Newspaper Page Text
i unm
IAT «. ISM
\ STOtY OF “THE
BOHEMIAN COL”
TWn Acli. By Alfred
Bui
FRIGID AIRE OPENS TEN BULLION
dollar advertising
CAMPAIGN
29.-
Dayton, Ohio., April
gratulatory letters and telegrams are
Preparation., for a hunt are in i-'“™« ” «P°» f G - B,ech1 "'
oral upon the pround, of Count j .lent and general manager of Fnp-
Th«. <juire Corporation, subsequent to an-
and n->uncement that this General Mu
irs subsidiary is following up its
■cord breaking fir.-t quarter with a
illion dollar newspaper advertising
.mpaign, lasting ten weeks, to her-
■ • nies a aid the most aggressive selling cam-
. Devils- I paign in its history.
,-tory With snpreme confidence in the
th. ni. At outlook this concern, the largest in
,1 Sun ie of the industry, at forging ahead with
.„t of Ar- plans to set new high marks for 1930.
ke ” by i Telegram, and letter* indicate that
, to re cue industrial leaders throughout the
urwl .lmtii L'niUd 8t.«.e are obe.rv.ng i»
rations with great interest. On
. , rii 1>» it was employing more men
.. ‘ than ever before at that date. Twice ] htn
.. many people vuiled the organ- ' improve. We know that our products
’ i alien'. dUplay rooma during Mar. I. have created a tr. iuendoua demand
d a., in the ... month in 1929 and a for modem refr..- ration. The need
t today a* it ever was. We
and fugi-
progress upon
Aenhien. governor of Presburg.
Count, with his daughter. Arline. ami
his effeminate nephew, Florestirn
depart upon this errant"
Thaddeus, a Polihs exile
tive, appears, in flight
Austrian Moldidrs. Th. f
troop of Gipsies, head.-:
hoof, who hears Th.; :
and induces him to
this jumtion Flore-1<
the hunte:- return -n qu
line, who lias been attai
stag. It fall.- t<> Thaddem
her, win re upon he is <**
by the gratitude of the Count and
invited to join the featix itic:'> th*
to ensue. At the banquet ht
fuses to toast the Austrian Emp
and the guests are about !•>
hint, when Devflshoof in
recent'' survey made bf IN »«wa-
papera indicated a steadily lie reav
ing public preference for ita pro
ducts.
Other underlying reasons for op
timism which prompted the augmen
ted advertising and sales program in
clude strengthening of the stock
market, easier money, termination of
many deferred payment contracts,
spring buying, increased building,,
larger bank clearings and depleted
inventories it was stated.
Display windows, outdoor advert is- j
ing, direct mail and sales demonstra-
t.ons have been synchronized ’
current newspaper advertising, which
i features advantages of the product
and calls at. ntlon to the fact that
there are now three times as many
Frigidaires in use as any other make
of electric refrigerator.
“We are of the opinion that i
is the time to drive ahead,”
Biechler said. “We feel that general
conditions will continue
... .vsted instead. Thaddeus de-,
l^irts, and the »Gip-y mi in diately |
escapes taking Arline with him.
After tweh - years the Count gives
his daughter up. for bait. She has
been lr - with the Gipsies, of whose
ha ml i haddeus has also become a
member. Their camp in a street of
pre-burg is disclosed in the second
act waiting in quest of plunder un
der the load of Devibboof, the Gipsi
es capture a prisoner who is none
other than Count Arhien'* nephew,
Florestien. He is despoiled of his
jewelry, including a medauon, wh.c:i
is appropriated by Deviishoof. They 1
again disappear, and Arbi
the trinket upon Arline’s ne
charges her with its theft,
fending her Thaddeus is arrest'
her. Again the scene changes.
\ mliIan is jn his apartment
k and aI l . . imply telling prospective pur-
In de- c has« r in an emphatic way why they
d with ! should buy now and the many sound
•hy their choice should b«
th I Frigidai
de, j e ,
during this esp
awakes to tell Thaddeus wh.
been watching her, of her dream, in
the aria, "I Dreamt that I dwelt in
Marble Hails.*’ Thaddeus then uis-
closes to her the tact that the star on
bis arm was inflicted by the *t.tg from
which he rescued her; but he does
not enlighten her as to her birth V»d
family. He declaret his love for her,
and is then and theie united to her,
in accordance with the customs of
the trib-. by the Gipsy Queen, wh
appear- at this moment. She, how
ever, v •. venglance secretly up<
the pair as she |i rfo. the rit .
