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THE ATLANTA GEORGIAN AND NEWS: WEDNESDAY, NOVEMBER 29, 1911.
The Drug Clerk's Thanksgiving Dinner
He sits in solitary state, crumpled up amidst
his compounds and his weights, and while his
people and,his patrons are rejoicing at their
feasts, he lifts his thoughts in. thankless silence,
and bolts his food—It is his Thanksgiving Feast!
W E BEG TO ANNOUNCE THAT To
morrow, Thanksgiving Day, all of Ja
cobs’ Pharmacy stores will be closed from-1 to
3 p. m., in order that our clerks may partake
of the Thanksgiving Feast with their families
and join in our universal prayer of praise and
rejoicing. We know that this will create a lit
tle more happiness, which is our best effort in
life after all.
We request that all of our patrons please
arrange their shopping so that the clerks may
be relieved for the two hours from 1 to 3.
All Jacobs’ Pharmacy Stores Will Be Closed
From One to Three P. M. Thanksgiving Day
Jacobs’ Pharmacy
WANTED—A SNAKE DOCTOR;
FOUND—BY A GEORGIAN AD
Advertise In The Georgian want ad
column! for anything from a cook to
a rattleanake handler and you will get
results. For proof of. this, give heed to
the urorda of Bill Felker. bookkeeper at
the New Kimball houae.
Mr. Felker found hlmeelf the pos-
aeasor, aevernl daya ago, of a full-sized
rattlesnake. The donor gave Mr. Felk-
U every assurance that the snake was
tame nnd that hls.fnnKa had been ex
tracted, hut the wild rattling that hit
•nakeshlp put up every time any one
went near his rago made his new owner
fear that some one had . erred. He,
therefore. Inserted the following ad In
The Georgian:
WANTED—A man who knows some
thing about snakes to examine a rat
tlesnake that I have; would like to
know .If Snake's fangs have been ex
tracted. Bill Felker, care New Kimball
House.
Wednesday a man presented himself
at Felker’s olllce. Ho held forth a copy
of The Georgian containing the adver
tisement mid stated that he had romo
to examine the snake, * Five minutes
tin- nil tier had In-on given a clean
bill of health. Ills fangs hid been re
moved and he wag as harmless as a
kitten. The examiner, John Cocolo, an
employee of the R. I.. Rhodes Com
pany. has been handling these danger
ous reptiles for years. At one time, he
says, he hsd 10 of them running about
his house.
RED MEN TO CELEBRATE
IN ATLANTA THURSDAY
Atlanta will be the host of the big
rhlefa representing the Blue Ridge dis
trict' of the Improved Order of Red
Men Thursday. Delegates from every
tribe In north Georgia will assemble In
Hie Red Men's wigwam on Csntral-ave.
st 1 o'clock In the afternoon, when
Governor John M. Slaton and City At
torney James I,. Mnyson, both "high in
the councils of Atlanta Redmnnshlp,
will make "long talka" to the vlettlng
warriors and braves. A business pow.
wow will follow.
The spectacular feature of the meet
ing will take place In the evening, when
at 7 o'clock a parade, with many chiefs
In line with red flro fuses, will start
from the wigwam, march thru the prin
cipal streets and return to the starting
place. Then will come the oxempllfl-
cation of the Red Men's degree work
In the wigwam, na follows: Choctaw
tribe will put on the Adoption degree.
Then Appslachs’s famous crack team
will exemplify the Hunter .and War- _ _
riot's degree. I-ast, but not least, the for better furnished
old chiefs of Mohawk tribe will flnlsh
the work by conferring the Chiefs de
gree Com and venison nnd smoke-
■tlckn will abound In generous profu
sion.
ADVERTISING AND AD CLUBS
DISCUSSED BY AN EXPERT
St. Elmo Lewis Addresses At
lanta Ad Men on Methods of
Producing Results.
