Newspaper Page Text
The Summerville News, Thursday, January 22, 1987
6-A
SAYS DEVELOPER
Marketing Too Soon May
Be Ineffective For Area
Communities too often try
to market their area to
businesses or industries
without having tirst laid the
groundwork of leadership,
strategy and services, accor
ding to an economic developer
with Georgia Power Co.
M. Kelly Craven, an urban
economist in the Community
Development Department of
the utifity. was guest speaker
at Monday's meeting of the
Summerville-Trion Rotary
Club at The Tavern.
“Often, a county thinks all |
it has to do is get word o in
dustrial developers and jump
in with a marketing plan,” he
said. A community can waste
a lot of time and energy with |
a marketing plan “but if it |
doesn’t have the other things ]
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KELLY CRAVEN (L) ADDRESSES ROTARY CLUB
Looks Over Chart With Member Mike Smith
~ Store-
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in place, marketing is really not
going to be very effective.”
LEADERSHIP
To begin with, Craven said,
a community must have good
leadership. The leadership
doesn't need to be the same
10 or 12" people all the time
but individuals need to ‘‘move
in and out” of the group. A
chart he displayed said leader
ship should fie broad-based and
involve public and private in
dividuals who are motivated,
enlightened, knowledgeable
and who take the initiative.
They must develop a concen
sus, nurture and maintain that
leadership, he indicated.
After the leadership is in
place, a strategy must be
developed and tai{ored to the
specific needs of a community
and not merely copied from
somewhere else, Craven told
the Rotarians. It is also usual
ly the weakest link in most
communities, he indicated. A
strategy must be simple
enough to be understood by
the entire community.
SERVICES
Services also must be
available, including utilities,
housing, sites, health care,
transportation, finance and
public safety. But perhaps
most important, a community
must offer good education. The
Quality Basic Education (QBE)
Act probably will have a long
term impact, he said, but alone
“will not bring Georgia out of
a hole.” Georgia is still at a
disadvantage in the level of
education of its work force in
comparison to many other
states, he said.
Marketing should follow
those three stages, Craven
said. If the “pyramid’ has been
put together well, there will be
a payoff in the form of new
jobs, increased income and
other rewards for the
community.
He urged those present to
think about the local area and
determine if any gaps exist in
the development process.
*‘lt's not turning your
backs on those things and hop
ing they're going to go away,”
he cautioned.
TAX BILL
The new federal ‘‘tax
reform™ bill took away some of
Georgia's development advan
tages, he said, including the
use of tax-free bonds to help
finance local business and in
dustrial expansion. The climate
is more competitive
throughout the nation.
The process of economic
development is ‘‘not a very
sexy topic,” he said, but it is
necessary. It's a mundane,
laborious and lengthy process,
he added, “‘but it's worked for
other communities that you
wouldp't think it would work
R e
The freeport concept where
some inventory is allowed to be
tax exempt hasn't had the
development effect in Georgia
that some thought it would
have, according to a study by
the State Auditor's Office,
Craven said in response to ~
question. The only area where
he has dealt with the issue was
around the Atlanta airport.
NOT ACCESSIBLE ‘
Chattooga isn't as accessi- |
ble as many counties but the
widenin ofyU. S. Highway 27
should %wlp that situation,
Craven responded when asked |
to evaluate the area. The Chat
tooga Chamber of Commerce
has taken a lead role in
development ‘‘and my ex
gerience with the groucp has
een pretty good,” Craven |
said. Chattooga is a ‘‘pro
growth community” unlike |
some in the state, he said. He |
was not aware of the quality of |
the local political leadership, |
Craven ad%ed.
Northwest Georgia, except |
for Rome, also remains mostly
unknown to a lot of outside |
companies. !
One of the best methods for |
“‘raising the consciousness’’ of
a community in regard to
development is a deve%opment
forum, Craven said. That
usually involves 30 to 40 com
munity leaders in a retreat set
ting assisted by an outside
“facilitator.” The facilitator |
helps the group to discuss the |
community's needs, assets and
shortcomings in an open, non
hostile manner, he explained. i
The state still has one of the |
strongest economies in the |
Southeast, Craven said, and |
“I'm very optimistic about the |
next couple of years here in |
Georgia.” ’
Key Is Asking Same Question
from front page
serve.”” A Chamber is where
every single-issue group can
come together un(fg work on
issues that affect the entire
community, he indicated.
ASK Q}UES’I‘ION
“*A Chamber of Commerce
worth its salt should ask the
same question over the lifetime
of the Chamber: ‘What needs
to happen in our community to
continue to make it to be the
place 1 live and earn a living
and raise my children?’ "' The
answers change over time, he
said, and that's why the ques
tion must be asked on a con
tinual basis.
Everyone can remember
“the town that's not there
anymore,” the Chamber official
said. The reason communities
disappear is because their com
petitors did a better job *‘tak
ing care of the business of
business’ and did a better job
res(s)onding to that question, he
added.
“It's simple and it's sad but
it's a matter of true fact.”
