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THE ATLANTA GEORGIAN AND NEWS: .MONDAY, NOVEMBER 6, 1911.
THE ATLANTA GEORGIAN
(AND'NEWS)
_ F. L. SEELY. Publisher.
EDWIN CAMP. Managing Editor.
Published Every Afternoon
(Except Sunda»*)
By THE GEORGIAN COMPANY
At 20 E. Alabama St., Atlanta, Oa.
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The Georgian and News nrlnt" no un
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Neither does It print whisky nr llauor ade
THE FLEET.
Gaunt recks of daath that darkly lay.'
Unstirred by tide or river’s away,
Against the glory of the day,
The ships of war ware still.
Kindred In color to the wave,
Kindred In menace to tho grave.
They floated, torrlbla and brave,
Beneath the peopled hill.
Immovable at forttd lalea—
Stern guns abrlatle from their pllee—
The anchored squadrons marked tho mlloa
From bay to city’s rim.
We gazed upon tho atosly chain—
The (hackles of tho mighty main—
Built, by our will, for human pain, „
And fait the grandeur grim.
But, sudden, fall th. vail of nlaht,
And, suddon, to the wondering eight,
From fer-thronged wave, and well and
height, ' . • •
We saw ths splendor alow.
Phantasmal at a magic dream.
The bosom of the hidden at roam,
Burst, beautiful, Into the gleam
Of lights, long filed and low.
The floating citadels of death.
As by soma mystic shibboleth.
Were faihloncd. In the (pact of breath,
Into a fairy scant.
Tho things that men had made to kill
Stood glorified and aweot and still,
While mualc reached the ehoreward hill
From out tha dream-dameene.
But yat again tha dawn cami, cold,
Tho deep guna, by thalr thunder, told
Their power, whore tho echoes rolled
Against tho rocky ahora.
And out upon tho ocean gray.
Trim, terrible. In dote array, '
The dreamful, deathful ahlpa away
Want forth for Peaco, or War.
—Cheater Firkins In Th* New. Tork
American.
telegram. Since it was passed,
the people have sent to the capi
tal two legislatures, each more
ardent advocates of the law tljan
the previous one. Nothing could
be more impossible than to pass
a repealing bill thru the present
legislature, with which Judge
Russell pleads to be allowed to
serve as governor during the rest
of its term.
And yet a monstrous injustice
has been piled upon the voters'
of this state.
IIow much of this is farce and
hypocrisy!
Judge Russell ran for governor
in 1906. He was defeated. He
has been a candidate-in-waiting
ever sifiee, ready to bob out at
the first seemingly favorable sign.
He now thinks he secs his op
portunity in the opposition to
the law that the great power of
public sentiment sent thru the
legislaure in 1907 apd has sus
tained by two legislatures since.
He hopes—futile tho his hope
may be—to ride this opposition
into an office he has been’ unable
otherwise to attain.
In this there is no farce nor
hypocrisy. It is the plain truth.
It is the why and the wherefore
f Judge Russell's candidacy. «
LOOK PLEASANT, PLEASE!
From Ocean to Ocean in a
Flying Machine.
From the Atlantic to the Pa
cific coast—how the means of
making the journey have in
creased since the days of forty-
nine 1
Then the choice lay only be
tween the pifairie schooner and
the overland route, with its dan
gers of wild beast, hunger and
hostile Indians, and the ocean
schooner and the long voyage
around Cape Horn, with its in
tensified perils ■ of the sea. At
best it was a choice between
hardships. - -
For decades thereafter the sit
uation so remained. Then came
the first trans-continental rail*
DAILY HEALTH CHAT
BY AN ATLANTA PHYSICIAN
SYNCOPE
REASSURING.
PaUent—You say that my heart la
weak. Do you think It might give out
at any tlmal
Doctor—Bless you. nol It’ll last a Ilf*,
time.
HELPING IIIM OUT.
DIFFERENT STRAP.
POSTED.
Teacher-. Earlle, are there any ream-
*r*d quadrupeds!
Earlle—Ves, sir.
"Name one,"
"A feather bed."
WANTED THE LONDON CUT.
BUT THEY AREN’T. F "Bjit, my deah boy. why do you go to
i. . this bonstly cheap tailorJK.
* * 5J 5 * 18 M C , r .' . . "One of my elevah Ideshs. old chap.
