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THE WEEKLY CONSTITUTION; ATLANTA, TUESDAY, JULY329, 1884.???TWELVE PAGES.
our patron* to be our friends, and to mako thei
them. The eclectic
bo, we try our beat to pin
of a Plano or an Organ la an Important matter, and
in order to aid purchasers, we give information
and confidential advice concerning the Instru-
menu we well, which will enable them to pur*
chaw easily, judiciously, and without tedious cor
respondence. Please note carefully our state
ments. They arc baaed upon truth, and not one
word la Intended to mislead or deceive. We claim
to do a fair and honorable trade, and pledge our*
selves to apeak the truth, the whole truth, and
nothing but the truth.
Trust ua In the selection of a Piano or an Organ,
and you will uot regret It. We can select more
judiciously than a music teacher or musical
friend, and we will do our prettiest for those who
trust us. Tell ns how much you want to pay-
bow much cash and how much monthly, and wo
will give you the very beat bargain we have. You
are fieri x-tly *afe In our hands, aa we deal on the
square basis and give our honc??t judgment when
It U asked.
LUDDEN
Southern M
FACTS
AND FIGURES
Showing the foundation, the growth and the
present prosperity of a House which now Leads
the Music Trade of the South and takes high
rank among the Leading Music Houses of
America.
THE MUSIC HOUSE OF THE SOUTH.
The observant stranger visiting Savannah may
well bo surprised to find here a Mammoth Musical
Emporium whose trade and reputation extends to
every Southern State, and when it is known that
this house, through its Ten Branch Houses and
eouutless Agencies, practically controlls the Music
Trade of the South, and take* rank among the few
leading Music Houses of America, the visitor can
but conclude that such a business must be the
alow growth of at least a lifetime. But it is a fact
worthy of note, that not fourteen years since this
great House had no existence, and the entire Mu
sic Trade of Savannah did not thou exceed 110,000
yearly. In 1870, two practical business men, both
murielans, put capital, brains and enterprise into
the Music Trade, and this noble Music Temple,
with its annual sales now closely crowding half a
million of dollars, shows what the right men in
the right place cau accomplish.
THE SMALL BEOINNIMJ,
In the summer of 1870, staudlng room for one
Piano and three Organs was rented in tho small
drug store on Bull street, near Liberty, and from
this insignificant beginning has grown the present
immense business. Success crowned them from
the start, and a few months later found them In
largo ware rooms on Broughton street, and doing
a trade of SoO.OOO yearly. A Conservatory of Music
was established, Chamber Concerts given, the
Southern Musical Journal started. In 1883, a re
moval to St. Julian street, under the popular Mo*
xart Hall, where the ???Choral Associaiion,??? under
direction of Mr. Ludden, gave Oratorios and de
lightful Homo Concerts, such as Savannah never
before, nor has since enjoyed. Another
1876, daring tho fearful epidemic, and again In
1880 to their present location. In 1881 the New
York Branch House and Publication of Music
Books, and In 1883 the Manufacture of Pianos.
Now, after this brief look backwards, let us give
a few facts about their present business, and first
of all, their
HANDSOME TEMPLE Or MUSIC.
???Beautiful for situation and tho joy of the whole
musical south,??? may truly be written of this Grand
Music Temple. Imposing in size and architecture,
Jilted from basement to loft with Musical lustru
incuts, rich and rare, for a nation's use,and known
tojmuslc lovers from Potomac's flow to the Klo
???Grande as THE GREAT MUSIC HOUSE OF THE
???SOUTH; it is a point of interest which visitors to
the queenly Forest City always take in, and that
her cnltured citizens point to with pride, os an
evidence of Savannah???s musical progress. Two
largo stores thrown into one, with sixty feet front,
-ou three streets, three stories above basement, aud
decorated with handsome signs and banners. The
stranger can???t miss it if he tries. Four elegant
show-windows filled with a bewildering display
of instruments. Entering you arc in a ???little
world of music," as a lady onto said. The first
j??tor??* is
THE RETAIL DEPARTMENT.
U is indeed handsome. Decorated ceilings,
bronze columns, tasteful painting, linoleum on
the floor, block walnut counters and fixtures, and
???electric lights. Sheet Music, Music Books, and
small Musical Instruments in endless variety.