The Neews of Advertising" was dis
cussed by E. Bt. Elmo Lewis In un
address before the Ad Men’s club In
the dining room of the M. & M. club
Tuesday evening. No one could be
more qualified to talk upon the sub
ject than Mr. Lewis, who. besides be
ing advertising manager of the Bur
roughs Adding Machine Company. Is
one of the best known advertising men
In the country and an officer of the As
sociated Advertising Clubs of America.
Before his address Mr. Lewis was
given an example of one of the means
by which Atlanta advertises. Itself, In
the excellent dinner that waa served.
After being Introduced by S. C. Dobbs.
Mr. Lewis paid the former president of
the Associated Advertising Clubs a
striking tribute, praising his ability and
the great work that he had done to put
adverting on a higher basis.
Those who heard Mr. Lewis were:
Among ths Audience.
George A. Miller, W. H. Brittain, Ed
A. Pierce, \V. W. Brown, Leslie Hub
bard, W. C. McGill, Thomas A. Rat-
llffe, Lloyd P I.azcnby, L. Angler,
R. C. Massengnle, F. H. Clark, E. A.
Bancker, Jr., M. M. Davies, W. S. Mc
Kenzie. John M. Cooper, IV. Joseph
Hubbard, L. D. Hicks, A. H. Cato. Wil
liam F. Parkhurst, C. A. Dean, E. H.
Cone. W. G. Hastings, Clarence M.
Hsverty. Wlnahlp Nunnally, St. Elmo
Maasengale, Paul P. Reese, Fred
Houser. J. W. Davis, E. F. Ma
lone, J, Bowie Martin, W. P. How
ard, Ray Rogers. M. Greer, W. L. Hun-
nlcutt, C. E. Folsom, G. XI. Perry, E.
Daniels. Jr., W. T. Hagelln, A. S.
Woodward, H. G.'Hastings, M. P. Mar
tin, James M. Clark, L. E. Rogers,
R. R. McDowell, John W. Yopp, Rich
ard H. Brown, Paul Wesley, Ben Lee
Crew, George M. Kohn, Jutes B.
Schloss, S. B. Rowland, W. S. Louns-
bury, G. Megahee, EL M. Horine, E.
Lee Worsham, Archlo Lee, P. S. Gould,
Donald Loyless, James R. Holliday, Slg
Morgan, Frank L. Albert.
Mr, Lewis’ Address.
A synopsis of Mr. Lowli’ address fol
lows:
dr. Lewie opened his address with
_ complimentary reference to S. C.
Dobbs, of Atlanta, former president of
the Associated Advertising Clubs of
America He then continued:
“I propose to confine myself tonight
to four or five questions under the gen
eral topic of ‘What Advertising Needs.'
My subject will be a good deal like a
Mother Hubbard. It will at least cov
er the subject, If It doesn’t touch at
many points.
"Advertising needs a business-like
consideration. We are told there Is
$600,000,000 spent for advertising In this
country. Senator Lodge struck this
fact In making his Investigations ol
the high cost of living, and nt onct
came to tho conclusion that advertising
was one of the reasons why we paid $1
n bushel for apples In Detroit when
■they were rotting on the ground nine
teen miles away: that national adver
tising was one of the reasons why we
paid $66 for a suit of clothes that we
could buy In London for four hounds
ten shillings; that advertising was the
reaeon why we had to pay $5 for a
Christy hat In New York when we could
buy It In London for ten shillings. Of
course, Senator Lodge didn't know any
thing about advertlalng, but Inasmuch
ns his oenatorlal hearers didn't know
•h more. It wna easy to get away
with A political bluff. This Is not ths
place to argue that advertising lessens
the cost of distribution. We know It
does; but we know that by applying
the standards of efficiency to our ad
vertising praettee we could raise Its
distributing power several limes.
Advertising Is Faith.
‘Some one has written about adver
tising ns follows:
•"Advertising Is faith: the sub
stance of things hoped for. Conserva
tism never moved any mountain's, Ad-
“The trouble with most advertisers
Is that they .draw only from their own
experience. They try to puli themselves
nf.T til" fell success l,y linullng
the boot straps of yesterday's opinio:
The only source of Information
touch with other experiences Is ad
vertising agencies that are organized
on tho principle that the more money
tho advertiser spends the more profit
the agency makes—a fundamentally
wrong principle, the wrong of which
agencleg 1 are themselves recognising.
