methods, It mny be
stated that when It was decided, to
push the campaign In Cuba, the sales
manager Immediately took up the
study of Spanish to letter fit himself
for the work. As a result, he Is not
only able to personally attend to the
correspondence with dealers In Cuba,
but with all of the many other coun
tries where Spanish Is used.
Records By the Volume.
Included In this same office are many
volumes of records. These records are
never permitted to get behind and for
this reason, Mr. Dobbs by referring to
one of these can Immediately tell every
detail nnd condition regarding the sales
of Coca-Cola and how they compare
with similar perlnda In tho past. In
nddltlon, he carries In his vest pockot
n small memorandum book with much
of this snmc Information boiled '
down. Well-thumbed Is this tiny book
and filled with columns of figures sufli
clent to make the casual observer dizzy
Volumes nnd scrap books tell of the
tremendous amount of newspaper and
magaslne advertising.
All this Is but the crude picture of a
little room thnt has played a real part
In the business history of Atlnnta. It
Is hoped that this will give some sug
gestion to Mr. Dobbs, tho man. togeth
er with hts working room, that has
such nn enviable and far-renchlttg rep.
uuntlon extending to the furthermost
corners of two hemispheres.
SCHOOL
BOOKS
BOUGHT
THE PANAMA PRIMER
Some Jests and Jibes From the Big Ditch, Directed
at Most Everybody and Everything.
D
SECOND HAND
books.
We buy in any quantities.
Call at store, mall list or
phone Bell 1822. Ask for Mr.
Uavan.
SOUTHERN
BOOK CONCERN,
71 Whitehall St.
CONCAVED,
►HONED AND
REPAIRED.
Called for aiid delivered.
HEALEY BARBERS’ SUPPLY CO.*
Both 'Phones—No 1 N. Forsyth St.
the army of worker* for
find many days when time hangs
heavy on their hand* nnd the dreary
ralm tend them Indoor* to curse the weath
er. the government, their bosses aud every
thing else that bobs up In the conversa
tion. There are plenty of knockers In the
bunch In Panama, and tome bright mind
conceived the Idea of a collection of
knocks. The Tannin* Primer la tho re-
»ult. published by noloody In particular, and
circulated wherever It happens to go. One
cony drifted from Panama to The Georgian
office, and Is reproduced here:
o«oooo<»woow«hwck>oooooo
O O
O THE CANAL PROPER. 0
0 0
a00000000OOO0O0000O00OOO0O
What Is the Panama canal?
A hole extending^ a short way across
the Isthmus pf Panama entirely tilled with
money.
Where did we get It?
William Nelson Cromwell kindly persuad
ed the French Panama Company to sell It
to us.
What did the, French Panama Company
get?
Forty million dollar*.
Was the coiupnny satisfied?
It was astonished.
What did William ^Nelson^Cromwell get?
vying t
v It hunt
Wlint did we get?
.The Greatest Engineering Feat of tl\e
Igc.
is It?
It would lie If we could keep any en-
What
The home of the Culchrn cut.
What Is the Culebra cut?
One of the best places to spend money
he resigned from the canal to
* 0r ° * Job?
CITY TAX NOTICE.
Books are now open for
the payment of 2d in
stallment of city tax.
E, T, PAYNE,
City Tax Collector.
tfeveral now, and the whole uatlon will
be damulng it before long.
What Is the principal dam?
Ontun dam.
Will It ever be constructed?
It will be ns soon ns tho engineers find
i way to mnke stone flont ou mud.
What Is the Chayo* river?
A depraved stream that goes on a toot
*verr few weeks.
What nre they going to do with It?
They haven't found out.
What sort of a canal Is this to be?
A lock cuunl.
Why?
Because the president changed his mind.
What Is the difference between ‘ * *"
cnnal nnd a sen-level canal?
Une Is Impossible and the other Improba
Ide.
Why did the president change his mind?
Ho the dirt could Iteglu to fly.
Is It dying?
Its wings haven't grown yet.
How much will the I’nnnmn cnnnl cost?
Anvwhcre from two hundred millions to
a billion.
Why nre those figures so Indefinite?
Itecnust; the cnnnl Is very Indefinite It
What Is the principal lock?
The hnmraer-iock the project has on the
Is It likely that the cnnnl will Involve tut
in any disputes with foreign countries?
No; null's* we go to wnr with France for
selling It to us.
How long is the cnnal?
About n century.
When will the winal be completed?
This Is u Primer; not a drenut-!>ook.
00.0 OOO0OOO000000O OOOsTCOOOO
o o
O PERSONNEL OF THE CANAL. O
O O
0 O0OOO0OOO0O0OOO000OOOOOOO
Who Is Admiral John G. Walker?
The man who decided Nicaragua was the
only place to dig the canal.
Why wasn't It d ig there?
Rmnelxody woke ilw tip.
What did he do then?
decided that l’& iama waa the only place
to dig the canal
Is he still on the commission?
they wer» afraid he would decide
waa the —
Wn be dlacb
of the present pro-
It Is net fit to print.
Why did the original commission cbsnge
from Nicaragua to Panama aa the place
‘o dig the canal?
The president changed first.
What Unopened to Davis, Grunsky, Par-
Who is Judge Magoon?
He was governor of the canal sone.
Was ho usked to resign?
No; they wanted to r'
place and sent him to < ^
Who Is John Finley Wallace?
