Newspaper Page Text
obituary :
Soidier Gone-
ot his son i
'' „ AK y CRAVE FOUND
° B,TUARY
,,,ly 30f “n’other Revolution-
, ne nie(i at the resi-
Bnldwi" county,
1rJ i„^nt'Mr. Otey Proaaer,
i:h L t the «0.h year of h'*.*.,
‘ r liUrinu f pr a-out vUthtuon
* with tht 'irea* 1 P a,s >-
. the Revolutionary
TTonor himself and his
is common for writers
the character of
” Zt this will be omitted, for
. w ho knew him no eulogy
| th«»y were all his friends.”
begun and a h
Search
of the que*
. w i m™ J B. O’Quinn were
„ Mr- »n d Mrs ' , t x .. product w
icterrstiny ynide to the old
*0f» ha-
S^P r
* old
the UNION-RECORDER, MILLEDGEVILLE, GA., MARCH 19, 1931
T HE MERCHANT WHOSE CUSTO-.and stimulate the reader to the point
MERS FORCOT of buying, require repetition. The
In 1904 Pyle’s Pearline was favor
ably known to most American house
wives. That year the owners spent
$'•00,000 in advertising it. In those
days that was a large appropriation
for advertising.
Pearline was an outstanding gue
ss. Scarcely a home that did not,
have n package of Pcarline in it. j
Three year slater the
the company died and the i
felt that they would
story must Le told again and again.
To translate action from the printed
Page to the reader and make of him
a purchaser, to inspire him to go to
his merchant and ask for a certain
article is not chance apd not an acci
dent. It is merely the natural re
sult of a human mind reading again
and again the skillful sales argu-
of the advertiser and being
n- consciously led to follow out the
the ,
the
shington, Co.
of Milledgeville
ad.
etery. are at least
and only a few of
Of them are known,
(ivv Prosser, great grandfather
jlr. O’Quinn,
i.„ there, his grand-
. there and hjs moth-
there.
IMP *"** h “ V t bee " U 'v
, u a«d have ployed havoc with
,»..V tombstone* there.
(h, d the older proves has u lit-
kae-likc shelter over it, still
nes have immense trees grow-
„ them.
Mr. O'Quinn, always big-hearted
—jjfrous proposes now to enclose
pnve-yard with a substantial,
...proof fence and it tan be made
beautiful shrine through the ccm-
yfjrs, instead of going away
complete forgetfulness. One of
purposes of the D. A. R. organ-
is to pen>etxiatc the memory
the spirit of the men who achiev-
Americtn Independence and by
presenf-ion of tlie records of
r individual services and by the
of Government markers
•a gam attention is called to
•ir deeds-
, . . . | suggestion of the advertisement
money spent for advertising. Ac-! nnmo i,. . . *' Pl '
wi..i_ ,o... .J. "“ravlj to go In his merchant and
I ask for a certain article
cordingly they ceased to adverti
The result was that eight years later,
the entire company, good will and
ail was sold for $12,000.
The failure f-f the company w
no wise due to the fact that' the
any way inferior
others. It was purely due to the
lock of advertising.
The new owners felt that they
could go on and receive the busine.‘
without advertising. They felt that
every housewife in the land knew
what Pcarline was and would
tinue to use it. They had told their
story in advertising ar.d thought that
the American public would remem
ber it always and that neighbor
would tell neighbor and the sales
olume would be sustained without
further advertising.
Their experience is but one of
many examples that {business can
not be sustained today without con
tinuous and persistent advertising.
The very nature, the fundamental
psychology underlying advertising,
the mind processes that take place
this exclusive property Cline will en
gage in.* general real estate practice
for the company. He hails from Mil-
ledgevjlle, Ga., and attended George
town University before entering the
realty field here four years ago.
OMER MILLEDGEVILUAN
RAISING QUAIL
The : .lowing from the column
E. Stating by Crank C. Gil-
the Atlanta Journal will be
with interest here:
rur hock for the moment to ani-
i and the like, Herbert. A. Cline,
ar realtor, reports progress in
hubbv of taming and mising
,t his home, 21 Park Circle,
erbert has a fine enclosure
3* birds. He now has ten
cf bobwhite quail and during
praent year he expects to raise
Ira**. ItuO more. Cline, who is said
be the only quail-raiser in this
tion, ays n hen lays between 80
ra in n single season. He
employ electric brooders to
ch the ents.
t mor* news about this realtor
he hit become connected with
t K -tr Company, owners and
of Lenox Park, north side
|i|rj ~ In addition to handling
prefer
ence to another.
