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Mover w
Prime . . .
A representative of a major
electric utility recently appeared
before its state pub'. : service
commission to defend . ivertising
and other means of pi >lic com¬
munication it regards as essential
to its business and to i usinesses
generally. The hearing \ as called
as a result of an anti-a ivertising
petition signed by a sir. ill group
of citizens in the utility's service
area.
He made tftese points "Adver
C'.&ng the prr.re mb' r of the
AmerhJm bcsz <'s> systei It pro
evrsen 1 igh gross
saas .vsa? pcwluet and hi - tandard
Vhe American economy
IS based fundamentally on mass
production which can sv. vive only
with the mass distribute n of the
goods and services prodi eed. Mass
distribution in turn depends on
selling which is advertising. »?
mass
It was also noted that to outlaw
utility advertising woul i be un¬
abridge freedom of speech and the
press and deprive the company of
due process of law.
Legal aspects to one side, a
utility advertises to increase its
sales and load — precisely as an
auto manufacturer advertises in
the hope of selling more cars or a
food manufacturer advertises in the
hope of selling more of its canned
and frozen goods, or as any other
producer seeks to interest the con¬
sumer and stimulate consumption.
Take away advertising — and
you'd take away a force that plays
an important role in just about
every aspect of our daily life.
Advertising and publicity are
primary cost of operation in a
progressive business or industry.
IS : >> x
Y,, HUNTING
for
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1r More,
BUSINESS
Try Our Ads
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Kf GRIFFIN
DRUG CO
PRESCRIPTION HEADQUARTERS
Beauty Dividends From Your Bath
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• Po you take a bath Just to make — Beautifying where you usu
morieli clean? A but laudable we’d like pur- ally Put don’t extra — your minutes elbows of and massage feet,
pace, to be eure, to into elbows. They deserve
make a few suggestions that will your an
turn your bath into a beauty rit- extra chance at smoothness. M a?
ttal With a bar of pink Praise, sage each foot, holding it in lather both
rich » cold eream, milder than hands and working rich
any aoap, take the luxurious bath into it all over, blank—just
feute by — —- Being a perfect of If
<■ —Doing an all-in-one. As you for a while, imbibe all course. beauty you
if ur tub, give yourself a want to the your
let ! facials — one on your bath has to offer you, don’t fight
F. £ other on your neck, a day’s the treatment tangled thoughts by keeping inside the
your hands. Coat with you.
•T, and massage with your Be & ci Pher a f eW minutes -
flni ay» or with your brushes & and feel the lines leave your skin
— while into i|.
■1 -bristled !£ complexion k brush Uusin softness^eps e
19 C for n ’a 8 long-handled handled I roI rf « P lnk Praise because
•P t or hand« bands, a Ionv con taint a gentle germ remov
K ir back. ^ „ mor e effective than any on
a leg—anaan in the tub. arm, In t ^’ 9 mar ket against bacteria that
ere t-t-T-e-t-c-h cauM blemishes and bad odor.
S fda, Stretch each for leg, ex- Another bonus 1 it doesn’t leave a
to* •ntSF bathtub ring,
ir toet, rotate each foot. Why don’t you try to collect the
ad. each arm, high above beauty dividends jjour bath^pan
m Sep«|t sevffftl times, give you? a
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' THE CLEVfeLAM) <6 A.) COmtEBt
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Mustang’s low price includes features that are often F.O.B. Detroit
extra-cost options all-vinyl on other interior, cars: wall-to-wall bucket seats, carpeting, sporty jyffrs. suggested pHCe.
3-speed floor shift, belts, automate “ ^ suogested retail price .
padded instrument panel, front seat a state and local taxes.
heater, D tination char0e s, Options such
courtesy twice^a-year lights, wrap-around front bumper, and tees, if any, not included. ^
(or 6,00Chmile) service schedule and m - —
self-adjusting brakes.
FORI) Ml STAINCl !