My former ..Hah mad. my clothe. fit
fo uncommonly well that I couldn t look
English to save me soul."
claim, we boardinc-house Inmates would
be the happiest on earth.'
SUPERSTITIONS OF BUSINESS'
Judge-Russell and the
Prohibition Law.
“The statewide prohibitipu
law is a farce and an hypocrisy.
I advocate its repeal. Therefore,
vote for mo for governor.”
This, in effect, is the claim on
which Judge Richard It. Russell
bases his candidacy. That is
what he is telling the people of
Georgia, with a great parade of
sincerity and eye-single patriot
ism.
But is the claim just!
Isn’t it itself a farce and an
hypocrisy!
Tho right to advocate the re-
■al of any law or to run for
any office may lie conceded to
every taan, ho he judge of the
court of appeals or no.
But the good sense nnd good
norals of his claims need not
he so conceded—in this case must
be emphatically., gainsaid.
Judge Russell indignantly de
nies that he is ‘*a whisky man,”
nnd insists that he is hattliug
r the great principle of loenl
lftgovernincnt—for home .rule.
And yet what do whisky man
ufacturers, . whisky wholesalers
and whisky retailers want! Why,
the repeal of Georgia’a state
wide law—the opportunity to
carry on the whisky traffic in
this state unmolested. And that
iv precisely what Judge Russell
is working for with all his might.
Yet . he is for home rule and
uni whisky.
When local option means a
curtailment of their traffic, the
liquor interests are against local
option; when it means a promo
tion of their traffic, they favor it.
Home rule ia nothing to fbem
ii-they want to sell whisky.
•But home rule is everything Jo*
Judge Russell—whisky nothing.
He wants to be governor.
How much of this is farce and
hypocrisy 1
■ Judge Russell declares that the
state-wide law was forced on the
people by a clique of politicians.
And yet when the law was he.
fore the legislature for passage,
more than 100,000 Georgians
were_ represented in advocaey of
it, either by petition, letter or
Cromwell Child* In Harper’e Weekly.
A clerk In a New York office l> the
, wonder of all hla friends and acqualnt-
road, followed at comparatively I ancee. Ho is known to get only a mod-
short intervals by others, until *”'* ” 1 "'* h * * na hl * "* mllv ,,v * ,n
now seeing the West trim n car
window may be made.the aeme
of comfort and luxurious living.
Then came the automobile and
good roads, and lastly the aero
plane.
Aviator Calbraith Rodgers has
completed his coast-to-coaat flight
—hhving flown from !£ew York
city to. Pasadena, Cal., practical
ly in sight of the Pacific ocean,
a distance of 4,281 miles, in 4,924
miniites actual flying time, or at
thj&ftite of 51.59 miles an hour.
Breakdowns and necessary stops
and delays, however, made the
tdtnl timo forty-nine days.
‘Rodgers is the latest hero of
aviation. Ilik-is not' the palm for
a particularly dangeroifs feat, ns
in' the esse of a new altitude
record 'or for a unique and
startling thing like a flight over
tho Alps Ot the British channel.
He has won the championship
for long distance flight, previous
ly held by Harry Atwood, of
Boston^ Atwood attained fame
hy making the distance from. St.
Louis to New York. 1,265 miles,
in one continuous flight.
Tn aviation tho seemingly im
possible feat is accomplished to
day aud exceeded tomorrow.
Since tho days of forty-nine
the Pacific const has been getting
nearer and nearer the Atlantic,
not in distance, but in time. It
is *oon to be shortened hy the
sea. The completion of the Pan
ama canal in 1918 will put Cape
Horn and its. terrors at the other
end of the world.
A Detroit man succeeded In passing
the Niagara rapids In a motor boat. It
Is said that human life la very cheap In
this country. What else can be expect
ed when tile possessors of It In their
own case hold It In such low esteem?
The Manchu soldiers on recupturlng
Hanchow went In for a wholesale mas
sacre nf the cltlxent. This fa why the
revolutionist! of Chinn fight on, giving
not the ellghteat heed to the many
conciliatory promise! of the Manchu
throne.
