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THE UNION-RECORDER, MILLEDGEVILLE. GA. ( MARCH 21, 1»S1
presented __
ol and strength of will, cheerful- trough the
•ss and content and a hundred oth-
that the idle never know,
harlcs Kingsley.
Spring officially arrived last Sat- his trade territory.
urady. which was a rainy dismal day. ; They have come to know that hu-
man action along certain definite
Thank God every morning that you )j nta< an j that a given action always
have something to do that day that follow, a given impulse or suggestion,
he done, whether you like it or They have come u» know through
Beirut forced to work and do |. )M . rionce thl . ir inn,,,,,.*, is
• best, will breed in.you self con- thc pur chas,n>t public
tedium of advertising
the reaction of buying will follow.
They have come to know that this
message, however strong and appeal
ing it may be. must be pro ented day
after day and week after week and
vear after year.
The advertising managers of the
successful concerns do not have to
decide each day or each weelf-whe-]
thcr they will advertise that day or
would not tolerate extravag- that week or that month. The mat-
i our own business for one ter of advertising is given the same
end if debts were accumulating, thought as the matter of buying or
would not sanction for one second manufacturing their merchandise,
• disregard of our customers and they know what they desire to
part of our employees, we buy, what their adverti ing for any
would not allow unnecessary expen- *fi v ‘* n period will be.
j THURSDAY, MARCH 26, 1931 jjditure?. nor would be sit idly by This plan is followed, not to please
when our money being carelessly the whim of some advertising manag-
spent. yet we allow all these things,- r, anxious to sell a large lineage,
in the operation of our government but it is followed because experience
and are utterly indifferent to them, has proven it to be the most success
or atten-1 ful plan,
business The :ucccs*ful advertiser is not
that we give to our own bu«iness, fo the man who prints an advertisement
jltng are we going to have waste, ex- and than sits back and waits for
APARTMENT FOR RENT—Phone ,
452-L.
3-26-31 pd.
Air. Albert Lugand has had his resi
dence on Montgomery street painted
white. It presents a most attractive
appearance. •
YOUk NEXT JOB—! want to con-
tract * tih some carpenter to put
•ills under my barn, and do other
repair work on farm. J L. SIBLEY.
This is.' ue of the Union-Recorder
carries a large number of advertise
ments. It will profit the people to
read them.
LOWER APARTMENT FOR RENT
down town apirtment next
L. N. JORDAN
It i
reported that Dr. E. H. Scott
is making a live and progressive
President of the Kiwanis CluL. The j
club is carrying out a program that
will aid the progress and advance-
of the community.
A»k at J.
id L. D.
Salard. Its
The farmers are well along with
their work, os they have had a large |
amount of good weather in which I
they could plow since the first of j | _ f **
r a man could learn
i faults as quickly and clearly a-,
can see those in his fellow men,
would learn to correct many of
own faults and short comings.
avagance, and unbusiness-like prac business. He knows better than this,
os he would not be successful.
The City Manager plan of munici- The tucccssful business man is the
pal government erases a great many, man who prints an advertisement and
of these troubles. It offers the then sib* down and begins io study
citizen a form of government in ' on what he shall put in the next nd-
which responsibility is fixed. It in- vertisement. He has learned that in
him against unwarranted ex-'the advertising field as in others,
makes certain that' sucoes, is only attained by keeping
full values will be returned to the! everlastingly at it.
i taxpayer for every dollar spent. It
Iopens the way for greater efficiency,;
his | lower tax rates, greater develop- OUR RAILROADS
ent, and a broader service.
Milledgcvtfle needs good govern-
imt above all other Cities
A. P. Brantley, of Blackshear, has
itten u timely letter to John Ham-
. tnond. Atlanta correspondent of The
!#talc- We aro located in the center Mac „ n Telegraph.
of the state with all tho natural ,
, , . Mr. Brantley sea- an economic loss
resources and advantages that other . .. .. .... , ..
