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THf ATLANTA GEORGIAN AND NEWS: WEDNESDAY, JULY 26, 1911.
PIT YOUR MONEY IN
An Interesting Contribu=
tion to Atlanta Bus*
iness Annals.
Prose and poetry dug from rhetoric’s rich
est Golconda have sung the story of Atlanta,
until from the Maine potato fields of Aroos-
tock to where the soft and balmy breezes
wave over fig and orange groves of San Diego,
the harmony has grown into a grand diapason
of universal praise.
,Here is Atlanta! In the words of a dead
statesman, “She needs no eulogium!” In deeds
rather than words, in performance rather than
precept, in works backed by the faith that
brings into being the substance of things hoped
for—that is Atlanta. Opportunity, standing on
tiptoe, looking forth from the vestibule of time,
has selected Atlanta as an abiding place. In
the long catechism Atlanta answers every
question without hesitation. Here is the place
for the seeker after happiness—the happiness
that comes from thrift and an assurance that
the wolf will not growl at the door.
Go where you please, visit where you .will,
speak the name of Atlanta and no one will ask
you in what part of the country Atlanta is lo
cated, or of what state it is the metropolis.
Everybody knows Atlanta. Two other Southern
cities may have more people within their actual
corporate borders, but everybody recognizes At
lanta as the great city of the South. Her won
derful versatility of business, her push, rustic,
bustle, hustle, backed by the enormous and con
stant percentage of increase in her industrial
worth, and the phenomenal pi$rig up of her
banking wealth has demanded from the most
thorough investigator full recognition of Atlan
ta’s paramount position in this hour of the
phenomenal trend of capital and population
Southward.
There la but one Atlanta and Atlanta Is making good.
The atory we tell you la of a bualneaa that la making good and
which gtvea you a remarkable Invcatment opportunity, placing be
fore you the ertdence of Ita mertta—baaed primarily upon the ns-
t! on-amazing growth of Atlanta. Numbere of'people alone do not
make.* city. Volume of bualneaa. Induatrlal activity, tnerenae In
property values, ezponalon of capital—three are the real Indlrea of
the Importance of a community.
Atlanta ha* a am all corporate area compared with many other
Southern dtlea. Within the territory denned by the city llmlta,
there la but a amall part that la not almost aolldly built up and an
overflow of population la, and for aeveral year* hae exletcd, which
la domiciled beyond the actual llmlte of tho city.
This population le not enumorated In the cenaua of the city,
yet It le In fact a part of Atlanta. In other worda, the prceent llm
lta of the city contain a population that la about aa denao aa It will
ever be, and euch growth aa Atlanta makea la and will continue to
be represented In the eettlement of suburbnn property.
Necessarily. then. ACTIVITY IN BUILDINO la greatest In
theee auburban aectlona, which. In our caae, present opportunities
for the company and Its customers.
Advertising should have two great clementa: Truth, plain
without embroidery, without mental calisthenics—and Faith,
there cannot be Truth without Faith. Eliminate Faith and we
become a nation of Munchausen*. Faith must he the corner
stone of every successful bualneaa and out of the Faith In that
business i|rowi truth. Wa have faith In Atlanta, unbounded
Faith In our plans set forth herein and the opportunity present
ed In Atlanta for doing the things we are doing, and because of
It we hare set forth In Truth herein some of the reasons why.
The Southland Estates Cor
poration and Its Field
' 1^ I* thl* opportunity In Atlanta that makes this story possi
ble. It also shows why we are asking you to share with us the
profit of this business and gives you much interesting Information
■bout SOUTHLAND ESTATES CORPORATION, its work, acope
and profit* in handling suburban property and the Important part
the company in now playing In building up Atlanta.
SOUTHLAND ESTATES CORPORATION Is Incorporated un
der the laws of the state of Georgia and capitalized for $100,000.
Of this amount $42,500 par value is offered for sale to the
public. ^
The shares are of a par value of $10.00 each, and will be sold
at $12.00 a share, in order that the surplus may pay all expenaeatf
advertisement and sale. Such price is also based on the value of
the properties already acquired and the profit* possibilities.