According to the report of the Jeffer
son county grand Jury, Bad Birming
ham ft once more living up to Its name,
and Ibis time with a vengeance. The
return of the licensed saloon has utterly
failed of the good prophesied for It by
Its friends.
cowboys, battleships and about every
thing else that can be thought of. About
the only thing left for him to review Is
lh| election returns, which will no doubt
gerve to remove that otherwise Irre
movable amlle of hla.
One effect of the new regime In China
will be that the pensions paid to practi
cally every one of the Manehue. China’s
ruling claim will cense, and they will
have to earn their own living like other
people. No wonder the Manchus have
hung on so long and struggled to the
very last to maintain thetr privileges.
moat enlightened class,
are butchering women and children by
the wholesale, while the soldiers of
Italy, a Christian nation of Europe,
are doing the same thing In Tripoli.
•rate salary, but he and hla family live In
apartments that rent at from 12,000 to 95,-
000 a year. It does not seem that he can
have private means, for In dress, amuse
ments, and style dt living, thq little houee-
hold Is simple In the extreme. One other
thing those that know him have noticed;
he seems to delight tn moving frequently.
It Is always, however, to a house ot ’the
same high grade.
The man Is not a mono-maniac as might
be supposed, with on obsession for a cost
ly home far -beyond his position. He le
Just a curtoua evidence of * business su-
perstltltlon of a New York capitalist.
This capitalist haa a fixed Idea that lit
tle’Mr. Roblneon. employed •* a book
keeper and cashier by a favorite contrac
tor of his, can bring luck to every apart
ment house 1 ho builds. Rome yetrs ego
Robinson wes the first tenant In a house
of his that started unpromisingly nnd
then brilliantly turned, the sente, since
that time hla contractor’s unobtrusive lit
tle clerk must he Ihe first to move into
each new house, otherwise the building
would be a failure.
The capitalist haa waxed richer end
richer, and not a building he haa put up
has been unsuccessful. Robinson lives
rent free, and all hla moving expenses are
paid. That 'compensates him for th* In
convenience of moving every six months
or eo. Sometimes this old "mascot" can
only stay In a house three months before
a new building le finished and ready for
s "Influence."
Superstitions aa queer aa this are to be
found la many of the moat prosaic offices
in everV tips of trade and. guiding Ihe ac
tions of mere then one hard-headed! able
business man. In the private room of a
Iattln-Amerlcan merchant of Baltimore la
a carved ebony desk of great lieauty. It
lias descended to Its pressnt owner, who
“ his father
the deek they
t at. In It llei If *
house."
The millionaire end active man of af
fairs who possesses It today regards It
as a talisman, precisely as his forebears
did. The fine old desk brought fortune
with It when Its warnings were heeded.
morning, its drawers open with
r, aa thm gray-moustached, state
ly gentleman sits at It to begin Ids day’s
work, the desk has spoken. The day Is
other. It Is a genuine "charm" that will
keep away disaster, It Is said, and gets
Its name from the fact that It waa found
In an eagle's nest.
Those who know something of the.lore
of HUperaUUons say that. If a ribbon or
•ome scrap of fabric Is passed thru the
nolo which a perfect eagle stone Is al
ways supposed to contain, tho potency of
the "charm” le much enhanced.
Then there are the business men who
can not be persuaded from believing that
certain days of tho month are ^specially
fortunate for them. A noted American
dreeslng. lie
his case without It. - . ... ..
That ha may have good luck during the
year a well-known Insurance man make*
practice of having a meal of beans each
aw Year's dak. Where he. acquired this
tneretlllon he will not tell, but he firmly
believes In Its 'efficiency. Even stranger
tb the euperetltton of en otherwise per
fectly normal Western man who, as a
buyer for a vory large department store of
th* country, hai had marvelous success.
Hla talent seems to Ho In reading the hid-
nit talent seems to lit in reading
4he hidden
ln*th»t way' securing bargains I'*7hli l> fn*
swar srurA*. SeSdK w h?4S.i n ;
weird explanation of this power, " her-
eVer he can, he sera .he drinks waterfrom
the tame ginaa as the person with whom
he Is about to do business, taking car* to
.Irlnk after him. There is not a doubt
in hi* mind that there Is truth, In the old
belief that. If two drink water out of
one glees, th* last to drink will know
the other’s secrete. At ail events, thle
man nay# the tent never fall*.