This is the whole story of adver
tising
The human mind is so constituted
that this can not be done at one
time, any more than the alphabet or
the multiplication table can be learn
ed with one reading. It requires
repetition.
The nu» r hunt who expects to spend
a few dolli.rs on advertising and then
sit back and wait results might bet
ter save his money. No successful
business man advertises in this way,
and no,successful business was ever
built on this type of advertising.
To be effective one must advertise
continuously and tell his story again
and agafn and again and until human
nature changes, no other plan will
succeed.
I DIXIE COMPANY SUPPLYS FIRE
BRICK FOR CANAL ZONE
Mr. Richman, inspector for the
United States Navy, spent Tuesday
in the city to inspect brick at the
Dixie FircpYoofing plant at Carrn
> Station that will Le shipped to the
i Canal Zone.
j Messrs. Paul, John, and FoYest
\yysor.g, proprietors of the Dixie
Company, have been awarded the
government contract for four years.
Their brick have met uil government
| tests, a distinction gained by no other
plant in the south, it is believed. The
Dixie plant manufacture? only fire
brick and Tire clay.
*THF. FARMERS CLUB MEETS
NEXT SATURDAY WITH MR.
F. C. PENUEL
The Farmers Club will hold their
regular monthly meeting next Sat
urday at the home of Mr. F. C. Pen-
uel. The club is centering its inter
est in promoting progressive agri
culture among its membenu
LOWER APARTMENT FOR RENT
A nice down town apartment next
o Jordan’s garage three down
tairs rooms and private bath, cloce
L. N. JORDAN
ISN’T IT A GRAND AND GLOR
IOUS FEELING
To see your buiineu getting bigger
and better every day on Woco-Pep
•ale*. Better gas, more pep, more
power and the wonderful thing you
get it at the same price of ordinary
gasoline.
L. N. JORDAN
FOR SALE—All kinds of
bulbs—$1.00 per hundred. Mrs.
S. Winn, Merriwether. Ga. Ph<
1903.
yellow
HENRY GRADY
HOTEL
PEACHTblE AT CAIN
c.Atlanta, Qa.
550 rooms of comfort and
convenience. Each room has
ceiling fan, circulating ice
water, radio and either
shower or tub bath; corner
rooms have both. Open Din
ing Terrace and Coffee Shop.
Rooms from $2£0.
To tKe Little Man who
Works Like Dad
We men-folks sure get hungry as
bears when we work hard, don’t we,
son? Let’s see if mother has baked
a fresh pan of biscuits. No matter
what she does bake, it’s going to
be flood. She uses Omega Floor
for everything!
i thfSiitrttHHB Flour
A. j. CARR COMPANY
Wholesale Distributors
TAKE A RIDE
In the New Hudson 8 or
Essex Super Six
You Can be the Judge
Finer Performance
Easier Driving Greater Comfort
LETfUS PROVE THEjE CLAIMS TO YOU
ESSEX - $895 delivered
HUDSON $1285 delivered
The Incomparable Pair
T. H. ENNIS
Dealer
A Jtttle Down
a little a week
That’s all it takes
to enjoy the
Beauty and Convenience
of a Sellers £h£“
More desirable features than
un ' 0, hcr kitchen cabinet.
more that! a million
*oincu,
|* v <ral liruntiful finishes to
choose from.
Equipment includes 8-piece
1 B'ossware.
V
r ® "
L- . -i -
BEss
T1 HS CABINET
$ 59 50
^ ^ and let us show you
other colorful new models of
SELLERS
.^KITCHEN cabinets
^ er Styles as low as $42.50
u 5 c hase & Sale Co.
'--'Tiplete Home Outfitters
Spring Styles
Easter is Only Three Weeks
In the Future
Hart, Shaffner & Marx
Suits for Men and i oung Men
That will be worn by Well-dressed Men this Spring
One of the main delights of the new season is that it
affords men a chance to get into new clothes. Our collec
tion of spring suits are the type of clothes that every
man will be glad to get into. And the price tags boldly
tell their simple economy story.
Suits $25, $30, $35
Make This Store Your Headquarters
SHIRTS and TIES ■ New Patterns
To further enhance your new outer apparel a shirt with
tie of matching color is most necessary. Shirts of fine
madras, ties of foulard or crepe in figures or stripes to
match the shirt
John Holloway
The Man’s Store
New Colors