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Good Advertising
A STATEMENT OP
ADVMTWNO PRINCtPill
|. Good AdvtrtMng . • • aima to
and W*> fata to fen* mow intelligently.
... tolls the tnidi, HVoidiai «t»
iMMSinr off cots as woll as possible deception throats
fanpUeations or omission. It makes no dolma wfakh oaa>
taat bo mat la full and without further qualfioatiogL
U uses only testimonials of competent wit n e s s es.
A Good A d ver tisi n g . . . oonforms to the •suaraRp
aeoepted standards of food taste. It seeks public aoeep.
tanee oa the basis oftbe merhit of the produ* or serried,
ad eertised rather than bp the diaparagomoiit of eempe*
my ........... to help reduee dlstributioa costs aad ill
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GIVE ALL YOUR SUPPORT TO
CLEVELAND COURIER
| YOUR HOME NEWSPA PER
MERCK OFFERS AN
ACROSS-THE-BOARD PROGRAM
FOR C0CCIDI0S1S CONTROL
As a result of ten years of continuing
leadership in the field of coccidiostats,
Merck now provides a family of drugs for the
. prevention and control of coccidiosis outbreaks.
$#Q»* —the most effective drug for the prevention or control of
coccidiosis in turkeys. Also for controlling outbreaks in unprotected
flocks-where feed intake has been lowered due to disease or stress
conditions-or where break-throughs occur from uncommon species
of coccidia.
MlCARB* —for maximum protection...tried, tested and proved in
over 3 billion birds. Now widely used with broilers and with replace*
meat pullets, where there is no problem of accidental feeding to
birds in production.
GLVCiUilDE* - best tolerated and highly efficient in permitting top
jveightgains and feed efficiency in broilers and replacements.
& i* 3 >- Nature Keeps Equalizing the Odds
The “miracle of modern drugs
has resulted in disease control
« never before believed possible.
But to some degree, it has also
brought about an equalization
process...the emergence of or¬
ganisms which escape the ac¬
tion of even the most potent
drugs. Certain strains of coc¬
cidia now appear to fall into
this category.
...So, if symptoms of coceidio
sis appear in your flocks, con¬
sult a poultry pathologist at
once to arrive at a sound diag¬
nosis—to determine whether
Protect flock health ... increase poultry profits
GlyCamide • NiCarb * S.Q.
.2 tills* oil l with <*,, in. THE fit ItuumMsuiu, MERCK nanuil MARGIN ui UfMi’UliH, OF SURETY tiuci * «...
fttfc eUVfiLAND (GA.) COURIER
the symptoms are, indeed, due
to unusually virulent strains of
coccidia or to some other pri¬
mary or masking infection.
... Keep in mind that maximum
profits depend not only on an
effective coccidiostat. Manage¬
ment practices for the produc¬
tion of healthy broilers or
replacement chicks are essen¬
tial to any operation.
...Good stock, good feed as
well as good management
are needed by your flock to
obtain the peak of its genetic
potential.
mumtQ mfiq jtjSfu
Many Christmas legends and customs are part of the folklore of
our ancestors in all parts of the world. Many of them, too, afe a
mixture of early Christian and pagan observances which time and
Christianity have given new meaning.
Santa Claus, our American giver of gifts, is little known elsewhere
in the world. In Eastern and Southern Europe, it is the Wise Men who
arrive bringing gifts. In Hungary the gifts come from the Angels, in
Poland from the stars, in Greece, St. Basil Is the gift-bearing patron
saint.
Popular tradition has it that the candle we place in our windows
at Christmas is a custom originated by early Christians to whom the
candle represented the star that guided the Wise Men to the stable
at Bethlehem. One interesting legend tells of a shoemaker who, though
poor, always placed a candle in his window at night to guide weary
travelers, and so inspired the villagers that soon ;ach window con¬
tained a lighted candle.
The holly bush, long associated with Christmas, and with many
legends was once called the holy-bush, because In its natural state
the berries ripen at Christmas time.
The Wassail bowl, which today is Christmas punch, is said to have
come to us from the ancient Saxons. Wassail was a word of greeting
which meant literally, “What Hails? ’, or- “How fare you?” •
I At Christmas time, traditions of the Old World live again. Pinatitas,
doves and festive straw chains from South Europe; wheat sheaves,
paper and carved wood from Scandinavian countries; angels, stars,
Czechoslovakian bells and gold German stars are all bits of Old World
charm that we re-create in our homes.
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Foot Trouble
One sorTof out of foot every ailment; two youngsters 80 of of high school population, age suffers from
some five, of foot percent trouble. our or four out
of it have is some type These are startling statistics
when realized that a major part of foot disorders can be pre¬
vented or corrected with proper medical attention.
the specialized and medicine of is foot Podiatry,
art science care.