Busy Clerks, all ou the .jump. Orders filled here
dally from every Southern .State. In tho rear is
the
SPACIOUS GENERAL OFFICE,
occupied by the Cashier and four Bookkeepers.
Adjoining is a cosy Reception Ofllce, carpeted and
furnished with sofas, easy chulro, paintings, birds,
etc.
Mr. J. A Bates, the General Manager, lias Ills
private desk here, (the one with a million pigeon
holes for which ho advertised,) also the desks of
the Manager of the Plano and Organ Department,
mid of the General Correspondent and Advertis
ing Clerk. Order and convenience reigu here, and
tho amount of work dally turned off must be
seen to be appreciated. Call bells, speaking tubes
mid dumb waiters connect with tho Shipping
Room, Wholesale Department, Piano and Organ
Rooms, Tuning and Repairing Booms and print
ing ofllce on third floor. In fact, the oillcc, and
entire store os well, is a model of neatness and
-convenience.
THE WHOLESALE DEPARTMENT.
Passing through a broad archway into the sec
ond store, we ore In the Wholesale Department
of Band Instruments and Imported Musical Goods.
Magnificent sets of Nickel and Silver Plated Band
Instruments, Fiddles and Guitars by the cord, Ac-
oordcous stacked to the celling, and Strings by
the thousand bundles are here displayed until
one wonders who can use them all. Here arc also
Orguincites, Organinas, Euphouios, and all Auto
matic Musical Instruments. New York jobbing
prices duplicated here, and freight saved Southern
buyers.
TIIK PIANO AND OROAN DEPARTMENT.
Pass up that broad, carpeted staircase to the
Magnificent Piano and Organ Rooms; two entire
floors, four thousand square feet. One Hundred
noble Instruments are here displayed from Twelve
-of the World???s best makers. All .Styles, all Grades.
All Prices, and all sold on easiest terms. None
can fail to lie suited here.
THE TUNING AND REPAIRING DEPARTMENT
is ou the third floor, under ebargo of an old New
York Piano Maker. Four Tuners are kept busy
year in and year out. Tho adjoining room contains
One Hundred Second-hand Pianos andOrgau*.
and the Reserve Stock of Imported Goods.
Hero also is the Home Printing Ofllce, a fun
is set Home, Sweet Home, and printed the thHIToit-
of???catalogues, price lists, letter heads, e-ive. ij-u-
and circulars used iu their business. No oittsioi
work done here. N. A B. need it all and more too.
Down, Down, a half day's journey, almost, to
the basements, floored, light, and dry, where ore
over One Hundred Pianos and Organs boxed and
ready lor immediate shipment.
A FEW PERTINENT FACTS.
Kfttablfehed in 1870. First year???s sales $50,000,
last year's nearly $700,000. Branch House and
Piano Factory in New York city. Ten Southern
Branch Houses. Over 200 Agents and Employes.
< >vcr 2,000 Pianos and Organs sold yearly. Geo*Is
shipped to every Southern State. One thousand
Dealers and Teachers regularly supplied. Large
Double Store at Savannah???six floors and base
ment. Business thoroughly systematized, over
two hundred letters received and answered daily.
$.7,000 worth of postage stamps and 200,000 envel
opes used yearly. Four Tuners; Ten Traveling
Salesmen; Publishing Music Books; represent
twelve Piano and Organ Makers; a Manager for
each Department; each day???s work closed up by
itself; no lapping over; orders filled same day as
received. In a word, everything that cau make a
Mush- House successful, is here combined and or
ganized into service.
PIANOS AND ORGAN'S, FRE18I1T PAID.
lte??????e????ibcr that we deliver Plano* and
Organs Freight Paid, to nny pnrt of the
Sontlij^^nnd^^jjrltliont^^lncrpas^^o^^rire
BugjrjJf^^Virv^Arkanaas^or^njr^jonthj
era State, can buy from ns nt Savannah
or Vew York prices, and have Instruments
laid down at their Depot, free of all freight.
LUDDEN & BATES,
Southern Music House.
CHICKERING
The Best in the W 1
{IF!
???And Wo have Something to Say,
And as usual, we Speak our Minds
Quite Freely.
