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||OME EDITION VOLUME XIX. No. 67. m&btd.'x; „ >y?\v^J.te^Ja tid THE AUGUSTA HERALD THE WISE DRY GOODS CO. THE ONE PAPER IN MOST HOMES—THE ONLY PAPER IN MANY HOMES. AUGUSTA. GEORGIA. SUNDAY MORNING, MARCH 8. 1914. 0T Wise’s Leadership Growing More and More Pronounced Day By Day. The merchandise and prices are both here to verify this fact. The showing of new Spring merchandise by far sur passes anything in our career, every department overflowing with the cream of the season. Double Purple Trading Stamps during the morning hours. You save five cents out of every dollar you spend by trading early. Our Ready-to-Wear Dept. Is Unsurpassed For elegance, style and beauty. The entire department is a style show that would do credit to a store many times our size. The country’s leading manufacturers are represented in this showing of Wool Suits, Silk Suits, Moire Suits, Pongee Suits, also one and two piece dresses of Ratines, Crepes, Linen, Silks, Crepe de Chines, Crepe Meteors and Canton Crepes, in a variety that is simply charming. Beautiful Ratine Dresses, at .. $lO, sls and S2O. Don’t fail to see the new line of Crepe de Chine Dresses at $19.95 and $22.50 Charmingly Beautiful Silks Taffetas! Taffetas! Taffetas! We have them in both plain and the two tones, in the very latest combination of colors, at. per per yard HI -25 35- Mes salines, in all the new colors, noth ing in Augusta to equal them under $1.25 per yard ,our special *. • •HI 00 18-inch Tattetas, worth 65c, at 49 ( ' 27-inch Bengaline Silks, in black, white and colors, special value B9<’ White Wash Silk, genuine tub silk, special. at SO': Yard - Wide Tub Silks, in neat, stripes, worth $1 per yard, at BRL 36- Habutal, in black, white and colors, worth $1 per yard, at 850 Beautiful line of new Foulards, worth 75c per yard, at sf>o Cheney Bro.'s SI.OO Showerproof Foulards, at .. 85': 40-inch Crepe lie Chines, worth $2.00 per yard, at *l5O Specials In White Goods 20c 45-Inch genuine Indian Head, this Is fine for all kinds of dresses and skirts, also makes ele gant pillow cases, at 180 200 yard-wide Berkley Cambrics: these are In mill ends, but all In good lengths, for this rea son we are offering them while the lot lasts, at 12ViG 25c Tine soft white English Nainsooks and Mulls, at ISC 15c 36-lnch Nainsooks, at IOC 25c white Piques, In assorted widths, special, at ISC 19c white Crepes, at ISC 45c white Lingerie Lawns, worth 35c per yard, at 25 C 10c 40-inch white Lawns, at 7'/4C 12!4c 36-lnch white Linen, at IOC 35c 36-inch white Costume Linens, special, at IOC 36-inch l/ongcloth of 12 yards to piece, worth $1.39 per piece, at HI -19 15c floral bordered Curtain Scrims, at .. IOC Regular 25c white Curtain tfwlsses, at 19' : Muslin Underwear Ladies' Pants, open and closed, with scalloped ruffle, at 250 Ladies’ Corset Covers, embroidery trimming, at 25C Corset Cfivers, beautifully trimmed with lace and embroidery, at 50 ,: Ladies' and Children's Night Gowns, with long sleeves and high neck, trimmed with embroid ery and tucks, at 50 ,: Ladies’ low neck and short sleeve Gowns, with embroidery trimming, at 500 Crepe Gowns, In pink, blue and white, at 980 Lot with pretty lace trimming, at 980 White Crepe Gowns, at 50 ,: Princess Slips, In pink, blue and lavender, with lace trimming, at *1 50 Princess Slips, In white, beautifully trimmed with lace and embroidery ... *1 49 and *1 98 Children's Pants neatly made with tucks, at lOG Children's Pants .trimmed with embroidery at 250 Children’s Petticoats, trimmed with embroid ery and tucks, at 250 and 500 The Crex Rug Sale Con tinues at a Great / Sacrifice Values cannot be duplicated anywhere. 54x90-inch Hall Runners, worth $6.50 each, at *3 49 $6.50 6x9 Art Squares, at *4 98 $8.50 Bxlo Art Squares, at *0 49 SIOOO 9x12 Art Squares, at *7 98 36x72 Rugs in a good line of colors, worth $1.25 to $1.60. special for this sale at ... 980 SPECIALS New Neckwear, new Ruchlngs, Rufflings and Plaltings, at 250 and 500 One pound of Old Glory linen Writing Paper, Tor 190 One pound Jar of Jergen’s Taleum Powder, worth 25c, at 190 Jergen's 10c Violet Glycerine Soap, at . ...RC 10c package of Envelopes, for RC Silk petticoats. In the very newest shades, worth $3.50 each, at *1 98 Buy Your Sheets and Pillow Cases at Wise’s and Save Money 85c double l>Pd Pepperell Sheets, at .... 890 $1 extra slue heavy Sheets, at 790 90x90 • Inch genuine Pepperell Sheets, worth sl. »t -850 90x90 - Inch Anchor Sheets, very heavy, worth $i 26 each, at 98<: 90x90 - Inch Hemstitched Sheets, special for this sale, at *ll9 16c 42x36-lnch Pillow Cases, at 190 20e 45x36 Inch Pillow Cases, at 150 Genuine Frult-of the-l/iom Pillow Cases, worth 25c each, at 210 35c hemstitched Pillow Cases, at .. • • .290 SPECIALS Regular 12V£c yard-wide new Spring Percales, at ino Regular 12yard-wide Hill's Semper Ideih Bleaching, at 1($0 Regular 10c Bleaching, yard wide, special, at BV4C 7Vic Apron Check Ginghams, at RC Standard Calicoes, at RO 25c Windsor Ties, big range of colors from which to select, at 190 One lot of Kid Gloves, In black, white and tans, which look and wear as well as SI.OO vines, special 890 New Crepes and Ratines Are shown in a dazzling army of the latest pat terns arid colors as well as black and white, One lot of printed Crepes, In a neat, range of patterns, llgures and stripes, worth 19c per yard, at 100 One lot oT corded Ratines, In black and colors, great values, at -350 Exquisite llnne of printed Crepes, at 2RC and SRC One lot of brocaded ('reiles, which would he cheap at 75c per yard, at 49c One lot of white Crepes, worth 19e per yard, at IRC lot of Ratines, at 29'' One lot of 05c Ratines, at 490 One lot of $1.25 Silk Ratines, at 980 DAILY AND SUNDAY. $6.00 PER YEAR. []QME EDITION Iff!