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RED CROSS AIDS STRICKEN FAMILIES
Scenes such as this are being re-en
acted daily in the Hurricane Celia
stricken bend area of Texas as Amer
ican Red Cross relief workers bring
aid to the more than 65,000 families
whose homes were damaged by the
Federal Workers
WASHINGTON A spokes
man for the nation’s largest
federal employee union reports
that more than half a million
federal workers live below or at
the poverty level. He said many
would defy federal law by
going on strike if wages were
not improved.
The spokesman said the
304,300 members of his union
want a pay raise of eight to 10
per cent, retroactive to July 1
1970.
A
I slept all night in dark
ness. While the golden
moon passed over my
chest. From heavenly
angels the silent stars to
close my eyes for rest.
While my beautiful rose
gathered dew drops all
night long to awake me by
double A’s beautiful song.
Surely goodness and
mercy shall follow me all
the days of my life, after
the shadows pass over to
vanish all sorrows and
strife. The morning sun
peeped over my way. The
hills, the clover, the fields
of hay. My rose was heavy
with silver drops, the
honey dew of life that
never stops.
A breath of air so fresh
and clean. A whole night
with just one dream. The
Rose of Sharron by the
lily beds with Holy Manna,
my soul was fed. My night
was like a moment. My
day is forevermore. I’ll be
with the Rose of Sharron
until I step inside His door
when death has lost its
claim; and the grave so
wide and long. I’ll be
standing in that number to
hear the angels sing their
song.
Composed 10:44 a.m.
August 2, 1970
By Howard Finster
Route 2
Summerville, Georgia
30747
Phone 857-2926
' ^ttgsss^SSfflESfß
Plymouth Valiant Duster 2-Door Coupe
Duster. Bigger, roomier, more powerful than
any mini-car going. No wonder Duster
sales are up 189% since introduction. Hurry,
get your Duster deal now, during Tinai uSF motors corporation
clearance 70.
Clean up at
WILSON MOTORS
Lyerly Highway Summerville
• worst hurricane ever to hit the Texas
coast. The Red Cross is seeking gen-
■ erous contributions from the Ameri
» can people to help meet the emer
s gency and long-range needs of Celia’s
e victims.
JL.-0 WelmyerNews|
Mrs. Barney Mitchell
Phone 857-1677 §
Mrs. Gerald McCool and
sons, Ben Tilman and Jason
Wynn, and a friend from Rome
visited Mr. and Mrs. Ben Mc-
Collum Monday of last week.
Mrs. Barney Mitchell, Miss
Elizabeth Cleveland, Mrs.
Charles Cochran and Martha
and Miss Bernice Tibbs at
tended the revival at the Pleas
ant Grove Church of Christ
Monday evening of last week.
Mrs. Rob Bloodworth and
Mr. and Mrs. Bob Barnes and
Libby were Sunday dinner
guests of Mr. and Mrs. Harold
Price, Steve and Brian.
We send get well wishes to
Mrs. Ida Harris and Miss Eliza
beth Chambers in the Trion
Hospital.
Mrs. Milton Cook has re
turned to her home in Atlanta
after visiting her brothers, Ben
and Carl McCollum, and other
relatives of this community
and Gore.
Mr. and Mrs. John Bain of
Chattanooga were Thursday
supper guests of her parents,
Mr. and Mrs. Glen Hendrix,
and attended- the revival at the
Pleasant Grove Church of
Christ.
Mrs. Bill Kellett of Holland
and Mrs. Jimmy K. Watts of
Atlanta were Sunday guests of
Misses Ruby and Jerry Cham
bers and Hoke Chambers.
Mrs. Thurman Martin has
returned home after spending
several weeks with her mother,
Mrs. Flavil Hall, of Pineapple,
Ala. Mrs. Hall has recovered
from an illness.
Mrs. Kate Wilson and Mrs.
