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THE ATLANTA GEORGIAN AND NEWS rniDAV, BKrTHMDRR 20, ism. lo THE VALUE OF SPACE Fixed By Other Considerations Than Mere Circulation. I Placed a Thirty-Six -inch advertisement in a Sunday paper and made 112 sales from it~a week later I placed the same in The Georgian and made 137 sales from it~ ~WHITEHALL MERCHANT Perhaps thrre la no more difficult problem In the world of busi ness than to arrive at a fair judgment of the advertising value of apace In a newspaper. In the nature of things, says Manly M. Gtl- lam, of The New York Herald, this value cannot be definitely meas ured as are yards of cloth or bushels of wheat nr pounds of coal. It is as Intangible as la the something that lifts a great picture above the level of a. mere painting. The canvas of each may be alike, the colors from the same tubes laid on by the same brushes, yet the result m*.y have a market value of 1100,000 a square foot as a Mels- sonler or of 36 a square,yard as hack work. Circulation Is often the only claim to an advertiser's attention that a newspaper presents. But circulation alone Is far from being the all In all. There must be circulation or there can be no advertising value. The more circulation there Is the better tor the advertiser—It the right people are reached by It In the right way. And there the problem appears. Who reads the newspaper Is vastly more Important to the advertiser In Its columns than how' many read It. Deadhead circulation Is well nigh valueless to any advsrtlser. So Is slum circulation, except for the cheapest of bargain offerings. So Is circulation that reaches the shiftless, dissatisfied, complain ing classes, alwayo out of harmony with the established order of things—the classes that envy success and rail at any opinions but their own. A newspaper that panders to these classes can get as a follow ing, but whether they count by the thousands, or hundreds of thou sands, their value to the advertiser of substantial goods Is very small. —From The Fourth Estate. FOR SALE—REAL ESTATE $2,800—$150 CASH. Wo have a magnificent 7- room cottage in Kirkwood on large shady lot that we ran sell you for the above price and terms. This prop erty is on car line and in fine neighborhood. The house alone would cost now $3,500 to duplicate. This property ill be worth $4,000 in a mrt while. This is that bar- tain you have been waiting or. . FOR SALE—REAL ESTATE INVESTMENTS! NK1V COTTAOK, CI.OSK IS. WELL built; every convenience. Ilrlngs $3) net very month. Will veil for $2,250. Bnsy M. L. THROWER, 39 X. FORSYTH STREET. ELEGANT BIXllOOM COTTAGE. SPLES- <1I<1 building, east front, half block cur lino; fine community. Unit* $27.50 net. 1’rlce $3,100. fnmfilvtf, Tonne. DOUBLE COT- ... Hultnlilc for two No at root car fare. Price $2,900. OOOI) NORTH FRONT FIVE-ROOM cottaire; aplemlld location; hnlf block cur. Will rent for $25. owner going to move nuil will sell for $2,350. »» III IITII l»J (iootl bouse ami worth ii I i north front; hnlf block of car; only $3,750. W. L. Jarvis. The funeral services over the body of W, L. Jarvis, who died at his residence. 39 Carnegie way, Monday mornlnff, of asthma of the heart, took place Friday afternoon at 3:10 o'clock. The inter ment was In Oakland cemetery. I at the theatersIJAPS IN AMERICA INEDI Luther P. Reeves. The body of Luther P. Reeves, who died nl the residence of hie parents, Mr. and Mrs. F. M. Reeves, Thursday morn ing, whs sent to Henola, Ga., Friday, where funeral services and Interment will take place. Mrs. J. L. Lanty. The funeral rites over the body of -Mrs. J. L. Lnncy were conducted at the family residence, 127 Berne street, on Friday morning at » o'clock. Inter ment was In Westvlew cemetery. „ Bartow Overby. The funeral services over the body of Bartow Overby, the Confederate vet eran who died at the Soldiers' Home Wednesday, were conducted at the pri vate chapel of Harry O. Poole & Co., Friday morning at 10:10 o’clock. The Interment was In Oakland cemetery. TRIMBLE & RAMSEY, Mrs. M. W. Dempsey. Mrs. M. W. Dempsey, of Smyrna, a a., died nt a private sanitarium Thursday, iter an Illness of two weeks’ duration. 