Although Atlanta furnishes an example of unusual large prof.
Its made by investors In the stocks of its leading business enter*
prltes, we believe that none has ever been offered with a prospect
which we are submitting.
When SOUTHLAND E8TATE8 CORPORATION wat organ-
ized, on*.third of the amount the company dec'ded to tell of its
capital stock was taken by a few inveetors approached by ut.
Atlanta Is the first Southern city In point of industry and busi
ness improvements, and first also as a market | n many varied
business and financial enterprises
Vet it lias no firm in th‘* field occupied !r f r t itles by many
Urge subdivision concerns—tnillivn-dulisr t>» five-million-dollar
land organizations, going Into property development on a magnifi
cent scale, Improving It not only for the present, but for the benr
eflt of future generations, with a constant increase In selling value
and .selling theee projiertles to outelde inveetors.
We have organized SOUTHLAND. E8TATE8 CORPORATION
with the belief that It le the nucleus of euch a concern and that
from thle comparatively email beginning we will be not only thd-
first In this field, but the first In flnanclal lmportance.
* That Atlanta will maintain Ite supremacy tfa the metropolis of
the South, and that through Ite commercial arteries will continue
to flow enormoue millions, which have made It a peer of any city
of Its population In the United Htatea, none question and few doubt.
No tore* can prevent this growth and prosperity.
Westland Estates *
Our Aral aubdlvlalon la.known aa WE8TLAND E8TATESaud
when purchased waa the flrat acreage property on Gordon road.
Just beyond the last aubdlvlalon*. Hera wa have 247 1-2 acree of
■a beautiful a piece of property a* there la anywhere about At
lanta. It la mode up of live parcel* of land four and a half
miles from the center of Atlanta and 1 1-4 mile* we»t of the
present terminus of the car line.. This car line will be extended
In the Immediate future to beyond our property, naturally
trebling voluee when thl* I* done. The territory Include* entire
land lot No. 211 and adjacent lot*, all attractive, the mo«t beau
tiful land* In the Weit End, without any waste, and will be
cut Into 1.215 lot* to be *old at an average of $300 each. The
A., B. 4k A. railroad I* clooe to thl* property and with nearness
to car lines and railroad train facilities, it la bound to be a moat
attractive and pleasant place for residence. Under the direction
of the englneer-ln-chlef of SOUTHLAND ESTATES CORPO
RATION, the property Is being surveyed, platted, street* cut, and
all of th* other necessary Improvements for making this property
one of the most beautiful of auburban Atlanta.
Under our plan of selling whereby these lots will bo disposed
of through our large selling organisation outside of Atlanta, In
Georgia and adjacent states, all of'these lot* will be disposed of
In not to exceed one year, and the beat* estimate made Is
there will be no lot* In WESTLAND ESTATES for sale after
six months. As an evidence of the value of thl* operation we sub
mit the following statement:
Property coat $45,875
- , Engineer's estimate of coat of Development... .$25,000
Soiling cost, commission, branch offlcot and
all othsr sxpsnsss of every character......$60,000
Total Disburssmsnts $130875
Account of Westland Estates, receipts from
tho sale of 1885 lot#, o n installment plan, lot*
sail from $26780 to $52780 ooeh, averaging $300
$385,500
8ubtraet cost and expense $130875 ,
Not Profile $254,625
As It will take from three to live years to clear up tho last
dollnr to be paid on the last lot sold, the profit amounts to above
256,000 annually on the operation ,of WESTLAND ESTATES
alone. If the iongeet period Is taken as a conservative bdal*.
In the meantime other advantageous properties will be ac
quired, and no sooner will one organization bo perfected for the
handling of a specific piece of property than another wilt be In /
tho field to sell additional acreage In the form of lots.
Tho extension of the street car lino to and beyond WEST-
LAND la only,* matter of a few months and mean* an enormous
Increase In our valuea. By our plan and method of sale WEST-
LAND ESTATES mean* for the flrat investors a profit which,
though apparently extraordinary. I» neither remarkable nor exag
gerated, ItTvIew of aome of the profit* made by th* Increased val
uea In Atlanta property In the last ten year*.
