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A Tough Assignment
Much of the speechmaking and writ
ing we hear and read in America today
has to do with how to remake the
American system. Although many of the
writers and speechmakers wax eloquent
on the “unprecedented” problems of our
times and intimate that the nation is in
decline, they seem to come to a dead
end when faced with the necessity of
ottering a substitute for the great Ameri
can experiment.
Supermarket Advertising
Adding emphasis to the already
established tact the newspapers are the
dominant supermarket advertising
medium, a recent survey of 140 super
market advertising managers showed that
daily and weekly newspapers corner 70.2
per cent of supermarket advertising
budgets.
The survey, conducted for Package
Power tor Supermarkets, published by
Jobson Publishing Corp., also pointed
out that both daily and weekly news
papers arc essential in food advertising.
Normal respondents in the survey indi
cated they used 24.8 different weeklies
and 18.5 different dailies in their adver-
An American Institution
A couple of years ago, the band
wagon had a lot of riders supporting gun
control legislation. In the controversy
over the subject, those citizens who
happened to own or believe in the right
of ownership of firearms were looked
upon as something out of a Neanderthal
past.
For the time being, the controversy
h.* tapered off, and the public is even
beginning to learn more about the kind
of people who have upheld gun owner
ship. The latter group includes sports
men, conservationists and simply
independent-minded people who see
ownership of a firearm as representative
of individual responsibility under self
government.
No organization has done more to
present the vast body of gun-owning
Disaster On a Mass Scale
Disaster is a human tragedy on a
mass scale on such a scale, in fact, that
it is often hard to comprehend. A case in
point is the misery caused by Hurricane
( elia recently in lexas. The American
Red Cross reports that, in addition to
the deaths and injuries in the disaster,
more than 64,600 homes were destroyed
or damaged. But an added figure,
perhaps one more easy to comprehend,
is the tact that this one horrible storm
brought losses to more than 65,000
families.
Right now, amid the wreckage and
debris along the Gulf coast of Texas,
plans are underway to build anew. As
always, the Red Cross is there, giving
hope and helping to rebuild the thou
sands ot lives that have been shattered in
just a tew hours. Its financial assistance
to the victims is an outright gift. Repay
ment is neither asked for nor implied.
I he task before the Red Cross is a
great one. American Red Cross volun
teers and staff will be on the scene for
months, helping Celia's victims recon-
Other Editors Say:
(Georgia Safety Council)
Georgia s next census will not in
clude one thousand former Georgians.
They have not moved away they have
simply ceased to exist since the begin
ning of 1970. except in the minds of
their loved ones. Their bodies arc still
here, but they are buried buried as a
result of traffic accidents.
The Georgia toll (recently) climbed
over the one thousand mark . . . accord
ing to . figures from the State Patrol.
The figure sets no record for Georgia.
The destruction milestone has been met
and surpassed by Georgia drivers almost
every year since 1952.
“Even though we are actually
(Hip ^ummrrutlle New
WINSTON E. ESPY Publisher
DAVID T. ESPY, JR General Manager
JAMES D. ESPY Managing Editor
WILLIAM T. ESPY Advertising Manager
WOODROW W. ESPY News Editor
Perhaps they have difficulty because
there is no worthy substitute. What
other nation in a brief two hundred
years has ever done so much for so many
people? What other nation has enjoyed a
greater degree of freedom and opportu
nity?
In short, finding fault with America
is a tough assignment even for the
skeptics.
Hsing campaign.
The surveys were mailed to adver
tising managers across the nation who
represented at least eleven or more stores
with sales over 5520,000.
Second to newspaper advertising
were handbills, with 15.1 percent of the
advertising budget. Radio rated 6.7 per
cent; television, 5.6 per cent; shoppers,
1.7 per cent; and other media, .7 per
cent.
The page was found to be the basic
space unit in supermarket newspapers
advertisements, commanding 63.5 per
cent of the space used.
citizens in the proper light than the.
National Rifle Association. An example
of its work was evident during the 1970
annual meeting of the NRA. More than
10,000 gun fanciers toured the exhibits
of antique and modern firearms and
related accessories at the organization’s
99th annual meeting.
High-level government officials at
tending the meeting presented their
views on law enforcement, crime and
related matters. As was obvious to any
one attending the NRA meeting, this
organization of more than a million law
abiding, gun-owning citizens is one of
the most constructive influences in the
country on the side of law. order and
citizen responsibility.
It is a typically American institu
tion.
struct and repair their homes, replace
lost household furnishings and occupa
tional equipment, and to assist with the
medical bills from disaster-caused
injuries and illness.
Because of the magnitude of the
recovery operation. Red Cross National
< hairman E. Roland Harriman has
appealed to the American people for
generous contributions to help meet
costs running many millions of dollars.
We wholeheartedly endorse this effort.
