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THE UNION-RECORDER. MILLEDGEVILLE, CA-, MARCH 27. 1930 L N. JORDAN HAS RETURNED TO CITY t Dealer L Back Fr. L. N'. Jori.’-n. local.Chevrolet deal- vi. returned here today from an im portant advertising conference at De troit. Michigan, when- hr- met with ol the Chevrolet cars in our respec- j in touch v-itb conditions in the field, tive territories. It ku very gratify-' and make tne advertising of raaxi- ing to all of the dealer-, present tolmum advantage to each individual have Mr. Knudaen visit with us per- ! dealer. -onally, and according to him. it will “I never fully appreciate before be the aim of the Chevrolet manufac- the importance of this phase of auto- tuning department to continue to mobile merchandising. I knew it was build the highest quality cars at the a vital factor, but I did not realize lowest posible prices, so that the au- the intensive thought brought to bear tomobile-buying public may be assur- upon »-ach advertisement before it ap- red of economical Iran portatior. ir. | peared ir. print I believe that ad- ol°t offic Chevrolet advertising program. This company, Mr. Jordan pointed out, is now in tb» midst of the lar gest and most comprehensive adver tising camjiaign ever undertaken in th*- history of the automotive indus try, involving the u«e of more than j 5,500 l*ading new: United States. At the Detroit conference. Chevri let executive met with a selected lii of dealers cbosn from the 11.000 wh make up the domestic denier organ zution of the compa Every branch -apaper campaign the future, as they have l>een in the past. "The second day was spent at the great General Motors Proving Ground where 1245 acres of hilly country have been converted into a gigantic i outdoor laboratory on which General j Motors cars are thoroughly tested and t hniout* thi- | P roved '-Or.- they mra put on th* 1 market. Here we got a graphic pic- : cure of the severe testa Chevrolt cars ! have to undergo to meet the rigid [ standards set up by the Chevrolet ngineering department. Some notion of the mammoth ta&k vertising, outside of the car itself, has been the greatest single factor in Ringing Chevrolet the wideiprasd popularity it now enjoys.’’ RESOLUTIONS ON THE DEATH OF MRS. CLARA WILLIAMS POTTLE Whereas J t has pleased almighty Gp«l in his inscrutable disposition of events to remove from this life, af ter months of tragic illness, our friend Mrs. Chra Wili am< Pottle, knowing that in the midst of their bitter grief they have found consola tion in the knowledge that she has ln:d off the flesh temporal to put on the crown immortal, that she left them to go to a still happier home in hich they will join her in life eter nal, where there are no sorrows, no illness, and no partings. Resolved: That these resolutions he entered on the minutes of the Chapter, that copies be sent to the family of the deceased, and that the local papers be asked to copy these in their next edition. Respectfully submitted. KATHERINE K SCOTT, Chairman GERTRUDE H. HUTCHINSON LEILA LAMAR said. Every branch of advertising, developing and testing an auto- from the huge newspaper campaign j mobile so that it will give immediate to electric spectaculars, billboards, i -* n d lasting satisfa direct mail, national magazine and ma J’ be had from trade-paper advertising, was gone I method* employed by Chevrolet over in detail, he said. developing the present popular va! "The newspaper schedule received I > n *hcad six. major attention," he said, "because it k, the most important medium now carrying the Chevrolet message throughout the country. The news papers on the Chevrolet schedule are read weekly by millions of people in every city, town and hamlet of the United States, who, through the-dis play advertising columns, are learn ing about the many quality features ••mbodied in the New Chevrolet Six. "The object in bringing dealers to the conference was to k ep the home office thoroughly informed on con ditions in the field. They wanted the : of i a ho da;ly contact with the automoblie buying public—people who read Chevrolet advertising—and to get our reactions and suggestions. In this manner, they keep their advertising alive and of the utmost interest and the dealers present also get a better understanding of the advertising di- "At the conference, we went over the- complete campaign used so far this year m telling about the New Chevrolet Six. Our criticism-, and suggestion^ were invited, and our recommendations will be incorporat ed in all future advertisements. "Attending the conference were eleven dealers other tnan myself. Each one came fro ma different section of the *Limted States. In chin manner, home office executives got a compre hensive picture of -business conditions and advertising needs from all over "Each class of dealer in tne coun try was represented at the meeting large, medium and small. This was done to that the problems of dealers organizations of every size could be discussed and the advertising could be made to fit the needs of all cluss- "Mr. H. J. Klingler. Vice-President and Gem ml Sales Manager of the Chevrolet Motor Company, gave u> a very encouraging outlook for the balance of 1 i*I40. Mr. Klihgler stat ed that -approximately three million cars will be bought this year in tho low-price cl field. He particularly stressed building good-will with our Chevrolet owners, by rendering them efficient service and courteous treat ment through our service organize- 1 “Mr. W. S. Knudsen. President of the Chevrolet Motor Company, met us personally the first day of the conference and discussed'with us in dttail the performance and operation eas this the Nancy Hart of the Daughters of the in Revolution is desirous of glimpse’ of’the|“ h °“ i ”S il ' WP"*** 0 " 'remitting s rvice, th.