The average advertiser does not know
any real facts and figures about tho
posslblo demand In the territories he
covers. In other words, he does not
take n territory and devote enough
time arid attention and money to find
ing out what that territory should
produce for him. Mr. Thomas Dock-
rell has urged with much wit and force,
•He goes after a national market when
there Ik iu such thing us a riatlunal
market.’ This country Is too diversi
fied. If any man will analyze his de
mand he will find that he Bella good* In
spots. These spots are hla markets.
“Another says magazines are the only
kind of media for advertising national
ly, and Immedately the advertising sec
tions of the magazines become four
times or thick as the reading matter.
Another gets up and says that newspa
pers nre the only things to be used, and
our magazines again become thin and
anaemic, while our dallies take on
weight.
"But what does any one know about
the thing? They don’t know—they arc
guessing—they are gambling. I sub
mit that what advertising needs le more
facts, and It needs' men who will as a
matter of course practice the profes
sion on n basin of plans made after a
enreful analysis of verifiable facts and
figures. Advertising will never come
Into Its own until we adopt this busi
ness-like attitude toward Its practice,
Businese Men Needed.
"Advertizing needs business men as
advertising managers: There are threo
kinds of advertising managers:
"First, there Is the rubber stamp. He
Is the young man paid $1D or $S0 a week
td expend un appropriation of ten to
fifty thousand dollars a year by an ad
vertiser who. la working'on opinions
un i imt facte. He has amopinlon that
ho la no slouch as an ad man himself,
nnd all he nerds Is a man who can
‘dress up his Ideas.’ The rubber stamp
has but two dutlss: To turn down the
solicitors the advertiser doesn't want
to take dinner with himself, and to
take the blame If anything goes wrong
with the advertising. The rubber
stamp Is the fine product of the adver
tising policy of the rule-of-thumb busi
ness man. The rubber stamp Is the fel
low who calls advertising a 'game;' says
‘It la all a proposition of chance;' that
‘you have got to lie to allow for the
discount that other people will put on
your advertising,' and he thinks that
advertising clubs and advertising or
ganisations are ‘slick schemer by
advertlsar a bigger, broader man,
tlonnl figure.’
Consist
Oynemo Baggage Car.
Dining Car.
Ten Sections, Two State
Room* and One Draw,
ing Room Gletper.
Ten Sections, Two Stats
> Rooms and One Draw,
ing Room Sleopsr.
Ton Sections, Two State
Rooms and Ono Draw
ing Room 8loopor.
Observation, Library,
Smoking Car.
Sunset Limited
(The Train De Luxe)
Goes on December 4,1911
From
NEW ORLEANS
Monday and Thursday of each week
at 12:30 noon
vertlalna la bread upon the waters; which other men can steal his success-
pollen upon the prairies; fertiliser upon ful methods of advertising. Some men
waste places. Advertising Is merchan- of ability and purpose, but green In bust-
dlslng by wireless; the winged sales- ness, drift Into advertising by the rub-
man. tireless, sleepless, silver-tongued, bar stamp route. I pity them. There
hall fellow In office, kitchen and libra- |„ only one saving Ideie The best of
ry, suggesting comforts and necassl- them soon get out of the Job arid take
ties before the need Is bom, creating something better. In the rubber stamp
new markets, building new factories, of development the mortality is
selling the surplus. . Advertising makes about 10 per cent,
for better fumlehed homes, better, “The Literary Person.'
dressed people, better food, more; ..The next kind of a manager la the
health, greater comforts, bigger Hie. literary person who puts the accent
and, Incidentally, advertlalng makes the „„ copy and art. This literary person
is a necessary evil In any well regu
lated advertising department. That
the primary object of advertising Is to
help sell goods and not for the pi
pose of calling attention to the skill
the artist, disassociated from the goods,
or the ability of the writer to write
something. Is a discovery he makes
after much painful travail of aoul and
Pity for your benighted Philistinism.