Two enertretlc brhkere Joined force* not
Ion* afo, and decided that the* offices of
l-H IIIIII1111 M l"H MU
Jm y
uth and Progress • |
of the New South s
one.^trith a room o0’two added, wottld
suit them nicely. Up to that time the
younger of thfi men had never happened
to go carefully thru the offices of the
elder, those that were to be retained. He
stopped short as soon as he entered the
handsomely decorated and . upholstered
"customers* room.*' Something unpleasant
seemed to have affected him; despite the
protests of hi 8^ new partn|Mie turned tho
he might
It was In
Green is a disastrous color for me,"
he said. "That Is the one superstition I
have. I should never K<*t over tho fool
ing that'I would fall In what we are
S neertaking to do If that room stayed as
Is."
".Are the heavens propltlops?" It would
not seem as If any business man of the
first rank nowadays wouI4 ever have a
horoscope cast on starting a new enter-
prlso. put there nre ninny trusters In the
skies and the cryntal globes left, substan
tial men who (astrologers will tell you In
secret) are excellent customers. Such
business men would not. Indeed, reveal It
In public, but they think as much of
"portents'* as did the ex-sultan of Tur
key. and an union that haa nothing to do
with tho course of trade influences them
mightily.
A youi.. ... .— _ __
to tho editor of a well-known
and much of his work Is done at
night In tho quiet of his study at his
‘ home. He Is brilliant and un
Should he have gone only a
when he discovers this he will not go
back. That would bring bad luqk upon
him. He would fall In what *“ —
hand ftt the Immediate mom#
can reason him out of this opinion. The
mm i t i t 1 <. n ->f n.Nfurt.m- if he rot races
a single step.Is as firmly fixed upon him
as any weird mediaeval dread Is upon any
old peasant woman of Europe. He goes
on his way to his office, and ten minutes
after his arrival there Miss Emma is or
■dered to put on her hat
Syncope, or fainting. Is almost ex
clusively confined to young adults, be
ing rare In children or in fully matured
persons. The real cause of fainting in
nearly every case Is an ebbing away of
tho circulation of blood from'the brain.
During normal sleep the brain Is pale
and anemic: and during waking hours
any one of many circumstances may so
decrease the flow of blood thru tho
brain as. to cause one to lofee conscious,
ness and topple over. The pallor of the
face affords us an Index to the accom
panying pallor of the brain.
Among th© circumstances that may
drive blood from the brain to the ex
tent of^ syncope is sudden emotion of
any sort. Thus a young lady suffer
ing from measles swoons when ab
ruptly told that a ‘friend has small
pox: k measurably old lady faints upon
sudden proposal of marriage; or a mid
dle-aged gentleman "syncopes" If the
Giants win. The emotional shock
causes tho ..nerves which control the
caliber or the blood vessel's In the brain
to contract these vessels, thus depriv
ing the conscious •centers of the blood
necessary for their action.
A predisposing cause t<> fainting Is
inactivity, because the circulation of
the blood becomes sluggish when the
brain and body have been for
time at rest. We never faint while „
lively engaged In any physical or men
tal work.
Fasting Is also conducive to falntlnJ
and wo are all more IJkely to faint hei
tore breakfast than at other time* .\|J
other predisposing cause Is Ineufflci,
fresh alr„
Persons who feel a fainting snJn
coming on may sometlms ward it off
by sitting with the head bent forward
between the knees. This helps m t „ '
way* to get blood Into the brain. KlrH
the lowering of the head enlists the H
of gravity; and tho bending of the b.i<|vl
compresses the abdomen and fn r ^
some blood from It to the head.
After one has actually fainted, thrill
things should be done. First,’ the i, a
tlent should be placed In a horizontal
position (on the door. If' neccrarv il
with the feet ellghtly elevated so that
the blood will gravitate Into the hrafn
second, the clothing about the chest
and throat should be loosened to aid
free breathing, while all windows are
opened (b- admit freeh air; third cold
water should be dashed Upon the face
and behind the ears to act as u sti ra .
ulant measure and bring about a nail
tlon.
WINNOWED WITTIQISMS
Got One Back,
From The Los Angeles Times.