I-irst let the 20,000 subscribers to The
Constitution understand that this page
is converted entirely to the use of
HIDDEN 4 BATES' SOUTHERN MUSIC HOUSE,
in advertising'ourselves and branches
and spreading the fact that Savannah
is the Grand Musical Centre of a Solid
Musical South, and now
the EARS, the HEARTS,
dbe
to
LUDDEN S BATES???PIANOS.
OUR OWN MANUFACTURE.
The Grand
porium of the South
Richmond each Claim it, and dealers in all these Cities, boastingly Advcrti:
Where is it? Atlanta, New Orleans, Memphis, Nashville, and Richmond"each Claim it, and dealers in all these Cities, boastingly Advertise
themselves as the Largest Music Dealers in the South. Possibly they are honest in this, but at all events they arc, to say the least, somewhat pre
vious. Set it down as a fact well known to all who arc posted in Music Trade ^matters, that the South has but One Grand Wholesale and Retail
Music House, and that one bears on its signs the well known name of
LUDDEN & BATES??? SOUTHERN MUSIC HOUSE
142 & 144 Congress St., Savannah, Georgia, and Chain of Ten Southern Branch Houses.
Branch Houses.
AUGUSTA, GA.,
Geo. 0. Robinson & Co., Managers.
COLUMBUS, GA.,
D. C. Schutz, Manager.
CHARLOTTE, N. G,
J. W. McMillian, Manager.
KNOXVILLE, TENN.,
Price & Richards, Managers.
JACKSONVILLE, FLA.,
A. B. Campbell, Manager.
All under one Management
with Terms and Prices
Precisely the Same.
Branch Houses
MACON, GA.,
E. D. IRVINE, Manager,
ROME, GA.,
H. A. Smith, Manager,
GOLDSBORO, N.C.,
Will B. Lane, Manager,
GREENVILLE, S. G,
Abel & Morgan, Managers
, MISS.,
A, Grossett, Managed
SOUTHERN
THE WORLD'S
CHICKERING SONS??? PIANOS,
MATHUSHEK PIANOS,
GUILD PIANOS,
Grovesteen & Fuller PIANOS,
LUDDEN & BATES??? PIANOS.
AKION PIANOS,
MARSHALL & WENDELP1 ANOS
BEHB BROS. PIANOS.
under one Managemen
with Terms and Prices
Precisely the Same.
PIANO AHSTID ORGtANDEPOT
A GRAND LIST TO SELECT FROM
MASON & HAMLIN ORGANS,
PALACE ORGANS,
BAY STATE ORGANS,
PACKARD, ORGANS,
MUSIC FOR THE MILLION.
Silver Tone
LUDDEN
BATES???
BAND
| Instruments
VIOLINS, ACCORDEON8. BANJOB, GUITARS. BONES. TAMBORINKS, FLUT1W,
HARMONICAS, FIFES. DRUMS, DOUBLE BASSES, ViOLINGKLLOH, J KWHIIAKPH,
ORGUINETTKH, KUI???IIONIAS, ORGANINAS, BANO INSTRUMENTS, ami STRINGS
for all kinda of Striuged ImtrumcnUi. Send for Catalogue.
The Largest and Most Complete Stock in the South.
OLDEST
BEST
Pinos, $210 lo $1,000:
Twelve Leading and Reliable Makera,
and over 300 different Styles and Prices.
No other House In America offers such a
selection. Sold on Easy Installments.
LongTimo and Small Payments. Fifteen
days trial. Six years guarantee. Privi
lege of exchange. Every Inducement
that any honest House can offer and live
up to.
GIVEN FREE OF CHARGE.
With each Piano, a good Stool aud Cover.
With each Organ, a Stool and Instructor.
With each Plano or Orgau, a Book .of
Music.
AND ALL THE FREIGHTnPAID
15 goodIreasons
For Uuying Pianos and Organs of ti.
1. llecnuso this Is the Great Wholesale
Piano and Organ Distributing Derm
of the South,representing the lendln
Manufacturers of the world, am) sell
Imr strictly at their lowest Factory
prices.
*4. Mecnuse wo offer a selection from
Ten Leading Makers, aud over 800
different styles and price*,auch as will
meet tho wants of all purchasers. No
other House. North or South, give*
such a magnificent line of Ant-class
instruments to choose from.