"However, every department should
have at least one tamo literary-person
to do ropy work. All successful ad
vertising Is two per cent Inspiration
and 61 per Sent nnalyels. The quicker
we get that'Into our mlnde the sooner
we will Increase advertising efficiency.
"Do not let me be misunderstood. It
Is vastly Important to write good Eng
lish. It I* very Important to know
when to put tha commas and the pe
riods, but vastly more Important than
to know where to put the commae and
j the periods Is the ability to mojtc peo-
1 pie read what you put between them.
— Real Manager.
Complement
Stenographs.
Barber.
Shower Bath.
Valet, who will proas la*
die*' and gentlaman'a
garments.
58 Hours to Los Angeles«*0nly Two Nights Out
71 Hours to San Francisco-Less Than Two and One Half Days,
Most niodeni, luxurious and complete passenger train in the country,
connecting with fast Eastern trains at New Orleans.
Travel Also SUNSET ROUTE
With Four Daily Trains from New Orleans to Texas—Two Daily Trains
through to California—Through Tourist Car Service from Montgomery, Atlanta
und New Orleans to Los Angeles nnd San Francisco. Winter Tourist Excursion
Rates to Texas, Mexico, New Mexico and Arizona,
All Trains pulled by oil-burning locomotives.
No Smoke—No DuBt—No Cinders.
Electric Block Signals.
Best Dining Car Service in the World.
Ask for information and literature.
O. P. BARTLETT, General Agent
1901 First Avenue (Morris Hotel) 121 Peachtree Street
Birmingham, Ala. Atlanta, Ga.
Th.
"Lastly, I come to tho manager of
advertising—the twentieth century kind
where the accent Is on manager. He
Is a business man with an advertlalng
attitude toward the possible demand.
He Is neither #o saturated with the de-
| tails of the business that' he can't think
, from the standpoint of the customer
' nor !e*he so taken up with the future
■ that he can't get down to the needs of
■ th* oree-nt. The advertising manager
: Is the link binding the present nnd
i the ruture. $He plays averages and
i percentages, tor he knows that noth-
I Ing happens. He plays the game of life
on the basis of rewards for the pres
ent and satisfaction for the future. He
recognises that he is In a business—
and that he Is a part of It. He la the
voice nt the house, calling Its wares In
you have to sell and believe that you
have what you offer. He is glad that
the day when he was considered a
paid liar Is past, that It didn't pay him
and that It didu'l pay the man whose
i money he took. His gospel Is one of
j efficiency, and his sole aim Is to make
, good for hla house, and he considers It
|s reproach upon hi* profession If ht
; does not nuke good for himself, nnd
, If. when hn leaves a house, he does not
■ know as a matter substantiated by
facta and figures that he baa reared for
that house In the public mind a solid
superstructure of good will. He has
ceased to be the man of Ink alone: to
day he la more, a business man who Is
dealing with the Intricate problem of
what Is going to happen, knowing that
when be has Burned that, each day'will
take care of Itself. So he deals in facts
46 New Atlanta
Phones Installed
and 52 new contracts taken for the
week ending November 25—
90 New Atlanta Phones in All
The Sign of Swift Service.
Others Appreciate the Advantages of Direct Service-Do You?
That’s why we are adding hundreds of new Atlanta Phones every month,
Are all of these hundreds of homes of those who “Shop by Wire” connected with
every department of your place of business?
'“We Cater To the Critic And Those Who Require The Best”
Here are the names of those whose new Atlanta Phones were installed last
week:
TEL. NOS. NAME. ADDRESS.
5482 —Miss I. Dell Preston, 28 Lowndes Ave.
5485 D. T. Reel, 173 8outh Forsyth St.
E. P.-105— Brook. A Thrslkold, East Point.
4922 —"Downes,” the Gun A Key Expert, 29 1-2 Mari
etta St,
5999-F.—R. D, Falrman, 302 Ormond St.