1. N. Crnwronl. a well known linnl-
waro merchant of Laporfe. Ind.. loves a
Joke. He prefers that It should.be at
tho expense of some one else; but, as
sometimes happens to the joker, his
Jokes are occasionally boomerangs. One
day a fanner entered Mr. Crawford’s
store nnd dsked If he could exchange
some butter for hardware. The humor
et the thing appealed to the proprie
tor. H *•
"Why, certainly," he said. "Take the
butter right up to the house. My wife
Is not at all particular.”.
' The Hoosler farmer looked him over
slowly and critically from head to foot,
and thftp drawled out: "Land o’ Go
shen! I should say not.”
, That Was His Impraeslon.
From London Tlt-Blt*~
The Irate parent presented himself
before the culprit.
"Young man,” demanded he, with tho
utmost sternness, "have I caught you
kissing my daughter?”
If by this he expected to plunge the
young visitor Into confusion, the. old
gentleman was greatly mistaken, as the
young gentleman evinced the greatest
calmness. ,
‘T hope, sir,” hs said, "there Is no
mistake about It, The light, are none
too bright, and I would be much mor
tified to learn that, after all, I wae
sslng the housemaid.”
Startling Resemblance.
From The San Francisco Chronicle.
Fred W. Hoover. Industrial agon;
has a man In his office who secs vi S |.
tors when Fred Isn't there.
Tho other day a man came In ihe
morning to see Fred personally upon
some business. Ho wore a nattv morn-
Ing suit, cut English fashion, soft hat
nnd everything au fait. Fred not being
In, he loft. b
Later In the afternoon he came back
He was then attired In Prince Albert
frock and silk hat. Fred wasn't In and
he went away.
Shortly after 6 he took a last chance
and came back to the office. He was
In full evening regalia. Fred wasn't In
Next motnlng the man.Vho works (or
Fred said to hlB employer:
"Mr. Hoover, there were three meid
In to see you yesterday, and, by golly]
they looked alike!"
/.' The Political Cannery,
m The Indianapolis News,
falter L, Fisher, secretary of the In
terior, Is developing Into a humorist.
Robert D. Helncl, who made the trip to
Alaska with the secretary, says that
while the party stood watching
“mountain climbing salmon,” lenpln
a mountain streamHn a manner hard to]
believe unless , you see It, Secretary
Fisher said:
'They remind me of the Democrats.
The Democrats run upstream every
four years and then get ‘canned.’ ’’
The BiMinessDoctor
Roe Fulkerson.
TROPB MARK REGMTBRED
Taft and His Fighting
Chance
htar
fet ■
The
avoided, no fresh obligations assumed.
Ths custom that hag been handed down
almost as sacred prevails, and the gencra-
— .a. con-
? From Th* Southern Field.
+ There Is room in Georgia for T
over 100.000 farm settlers on Im- 1
+ proved or partially Improved farm
+ lands which can be purchased at '
•h from 915 to 960 per acre, having
+ soil! which will produce the great- T
+ eet variety of crop* In the greatest v
•h profusion. There ie room for still
-i- greater numbers of settlers on
+ virgin lands which h«ve never
believable, and yet ona + known the plow, and which can be *•
Wan-at. speculator will + purchased for.
*■ -r and which will in a tew year., un
4- der an Intelligent nnd proper eye- +
J tem of farming, equal the beet +
lands’ In nny section as to pr»- +
+ ductility. J T
—,, + As a rule, the settler cen buy v
By way at q. | nn ds on easy terms and hla first -r
are never J, tvo years' iTof. should pay for 4»
+ hie farm. In the northern part of
4- tho state land. In large tracts
+ suitable for grastng or orchard
4- purposes may be had a» low as 95 4-
4- per acre. Many of these tract! +
4- contain excellent farming lands 4-
4- and are bound to enhance greatly f
4* in value in the yean to come. In +
4- the ao-called Wlregrass section
elevators could be even Indirectly
concerned with bualnees superstition.
would seem 'unbelievable, and yet one . .
very aucceaaful Wafl-st. speculator will 4- purchased for. 910 to 995 per acre.
mr/nrxwJtiz " h, <* *»■«*•*«»- +,
wllllni '
in
md. At ordinary III _
ling to take chances, once embarked
a deal whera many thousands
on*, on .one of these occasions,
recalled an old tradition of the "Street,"
that the late Jay Gould had the same
ueor feeling about elavatora aa "hoo-
_ooa.” that he would never enter en ele
vator during business hours If he could
‘ dp It.