3. llecmue wo sell none but Reliable
Instruments, made by old and well-
known Makers, whose names are a
guarantee of honest work and perfec
tion in construction.
4. item use we sell no steneii or cheap
instruraents,Mich as are now so freely
advertised by notorious Dealers, who
falsely claim to be Manufacturers, at
prices which will not cover the first
cost of honest made and durable In
strument*.
A. Ilecnuse every Instrument sold by
WH. guarantee,
fl. Iterause we scud instruments on
fifteen data test trial, and pay freight
both ways, if not satisfactory; and
also give a special privilege of ox
exchange or replace it with a new
8. Itecanse we do a square trade, sell
Ing upon the One Price Bystem, wit!
uniform price* to ail, and those the
lowest known upon standard Instm
merit*. We print our lowest prices Ic
plain figures, and place the poor man
in Texas, and the millionaire who
cornea in person all on the same basis.
ONE EQUAL PRICE TO ALL.
9. Ilemuse the Rule of our business Is,
No Misrepresentation, No Deception,
No Exaggeration, No Trickery, No
Overcharging, No Imposition, and No
Sharp or Unfair Dealing lo any way
whatever. Three feet to theyard.and
sixteen ounce* to the pound, is our
, motto, and we livesquarely up to it. j
1 ??* piTuTnff n ft*?? * Hvn *f America, on Standard and | 14. Ilecnuse we pay the freight on a Piano or an Organ to any Railroad Point <
Instruments iron OkUnd solid Makers. Nooe ?????? underby us; none can undersell ns, Booth, and this without increase of our regular prices,
and we meet anv and all legitimate com petition. ??? is, iterance you will save from 125 to $70 in the purcitaxi*, secure a choice In>trt
U !"???>*???* *?? ??opar- worry and risk of dealing with irresponsible Dealer?
chase. We were the first Boose to introduce the Installment Plan in the South, and offer Easy J lauis, nor recognize the grand fact that
Term*, wilt) Dot a small increase over cash price*.
?????? . to. *00. | A PURCHASER PLEASED IS A FRIEND GAINED.
13. Because wegive with each Plano or Organa Copy? of oar Premium Album, containing over $1 j fe???t nd your name and oddn*- f*??r Illustrated ra??.L-> - and t???i r?? iflsrs giving full and a-
- formation, and printed Price l.Ut??, which will m mailed to all who apply.
M^SOjST &
SHEET MUSIC AND MUSIC BOOKS
im
>; i.
?? 2
'JvV;
OUR STOCK CONTAINS tho latest and most valuable PUBLICATIONS
from European aud American Publisher*, Including Music (or Orchestras,
Music for lira** Bands aud Music fossil kinds of Automatic instruments.
Bend for Dccrlptlve Catalogue.
LOWEST PRICES EVER KNOWN IN AMERICA.
DURABLE.
FACTS
AND PRINCIPLES
Which account for the Phenomenal Suc
cess of our business, and show our Square
Method of Dealing with our Patrons,
thereby securing their support and con
fidence.
When this Home wiu establbhcd, one of Its
Chief Cornerstones, tho prinelplo th??t pcriectlon
in every detail entering Into tho musical quality
of Itsgood,???next In tho prlllclplo of fair dealing???
was tho most Important; and It Is, porhsps, un
necessary to add that Its rtcent devotion to that
principle hsa liccn even more earnest sml unceas
ing than formerly.
One man???s cash Is as good as another???s at I.nd-
den * Hales- Southern Music House. Tho only
House In America selling Planps ami Organ*
strictly on the One I-rleo System.
ONE UNIFORM PRICeTaND NO DEVIATION.
This Is the basis upon which Ludden * nates
Southern Music House and branches transacts It*
business.
Our prices, In plain figures, are placed on ever
Instrument, and printed Inourprlco lists, and
child can buy Just as low as tho sharpest trader. So
much for all cash: so much, If on Installments.
These prices arc never changed to cuitoiaenr.
One uniform price to all, and that tho lowest
High catalogue prices abolished. Actual selling-
prices printed In plain figures and scattered bread-
cast over tho land. The poor man In Teaas can
buy as cheap front us by letter as the Savannals
millionaire who comes In person.
bong and tedious corresjiondcnco entirely un
necessary, Select the instrument, remit its it,
price, and yon will get It na low Its any ono can
buy It, or ns If you wrote twenty letters about it.