I he Red Cross is an organization that
can provide this help freely to those in
need. Its sole financial support is that
from the American people.
In the weeks ahead, the families that
suffered in Celia will be counting on the
Red Cross to restore their way of life.
And. we are sure, the Red Cross can
count upon us for the means to do the
job.
Your contribution can be sent or
taken to the local chapter of the Ameri
can Red Cross.
behind last year's total for this time.”
Cameron Mitchell, president of the coun
cil. said, “one thousand dead still means
that there are a great many people still
driving an automobile without knowing
its potential for destruction. Your car.
no matter how beautiful, no matter how
mechanically perfect, is not your friend.
It won't give you another chance if you
don't control it control its speed, con
trol its distance between cars, and pro
vide it with your own good judgment
and it will serve you well.
“Depend on it to get you out of a
jam. and it will kill you. One thousand
Georgians have already found that out
this year.”
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Herman Talmadge
^B REPORTS FROM THE UNITED STATES. SENATE 1
POSITIVE REACTIONS to the
recent United States peace initiative in
the Middle East have encouraged cau
tious optimism about the increasingly
critical Israeli-Arab dispute.
Eor the first time since the Six Day
War in 1967. there is a possibility that
the major Arab nations may be willing to
sit down with Israel and negotiate their
differences. After long and thus far fruit
less ettorts, the newest peace probe has
naturally produced considerable opti
mism. But there are also good reasons
for skepticism, at least at this point.
Although Egypt and Jordan, the
major Arab powers, have accepted the
U. S. peace proposal, other Arab nations
were belligerent in their reaction.
Eurthermore, guerrilla units operating in
each Arab nation have publicly vowed to
try to destroy any attempted settlement.
Moreover, Com mu nist-backed
nations have a long history of using
peace negotiations merely as a ploy to
buy time for bettering their military
position. We hope this will not be the
case. There must be an earnest effort on
the part ot all the nations involved to
defuse the explosive conflict in the
Middle East.
♦ ♦ *
BUI HI ERE ARI: DEFINITE signs
of hope. Some experts feel that the
Soviet Union is putting strong pressure
on Egypt and President Nasser to nego
tiate. The Soviets may fear getting
bogged down in a Mideast quagmire
| FromOurEarluFiles
30 Years Ago
§ AUGUST 15, 1940
■ Miss Eloise C heck was selected this week as “The Spirit of
§ Summerville” and will represent the city in the Tennessee Valley Celebration
in Chattanooga on September 2.
$* * *
20 Years Ago
g ” AUGUST 17, 1950
$ • • • Summerville’s mayor and council members were special guests of the
$ Business and Professional Woman's Club at a meeting Tuesday night at
£ Trion's Riegeldale Tavern.
X * * *
£ 10 Years Ago
| ' AUGUST 18, 1960
£ • ■ • Die Chattooga Counts commissioner's office and the Summerville
$ Council worked out an agreement at a meeting this week to establish a
Civil Defense unit here.
The Summerville News
Is the Official Organ
of Chattooga County
Address All Mail to
THE SUMMERVILLE NEWS
P. O. Box 310
Summerville, Georgia 34747
Subscription Rate: $3.61 Within 25-Mile Radius — $4.64 Outside 25-Mile Radius
Published Every Thursday by the ESPY PUBLISHING COMPANY. INC.
Entered at Post Office at Summerville, Georgia 30747,
8 as Second Class Mail Matter
The Espy Publishing Company, Inc., will not be responsible for errors in advertising beyond
cost of the advertisement. Classified advertising rate 4c per word, minimum $1.06. Card of
Thanks, Memoriams, ete., same as classified advertising. Display rates given upon request.
similar to that in Vietnam.
Also, Nasser has seen his heretofore
unchallenged control of the Arab world
undermined by guerrilla groups that are
becoming increasingly strong and influ
ential. Unless Nasser is able to help
attain some kind of settlement, they will
continue to increase their power.
Probably the most compelling of the
Arab problems is the apparent accept
ance of the fact that the United States
will assist Israel in maintaining the
balance of power as a deterrent to ag
gression that could erupt into an even
wider conflict. I am opposed to direct
U. S. involvement in the Mideast, but
feel just as strongly that with the heavy
influx of Soviet arms and aircraft to the
Arab nations Israel must be able to
defend herself.
My hope is that the Arabs are
honestly willing to negotiate. If so, this
could be a significant breakthrough
toward securing a workable solution to
the crisis in the Mideast.
The short skirts of today make it a lot
easier to get up stares.
Courier, Waterloo, la.
Man does not live by words alone,
despite the fact that sometimes he has to
eat them.
Beacon, Philadelphia
* * *
A fanatic is a guy who can’t change his
mind and won’t change the subject.