36 INMAN BLDG. BELL PHONE 4613. GLORE & JUSTIN, 215 Peters Building. REAL, UP-TO-DATE HOME ON THE cm part uf Forrest nvenue: Is Just what i have hotm looking for. well, we have Is going went ami wants to FOR SALE. 1 Ifni lit, I,rand new modern fl-room cot* ,hVii 1 ,u 11, nud mldnet mantels. you enn't Owner says wo ran In, ty. _ for HOOD If WO can sell It Iwfnre he i. nud wu will do It If you Uurry! "N imi.IlKISNESS HTItKBT WE HAVE ■ id.-.. Minded loir, with nil from, run- Nek 150 feet to nlley. We wl|l sell f these nt Ihe low price of J12.u0 per b limb, Hint wo auly Improve Ihu tiler 11m KKAIi WILLIAMS STREET SCHOOL WE »«v dee 7-rooin 2-storr bonse; cabinet iiutel«. tiling benrlh. mid nil Street lm- ‘■'•MMiiPiits; gas. water and bath. We enu 11 thh for $3,750, half cash. Hee us. Mn: LOTH ON GRIFFIN ST., WITHIN uau block Ilf ear Hue; sidewalk down; $25 and $5 per month. CnR and get plat. hood; small payment; a lovely little home. Come to see me. We have a numlier of nice propositions. McCRORY & JOHNSON, 503 Peters Building. Phones 4691. Ln so nv i», with nice new five- tooiii rottnge, nnd ns nice it little home [• any one would wont ut the price; only ad terms. *R HAVE ONE LARGE LEVEL LOT, and plenty of elmdc. Just * ,,,D 8 a lot this side for 91.000. M.AT THREE-ROOM cottage, with to loo by 235, to another it rest: level. ™ mef friot, barns, etc. Rents 310 psr ?°u'h Till. Is In the western portion of " dt». if y,m wont n little I •j* thf,. Only 31,100. Terms. CHESTNUT ST.-NICE 2-STORY ». within H block of cur line: line ele- “ and level lot: 11,650: cosy payments, cent off for 'cneb. NKWI'OBT AVE.-NKW 4-ROOM COT- '* ■ Very Inrun lot. rlty witter; 31,220; “II '"ihli payment and 313 per mouth. "BARGAINS ALL OVER THE CITY.' S rter an Illness or two weens uurnuon. he wn» n resident of Smyrna, Oa.. anil wan 38 yearn of age. Mrs. Dempsey leaven one non.’W. A. Dempsey, of 198 Foundry ntreet. The funeral arrange ments have not been completed. Emily Bedingsr. The funeral aervlcen over the body of Emily, the 10-ycnr-old daughter of Mr. nnd Mr*. H. C. Bedlnger. were held at the residence Friday morning at 10 o'clock. The Interment waa In West- vlew cemetery. Louise Bridwell, The funeral services over the body of Louise, the 8-montha-old daughter of Mr. and Mr,. 3, A. Bridwell. who died late Thursday afternoon at the family residence, 18 Tlfton street, were con ducted from the home Friday morning ‘‘A Doll's Houao.” Beulah Poynter and her company will present Ibsen's "A Doll's House” at a special matinee performance at Fri day's matinee, and ‘‘Lena Rivers” at all the other regular appearances of the organisation during Its engagement at the Bijou Theater. The announce ment of this special performance of the Iiircn play has attracted the attention of n great many people who are not luted as regular theatergoers, and thsro Is every Indication that the house will be packed at this special treat. "The Big Stick.” At the Bijou next week the newest novelty In the comedy line- Is "The Big Stick," described as a play with music and which Is being used this season as the vehicle to exploit the peculiar tal ents of that