He Is a villain, a coward, a weakling, a
cup, a despicable wretch and a mollycod
dle.
Because he resigned from the canal to
take a better Job.
Who Is Theodore P. 8honts?
He Is nn able and unselfish patriot,
man who hns done well for his count]
of high nnd enlightened ideals and lol
character.
Why?
Bonn i
take a
Who offered Wall
Thoinna F. Ilynn.
Who offered Hhonts a Job?
Thomas F. Hynn.
What was Wallace's Incentive?
Mere lucre.
What was Shouts' Incentive?
The betterment of mankind.
Who la John F. Stevens?
The man who succeeded Wallace.
Did he go to the Isthmus to stay till the
cnnal was dug?
slgna* ,
Because lie thought he, not the president,
was digging the caual.
^O0OOOO0OOOOO0OOOOOOO0OO0^
O ON INVESTIGATIONS. O
O O
0000000000000000000O000OOP
What constitutes on Investigation of the
cnnal?
A trip to Panama.
‘ — **" -jv"
President Uooseve^t
What waa the Bigelow Investigation?
A malicious and premcdltnted attack,
distortion of farts, a scnndnlous story, a
hurried nud Incomplete visitation.
What was tho president's Investigation?
A thorough review of the work none nnd
under way. a searching Inquiry Into con
ditions. n .personal, satisfactory and com
plete inspection of everything in the cnnal
tone.
How long did Ponltney Bigelow stay on
the Isthmus?
Two days.
How long did President Roosevelt stay
on the isthmus?
Three days.
What Is the attitude of congress toward
the canal?
Congress thinks the glory should all be
the president's.
Is this unseldshuess on the part of con
gress?
Yes, nnd tender regard for the president,
llow tender?
Then what?
Congress will sit bark nnd say,
you so,” when the explosion comes.
Doc* congress tbluk the president will
dig the canal? *
Congress politely hopes he will.
How U«»o* the senate committee on Inter-
*cnn!c canals stand on the question?
It does not stnnd. It ha* laid down on It.
Did the senate committee want n sea-
level canal? '
It dbl nor.
Why not?
Because the committee wanted to be
kind to the president.
Don* that kindly feeling still prevail?
Certainly: the senate committee would not
It Is also determined the president
shall have all the blame.
00OOOOO0OOOOOC oooooooorjov •>
0 CANAL C0NTRACT8. °
O O
OOOSH»«OO0OOOOOOOOOOO«H9O
What Is a canal contract?
Something a canal contractor does not
K ')Vli*t I. It bid)
A nropoaltlon to do Hornet hit), that will
ot In* allowed.
What I* n cannl contractor? •
A man who Is looking for trouble.
Does he find It?
All of them have so far.
What Is a transcontinental railroad?
An institution thst 1» tickled to dettta to
nave a Panama canal, and thnt wonld un
der uo circumstances have anything to •»«
Change of the president's mind.
Who Is William J. Oliver?
He Is a sufferer from prestidigitation,
In what way?
The president changed his melon to a
lemon.
Did Oliver think he would get the con
tract?
He did. bat be didn't.
What did he get?
S'ome valuable experience.
Waa he led to believe he would get the
contract? *
He thinks he was.
What hns he learned?
He hns learned to distrust circumstantial
evidence.
What else has be learned?
He has learned there Is a (rent differ
ence between being led and being pushed.
Did Oliver put In the lowest bid?
Yes.
Did be complete bla bid?
Yes.
Did he have everyth!
Kverytblng but one
What wee that?
Everything but a chance.
What Is Oliver’s favorite motto?
**A sucker Is born every minute.”
What Is his own Idea of this philosophy?
He thinks that he, personally, must have
been bom twins.
Will the canal be dag by contract?
Not yet, but soon.
Who Is Thomas F. Ryan?
A man who saw the president recently.
Who was Mr. Ityan for?
He was for Mr. Hynn.
Did bts visit to the white bouse have any
bearing on the contract?
Certainly not: M?. Ryan merely called to
pay his respects.
Then why Is Mr. Ryan's name brought in
here?
Simply because these respects were a
long time overdue.
Is Mr. Ryan a believer in the square
deal?
Ho far ns canal contracts are concerned
he believes In a new deal, and he wants to
0000000OO00000OO0O00O0000O
O o
O TAFT AND CANAL. 0
O 0
O000OO00000000000OO000O000
Who is William H. Taft?
lie la secretary of war.
Has the president any further honors for
him?
He haa.
What are they?
The president Is training Taft to be offl
clal gnat for the canal.
What Is Taft's usual position?
Holding the sack.
Has Taft been to Panama?
He haa.
Wbat did be discover there?
lie discovered that steam shovels make
fine backgrounds for photographs and told
the prealdent about It.
Has Taft any ambition to dig the canal?
He hna not.
Why not?
He Is very loyal to bis chief.
If the army engineers do not succeed on
the canal what will happen?
Tho president will turn the navy looae
on It.
le there nothing permanent about the
cnnal?
Yea.
What?
Joseph Bucklin Bishop, the press agent.
■ndWHMKEY HABIT!
cared at home wit>
out pain* Book of p»r*
ticulars sent
B. M.WOOLLBY.M.P.
ta»M. OficelMN.PrrorSut*
TAX NOTICE
State and County Tax
Books now open. Make
your returns at once anil
avoid tho rush. Books
will close in a few days.
T. M. ARMISTEAD,
Tax Receiver.