Because of the greater volume of bualneaa that cijn be donu
on the Installment plan, our bualneaa la the moat profitable form of
realty operation.
W* ar# really in th# position of banker* to our euatomoro fora
period of yeara, selling them *ifburban property on contracts and
note* fully secured and waiting for the maturity of these notes for
the return of our profits.
In Inviting you to Join us In thl* builnesa. we are not offering
you a speculative atock that depends on future contingencies to
establish It* value or earning capacity.
In our WE8TLAND E8TATES alone, on this plan, we have
profit* awaiting us of above 1250,000, and you are asked to par- *
tlclpate In these profits.
By the Increase of our surplus, through the sale of this prop,
erty, and other* which wo will buy from tlma to time, additional
profits, as well as the natural Increase In the value of the stock,
will result.
We need this small additional sum. which we are raising
through the sale of stock, for the development work on our WEST-
LAND ESTATES nnd for the purchase of additional properties,
which we believe will be equally as profitable as those of WEST-
LAND ESTATES.
Our company desires to hold out no alluring promises that can
not be made good to any one, but on the other hand desire to pre
sent clearly our Investment as we, who are close to the business,
see It.
Remember, we have only $42,600 par value of stocks to be
sold at 112.00 a share'.
'Certificate* will be Issued In order of receipt of money, and
all the money received after the remaining shares have been
placed will be returned.
The selling value of our present suburban property along our
plan I* above $350,000.
Therefore, you see our company already has financial strength
regardlesa of whether any more stock Is sold or not, and It none of
our property was subdivided or sold on our plan the Increased
value, by Mason of Atlanta’* growth, and the extension of Im
provement* In the direction of WE8TLAND ESTATES, would give
a profit on the Investment. ^
The money received for every share sold goes Into the treas
ury of the company, not a stockholder In our company having one
share to sell.
We Invite you to vialt our office, temporarily In the Forsyth
building (permanent offices to be Ir 601-602-503-604-505 Third
National Bank building, when building >1* completed) and talk
with the officials regarding the matter, or write us for further In
formation desired.
We have but one object Jn selling this stock, namely, the same
that prompts the largest corporation In the world—railroads, steel -
and copper Industries, public service corporations and others.
The additional money means additional earnings.
Additional capital will help to greatly expand our preient
business and will add but little to our present operating account.
Additional capital will expedite the work of preparing our
projiertles for residence and Increase our sales.
Additional capital will enable us to take advantage of oppor
tunities that await ub in the acquisition of other valuable proper
ties for the benefit of our stockholders.
There la no promotion stock, or free atock, no gifts, and stock-
holders'share and share alike In the profits both present and fu
ture. V
Our stock Is all one kind—common stock, all participating.
Selling Plan and Selling
Organization
We are taking advantage of the many years of advertising re
ceived by Atlanta, either gratuitously or by Intent and purpose,
and have organized a selling force tor disposing of our lots In
WESTLAND E8TATE8 to people outsider of Atlanta who know of
the city’s wonderful growth and development and are anxious to
become investora In the city’s property. No other company In
Atlanta Is doing this. Ours Is the only concern In the city deal
ing exclusively In high-class Atlanta suburban property, selling
not only In the city, but by an organized force of salesmen to
outsider^ at their own homes.
It Is not a brokerage business.
We buy at acreage prices and sell at frontage prices.
It Is timely to state here that such sales as we make earn us
good profits and those who buy are sure also of iubstahtial earn
ings on their Investment, due to the skillful development of th* 1
property and the character of the Improvements, the building that
Is encouraged by reason of such development and the natural en
hancement of Atlanta's suburban property when properly prepare*
for residence districts.
In a few years land selling for hundreds of dollars will bring
thousands, and the people who buy of us will make a greater pro
portionate profit on their lots than we do on the acreage.
As the sales force of the company for Its real estate Is the Im
portant feature, It Is not out of place to state that the men who
constitute one of the best selling organizations ever brought to*
gether In the South are being picked, In the most part, from oth-fr
lines of business because of their conspicuous talent as salesmen
and these men must come to us with clean records as good, hon
est. substantial, hard-working and competent salesmen.