614 —Raney Medicine Co., 513 Austell Bldg.
5447 —Luther Whitmire, 2 Scott St.
887 —Bushier Bros., 119 Whitehall St.
1214 —Donaldson A Pearson, Cor, Washington A Clark.
2140 —L. J. Hardy, 125 Edgswood Avs.
4668 —Ed G. McDaniel, 37 Bess St.
5448 —R. F. Jordan, 457 East Fair St.
5759-F. —Mrs. Julius Robb, 29 Arlington Avo., Okland City
5427 —Mrs. G. E. Wall. 145 Grant St.
5811-B.—Eddi. Wilson, 33 Grove St.
3008-B.—J. F. Simpson, Browns Milt Road.
5602-M.—J. E. Palmer, 248-A Fulton St.
5373 —Mrs. G. C. Eubanks, 156 8impson St.
2420 ’ —Edman Randall, 115 Peters St.
2467 —Meredith 41 Camp, 297 Grant St,.
4457 —H. P. Cummins, 192 East Georgia Ave.
5370 —Mrs, T. C. Johnston, 112 Stonewall 8t,
4448 —C. E. Marshall, 742 Glenn St,
TEL. NOS. NAME. ADDRE8S.
3492 —W. B. Wells. 105 Fowler St.
3483 —Miss Clyde Brown, 81 Hood St.
1361 —J. H. Achey, 31 South Pryor St.
5246 —Mrs. J. P. Hill, 121 Mills St.
3470 —Mrs, M. L. Berry, 450 Piedmont Ave.
6101-A.—Irene Holley, 193 Hemphill Avo.
5714.M.—H. A. Glenn, 227 South Forsyth.
5840-F. — 8aMio Sanders, 5 Bush St.
E, P.-115—Lee White, East Point.
431 —Woifsheimer A Co., 114-16 Whitehall St.
1099 —Trio Laundry Co., Edgewoodand Hilliard.
5332 —George Willingham, 292 Ormond St.
5278 —J. T. Sears, 469 Edgewood Ave.
5351-A.—Mrs. Mattie Swanson, 2E0 Simpson St.
3008-F.—E. D. Moore, 314 Park St., East Atlanta.
4754 — Ethal Evans, 22-11-2 Marietta.
5681 -A. —Tester Bros., 907 Marietta St.
5485 —Max Epstein, 53 Weet Twelfth 8t.
Dec.-71-A.—Geo. T. McCurdy, Decatur.
2066 —Greater Atlanta Confectionery Co, 207-6 Peach
tree St.'
Dec.-90—J. R. Turner, Decatur, Ga.
1095 —Trio Laundry Co. (Additional Trunk), Hilliard
and Edgewood Ave.
E. P.-185—L, S. McMullen, East Point.
If you want to know more about our 10 cents a day
service, call Ceneral Manager A. B. Conklin, Phone 608.
AtlantaTelephone bTeiegraph Co.
talkers. Then- somebody observes what I "Third, a series of work-bench nlghts.1|
some of us have been thinking: that we I which would be devoted to the tiiecus-t
can hear them most any day. and the slon of definite subjects, selected by t
entertainment committee guesses agalrt, commltteo that would Investigate the
and decides to do some stunts. particular needs of the club.
’•Then wc enter tha vaudeville period. “Fourth, general educational wort
when we hire lecturers to come and tell! represented In a monthly meeting whet
us about the moon; listen to the more the larger business subjects of social i
or lesa Impeccable anecdotes told by I political economics, distribution, esi
professional entertainers; pull off a rent events, finance, etc., would'I
picnic and a baseball game. Every-1 handled by authorities on each subjee
thing Is devoted to a good time, until I Tell Them-What You Went,
some sapient soul arise* and gently In-1 - "You may say that this calls for a
tlmates that he thought this was an ad-1 elaborate method ol handling the w-orl
vertislng olub, and wants to know what I It does. If tt Is entered Into Indts
we are her*
_ Jt
and on that builds the theory. If you
please, of what Is going to happen. He
knows, as tho French historian Tatne
said, 'What Is going to happen by
what hns happened.’ If we do not rea
eon entirely from superficial resem
blances, but get down to the funda-.