Other Houses gaugo prices to meet tho Innoecnco
or sharpness of the buyer. We do not. Ono man???*
money Is ns good as another's with us, and wo???wl
not fleece one to make up what we lose on an
other.
AbsolutclyINolliing Is Gained by Personal In
terview as to Variation in Price.
We Treat all Purchasers Alike.
Helling on this square basis, renders it Impera
tive that the price bo tho very lowest ono that can
bo given. Wo aro pledged to this. Wo alway*
have led in low prices, and wo always will do It.
It's our creed, and our practlco. Tho House doea
not exist that can either underbuy or undersell ua
upon standard and rcllablo Instrument*.
OUlt BUSINESS MOTTOES.
???Ono Equal Prico to all. and that tho very low-
cut known.???
???Tho One Price Syatein affords full protection to
all Purchasers.???
???Tho Prico Telia, and everybody Telia tho
Price."
"Tho Poor Mrtii'a Dollar ahouhl goaa far as tho
Mllllonairo'a."
???A Purchaser fully pleased la a friend gained for
llfo.???
???No Scot, Color, Condition, or Creed, but Ono
Price to all, both Saint and Sinner.???
"Square Trade alwayst 3 feet to tho yard; 10 oz.
to tho lb,; our word our bond.???
???No misrepresentation, exaggeration,or decep
tive statements In selling Instruments.??? j
???The Truth, tho whole Truth, and nothing but
tho Truth.???
"Satisfied Purchasers, and Bailable Instruments
oro tho strongest advertisements."
"Not Lowest Priced, Poorest and Dearest, but
Highest Priced, Best and Chen peat.???
"No stencil or bogus Instruments kept. A etna!
Makers' name on all wo sell."
???A complete outfit with each Instrument, and
Freight Paid on any R. It, Point South.???
"Full satisfaction guaranteed. No one asked to
keep an Instrument that does not suit.???
"The Best Instruments are always tho Cheapest,
but our cheapest are good.???
To tho nbovo sound business principles wc aro
pledged. A strict adherence to them for fourteen
successful yean has gained ui a trado and reputa
tion which we value as "Apples of Gold and Pic
tures of Silver,??? and whllo tho House stands,
whether prosperous or not, It will, nt all events,
honest trrnlo In an honest way, and merit
tho esteem and confidence of Its patrons.
INSTRUCTIONS TO OUR SALESMEN.
1st. Representnn<1 gimrnntoo our instrument*
to be exactly what they are, nothing more.
2d. Make no prnmlso to nny ono you cannot
fulfill, or that wo are not willing to fulfill for you
3d. In all business transaction* mllu-re strictly
to the truth.
4th. Make no misrepresentation* to nny one for
the purposo of effecting a sale.
5th. Leave no bill* unpaid anywhere.
6th. Be diligent In business, Improving every-
hour.
7th. Read these Instructions dally.
GOOD, BETTER, BEST.
We warrant our Instruments forslx long years.
That???s Good,
We scud them on fifteen days??? test trial; no suit,
no buy. That's Better.
After purchase, wc allow privilege of exchange
nt any timo within six months. That's Beit.
NO STENCIL INSTRUMENTS SOLD
Every Instrument sold hytu bears the tnnk r???s
name in (nil, and Is just what It Is represented to
be. You know wbnt you nru getting and who
made It. We represent only genuine manufactu
era, who put their own names on their Instr
incuts. No crooked trade for tie.
PURCHASERS FULLY PROTECTED
By a double guarantee???the maker's and our own (
Wc guarantee to give fintcloss aud durablo Instru
ments, and If any we sell do not turn out to bo
such, we will replace them. We will not let a poor
Instrument stay In a purchaser???s hands If wo can
help It. Every Instrument sold must advertise ua
and sell others, and poor Instruments would ad
vertise us the wrong way.
A purchaser suited Is a friend gained. Wo want
???election of a Plano or an Orgai
Packard Orchestral.
worth 132 pages) of choice Vocal and Instrumental Music.
LUDDEN & BATES??? SOUTHERN MUSIC HOUSE, SAVANNAH, GEORGIA
& BATES???
Music House.