‘ut may have been that old story that
brought about that feeling of mine," the
speculator said frankly. I do not know.
Perhaps It started It unconsciously. Not
using an elavator In Jay Gould s time
waa. however, a very different proposi
tion from what It la nowadays.
It Is not often that the man who haa a
I are thousands
marv,
eml
iera’of'a’ffa'ira'that nevsr'hav's*been and
never will be revealed. If suspected, In
many cases' their existence would be
■taadtaatly denied. Men are not ashamed
of them, but often they are apt to fear
that those whose high regard they ear
nestly wish to have mint think such
opinions a weakness.
Thus nns of the richest men In th*
world would probably tum. aside ths
question. If It were put to him, aa to how
much of hla great eucceee, how many of
his millions, were due do hie eagle stone.
Yet for a quarter of a century, perhaps
even more, that eagte atone has reposed
In d pocket of his trousers each bustnesa
day. When pondering over pro positions
that have needed Immediate decision this
magnate haa been seen to take out this
stone and pass It from on* hand to th!
4- there arc thousands of small farms 1
4- to be had for 910 P*r acre, and
4- these oiler opportunities to the <
+ home-seeker who deelree to take <
4- up farming at once. Many of the '
4- great plantations of former day* 4-
4- have been broken up Into small 4*
4- ptaces whlchmake the finest farms 4-
4- and which can b« had at very low +
4* prices. In tho coaat region are 4-
4- many aerca of swamp land* to be 4*
4- had at from'95 to 610 per acre. 4-
4* These land* are easily and cheap- +
4- ly reclaimed, and, when once 4-
4- drained and Improved, make tre- +
+ mendous yields of every crop
4* grown in the state. They are the
4" richest soil* known, and ' truck
4- growers who have taken them up +
4- and cleared them have realised 4-
4- profits far beyond their hopes. 4-
J Georgia offers the home-aeeker 4-
manv opportunities. The mild, 4*
4- healthful climate, the varying ele- 4-
4- vatlons. pure waters and the great 4-
4- number of soils, sections and Iocs- 4*
4- tlone adapted to particular needs, +
4- permit of an Ideal selection. 4*
From The N’iw York Evening Post.
Ths delightful simplicity of Mr. Wil
liam Allen White’s analysis of the-Be-
publlenn presidential situation must
commend It to all devotees of the sci
ence of political prophecy.' A few bold
Strokes of Insight, and poor Taft’s
buelnezs Is settled. He can’t be nomi
nated without getting th. Southern del
egates, and he can’t gqt the Southern
delegates if Wall Street wants to take
them sway from him, and Wall Street
will take them away from him. becauzo
It knows he can't win. The circle ecenie
quite complete. But let us see. Wall
Street hate, LaFoIlette like potion, and
can not be satisfied to knock Taft out
If that should mean the nomination of
the Wisconsin progressive; eo the
queatlon arises, who* la to be eet up
against LaFoIlette tn place of Taft?
That difficulty may possibly be got
over by putting up "eome fine, u '
peachable, dignified candidate like
Low, President Butler of Colui
unlra-
Seth
Columbia,
Senator Lodge or Senator Burton of
Ohio.” 'Thus we have the circle com
plete again—but for one .trifling gap.
If Wall Street hss Intelligence enough
to know that Taft can not be elected,
what sort of Intelligence will It be ex
ercising In trying to get a man elected
whose nomination would be brought
about primarily by Its control of
Southern delegatee thru Its ownership
of Southern railways, and whose can
didacy would bear the mark "made In
Well Street" all thru the campaign?
Thu* the case le not so simple as It
seems, end Mr. Taft still haa a fighting
chance for the nomination In eplte of
Mr. White’* diagnosis of th* condition
of Wall Btreet’a mind. *•
Claims Some Back Pay,
From The Cleveland Plain Dealer.
"The wages of sin Is death,” re
marked the preacher. In quotation
mark*. Far he It from him to plagarlze
a thing that any earnest Bible student
could look up If you’d give him time.
"If that be^the case.? considered a
theolog In the amen comer, "there Is a
it delay In the paying off of some
pie I know.” He whispered It •»
J that a preacher, whose congrega
tion waa In arrears on hla salary, didn’t
preach the sermon he had Intended.
