Newspaper Page Text
UNION RECORDER, MILLEDGEVILLE, GA., OCTOBER 27. 1927
STYLE CONTROL THE RETAIL
BUSINESS OF UNITED STATES
GET THE CALL OVER QUALITY,
DURABILITY AND work
manship IN GOODS.
LIVELY CONTROVERSY RACES
Wo l
on foi
,ted THrotifhoi
Mature'. P.i
No
WASHINGTON, D. C.—Style
controlling .-ales in fully three
fourths of the merchandise off
tail dealers of the United States
by rc
and
lines
when
ould
Tfie:
enls
made, and not challenged, before a
convention of the united sales pro
motion croup of the National Retail
Dry Goods Association held here
Quality, durability, workmanship
and the other factors which make up
intrinsic value stlil must l.e conrid-
1-d, bit
tick* which embodies sty I
perior one which lacks
touch «>f fu-'hion thy turr
former will be so much
than the latter that the gt
to lift, the hood fo the engine unless
requested specifically to do so by the
prospect, but to pitch the sales talk
on style.
The style question hus taken on
such added importance that it ap-
pea s certain there will be added
impetus behind the request of chang-
se next winter for a law to protr *
style, using the term in its loose
sense, from being pirated.
Bill Aroused Women.
The design copyright bill has been
the subject of lively controversy for
several years. A*» drufted two years
ago the bill aroused the women of
the nation to a high stute of excite
ment. because they feared it would
permit such close monopoly of style
as to endanger their precious pre
rogative of copying. In reality, the
measure never was intended to have
such inclusive acop*. As a matter of
fact, fashions are created not by
undful of indi-
iduals but by i
. is fashionable
ided
nlv bl
ot he
i.-^i
eld of style
lent does ii
It has be
L appear exagger
i calcula t'd that
thii
than ST
be spent in newspaper advertising in
the United States before the present
year ends. Of this it is estimated
thut more than a fourth will be de
voted to the style of the commodi
ties-whotv virtues will be plused be
fore the public through tin* printed
word and pictorial displiry.
$200,000,000 to Tell of Style..
And as the fickle dame fashion is
ever changing this tendency means
that some $200,000,000 will be de
voted next year/of telling the stories
of new styles.
It is not alone the feminine eyc-
which iw attracted by style nowadays.
The male of the species likewise is
fairly hypnotized by fashion ^nd fol
lows its dictates, often unconsciously.
But ^he canny business men who
catir to the needs and desires of the
comumers are fully awurc that while
women are style conscious the ma
jority of men are not, even those men
who follow fashion sheep-like. The
conscious act is always considered
better than the unconscious, so in
several different lines of busines.-
thcie are deliberate movements un
der way to make men unconsciously
awure of the style factor.
Style in millinery and drseses, in
suits and overcoat* long has been
considered u highly important con
sideration in merchandising. But it
is only comparatively recent that
style has entered largely into the
sale of kitchen untensils, doorknobs,
oilcloth, baby carriages, cigarette
holder.v and whatnots. At lesat
large automobile coporution, confi
dent that it has instilled public faith
in the mercbanical merits of its prod
ucts, now instructs its salesmen
holesale quantities in certain cases,
ut it does seek to protect unauthor
ized copying for commercial purpos-
» for designs, whether of drcs.-J goods
ien’w wear, fubrics or stoves. A firm
hich is spending several hundred
thousand dollars a year in employing
designers to create something new
and attractive appears to have some
great cause for complaint when thus
design is copied in a chepaer mate
rial by some other firm us soon as it
on the market.
RHEUMATISM.
W hile in France with the Ameri
can Army I obtained a noted French
prescription for the treatment of
Rheumatism ami Neuritis. I have
given thi»- to thousands with won
derful results. The prescription cost
nte nothing. I ask nothing for it. I
will mail it if you will send me your
address. A postal will bring i:. Write
i without being drawn to
LXtreme is the life-blood of the
[or. This is the design, a> dis-
from the manner in which the
SLATED TO RULE PHILIPPINES;
M’COY POPULAR ALL FACTIONS
! WASHINGTON, D. C.—There is
birthday gift waiting Brig.-Gen.
Frank Rosa McCoy, U. S. Army, here
•if he chooses to accept it. The gift
from the hands of no less than Presi
dent Coolidge. it is reported on good
authority, the appointment as Gov
ernor-General of the Philippines, to
< .he post vacated through the death
of General Leonard Wood.
For 25 years, Frank Ross McCoy
hay been an understudy to Leonard
Wood in the role of guide, philoso
pher and friend of dependent peo
ple under the flag. Now, as his odd
birthday approaches, Saturday, Oc
tober 2i*th, he has the option of ac
cepting or rejecting a gift from the
president of an appointment which
will be endorsed by all factions—as
the man best fitted to handle the
delicate task of governing the Fili-
General McCoy has served three
presidents, with distinct credit to
himself—Roosevelt, Taft and Cool-
lidge. As a young cavalry officer
he distinguished himself in the San
tiago campaign in Culm and also in
the Philippines. He was aide to Gov.
-Gen. Wood in Cuba; also in- the
Philippines. In the world war he com
manded the 165tli Regiment and la
ter the G.’lrd Infantry Brigade in the
rivo in Washington this week to con
sult with the State" Department—and
report has it that the Gov ernor Gen
eralship will be offered to him at thut
determination to make true Girl
Scouts. Purents as well as members
feel greatly indebted to Mits Jones
for consenting to lead the troup, as
both are interested in the scout work.
The next meeting will be held in
the same place on Monday Oct. 31,
and all scoats are urged to be pres-
ethei
I Ra
Divi
ended de.-i
•iml which
ivh: n congn
ect
Ever since the death of Gen. Leo
nard Wood lust Augu.t, letters huve
Ii en pouring into Washington from
all parts of the United States and
the Philippines, expressing the hope
thut McCoy would be drafted to rule,
over the Island possessions.