Nothing contributes more to build- , ,, . , .. , to »ne state in the condition of the
* uiv ii io uuuu ;, ec tions of Georgia have to offer and ,
mg up Christian character, and true . . , ' rn,,roaa **
manhood end wpmanhood than the , ' • • , Following are excerpts from the
I of municipal government thnt is at-I _ . .
preaching of God s Holy \\ ord. The . , ., Brantley letter:
, «„ „ . - . . ,, ,! tractive to the outsider as well as;
church is the agenc> ordained of God • .. The highways are going to put
to carry hi- message, and provide u nc ' an ‘' e ° U ' ° 1 e Cl ** en - the railroads out of business. They
piece of word,ip. where the Goepcl wban ,h '’ opportunity* preceded hav , almort put ^ out „ t WnH>
can l.e preached. One of the trrcate.t lht ' riti « na t>wy »- h ° uId ,tnml , '° hdly nou -. Georgia i not rich enough nor
mi-taken that one can make ia not to » cit >' P ,aa of K ° vern ; populou. enough to support both high
attend divine .erv.ee, and hear the I 11 wil1 mt '“" " d “ tr “ ction of way, with all that goc, with them
Bible read, and explained, and join in I factional politic and open the gate# raiIr( ., d8i and o{ counlc thcrc j,
worship of the "Giver of Every Good,* -0 B | t ren ^ er c,l y- |no question as between the two
and Perfect Gift.”
The tax payers and ctizens of Mil
ledgeville should be willing to adopt
the best form of government for
their city. It has been conclusively
proven by hundreds of cities through
out the United htates that the com-
mis io.n form of government with a
trained business man as manage
1 and best method,
which have tried have been conduct
ed on a wise financial basis, and are
most progressive. There s no reason
why a municipality should not con
ducted on strictly a business basis.
The time is at hand for a change in
Milledgeville, as this ic the year to
elect a mayor and three aldermen.
The citizens will be given an oppor
tunity to decide this question within
the next few month-.
(which is of most value to the state.
’ "It will not be long before the rail
roads will be asking for and will be
7 . entitled to a tremendous reduction in
A well known writer aayaj there ftc|r ^ , doubt , f th ,„
piece of railroad property in the
state today that could be sold at half
its actual value and many of them
could not Le sold for anything like
this.
“I have been told that 600 miles
£ ape# ( of rails hnve been tak-n up in Geor-
“The I Don't Care, never do any- ainct ' thc advcnt of thc >>whwaya,
thinr. They are content to let thing, | aad 1111 WB hnve rrochod * ha
drift with no effort to better ther
or improve conditions. They don'
wont to he bothered. , travaganc.
and then the few WUb | '•">»'" d ''"' d by ,ha operat.on of a<
mobiles in general. It will reach
! enormous total; I should hate to h
figure it up.
three kinds of people
world—the Can’ts, the Wort’ts and
the- Will;. The Can’ts fail in every
thing. the Won’t* oppose everything,
and the Wills accomplish everything.
Every town has a sprinkling of
those eac * 1 m ** e d * n l ^° * t
j highways.
s the result of these
fer know to the
waste thnt has been
Every i
something i
the town or
They art
and the Wc
i rise up and try to do
o add to the progress of
to better conditions,
opposed by the Can’ts
i who immediately get
Gov
had every i
called the
busy and make the task hardi
If any good comes to a town it is
because of the Wills and in spite of
the Won’ts and Can’ts.
The Lord probably knew it would
to "know WW "he ha '’ |H ' n ju,t ,ld5
arranged it so that a few determin
ed Wills can whip a whole army of
Can’ts and Won’ts and stir into action
f I Don’t
Hardman is responsible for
xtra session of the legislature,
i also responsible for.its failure
act any legi-latio.i meeting the
hicli it was called. H<
that a bill
would n..t be passed transferring
highwnj funds to be used in meeting
’> firyuicia) emlarraa nusnU bnd the most ^^rd group
that a W. & A. Railroad rental dis- ^ n 5, l * s ’
count bill would 1h? passed, and in his Fortunate indeed is the ,o\vn ihat
call for the extra acraion he even h “ ! ‘ btl ' n on ' determined, energetic
auggented it a. one of the way. thc W ’“- fur llk ' tlu ' °"e ™htcou« man
money could l.e rni«-<l. The extra who c “ uld h ” V1 ' “ vcd Sodo, “ ht ««>
•ion coat thc State more than two “ v * “ lovm nnd wak e 11 fr v m ‘t»
hundred thousand dollar., and U|»on k ' lharKy of ' ad >fference ami make it
ti- • shoulders of the Governor alone : ' ao '*" far a,,d " id ‘‘ » * «»• town -
tests the responsibility of the fail- " "
tire of thc legislature to relieve the KEEPING EVERLASTiNCLY AT IT
cl. ergoncy that faced the State. i One of the largest advertising there ha- b
"I do not doubt but that there i
-oing to be a gradual reduction ii
taxable value- of property in th
-tate of Georgia and the highway
nrimarily enn be blamed for nbout all
f it. I doubt if 5 per cent of thc
T nopie of Georgia have ever received
has ttny f‘ nanc ‘ a l benefit from thc bui!d-
iin _ i ing of our highways and I think if
:*he account could be carefully gone
iirto nnd ull of the benefits thrt have
iccured could be set on one side and
j * he losses that have been sustained
; '<n the other s ; de the result would
i how that Georgia has been an
inormous loser.”