We will have within two months local organizations perfected
In at least 50 towns outside of Atlanta, with banking and other
connections, each of which will act as a collection agency and a
branch office for the receipt of payments of Installments on pur
chases by buyers of our property.
We sell our lots-apd subdivide acreage on from 10 per cent to
25 .per cent down payment and balance on easy monthly pay
ments, grouping the sales so that a number of buyers will be In
each community where there is a branch office, In order that there
may be the personal communication between our local and general
agent and the purchaser.
, > 4 . iff *V , --Wi*' t x
Two subdivisions lying close together may have entirely dif-
f ferent values. This Is caused by development and improvement;, on
the one and the failure to do any of'Hhls work on the other. We
develop our property by putting In the best Improvements and
making every lot sold a valuable asset to the purchaser who par
ticipates In the distribution of the Increased values by reason of
our general’development work.
The properties we handle aro good values, and such suburban
home places as we have put on the rrtap,.or for which we have ar
ranged purchase, or f on which wen re now' negotiating, are In evgry
case a credit to the city. We are not sponsors for shacks and
butchery of the landscape, nor are our properties located In plftc?s
of questionable merit.
Our holdings embrace the best suburban property and when
originally bought waa the first acreage beyond the subdivision
westward.
The Possibilities In
Suburban Realty ’
Wo wish tn tell you something about the possibility of this
business, at well as what we have done.
Our field present# endless opportunities for the making and
turning over of money—developing one good subdivision after
another.
Nothing ^can ever atop people from going Into the suburbs.
Nothing ran prevent the extension of the city of Atlanta year aft
er year.
Hundreds of thousands of dollura are every yenr Invested In
suburban home-places and these Investments will Increase In pro
portion to the Increase In population.
People will have homes, and they will make outlying hinds the
depository' of their savings, for the reason that such depository
can not be excelled.
The firm which supplies these homes, devotes Itself to the
needs of the people for these suburban Investments, haa a field a*
enduring aa that of the man who sella bread.
The net earnings of a company properly organised and man
aged, on any large subdivision, range from 33 1-3 per cent to more
than 100 per cent. -
These profits—though they may seem large to the buy-
er—are not leas than ought to be earned, when the magnitude of
the organisation, the task, the labor nnd the capital employed are
considered.
Moreover, such earnings assure the customer the best deal he
can get.
. The company making good profits le the comjiany which leaves
large profits for the rustomer, because of superior improvements,
stability back of tho preporty, and the advertising with which such
companies keen their properties prominent before tho buying pub-
lie—for In such a way Is the demand cheated, which Is the custom
er’s assurance of future profit*. — •
Our customers make money because of this fact: The prop
erties we handle are well advertised, and developed, and give-us a
real merit to back up our advertising. The demand thus created
enables purchasers to sell more easily when they desire, and make
larger earning* on their Investment.
Our faith In the future of the company and the possibilities of
Its atock are based upon an intimate knowledge of the earning
capacity of our organisation.
Suburban development In the past few years astonishes every
the problem of living, and thousands of others go for more tri„ a |
conditions of life.
THIS DEMAND FOR BEAUTIFUL SUBURBAN HOME
SITES IS ANNUALLY INCREASING AND WILL IN THE Fu
TURE INO .EASE MORE RAPIDLY THAN AT ANY TIME IN
THE PAST.
"£>ut of the din and noise" Is the slogan of those who can
out—and this class Is -swelling every day—moved both hy C hni ( <
and by necessity.
It Is the business of this company ter supply this GROWING
DEMAND—to take advantage of these endless opportunities
develop and market high-class residence districts, as the needs
the city appear.
And In this worthy work, so closely identified with the LAST.
ING, SUBSTANTIAL INTERESTS OF THE CITY, WE ARE EN
DEAVORING TO DO OUR WORK WELL—BETTER THAN
“THE 6THER FELLOW.”
We are trying to make properties, not merely good property,
but the best properties of the kind—places which, In the future
will be a credit to the city—place# in whlbh people will fa,,-
pleasure and pride,' ao long as they dwell therein and profit should
they sell to go elsewhere.