famous family of fun- n.akera, the Four Morlonn. These for mer vaudeville favorites, known In every city on the American continent, whose fame hHS for years past been sufficient to make the mere mention of their names ample Introduction, are raid to be making the hit of their lives, and It is safe to say there has {lever yet been a prettier, funnier, or more worthy comedy written. The play Is by George V. Hobart, nnd It Is said to contain much that Is new nnd novel In comedy lines and elttmtlons. So Declares Officer of Jap- anese-Korean Exclu sion League. o'clock. The Interment was In Hollywood cemetery. “Zira” at ths Grand, play which Is said to stir the audience from the prologue to the fall of the curtain on the final act, the tai nted young emotional actress, Mabel Montgomery, will be seen at the Uran-1 Monday and Tuesday for three per formances. The piece which hns been selected for Miss Montgomery’s second annual starring tour is the Princess Theater success, "Zlra," written by Henry Mil ler and J. Hartley Manners, nnd based on Incidents In Wilkie Collins' novel, "The New Magdalen" The playwrights have added to the thrilling plot wrought by the brilliant novelist, a new and enchanting dialogue. Seattle. Wash.. Sept. 20.—E. H. Fow. ler, of the Japanese-Korean Exclusion League, declares that the people of the United States have no Idea yet of the Japanese-Korean situation. He saya: "The Japanese here are almost with out exception trained soldiers, able- bodied men, and they can be brought togethsr,aa a unit. This was done In Vancouver at the time of the riot, when nt the call of the bugle every able- bodied Japanese In the town was called together In perfect military order. Tho quickly assembled army sent a scout out to ascertain the state of affairs and found It was not so serious as was feared and as they had been called to gether by the assembly call, they were given the call to dismiss, and they all retreated In perfect order. "Every Japanese In the country Is kept track of—he'must make regular reports to hts consul,’ so that tho em peror can know at once exactly where every one of his subjects Is In case he Is wanted for military duty. So perfect Is this organisation that within a few days Japan could mobilise on the Pa cific coast an army of 100,000 trained and armed soldiers. This army could capture every gun and every arsenal on the PncIF.J coast within twenty-four hours." LANGS! AND GALLOP AWAY Mrs. Monmon Was in Cotton Patch Few Steps From . Disputants. MiRAND Tonight and Saturday—Matinee Satur* AL G.FIELD GREATER MINSTRELS. —85—PEOPLE—6S— ^ Night 2So to $1.00—Matinee 25c to 75o. 8ALE NOW ON. Hpeclnl to Tho Georgian. Mncon, (M{, Befit. 20.—New nnd vntnshl* testimony tin* coiup to light on tho Coliiiu- line road killing of Wcdiiomlny. _A Mrs. Hh« eng* that while .. JHHRi fmtrh. oiilv n few *trps from where the Khontlnjr occurred, she wtw John Isfiiigfltoti Jump from tile wngoii he wa* driving, tiiki nl* hi* gtin nnd delllieriiteljr empty the con tent* Into flic l»ody of Elmer Urr, who died nliuoNt liiNtiiutly. IjiugRton. Nhe wiya. then rnn nfler hi* home, nnd galloped awny toward home. Mrs. Monmon I* n respectable woman, nnd well known in Mncou, nud. nlthough nhe knew l*>th the meu. the waa In no wny In- tere*ted. HUGER COLLEGE RAS BIG OPENING Monday and Tuesday, 8ept. 23-24. MATINEE TUESDAY. .The Great New Ynrk Surer>■ n “Z. I RA The Princess Theater Production With MISS MABEL MONTGOMERY And a Cnst of Prominent Players Night.25c to $1.50— Mat. 25c to 75c. ™ BIJOU Sls> BEULAH POYNTER Will present: Matinee, Friday, Ibsen'a Great Play, “A DOLL’S HOUSE'! ' Friday Night. Hat. Matinee and Night, “LENA RIVERS” COMER APPOINTS TAX DELEGATES Earl Chestnut.