The future of any communi
ty is dictated by its power
structure, Cowan asserted. He
defined the “structure” as a
group of people which has
money, drive, power or the per
suasiveness to chart the course
of a community. *You have
one, and Rome has one, and
Atlanta has one, and Poteet,
Texas has one. The one in
Poteet is not a big one but it
has one,” he grinned.
POWER STRUCTURE
Within that power struc
ture, the Chamber has to take
its place and be sure that
business is part of that
organism to help determine the
direction of the community, he
said. If the Chamber is not a
viable part of the power struc
ture, it will still move the com
munity in a direction — but
without input from the
business community, Cowan
continued.
“Look at this organization
that's going to take care of the
business of business and take
your community on the road to
prosperity by continuing to ask
the question of ‘What needs to
happen in our community to
continue to make it the place I
live and earn a living and raise
my children?’ " Cowan said.
Bill Kinzy, superintendent
of the Trion City School
System, was installed as presi
dent of the Chamber for 1987,
succeeding Hugh Henderson, a
Summervfile real estate broker.
Henderson was unable to be
present for the banquet
because he had been hospitaliz
ed due to a hand infection.
GAG GIFTS
A couple of gag gifts to be
presenteé) to Henfierson were
displayed during the meeting
by Eula Amos, a former
Chamber president, and by
Menlo businessman J.P.
Smith. Summerville radio ex
ecutive William Farrar
presented two scrapbooks
covering 1986 Chamfi(!r ac
tivities to Henderson's
daughter for presentation to
the outgoing president. Kinzy
also presented her with a presi
dent’s plaque to be given to her
father.
Cowan installed the new
officers.
They include Kinzy, presi
dent; Eddy Ellenburg,
president-elect; Steve T. Jones,
secretary-treasurer; Hender
son, past president; Madeline
Chester, membership vice
president; Ellenburg, internal
affairs vice president; Grady
McCalmon, economic develop
ment vice president; and G. C.
Pickle, public affairs vice presi
dent; Gail Allen, Roy T.
Brown, Sam Freeman, Milton
D
Our heartfelt thanks to all
who extended comforting sym
pathy and help in our recent
sorrow. For the beautiful ser
vice, floral offerings, food and
other kindnesses we are deep
ly grateful.
The family of Tiny
Warren
Rome, GA (January 13, 1987) The
Private Industry Council for the
Coosa Valley area is issuing "Re
quest for Proposals” (RFP's) to pro
vide the following job training ser
vices to economically disadvantaged
residents: Eligibility Determination,
Occupational Individual Referral, On
the-Job Training, Customized Train
mg. Short-Term Classroom Training,
GED, Youth Competency and Try-Out
Employment. Services will be provid
ed in the Northwest Georgia counties
of Bartow, Catoosa, Chattooga, Dade,
Floyd, Gordon, Haralson, gauldmg,
Polk and Walker
Programs may operate from July
1. 1987 through June 30, 1988
Proposal formats will be available
February 9, 1987, and may be obtain
ed by writing JTPA Section, Coosa
Valley APDC, Jackson Hill Drive, P.O
Drawer H, Rome, GA 30163, or by
picking then up at the Coosa Valley
offices. Those already included on
the Coosa Valley Private Industry
Council's Bidders List will receive
formats for areas which they in
dicated interest. A bidder's con
ference will be held on February 17,
1987 at 10 am. in the Conference
Room of the Coosa Valley Area Plann
ing and Development Commission,
Jackson Hill Drive, Rome, Georgia
Technical assistance in the proposal
process will be provided only at the
bidder's conference. Deadline for pro
posal submission is 4:30 p.m. on
March 16, 1987.
The Private Industry Council
reserves the right to reject any and all
proposals. Funding is contingent
upon the availability of federal funds
An Equal Opportunity Program
.. "Cotton" Greeson, Fay
Hurley, William R. Irmscher,
Russ Jennings, Jerry H.
Johnston, Mcfi’lillun Myers,
Warren H. McCollum and
Harold 1. Peek, directors.
Outgoing directors Helen
H. Loggins, Durward Petitt
and "(fi)t‘t‘t Edward Surles
were recognized with a plaque
presentation,
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BILL KINZY (L) ACCEPTS GAVEL
From Chamber's Will Hair
PIPROY D LHSOH QOO O D
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BANQUET
Assisting with the banquet
were Edythe McGinnis, ban
quet chairman; Ms, Chester,
hospitality chairman; Carrie B.
Freeman and Connie Hunt,
reservations chairman; Steve
Jones, program director; the
Chattooga High Future
Business Leaders of America
and the Chattooga Future
Homemakers of America;
Chattooga High principal Jack
Herring; Betty Hawkins,
supervisor of the Chattooga
High lunchroom staff; and
David and Gene Espy, who
prvgarod the programs.
Some 35 (l(mr prizes were
awarded near the end of the
?r()grum. including a real door
rom Bryant & Sons Lumber
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KINZY (R) PRESENTS PLAQUE
To Mrs. Ricky Harris For Hugh Henderson
Co. The audience chuckled
when some of the awards were
handed out, including when
one bank director won a sav
ings certificate from a rival
hank and when Terra' Adams,
owner of WSAF Radio, won a
two-year subscription to The
News.
Niki Shropshire presented
entertainment.
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