mental reasons, we are safe, because
the law Is with us—the law of nature,
and nature is logical, always logical,
as she Is always hard. The big ad
vertising man can look with calm eyes
and lavel brow at the total destruc-
Hon of one of his most arduously con
structed Campaigns, and from that de
struction extract a-lesson which will
make that same mistake forever Im
possible.
Needs Varied Knowledge.
"There are times when an adver
tising man needs to know alt of phys
ics, all of botany, all of zoology, all of
chemistry, all of mechanics, all of his
tory, all of geography, all of soils, and
all of meteorology. There Is, I be
lieve, no knowledg* under the sun
which nn all-around advertising man
may not find a way to use some time
In his work,
"But he must know soiling and he
must know psychology, however he
may arrive at It and whatever he may
call tt. He must have that Instinct
which will tell him (on top of hard
work) that this road or that Is sl safe
0n "In°a speech recently delivered by develop'the educational work. There
Ur. Johns, of our firm, he summarised I hns been nothing done In many of tha
«s follows: | clubs to devslop men capable of leading
"’If I were to-gather up all my lm-1 In educational work. Tho program
presslons as to ths proper function of, committees have been appointed for the
an advertising manager, within the purpose of furnishing entertainment and
- not Instruction. The consequence is
for, and then unless tt Is
side-tracked wo enter the educational
period.
"Probably fifteen per cent of our
cjubs In the Associated are In the first
f iertod. About 35 per cent of them arc
n tho second period, and the rest nre in
various stages of development In the
third.
"Let It be said that It Is the expe
rience of all presidents of advertising
organizations with whom I have talked
that tho club must get sooner or later
Into the educational period, or It falls
Into apathy.
“A man Joins an advertising club be
cause he Is an advertiser, or he Is In
terested In advertising. He doesn't Join
tt for social purposes.
"There are two conditions confront'
Ing the clubs In the Associated.
"First, the clubs don’t know how t*
limits above agreed upon, I should soy
that he should partake something of
the nature of a barometer, something
of the dynamo, something of the pilot
on tho ship, something of the governor
on an engine, something of tho or-
cheetra conductor, something of the
editor of a newspaper, something of
the promoter, and something of the
bystander.’
"Advertising needs the co-operation
of advertisers. Every line of advent.'
Ing activity In the country la organ
lsed. The billboard people; the etroet
car people; the engravers; the print
ers: commercial artists; the publish-
magaslne and newspaper—all are
organised; yet until within the past
year and a half, none of the people who
spend the $600,000,000 a year have been
organized to find out what they got
for. their expenditure. One organiza
tion, co-operative In form, organized
to Inveztlgato circulations, has received
but little encouragement at the hands
of advertisers, for circulations are but
one of the problems.
"You and L if we are sensible busi
ness men, advertising a commodity,
must build for tomorrow. Advertisers,
to make sure of that tomorrow, there
fore, must co-operate. One of the
movements resulting from bringing ad.
vertlsera together In advertising clubs
such os this where we have begun to
realise the extent of our common In
terests, In the practice of advertising.
Is that which resulted In the organisa
tion of the Association of National Ad
vertising Managers, the membership
of which Is made up of nearly 160 na
tional advertisers, each spending 150.-
090 or more. I belleVe the total ex
penditure of the membership i« rinse
to $26,000,000 a year. The Association
of National Advertlalng Managers
business, to eliminate waste; wlti
publishers, to eliminate the grafter ad
vertiser, the dlshnqeat circulation
claims, the two tp twenty rate publi
cation. the special edition shark, the I
blackmailing trade paper; with retail!
distributors to get a basis where the I
manufacturer and the retailer can make I
m*nty and protect hie market; with ad- [
vertislng agencies to fix a basis cf
servlcv where the small advertiser and
the large will pay for what they get,
and know there are no rebates.