* Earl, the Infant son of Mr. and Mrs. J. C. Chestnut, died Friday morning ut the home of his parents, 114 West Alex, andcr street. The funeral services will be conducted from the reeldencc Satur day morning at 10 o'clock. The Inter ment will be In Westvlew. I paid 90<- for n want advertisement In The tlcnrirtiin for somebody to <lo embroidery; 22 women answered It. 3Ke for n emit ad. nnd a 46c Ikix of Wiley's cnnily free. STATISTIC A iTE |M| M BUILDING. W^OTM PHONES 4334 iXv' win a nn i inijikii.' AG.nl EXTRA BELL PHONE 4335 MOORE-GAUNT CO. $2,250—$1,000 CASH ANI) $25 P E R M O N T H, NEARLY NEW 6-ROOM ,’eR SE»® fiOTJ? I HOUSE ON SOUTH AVE., «*Mli l»Hg| spffiar near grant park, on LOT 53x167, PRETTY AND SHADY. MUST* BE SOLD AT ONCE. $1,000—LOT 80x100, WITH OLD 3-ROOM HOUSE, BETWEEN JACKSON AND BOULEVARD. RE DUCED FROM $1,500 FOR IMMEDIATE SALE. “WE HAVE OTHERS.” NHEDA FI ENCE ? 5 : M Page Fence 1 Cheaper Thai W. J. DABNEY J*. 88 and 100 Sc. Fc Erected i Wood IMP. GO rsyth Stree 1 BUILDING PERMITS. 81.000— M. J. Chewnlng, 53 Berne street, to build one-etory dwelling. 11.600— Fltxhugh Knox, 60 Lake ave nue. to build one-story dwelling. 31.600— Fitzhugh Knox. 46 Lake ave nue, to build one-story dwelling. 3800—A. C. Watts, 18 Blcherdson street, to add one story to a one-story dwelling. 3100—J. W. Goldsmith. 812 Peachtree street, to add store room. <1,000—J. W. Marchman. *7 Gartrcll street, to build one-etory dwelling. 86.000— G. A. Floding. 66 Hurt street, to build two-story dwelling. 9150—W. B. Blount, <4 Morgan street, to build basement room. Pastime Theater. Amateurs will hnve a night at the Pastime Theater on Peachtree street Friday, when latent histrionic talent will be given ample opportunity to dis play itself. These evenings are offered each week by the management and arc always provocative of much laughter. Kit Carl, the eccentric dancer, whose legs anf a laugh, will show a few new turns. 8pangler and Muy, in their sketch, "The Newsboy and the Bootblack,” will elr.g one of the moat catchy of all street medleys. Jean Beaugero, the Parisian Imper sonator. will put on his newest char acterisations, and Miss Carl will bring the bill to a close by her song, “Borne- body's Sweetheart, Long Ago.” DEATHS. Mrs. G. L. Lnncy, age 58, died at 101 North Butler street. Mrs. Mary E. Wells, age 84. died at 380 West Peachtree street. Emily Bedlnger, age 10 years, died at 51 Waddell street. Luther P. Reeves, age 32, died at 400 Magnolia street. Fannie L. Blackahear, age 38, died at Buffalo. N. Y. Bartow H. Overby, age 81, died at Soldiers’ Home. P. Melllcan Duncan, age 19, died at 01 Carroll street. Susie Terrell, colored, age 20, died at 71 Clifton street. Llnle Bell, colored, age 18, died at 10 Mangum street. • Maggie Hawkins, colored, age 46, died at 256 Currier street. Next Week at the Orpheum. Frank McNIsh, the original "Silence and Fun" man, la one of the fun-mak ers booked for the Orpheum next week, when he will appear with his partner, Penfold, In a new sketch. Mc- Nleh has turned from the minstrel stage to vaudeville, and writes that he likes It best of all. A little bit of classic music Is prom ised for next week, when Eckert and Berg will give "Twenty Minutes of Grand Opera," singing a few gems from the favorite standard operas. The four Everetts, European novelty acrobats, are one of the featured attractions. It Is probable that the Orpheum will be kept open all next summer, as It Is the Intention of the management to make It nn all-the-year-round theater, closing only for a abort time for the purpose of giving the theater a new dress for Its fall aeason each year, Hpeclnl lo The Georgian. Montgomery, Ala., flept. 