A Modern Organization
The company In which you are asked to become Interested
is organized along progressive lines.
Each department of the business Illustrates the modern w»y
of doing things.
The efficiency of our selling organization Is supplemented by
equally conspicuous efficiency In other departments of the husine:
We have brought to our work the beet talent that we could
find.
The president of our company • Is known as one of the beat
salesmen and tales organizers *tn tile country.
One of the best and most experienced engineer* In the city
has full and complete charge of our engineering work—making
all our estimates, deciding upon proper grade lines, letting of
tracts by bids, supervising and, through his assistants,, superin
tending the actual Improvement work, thereby bringing to
properties the best technical knowledge, and assuring the officers
and stockholders at all times that the work is being .done In
thorough and up-to-date manner.
. *The advertising department of the business Is thoroughly
equipped to give effectual publicity to the properties we handle,
for this publicity must precede saleq. An officer of the company
Is In Immediate charge of this work.
If the company had Its choice In the matter, It would prefer
to have had these shares of stock distributed among a jarge ma
Jority of people, for. In such.a case, It would, mean a larfier number
of people with Interest In our welfare. Those stockholders Would
constitute an efficient army of boosters for ps, I3^t we have not
the time to devote to a campaign'of this nature, T', 'i
' , W* are hot stock salesmen, but dealer* In real.estaW,-and ‘
busy season la upon us.
Hence we deem It best to present our proposition as we hsr*
done, permitting those who seek the Investment we offer to take
as much of-the stock aa they may desire—the company, of course,
reserving the right to reject any application.
* Instances of the large Increase of small holdings are noi ran,
and are often used,merely to excite the spirit of speculation that tj
some extent exists in every human being. Though our stork I)
not a speculative projmsltlnn, but an investment with tangible
seta back of it, we do wish to call your attention to Just run
company In the same line. Fifteen years ago a citizen of Los An.
gales invested on* hundred dollars In th* Los Angelas Investment
Company. Today his income from that ons hundred dollars is
thirteen hundred dollars a year, and Los Angelas is a town about
the size of-Atlanta.
Your Stock Is Convertible
one.
Yet It Is merely the result of the law of demand.
Necessity pushes thousand* of people into the suburbs to solrg
I
Your stock gives you the privilege of converting your stuck
Into any property or deed of trust the company owns, and receiv
ing therefor the price of your stock, together with 7 per cent In
terest for two years. Your contract reads:
’’It Is also agreed that said company will, at any time
after 24 months, upon demand, accept from me said stock
at 112.00 per share, ptUB Interest at the rate of seven per
cent per annum for the full two years from the date of my
purchaso, as payment or part payment. In lieu of cash,
upon the current price of any lot or lots or contract for lot
or lots, In any subdivision that said company may have for
/ sale, upon the surrender of said atock. or will at any time
after 24 months, upon demand, accept from me said slock
at $12.00 a share, plus Interest at the rate of seven per
cent per annum for the full two years from date of my
purchase as payment or part* payment. In lieu nf cash,
upon the purchase of any deed or deeds of trust which
said company may have for sale, upon surrender of said
stock."
Thls”fs for the benefit of those who will later desire a b» me
place and would like to own the stock In the meantime.
We confidently expect that the entire Issue will be absorbed
and over-subscribed by discriminating Investors within a v,r> ’
short time.
Certificates will be Issued In order of receipt of money and J;l
remittances received after the remaining shares have been plac'd
will be returned.
Should we earn but $25,000 a year we would have a dividend '■
25 per cent on our capital. Judge for yourself by our probab*
earnings or present holdings and the great success of compani'*
In the same field In other cities, whether we will earn dividend*
greatly In excess of this.
We told the “Story of a Remarkable Busi
ness” in the Atlanta papers Sunday. It l' 11 ”
brought remarkable responses. It was a tint'
tering compliment to Sincerity. We want yon
to know all about this proposition, and you ran
write us or come and see us.
SOUTHLAND ESTATES
CORPORATION
FORSYTH BUILDING
Atlanta* Ga*