Tribune. Chicago
Thursday
lu& OMMENT i
$ by w ° odrow espy
RULES FOR REVOLUTION
From one of our readers we received a letter
containing the Communist “Rules for Revolution.” We
have published this information before but because of
its thought-provoking nature and in the hope that it
might wake up some of the “silent majority.” we are
reprinting this information:
In May, 1919, at Dusseldorf, Germany, the Allied
forces obtained a copy of the Communist “Rules for
Revolution.” Today, more than fifty years later, the
Reds are still using the same tactics.
We quote from the Red rules;
1. Corrupt the young; get them away from religion;
get them interested in sex; make them superficial,
destroy their ruggedness.
2. Get control of all means of publicity in the
following manner: a) Get people’s minds off their
government by focusing their attention on athletics,
sexy books, plays and other trivialities; b) divide the
people into hostile groups by constantly harping on
controversial matters of no importance; c) destroy the
people’s faith in their national leaders by holding the
latter up to contempt, ridicule and obloquy; d) always
preach true democracy, but seize power as fast and as
ruthlessly as possible; e) encourage government extrava
gances, destroy all its credits, produce fear by inflation
with rising prices and general discontent; f) promote
unnecessary strikes in vital industries, encourage civil
disorders and foster a lenient and soft attitude on the
part of the government toward such disorders; and g) by
specious argument cause the breakdown of the old
moral virtues: honesty, sobriety, continence and faith in
the pledged word.
3. Cause the registration of all firearms on some
pretext with a view of confiscating them and leaving the
population helpless.
Sounds familiar, doesn’t it?
❖ * *
DID YOU KNOW?
Commerce magazine states: “For every one
thousand requests to a large missing persons tracing
agency to locate a missing husband, it received only four
requests to locate a missing wife.
“Do fewer husbands run away, or do husbands of
missing wives care less than wives of missing husbands?”
* * *
BEST OF THE PRESS
Word to the wise: Cross streets carefully to avoid
that rundown feeling.
the Bible and Science
By TOM J, RUBLE
Minister of Pennville Church of Christ
Many times there seems to
be a great conflict between
what we learn in science and
what we have been taught in
religion. The
faet °f the
\ matter is,
science and re
ligion are ask
* ing and at-
tempting to
answer dis-
OMK w ferent kinds of
gH ■ questions
fl about the uni
B W B verse and
* about man and
the world in which he lives.
Scientists attempt to answer
questions that begin with
“what” and “how.” The scien
tist describes what he finds and
discovers how things affect one
another. He can tell us how
certain things have happened
but he cannot tell us why they
happened. He can tell us what
makes leaves green, but he does
not try to tell us why they are
green instead of some other
color.
The scientist can tell us
about the physical elements in
our body and how they func
tion, but he does not try to tell
us, why we are here, who we
are, what we are worth or what
the meaning of life is. Natural
science deals with the material
substance of our world, but it
does not try to answer ques
tions about such things as
meaning, value, beauty, good
and evil. We depend a great
deal on the answers of science
about what is in our world and
how it operates. But we make a
serious mistake if we think that
science tells us all we need to
know about our world and our
selves. Many times answers of
science have been changed
after they have made more ex
periments, observations, etc.
Science and religion work
together to help us understand
all we can about our world, our
lives and our relation to the
world and to God. Science can
help us to understand the
power and wonder of God.
Religion gives meaning to the
discoveries of science. For
example, we cannot see a radio
wave. We see and hear only
what it does, therefore, we
believe it is real. Likewise, we
do not have to see God with
our eyes to believe that he is
real.
The religion of our Lord
gives us a goal and purpose in
life. Matt. 16:26; Galatians
6:10. Many find this a hostile
world because they are lost in
it. Others find it a friendly
world, because they have
learned from Jesus Christ and
the sacred scriptures, the way
God wants them to act.
We do not have to “ex
plain” everything. As Chris
tians we can accept the fact
that God in the beginning,
created everything out of
nothing, and go on and try to
understand, as best we can,
what this means to us. Genesis
1:1; Hebrews 11:3.
grassroots
OPINION
from the nation’s press
WINNSBORO (LA.)
FRANKLIN SUN The next
time you are day-dreaming of
the days of your youth and
remember how, when you got
hot and thirsty, you’d reach a
cupped hand down into a cool
running stream for a sip of
water, we suggest that you take
a quick hike to the nearest
body of water and see whether
or not you would dare try it
now. Then we suggest that you
join us in trying to figure out
ways and means to keep
‘America the Beautiful’ at least
‘America the Livable.’
* * *
CHICAGO (ILL.) SOUTH
WEST NEWS-HERALD Many
manufacturers and business
firms have been gearing their
merchandise and advertising
messages toward the younger
set in the belief that this is the
age group that has the money.
Though the teen market is
important, most of its money
probably goes for fad items.
The nation’s real purchasing
power is still in the over-45 age
group, with middle-aged and
senior citizens spending more
than half of all the dollars in
this country.
MEMBER