20.—Gov ernor Comer has appointed the fol lowing delegates to attend the National Tax Association conference, which meets In Columbus, Ohio, Novenibnr 12: Judge J. J. Mitchell, of Florence, president of the state fnx commission; A. H. Eubanks, of Montgomery, presi dent of the Tax Assessors' Association, and F. E. Hewitt, Jr., tax asessor of Jtffcrson county. ‘BRIDE OF DEATH” SUED FOR DIVORCE Chleaio, Sept. 20.—Rose Van Zandt, once a household name In America, to. day present* a wretched picture of “The Beautiful Bride of Death.” who twenty yearn ago married August Spies in the county Jail, while he waa under sen tence to hang an leader of the Hay Special to The Georgian. Macon, Qa„ Sept. 20.—Mercer Uni verglty hold Us formal opening this mofnlng and for the first time In three months the university chapel waa pock ed with college boys. Dr, W. W. Landrum, of Atlanta, one of the trustees of the college, delivered an address, as did also all of tho trus tee* present. President 8. T. Jameson delivered the welcoming address to the students, and short add l essen were made by every member of the faculty. There are more young men at Mercer this year than ever before, all of the classes overflowing and every room In the dormitory being filled. GREAT LYCEUM COURSE >canon ticket sale closes promptly at C:30 tomorrow evening. Don't be too lute. NEXT WEEK, USUAL MATINEES, THE FOUR MORTONS In • Play with Music, by George V. Hobart, THE BIG 8ame Bijou Prices. S T»I C K AVOID 8UB8TITUTE8—GET WHAT YOU ASK FOR. Market anarchists. She emerged from I CONTRACTOR BARRETT the past yesterday nnd testified before Jg UNDER ARREST ALL THIS WEEK: MR. and MRS. PERKINS FISHER, Ed Gray; Orth 4 Fern; Hill, Ch,rry & Hill; Mluea Delmore; Hatha way 4 Siegel; The Klnetograph. - “THE GREAT FRANCELIA.” Matlneea Every Day But Monday. Night Prieea 15c to 50c—Matlneaa 10 and 2Se—Any Seat in the House. Telephone: Bell 3148; Atlanta 1764, Judge Ball In a suit for divorce begun by her husband, Stephen Malato, an at torney. > ALABAMA FARMER KILLED BY MULE FINDING OF PAPERS TO CHANGE HISTORY peace conference T READY TO ADJOURN Rague, Sept, lo.—From the pre»- ‘ , outlook the peace conference will J, urri fine die October 6. On tomor-1 plenary sexsion will be held to j 3 •fin, j i win Mi? nciu iw (adw ?f ^/^lutl°n adopted by the j IM to M I*. .9**11. IG.IH we... ... .. IT,41. KantjAnmrtn:P«y«Me*t of- ■ direct l»r Oct. P PROPERTY TRANSFERS. 8116—Mrs. Annie O. King to Mr*. Kate F. Rogers, lot on Chapel street. Warranty deed to secure loan. 8750—J. F. Hemperly to O. M. Hemp, crly, lot on Washington avenue. War ranty deed. 8750—George H. Gann to Mrs. W. H Nix. lot on Hayne street. Warranty deed. 81,400—W. J. Davis to .Mrs. A. Berkley, Cal. Sept. 20.—The lost Carondelet papers, which for more than a century eluded the search of the his torians of the world, have been found In the Bancroft Hbrary of the state uni versity. It will now be necessary to re-write the history of the Southwest. The pa pers are the official documents of the Spanish rule of ..oulslana and contain all the historic events of the period. The documents were lost while In transit to Spain. Huntsville, Ala., Sept. 20.