“Advertising needs educational work
upon th* part of th* clubs.
A Club’s Development.
"The average advertising club has to
pass thru three period* of developmeuL
“The get-together period, during
which we get acquainted end feeling
out each other’s capacities find
that th* other fellow is surprisingly
like all the other good fellows we know.
It Is during this period that we listen :•>
the mayor of the town, our eloquent
?her and lawyer, who know very
about advertising, but are c ,o j
that many of tho clubs don’t know how
to go about organizing the educational
work of the club. Three men will have
to be brought Into closer contact with
the men who havo mad& successes of
educational programs In clubs where
the work has paid out.
"Second, a general program to fit all
the clubs In the get-together period pt
their development, to fit the vaudeville
period and the educational period, has
not yet been made, and I doubt if It Is
not asking too much of any commltteo
to expect It.
"On January 22, 1909, I talked to tho
advertising affiliation at its convention
In BufTalo, on ’The Mission of Adver
tising Clubs.' I believed then, and I
have had no sufficient reason to change
my belief since, that the serious work
of an advertising club should be divid
ed Into four parts;
“First, the scientific side. In which a
class should be organized, to be handled
by on expert who would he paid for his
work. In psychology, which could be
treated under the general title of 'Ad
vertising as a Sdlcr.ce*
"Second, in composition and ar
rangement, under the guidance of nn
art teacher, who would demonstrate the j
laws governing the effective arrange
ment of advertlalng display.
tlrely. It depends on. thf. .club
If there aren’t enough members Ime
ested In the subitot of psychology
composition to make, up classes
hire special teachers, that side of
work eliminates lt*elf, so you then Ml
but tho work-bench nights and
general talka to provide for. From
pretty thorough famlllarty with
different advertising clubs of the o
try. I find that program commit:
don’t aeem to have the slightest
of what they want a speaker to
about. They Just want you to come
talk about advertising. Now, than
right to the members, and It l» ur
to the ipeaker. The members
been called to liaten to many man Im-J
Ing on advertising, and a »pe<
knowing this, In order to play ■
must become a' mere entertainer,
committee ought to lay out a prop
and then Invito those men w-hosil
knew could talk on some certain nr I
ject, to come.to a meeting at a cen»l
time, and talk on that subject. ■
"There Is something the matter«I
the middle msn In the ahoe burlaw I
Shoo manufacturers recently got JM
gether and contributed a fund n r
Harvard Graduate School of Bulls
Administration, for th* purpose of fl
ducting nn expert investigation of»
business methods In vogue In th*
tall shoe business of this country,
will take two men two yearr to
out what.things make thy retail
man successful and, wmat ar
mings common to ht. I—
along scientific lines and win
efficiencies In the shoe business Ji
It has In the field of farming
"I have but time to merely
the outer edge of this tremendous •
Ject of educational work. H
"Advertising needs a g r ' , , at
organization that will do things
Associated Advertising Clubs of A
lea Is a great organisation,
magnificent opportunity. It
things—money nnd more worR-o
must get rid of two things—P oll,| rs
P "It needs more money, becausg
must do more and you can t n
for advertising unless you have
STUART’
BUCHU AMD JUNIPER C0MP0JJN» .
CURES KIDNEY AND OLADOgR
40 Beautiful Lots in West
OS ASUBY-SJ., in W»«t End, we have forty M
tiful lots ready for the-market; graded au<l re,!d -
build on. Our prices are cheap, and terms easy.
will include sidewalks and other improvements.
OX WEST PEACHTREE-ST., we have a real M
not q house. Has hardwood floors and all intntriu
conveniences. Will easily sell for $1,500 more next fp 1
than our present price. Ask any one about " ( ’ ,f * H
.tree's advantages and enhancements and clinic to ** H
For full particulars, call on or telephone
The Fisher Real Estate AgeM
phone IVY
ESTABLISHED 1881
631 CANDLER BUILDING