Leaders of all fuctionn in the Phil
ippines — leading Philippines ' and
leading Mores—have been uncondi
tional in recommending that Gen.
McCoy succeed his chief. Amongst
these in Genera] Aguinaldo, >
holds General McCoy in highest
gard.
When the Nicaraguan Government
requested President Coolidge to se
lect a personal representative to su
pervise the next election in that
country he chose Gen. McCoy for
the delicate task.
General McCoy is scheduled to
The Girl Scout Troup had its sec
ond meeting Monday afternoon Oct.
24. The meeting was held in the as
sembly room of Peabody High School
under the leadership of Miss Isabel
This being the second meeting of
the year, the time was ^given to the
study of an ideal girl scout. The
meeting was opened by u song, “The
Star Spungled Banner,” after which
the troup was divided into four j-a-
•oly for the purpose of learning the
Scout promise, niotto and .viogan. The
itroll leaders and Corporals are:
1st Patroll—Anne Bone, Leader,
Regina Williams, Corporal.
2nd. Patroll—Frances Bone, Lcad-
; May Moore, Corporal.
3rd Parol I—Aluern Batson, Leud-
; Rita Yarbrough, Corporal.
4th Patroll—Thelma Coleman Lea- 1
der.
After a short period, the troup |
was culled together. Regina Williums
talked on the Girl Scout salute und
•ther things necessary for passing the
tender foot tests.
the work with enthusiasm and with
II members have entered into
‘•'trial! Next Week Only!
AFRAIDJO EAT
Bloating Spell*, from Indigestion,
Pat in Oklahoma Man ii a
Miserable Fix, Bat He
Found Relief.
Swink, Okla.—In describing how
h» suffered from indigestion. Mr.
8. T. Strain, of this place, says:
"I have been a user of Black-
Draught for four or five years I
have been taking it for stomach
trouble. I suffered after eating with
bloating and a ’tight feeling’.
1 had spells when I could not eat
much of anything. I had severe
headaches. I would be nauseated
and hurt a lot I was in a pretty
bad fix.
"I began taking Black-Draught It
•ecmed to help me wonderfully. I
hadn’t found anything that benefited
me os Black-Draught did. I certain
ly can recommend it
"There were times when I just did
without anything to eat until I was
too weak to go. I was just miser-
my
I Tl”? V £! y headache.. So
I didn't know juat what to do. I
know 1'Couldn't work if I didn't eat.
oeemed like what I spit up was bit
ter asi could be. I took Black-
Draught pretty regularly and got
"*f r ® I could eat and I don’t havo
to take it so regularly now.” KC-177
Westisiglioiise 1#
Cazfl Glcrrt f
ELECTRIC HEATER
*4* 5
95c down .. .$1 a month
Chases Morning Chills Away!
Georgia
FOWER COMPANY
-A CITIZEN WHEREVER W L SERVE •
Paul Farr came home from Em
ory University and spent Sunday at
home.
000,000. He mad. hi, nianey V^
investment,. Buy good stock '
hold it. It will work for you wh/
you are old.
The- man who bought General Mo.
tors or Coca-Cola stock even t tn
years ago has very little to worn-
him now. *
*lrs. H. G. Banks has retunuj
rom a visit to Atlanta.
Carr’s Emporium of
FASHION
We are showing an up-to-date line of Tailor
ed, Sport and Children’s Hats.
Also a beautiful line of Dresses, Hosiery.
Carr’s Emporium
Decide Once and For AH!! d
hi
Whether you are to be comfortably fixed and free from the ^
drive of work in later years is a question that only you can ^
decide. It is a fact that only four men out of every hundred H
have secured a firm financial footing upon the ladder of inde- M
pendence at 45 years of age. H
Decide now if you are to be one of those four. Plan to start ^
building a reserve. Arrange to spend just a little less than you ^
earn—banking the difference here. We pay liberal interest on M
savings—and once you have acquired a working fund of sav- M
mgs v/e can put you in touch with many profitable investments.
Exchange Bank H
4 PER CENT AND SAFETY. M
gXXXXXXXXXXgXXXXXTgXXXXXXXXXXXXTTXXm
The Baldwin Furniture Company
—COMPLETE HOME FURNISHERS —
0=a0E30Z=30E30C
A Good Bakery
s the house wife’s best friend; for it
helps to keep her out of the kitchen,
yet keeps the family well by supply
ing that most needful of all foods —
BREAD.—Our bekery has a reputa
tion for fine bread, rolls, and all
kinds of parteries.
Benson’s Bakery
This store sell, the C
Line of Stoves and Ranges,
we sell them because the;
the BEST stoves and Rai
The factory who makes these 0
stoves and ranges are BACK of
every stove and range they
make, and WE are back of ev-
ery stove and range we sell. 0
THEY GIVE SATISFACTION
That is the reason we sell
them. We have sold them for
TEN YEARS, and if we have
a dissatisfied customer, we do
THE PRICE IS RIGHT ■
The Best Range is only $65 00 I
The stove, range in price I
from $13.50 up. We have pl«*»- J
isfied othei
isfy YOU.
Stoves and Ranges are not all that we sell. We have the very best line of complete Fur
niture and Home Furnishings that has ever been carried in Milledgeville, and believe we
can serve your FURNITURE NEEDS from the front porch to the kitchen. We buy only from
repuable manufacturers ancl sell nationally known and nationally advertised merchandise.
We are doing business; we are pleasing others; we can please you.
The Baldwin Furniture Co.
Modern Home Outfitters
J. C. INGRAM, Manager.
-A-