—Ollle Lew is, a popular young farmer of the Haxle Green precinct of Madison county, was found In an unconscious condition by the roadside Thursday morning a few miles from his home, HU skull was fraetdred and his hip broken. He waa taken home and died n short time later. Lewis was the victim of n runaway mule. He was driving down hill, when the animat became frightened and threw the younr man out of his bujgy. Army Officers Fight. Msnlln. P. I., sept. 2A—l T nptsln J. It. .Iiiilssy and Captain W. 8. \\ remit. I»th of the Thlrtis-nth Infantry, have Is-en sr< nhoard the srmy transport l-ognn. lying In quarantine at Nartrelei, en route to Suu Francisco. WAXENE _ For floors and woodwork. GEORGIA PAINT & GLA8S CO„ 40 Peachtree Street. CENTRAL OF GEORGIA RAILWAY. GEORGIA SENATOR tl.40 pm . . f th« various delegations In re-, hhJre th * convcn,n F ot future con- I j I j Thomas, lot on Boulevard (fvenue. War. • 1 * lanty deed. „ I thine ha hit at borne. Write MANINK UK1) 1 3600—Mra. L. F. Bldgood to C. F.jii'INK CO,, No. 432 Cumptva Are., ht. » Co Conn, lot on Leonard etreet. Special to The Georgian. Macon, Oa., Sept. 26.—W. O. Barrett, an Augusta plumbing contractor, was taken Into custody yesterday on the new postofflre building and Is now In the county jail as the result of an In vestigation tlint led to his being ac cused of loading the pipes In the big 4 heating plant with cement so as to prevent the operation when the new building Is placed under Inspection. It was charged that the man had be come enraged when he failed to get the contract for placing the steam heating plant nnd sought revenge. He was engaged In placing the water connections at the time the charge was brought against him. Matinees Dally 3-4 p. m. Nights 7130-11. THIS WEEK’8 BILL MU81CAL COMEOETTA. By Entire Company;SPANGLER 4 MAY, “News boy and Bootblack;" JEAN BEAU- GERE, Charactar Impersonator; LIL LIAN CARL, lllustratsd Songs; ED HADLEY, Blackface Monologist; KIT CARL, Eccentric Dancer. Mrs. Marthie Davit Buried. Hpeclnl to The Georgian. Macon, Ga., Kept. 16.—Mrs. Marehlo Davie, aged 19, died Thursday night at the Macon hospital, after an Illness of several weeks. The funeral services were held this afternoon at 2:80 o'clock fmm St. Joseph Catholic church. Rev. Father Madden officiating. The Inter ment was made In Riverside cemetery. FISKE’S SUCCESSOR SUED BY DOCTOR New York. 29.—I>r. K. 1^* Rtrnnsv hn* mnl l’re»lt|<*ut J. T. Ilarahnn uf the IlllDulit Central Wllrofli! f»r aervltv* t» Mrs, Iliirnban. The css* I* do tbe rnlemlnr of the Unit il!*trlct mnuldpsl court, hat ha* l*«‘ci» ailJmiriHMl f»r *>•»« week upon request who wit* punch' recent lueetln* i road director*. Illinois tVntral rail* Died in Ambulance. Hpectel to The (ieorirfsn. Macon, Ga., Sept. 20.—II. F. Thomas, and WMMKPV KARtTW 35 » d, « d lB the C,ty *HlbtlU»I»Ce On !Sred ?t K hT«i i lhe way the clty yesterday. outpain. Bookofj>«|» j while being taken from hi* room to the V V m n sent j Institution for treatment. He suffered n. m. woolu’.y. m. B. i a severe case of pneumonia and waa very 111. He was unmarried. I St. Nicholas Auditorium PONCE DELEON PARK. BERTHA DOWD MACK, World's Champion Lady Skater. Every night 9:30. Wednesday; Friday and Saturday afternoons 5. NOTICE. Advertisement for Bide for Lighting tho Town of East Point. I»y< virtue of on ordinance of the t’cinnicn pNMcd ou the 191 h dity of Keiitewlwr, Invited to euhmlt *»*nl»*d hid* for lltehtlng the puldic RtrectM and piece* ot **i«i «\»wa: *nId Idd* to Ih* Med with the mtdend«nM$ ed lit o|H*u soKston of the t’ouiuiou nud slmll nl*o contain * prupo*!. tlon, as « rate. All idd* »nl»mltted «d»nll lie to i.... nUU said town the fauowtnc nuiuher mid da** of llithtM. vl»: Not fe*» thnn ten sre light* *nd twenty Incandescent it w *!it* uf the ■trenatb end character now commuted to lie furnished the city of Atlanta by the fieorgl* Kallwnjr end Klectrlc i\mipunr. ... town to facreejM the number of i kind of light* from time to time, n* may lor deal nil. This the 15tb day of 8cptcmJ»er, 1907. /