Margarette Moss were Friday
guests of Mr. and Mrs. Ben
McCollum.
Among those from this
community attending the sing
ing at the Northside Church of
Christ in Summerville Sunday
afternoon were Mr. and Mrs.
Thurman Day, Mr. and Mrs.
Bobby Hayes and baby, Mr.
and Mrs. Melvin Tyler, Mr. and
Mrs. Bill Morgan, Maria, Monna
and Adam, Mrs. Walter
Mitchel] and Mr. and Mrs.
Benny Sprayberry, Keven,
Karen and Kimberly.
Children of the late Mr. and
Mrs. Lawson Duncan and their
families met at the home of
Mr. and Mrs. Harold Lowery
last Sunday for the Duncan
reunion.
David Turner of Selma,
Ala., spent the weekend with
Mr. and Mrs. Hall Clements and
Mr. and Mrs. Horace Mc-
Whorter and children.
Dr. and Mrs. Glen Duncan
have returned to their home in
Atlanta after spending a week
with relatives here and attend
ing the revival at the Pleasant
Grove Church of Christ.
Mrs. Fred Buckalew and
daughter, Frieda Ruth, and a
friend from Atlanta visited Mr.
and Mrs. Ben McCollum Mon
day.
Homecoming was at the
Waterville Baptist Church last
Sunday.
Mrs. Thurman Martin spent
Saturday night with Mr. and
Mrs. Charles Oliver and
Chuckey.
Mr. and Mrs. Roland West
brook of Chattanooga were
visiting in this community and
attended the revival at the
Pleasant Grove Church of
Christ Sunday evening.
Mrs. Ella Short, sister of
Ernie Anderson, has reentered
Chattooga Hospital. We send
get well wishes to her.
Minister and Mrs. Richard
Hendricks and son, Bryan, Miss
Bernice Tibbs, Mrs. Barney
Mitchell and Miss Elizabeth
Cleveland attended the revival
at the Pleasant Grove Church
of Christ Thursday evening.
Stroke Frequency
WASHINGTON A team of
medical researchers has con
firmed that more people die of
strokes in the nation’s south
east coastal region than in any
other sections.
The John Hopkins Uni
versity team said it couldn’t
find a reason for the regional
differences in stroke deaths.
It reported high blood pres
sure, high fat levels in the
blood and diabetes appeared to
be stroke factors that need
more study.
Women Rely On Newspaper Advertising
(Reprinted from the
Publishers’ Auxiliary)
MINNEAPOLIS, Minn.
Higher prices are making
women more dependent on
their daily newspapers for
shopping help. Jack Kauffman,
president, Bureau of Adver
tising said recently.
Women seek information
from the ads as well as from
the editorial material, he told
the summer sales conference of
International Newspaper Ad
vertising Executives meeting
here.
For example, a recent
Bureau of Advertising study
found that three out of four
women look at newspaper ad
vertising before a major food
shopping trip, and the women
most likely to shop the ads
were the ones most concerned
with higher prices.
WOMEN GO to newspapers,
Kauffman said, for the infor
mation they need in day-to-day
living. This includes not only
food shopping and food prepa
ration, but clothing, home and
garden and-even child care.
Supermarkets take advan
tage of this strong appeal of
the newspaper to the women
shoppers by making it their
primary advertising medium.
Eight out of 10 supermarkets
put more ad dollars into daily
newspapers than all other
media combined, Kauffman
pointed out at the conference
STANSELL FURNITURE CO.
Has Bought the Entire Stock of the
rXl|O|R G|E| SHOWROOM IN ATLANTA.
WE HAVE
6 TRAILER LOADS
of Norge Refrigerators, Washers, Ranges, Dishwashers and
Air Conditioners.
WE BOUGHT IT RIGHT—
WE ARE GOING TO SELL IT RIGHT
So come in today and get the appliance you need ... (some
scratched, some dented) BUT ALL NEW.