In commenting, Mr. Hammond
FOR SALE—On.
one white
me 102.
LOWER APARTMENT FOR RENT
A nice down town apartment next
o Jordan’s garage three down
taira room* and private bath, close
L. N. JORDAN
SUNDAY EXCURSION TICKETS
On sale between anf two points on
the SOUTHERN RAILWAY SYSTEM
thin a radius of *.00 miles on basis
of lc per mile in each direction for
morning trains on SUNDAYS; Re-
•n limit date of sale. Tickets good
Coaches Only.
WEEK-END EXCURSION TICKETS
i tale from all SOUTHERN
RAILWAY SYSTEM Agency Sta-
s to all points in the Southeast
basis 1-1-5 one-way fares for
roundvtrip for all trains Fridays and
Saturdays, also morning trains Sun
days Return limit following Tues
day. Tickets, good in Pullman cars—
Stop-overs allowed.
Consult Ticket Agent
SOUTHERN RAILWAY SYSTEM
EASTER
Just Round the Corner
Carr’s
Emporium
NFW
Is Making The Moxt L nusua |
Offer in
Spring
Dresses
You Will Adore These Frocks-
Prints, Soft Toned o. Vivid Col-
ors, $10.50 Values Extra'specia
2 for—
$13.95
Many’ New Levine Frocks
Are Also Included in This
Pre-Easter Sale—
TheMostUnusual
HOSE VALUES
in Milledgeville All Silk. New Spring
Shades of Chiffon—An Extra Value—
$1.00
Pay Your Subscription
"It will be fair to look back and
determine what, in a period of 12
years haa been the result on tho:
railroads to which Mr. Brant’t
makes reference. In the past 12 yea
n abandonment nnd dis-
in America ha# tor it- mot- mantling.' in Georgia alone, of CH1.S1
"Keeping Everiaatingiy at it. is miles of railroad track. Tho«c figures
Bring Success." | arc „eeurate and official. These ,o
‘tance is I follow are unoffical, but fair Jo esti
mate. In the same length of time
there has been abandonment of ”
ward from 150 railroad stations
the state, approximately 200 local*
shipping points more than 100 ex-
mess tat ons, and a comparatively
large number of local telegraph sta
tions which formerly were maintain-}
«?d and operated in conjunction with
railroad stations.
"Official figures' are not avail
able at the moment, but during the
same period of time more than one-
♦hird of ihe ‘short run’ railroad
trains previously operated been
abandoned or have been consolidat
ed; including those ‘short run* pa's-
The merchanfx w ho .uses the col
umns of his local paper to advertise Bound
h'i business is not only taking the The application
wise t and best method to increase made specifically to the matter of
his patronage and build up his trade, advertising. While it is true that per-
hut is contributing to the publica- tinacity in any line will bring it; re-
tion of a live and progressive news- ward, it is notably true in the field
p'.per, which is an absolute necessity of advertising.
to the progress and advancement of | The best friends of advertising are
any community. If Milledgeville the men who have taken advertising
< d not have a now. paper, our citi- ’ seriously and have given it a place in
zens nnd business men would not rest their operating budgets and have re-
until one was established. The pub- garded it os a legitimate expense of
llhers of The Union-Recorder are modern business, the same as fuel
endeavoring to publish a live and ac- and light and rent and the countless
tive newspaper, which meets the de- other things that enter into the op-
rnand of a progres ive city and eration of a modern business,
enunty. They are in a measure, meet- 1 These men are friendly to adver-
ir.g the demand as is shown by its rising and the advertising man. They
subscription list and the patronage see in him and his profe. sion .he in-
ita advBrti5i " K aad j° b I'ri"ling strum.tits ami tho olemonts .hat will' -ngor 'troin,'' which have bec'u
build hi# busiaosa value and extend verted into mixed trnins.
departments.
The New Styles tor Easter in Knox Straws Are Smarter
Than Ever—Varying Propotions to Fit Your Features
and Unvarying Perfect Quality That Has So Long Dis
tinguished
Knox Hats $5 $8.50
Other Makes $1 to $3.50
JOHN HOLLOWAY
The Man’s Store