Podiatrists are doctors trained
in medical science who have spe¬
cialized in the area of feet care.
Statistics reveal that over 76
per cent of our children show
signs of foot trouble. Since it is
in the early years that so many
foot disorders begin, and since
this is these the time to prevent or
correct Recommended disorders, let’s ex¬ by
plore Podiatrists ways take of chil¬
to care
dren’s feet.
There are 52 bones in a pair of
young feet, and only 154 in the
remainder of the body. The gen¬
eral structure of the foot is not
completed until the age of 14.
In fact, some of the bone struc¬
tures are not Children completed until
much later. out-grow
shoes faster than they outwear
them, often along leading the parents to
pass them to younger
ones. This is a serious error, for
hand-me-down shoes are bound
to warp the feet since no two set
of feet develop in exactly the
same Here pattern. wise rules for
are some
good 1. Bathe foot care: feet daily and dry
thoroughly. This will help pre¬
vent Cut fungus growth. straight
2. nails across,
not round and not too short.
3. Give immediate attention to
all tion*. wounds, blister*, skip erup¬
r- -—:
■ ■ . .......
4. " Don’t walk In public place*
barefoot. If “athlete’s foot” de¬
velops, consult a doctor before it
can spread. Exercise
5. feet and expose
them frequently to air and sun¬
light. Don’t
6. buy shoes by size; be
measured every time.
7. Change they socks every day; be
sure 8. Change are heels large enough.
of running at first sign
over.
9. Don’t remove eorn* your¬
for self; this; don’t use patent medicines
See your family phy¬
sician 10. Teach or a Podiatrist,
walk with your children to
feet pointed straight
ahead. ...— ■ ,.
im StStfing Cerpor*Hes|
Originated in 1846>
flow a Wod,rn Cu*to,
!
Look at the paintings on the
Christmas cards you send and
receive — you’ll find famous
names and some of the best
contemporary art. Here is how !
it all began.
On a December day in 1846, t>
middleclass Englishman, Henry
Cole, sat at the library desk of his
London home addressing to his
friends what were probably the first.
Christmas cards over printed. The;
cards depicted a Victorian family as¬
sembled at the festive board and thel
traditional Christmas customs oft
giving to the poor. They also bore,
the now-classic greeting: “A Merry;
Christmas and a Happy New Year
to you.”
Cole, in a historic move, two_
months before Horsley, had commissioned;*
John Calcott^ a Royal
it
Academy artistj to paint the illus¬
tration for the card and had struck
off a thousand lithographed copies.
He dispa.tched them that December.
This was such a markedly success¬
ful stroke of good will that plain
Henry Cole subsequently became
Sir Henry Cole.
Horsley’s art was a far cry from
today’s Christmas card which paintings*
but he started a cycle a hun¬
dred years later was to bring fine
art into high favor on Christmas
cards. ^
An American shopping for card's
may select, for instance, a painting;
called "Snow Under the Arch” by
another Royal Academy member—
Winston Churchill, Britain’s war¬
time prime minister Or and famed
amateur artist. he might choose
Peter Hurd’s “One Night in Winter”
or "Grandma” Moses’ “The White
Church” or “The Nativity” by
Alexander Ross.
Mistletoe Outlived !
Sinister Mistletoe, Meaning (
once used as a weapon
of death, is now almost a universal 1
symbol of love and peace.
According to Norse mythology,!
there was a god named Balder,;
who personified the sun. Loki, an-; 1
other god, plotted to destroy Balder.
Balder's mother, when she first,
learned of Loki’s intentions to kill*
her son, obtained a promise from,
all living things that they would not;
harm Balder. All agreed, but the
mistletoe, so it was with a mistle¬
toe arrow that Loki induced Bald¬
er’s blind brother, Hoder, to kill
the sun god.
Higher and powers Balder intervei^sl how¬
ever, was restored to.
life. The mistletoe was placed
Under Frigga’s care, and the
mother of Balder saw that it was.
never again used to do harm.
The custom of giving a kiss .of
love or peace beneath the mistletoe
i* an assurance that it will never
again be used as an instrument,
of evil.
The word “carol” is supposed to>
be derived from the Italian word,
“caroli”, meaning “a song ot fle*
votion.” 0 ^
Origin of Gift-Giving
Told in Many Versions 1
There are many interesting ver¬
sions as to how the custom of gift
giving at Christmas time started.
Some believe that it all came
from ancient England, where it was
once custom to hang kissing rings
in the great halls. These rings were
deeprated the for with mistletoe and were
key a pleasant holiday pas¬
time. It is said that the young
knights and ladies would come to
the kissing rings with Christmas
roses for their secret sweetheart.
This started it all. Now gift giving
is traditional.
DEVOTION . . . Christmas is
net so much a time of receiving
as it Is a time for giving. These
children, in their prayers, are
giving by far the best gift of
*am all—themselves.