for she herself in love with Thad-
deus. The scene changes and w
see the Oip y iiatid a.- n part of the
throng at a fair in the streets of
Pre*l irg. Fb.iestein also makes .iis
appearani • n the crowd, and, be
taken by th appearance of Arlin
addresses her, w hich si
resents. The Queen, r
Florrsticn the
hall of justice and gives utterance
to hi- grief at the loss of his daugn- j
ter in the .aria, “In" Heart Bowed
Down with Weight of Woe.” Arline
is brought before him for trial. He
sees the scar <>n her arm and aska
the origin. Anine repeats the story
Thaddeus lias recently told htfr,
whereupon the count recognizes her
as his b.ng lost daughter.
In the third act Arline is found
o her father's home, but
true to her love for Thaddtu*.
lover comes to her for ar inter-
/, with the aid and* companion-
of lie-, ii shoot, and tells her again
love :n the song, “When Other
. ar.d Other Hearts." They are
rrupted by a large company of
ts; Thaddeus c
Devil.-hoof escape . In the midst
me festivities the Gipsy Queen
•• , closely veiled for disguise,
revoals the presence of Thad-
it.. j dragged forth from his
ug place and ordered to leave
house. Arline declares her love
li ni, pi "claims her purpo-t- to
■ w him, and inplons her fatbei
relent. Thaddeu- i roudly claims
ality w ith thp count through “bi
le Polish ancestry, which be
•brute- with in hi- song. “When
i Fair Land of Poland." The
nt yields ,..U gives his dfclghtcr
igoroasly to Thaddeus. The Queen, transport-
nixing in »-d with jealous rage cau-r. on.* of
nedaliioti. the Gipsies to fire at him as he is
lay's Department Store is closing '
odd lots of Ladies shoes at half i
regular price. 5-1-30 41
gives it to Ai lint-
ward her for her
the putpi .e of hri
trouble comes wh
aliy w ilh
ubriu-
Arlii
at baud, and <
kills the Queen i
. but DeviUhoof is
xmg the weapon
from Thaddeu-. It
WEAK, NERVOUS
Misiiuippi Uiy S»yi She Felt
Stronger, Better After
Taking CvM.
Greenwood. Miss.—Mrs. W. D.
Taylor of 1313 Carrollton Avenue,
this city, lias written at her use of
Card a i a.; follows:
“About five years ago, I was In
m health. I suffered a great deal
of pain In my sides and In the
himself, j f ( ., t like j mu st scream.
' ’ • -At times I would have to go to
bed. My head • auld ache. It
woul * take me three or four days
to get over these spells.
“A friend told me to take Cartiui,
which I did. After my first bottle,
I saw some Improvement, When I
“I certainly recom-nend Card **
Thousands of other women n -
orumeml Cardul. after having fen.. .1
It of valuable assistance to th
in building up tlicir health.
Cardui Is a purely vegetable medi
cine, and cctoUirs nothing hannlul.
The medicinal value of the i it'.:
from which C-rdui is extracted have
been well-known In the hlstcry of
medicine for n.ore than six hun
dred years.
Try It for your troubles. ,1C-22Q
*5
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CHRYS! F.R SALES & SERVICE, MILUMXVUXE, CA.
CHEV
LOS ANGELES
SAN BERNARDINO
HIGHLIGHTS OF
CHEVEtOLET VIClORY
1. The occasion was the annual Gilmore Blue-Green
Economy Run, in Los Angeles, California.
2. A total of forty-two cars were entered in the com*
I 'tition.
3. The course followed a roundabout route from Los
Angeles to the Wright wood Mountains, starting at
sea level and ascending to an elevation of WW# feet.
4. Every type of road, grade and traffic condition was
encountered in the run.
5. The victorious car, a 1430 Chevrolet sii-cyUnder
Coach, was piloted hy Mrs. Paul A. Lawrence of Los
Angeles.
6. The t *tal weight of the Coach, including driver and
four passengers, was 35?*«» pounds.
7. This Chevrolet car traveled 34.71 ton-miles to the
gallon of gasoline, averaging 20.5 miles to the gallon
for the 200 miles traveled.
8. The oil level in the crankcase was the same at the
finish as at the start!
t. The OwTollf C oach not only won first place in Its
class, but in addition won the sweepstakes for all
classes.
CHEVROLET costs no more for Cos
wise