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Turncr-Thurmond Ford G? ;
Cleveland, Georgia
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New York City Is A Heavy Drinker!
New York gulps 1,160,000,000 * Butt-welded galvanized steel,
gallons of water every day! pipe is the natural product for
That’s water. It’s enough water such tremendously important
to give every American a bath, jobs. According to the Committee
tonight, make every person in of Steel Pipe Producers, galvan-:
the world a cup of coffee tomor¬ ized steel pipe will outlast the'
row morning, • and still have service life of any building. Its
enough left over to float the S.S. zinc coating keeps water pure,;
United States. while giving sure protection vital
Where does New York put all against corrosion. This is a
this water? Some of it splashes factor when pipe is installed be¬
through fountains, like the one hind walls, under floors and in
above. Much more of it courses other non-accessible places. The
.through arteries of galvanized men who build New York’s sky¬
steel pipe in New York’s cloud¬ scrapers like steel pipe, too. With
tickling buildings. Stefel pipe go¬ all its great strength, it can be
ing up, down and sideways in a easily threaded, welded and cou¬
.skyscraper’s “plumbing wall 5> pled. Result: faster, less costly
brings in water for a lot of installation for builder; lower
different jobs. It carries rents for tenants.
away Each of us uses about 150 gal¬
waste, is used for vent lines that lons of water daily. And we don’t
keep pressure equalized through even think about it. We take it
.the entire water-line system, and for granted that butt-welded:
drains roof water down through steel pipe will bring us all the
inside gutters into storm sewers water we need, wherever we are,
underground. whenever we need it. i
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BLACK FUNNEL of the tornado which hit Balias, Texas on the
afternoon of April * is shown as It screamed along toward the west
side of the city, where heaviest damage occurred. In its 46-minnte
sweep, the funnel dealt death to nine persons, injured 170, and
destroyed or damaged some 800 homes and businesses, worth
*1,500,000. Dallas City-County Civfl Defense, the Bed Cross, polico,
firemen and other disaster agencies set up medical aid stations and,
shelters wit hin a matte r « bow* after tl^ twister. (WJ*, Wo m 1 tm
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Next to your clothes washer,
you’ll love a flameless A
electric clothes dryer
Pop the laundry into your dryer and dial
a instant sunshine” day or night!
All dryers use some electricity. The best
use ___ only* electricity. clothes gently. It’s Leaves flameless, them fumeless, fluffy,
and dries
sweet-smelling.
And what savings! _
You save on the cost of the dryer. Because
there are fewer parts, the price is lower.
You save on clothing bills. Growing chil¬
dren need fewer garments when your electric
laundry center shortens the cycle from ready
to-be-washed to ready-to-be-worn.
You save on time and labor. An electric
dryer ends, forever, your lugging heavy laun¬
dry to and from the clothesline.
Cost of operation? A few pennies a load,
Eventually you’ll want to enjoy total-elec¬
tric living. So why not make your next step
a dryer? Now.
GEORGIA POWER COMPANY
M WE SERVE m
A CITIZEN WHEREVER
FOLLOW THE TOWER OF LIGHT TO THE WORLD’S FAIR!
FARMING IS THE
NATION'S
BIGGEST c* mm ■
INDUSTRY! $$}) Ik Pi
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Four out of fen Jobs in private employment are
related to agriculture,.. Investment In agriculture
is equal to three-fourths of the value of assets of all
corporations t 9 • The Am h tfofln farmer Is the most
efficient in the world • • I and, our nation^ biggest
customer « rtf sSi
i • s
Electric cooperatives first brought low-cost elec¬
tric power on an area coverage basis to rural areas
food ’
• • i a big factor In the production of better
and fiber at low coats • t • Electric co-ops, and a
continuing source of low-cost electric power t are
vital to our Nation's rural economy • • •
HABERSHAM ELECTRIC
9 Membership Corp.
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