WE ALSO ARE CLOSING OUT ALL 1970 MODEL ZENITH
COLOR TVs AND STEREOS... TH IS IS A REAL
OLD TIME SALE
DON'T MISS IT!
WE SERVICE | | WE DELIVER
- 3 YEARS TO PAY -
CAUF ON BEDROOM AND
Jn V C DU LIVING ROOM SUITES
STANSELL =
Ph. 734-3301 - Trion
on “Newspapers sell food . . .
They always have!”
It is reasonable to expect
that a medium which has won
such standing among food re
tailers deserves much more
consideration from national
advertisers too. he said.
KAUFFMAN predicted that
retail tood advertising in news
papers which amounted to
nearly $360 million last year
should reach the S6OO million
mark by the end of the decade.
He also predicted that the
newspapers’ great strength in
building retail food sales would
be increasingly harnessed by
Work Survey Is Scheduled
The Bureau of the Census
will conduct a survey of em
ployment and unemployment
in this area during the week of
Aug. 16, Thomas W. Mc-
Whirter, director of the
bureau’s regional office in
Atlanta announced this week.
This survey is conducted
monthly by the bureau for the
U.S. Department of Labor in a
scientifically designed sample
of households throughout the
entire United States.
The employment and unem
ployment statistics which are
based on the results of this
survey are used to provide a
continuing measure of the
economic health of the Nation
national advertisers of food
products to build brand reputa
tions.
This trend will be spurred,
he said, because television
audiences are shrinking and the
increasing clutter of TV adver
tising is causing the individual
commercial to lose memora
bility.
On the other hand, Kauff
man declared, the bonds
between newspapers and their
women readers will continue to
grow stronger because the
woman reader’s need to know
keeps expanding.
“Whether they’re married or
single, homemakers or career
as a whole and ot its major
regions. In June, for example,
the survey indicated that 82.1’
million persons were employed
and 3.9 million were un
employed, with an unemploy
ment rate of 4.7 per cent.
Facts supplied by in
dividuals participating in the
survey are kept confidential
and the results are used only to
compile statistical results. The
law safeguarding the privacy of
the individual applies to all in
formation collected by the
Census Bureau.
I'he interviewer who will
visit households in this area
included in the same survey is
Mrs. Lettie W. Esserman
The Summerville News, ThuYs., Aug. 20, 1970 -fa
women, the pace of modern
living has made women more
dependent on newspapers,”
Kauffman stated.
BY COMPARISON, he said,
the Bureau analyses of the
1967 and 1970 studies by
W. R. Simmons show a fall-off
in television viewing.
Dr. Leo Bogart, executive
vice president and general
manager of the bureau, de
clared that the changing trends
in food retailing promise in
crease opportunities for news
papers.
He pointed out that the
retail food business is a major
growth industry and that its
advertising expenditures have
more than kept pace with its
sales.
He estimated that total
advertising by retail food stores
for 1970 would reach $570
MONUMENTS
We have any kind of monuments or markers you might
want. We have most colors in granite, also white mar*
ble, popin and marble chips. LaFayette Monument
Works. See our lot north of LaFayette on Highway 27 or
Call M. F. Riley, LaFayette office, 638-3825
Home After 5 p.m., 734-2487, Trion, Rt. 1
million, up 72 per cent from
the 1960 level. In the same
period, he said, retail food
store sales will show a 68 per
cent increase.
LAST YEAR, Dr. Bogart
said, newspapers got 69 per
cent of the retail grocery adver
tising dollar. This compares
with 67 per cent in 1960.
Looking ahead in the
1970’5, Dr. Bogart expects that
supermarkets will continue to
become bigger and more com
plex. Product mix will vary
more from store to store, and
there will be more shops and
sub-departments within the
store.
As a result, Dr. Bogart said,
there will be more autonomy
at the store level. This, he said,
would clear the way for adver
tising innovations in news
papers in the retail food field.
11-B