"So you nre going to stand pat, are you?” Inquired the Bualno,s Doc-
»tor or the merchant. "You are so well satisfied with the results you arc ob
taining that you arc going to stick to all your present method,?
“My dear fellow, this standing-pat
heresy Is getting too prevalent. It
, won’t do oven In a poker game (nr a
man to stand pat all of the time. Busi
ness Is .progress. One daro not stand
still. If all one's competitors would
nlso stand. still, one \ would have a
chance, but they do not. They are
making changes, adding Improvements
and putting into effect new systems of
f iloaslng their customers and Improv-
ng their service every day, and. like
the boy who stood on tho burning deck,
you will be standing alone In a short
time If you do not keep up with the
' procession.
•'Tho stream of business moves over
i on and on, and one must pull up
stream all the time or bo carried dmm
with the current. To stand still Is Im
possible. There are few men In busi
ness who are willing to simply stand
still If they could, and fewer yet who
could stand still if they would. Your
past success may be tho reeult of good
Jidgment and hard work. Your go6d opinion of your own opinion is "nly
natural; but where your reasoning Is out of plumb Is that, If you were to
start today In exactly the earn, way that you started- twenty years ago, In
stead of making a success, you would make an absolute failure.
'The young men around you are making the same fight you made
twenty years ago, and If you do not’take a lesson from them they will build
up a buslnesa at your expenec, Just as you built up a business at the ri
pens* of the ’old fogies' of your day. They will show you a clean pair or
heel, now, aa you showed It to others then. They will quote prices by
phone or by wlrelees, do their advertising In page spaces and distribute
circulars from sn aeroplane; their silesmen use trolley and Pullman, their
goods are delivered In autotruck! and by special messenger on motorcycle’,
their machinery le driven by electricity and-their whole, establishment la
permeated by the new order of thing,, while yours smacks of tha old.
"Your system la one which will no doubt hold your old trade, but your
old trade le dying and their names arc appearing In the death notices ot
th* newspaper, dally. In their places you must get new people, am! ne"
people can only be had by new methods. Tho policeman of Fate standi ever
on the corner admonishing the business passerby to '.Move on,' and yon
must move on or be trampled down by the passing crowd Of youngsters
who ruth by tw'succeas.
‘•In your day the acme of advertising was a crude handbill on rough
paper, printed In lots of 500 and toaied Into doorways by the Idle delivery
boy: today you must get Into the columns of the dally papers with a well
written advcrtleement In a good space If you want to roach the car of your
patrone. The cord Index has taken the place of thoee heavy ledger.-, ana
the adding machine makes mistakes impossible tn your monthly statement’.
“Don’t get the Idea-that these things nre not needed In your place.
Look around you and you will see that theffjlggcat merchants In this or any
other town are the biggest ueere of modern methods. You can take up your
morning paper and pick the biggest store In town by the size of Its ad
vertising space. Thle Is not because the biggest merchent can use the big
gest Space, but because the bigger space he usrs the bigger his store be-
"You must make up your mind whether you will go forward or go bark-
There Is no stand still or stand pat In tile commercial world, and If J™
stick to the stnnd-mit Idea, It trill be only a few years till your well wl’li-
I aT your empty store and saying: ’Too bad! He was suen
UNCLE WALT * PHILOSOPHER
THE GLOOMY
OUTLOOK
That fellow fails to please-or. charm who’s always view
ing with alarm. Old Kickshaw hangs around our town, and
wears a most depressing frown, and knocks on. all $ur.'boosting
schemes, and pours cold water on our dreams-
“A boom is born, and then it dies,’’ this nio-t
unpleasant old man cries, “and tvheii it dien »
lot of jays will get the cleaver, fifty ways. ^
And still onr one-horse Village grows, in spite
of him and kindred foes, who lean against our walls of brick-
and chew the rag and roar and kick. And all that poor old
Kickshaw gains by all his misery and pains, is just a fr"- 1
where’er he wends; in all our burg he has no friends. And
that’s as much as you will gain if you devote your heart amt
brain to blocking wheels that you ought to turn, and quench
ing fires that ought to burn. The knocker has a clammy tint' |
the folks regard him as a crime; they plug their curs to mi-s T
his cries, snd hold a picnic when he dies. WALT MASON-
Copyright. 1911, by George Matthew Adams.