* loyalty and support of Mrs. Pottle, a member of many years standing. Registrar of the Chapter during 1014 and 1015, ‘Available to Chevrolet for the- de Tre „ uret of tB , tmm velopnent of the preaent product m# to 1930 and . acre- all the resources of Get,ral Mo- whereas the Chapter w.-hes to tors, tneluir.dff the General Motor.- tra „ 8mit ^ ^ b „ MVCll flul ,„ y its proving Ground and the General Mo- y, th( „ r tim0 of affliction, lira Research Laboratory. Advice * - , , , . .. it* gnef at the passing of a deeply and ,-ugg -tion was offend by the . , _ , . , , . .. _ . , _ . loved friend, and its loss or a sincere Gn.cral Motors Technical Committee. ... . and valued member: "The new car was put through Revived: That it U with feeling, j,., re than loll different U-«u, each d(i , p ^jef that the,.- resmluti ,n- .onnmg from 25,000 to 100.000 pe nn ,d. Mrs. rottle w-ia a de rail.-,. ,o that the finding, would be vntcd mcm be r , zealou. in over, duty, conclusive and accurate. Them! tests sh( , „ a , muc h beloved for her beau- arr carried on in good weather and .y „f character, he-r sunnm.-s of dis- had. night and day in every kind of |l01 i t i on . her sweetness of -nirit. woath.r and under nil condition, that f :„ e mind , and her sincere nn.l an automobile is called on to encoun- u-avering devotion to relatives ter. Jo that the OK'd product may he- [,.:,„ df All those round here - d pended on in every motoring cir- ,,,- jde happier by her influence , jinstance. iiresencc. She was sincere in e "The advertising conference was action, and envy and malice n held under the general supervision of touched her speech and deed-. II. K. White, advertising manager of j Resolved: That we tender the be- ompany. Mr. White said that rc-aved family our deepest sympathy similar conferences are held each and heartfelt condolence under this nth, so thut he may be constantly' their irreparable bereavement, and WHIT DOES THIS DAT MEAN TO YOJ? \ ♦ i o A BIRTHDAY? AN ANNIVERSARY? A PARTY? A WEDDING? Gifts for Every Day and Ever- Occasion Williams & Ritchie, Jewelers MILLEDGEVILLE. GA. “TRY CAM AGAIN” Mother’s Advice to Dae|hM Was Followed, nd She Soon Col Better.' North Little Rock. Ark.-"Shortly alter my marriage, my health wasn’t very good.” writes Mrs. W. E. Bur- gin, 315 West Second Street, this city. “I had severe cramping spells, and at times I would liave to go to bed. This would be very weakening. “I took about five bottles of Car- dul at this time and my strength came back. I did not have any more trouble for some time." Several years later. Mrs. Burgln found herself debilitated by heavy Lome responsibilities, and she ex plains: “I seemed very slow in “My mother told me I ought to try Cardui again. I did. and soon was getting better. When I liad taken about four bottles of CarduL I was able to do my work again, and haven’t had to take it any more.’* If you are run-down, nervous, or suffer every’ month, take Cardui. a medicine used by women for over fifty years. As your health im proves, you will share the euthusl- Baby Chicks FOR SALE Rhode Island Reds, Barred Rocks—White Leghons. Healthy Vigorous Chicks from old stock. The kind that will live and grow. HATCHES EVERY TUESDAY R. E. LONG hen i you come to '|,f"j o4.Ucu’il3 Rest, comfort, good living ore assured at the Atlanta Biltmore: 600 rooms, each with outside exposure, private bath and circulating ice water Smallest room in hotel 12x20 feet. Few minutes from center of town, away from noise and congestion, amid restful surroundings. Outdoor play ground for children. Three blocks from new three-million dollar Fox Theater. Write for booklet, “Points of Interest." BILTMORE RATES $4, $5, $6 (single) 30 rooms at $3.50 THE ATLANTA BILTMORE “The South's Supreme Hotel” WSB BROADCASTING STUDIO, TENTH FLOOR FOR SALE—About SO pound. [ Belle Watermelon teed, 75c pet delivered. A few buaheh of velvet ban*. <2.00 pr bushel. J. O. Eth eridge, Rt. 1. Ivey, Ga. 3-20-4t, the bet the S«« J. H. ENNIS. WE CAN NOW GIVE YOU “SUDDEN SERVICE" IN Shoe Repairing, Cleaning and Pressing at Blain's as the old reliable is back at bis same place 0 f business. Phone 373 BLAIN’S Shoe Shop & Pressing Club "If We Can't Fix 'em Throw Them Away" It’s Always Fair Weather in the Home of Omega Flour • Fifty thousand cubic feet of washed air is pumped through the Cole Mills every minute. Everything is scrupulously clean inside this mod em Soft Wheat Mill ... Simply another improvement in the process of making OMEGA FLOUR as healthful as ’hough your own family doctor made it. A. J. Carr Co. Wholesale Distributors f>A'c ATLANTA’S norite HOTELS 'JJ?. rl •> ••Site*. Je&sJrj&i 1000 ROOMS of COMFORT ▼ ‘Each room has Private Bath, Circulating Icc Water, Ceiling Fan, Radio and Mirror Dv in addition to the usual accommodations. 5 You will enjoy the food in our Dining Rooms or Coffee Shops (open 24 h<3urs). 5 Pr» ces arc For imform+tmn ir ffr»ni<iM reasonable, too. 9 Both Hotels near Theaters Adtkw the MANAGEMENT Department Stores and Financial District r~ • Affiliated Hotel UK IMPERIAL Ptoritm at try L 110 Rooms and Bull