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THE ATLANTA GEORGIAN AND NEWS. WKOXF.BDAY, JUNE 1*. 1S0T- THE PROOF OF THE PUD DING IS IN THE EATING We have been reading you some pretty straight lectures upon advertising in these pages during the past ten days—and have more today. We hope you have read them. Because it has been our endeavor to set forth more strongly than ever the ideals, the efforts and the purposes of this store and the close relationship between the counter, the yard stick, the price ticket and the print er’s ink. Our efforts have perhaps been misun derstood in some quarters. Excuse the expression—but in some in stances we’ve been accused of “knocking.” But take it in your own case—isn’t it the man whose remarks drive home ex actly; that lit snug; that you’re most in clined to call “Knocker.” And some have said, “Why should Chamberlin-Johnson-DuBose Co, tell us these things;” ‘‘why, we’ve been knowing their high ideals and standards for years. We know how they keep store.” ’ But softly, brother:— Atlanta is growing—Georgia is grow ing—the South is growing and Chamber lin-Johnson-DuBose Co. is growing. And why are we growing? Because those very principles of store keeping that you know so well; that hold you, and held your mother and perhaps your grandmother, are becoming known wider and wider, and like the circles about a pebble cast into a limpid pool, they are reaching out to those who don’t know. “Live and let live”—no one welcomes bursts of good, clean, honest advertising from other stores more than we do. It stimulates all business the length o Whitehall street, We’ll applaud it as quickly as we’ll condemn the tricky sort But as we said, it has been our endeavoi to show you the purpose of this store more clearly and forcibly than evep But Shakespeare says: “The flight of purpose is ne’er attained unless the deed go with it.” And so for Thursday the “deed” is “going with it.” A general assault all along the line. We’ve been skirmishing. Now we’re going to “drive home” with the very things you want to prove all our assertions. Skirmishing in the newspaper and skirmishing in the market. We’ve things that will carry us to cer tain victory. IN WASH GOODS AND SILKS-THURSDAY Madras 25c and 30c Madras Cloths in shirt, shirtwaist and children’s dress designs. 19c Mors Madras Two cases of 36-inch wide corded Madras. 12' -zC Remnants of Wask Goods at Half Price and Some L?ss. 5c Yard One let of these at 7 5c and 1.25 Goods At 59c Silk and Cotton Voiles and Marquisettes, in solid colors, with self-colored silk stripes. And a great many fancies in stripes and checks. 75c tel.25 a Yard Goods Received Only Last Week At 59c Solid colored Soisettes, with embroidered dots and figures, and you all know Soisette; 25c quality, at Printed Eoliennes in 40c and 50c qualities—all pret ty new designs received last week. 25c Printed Organdies and printed silk tissues; 35c, 40c and 50c qualities, at 19c One Dollar Taffeta, 83c 30-ihch Black Taffeta, a very strong, brilliant Taffeta, with chiffon finish; our regular 1.00, at 83 Cents 19c 50c Yoga Silk 35i Yoga Silks—a silk and cotton fabric, in designs cop ied from Rajah Silks. This is the most popular material carried in our cot ton goods department this season; 50c goods, 35c Chamberlin - Johnson - DuBose C ompan/