Below is the OCR text representation for this newspapers page.

FRIDAY. MARCH 13. SCHNEIDER'S OPENING SPRING SEASON 1914 ' ii ■ Norfolk coat style with full pc* top lined knickerbocker pants; sizes 6 to 17 years. Boys' to $3.00 suits. $1 50- Double breasted and Norfolk style; sizes 6 to 17 years. Women’s Kid Gloves Special Underprice f^Qn Purchase at We bought several thousand pairs of Rood qual it' Over-cam Glace Kid Gloves for women at a ma tcrlallj lessened figure. Your chance to save on new spring gloves. Mcde of excellent quality, soft, pliable skins, cor rect!- cut and perfect fitting. Finished with two and three rows of stitching on back. The wanted two-clasp style; in all sizes. Choice of black, white and tan; also wnite, with black stitching. Women’s Dollar Silk Hose When you see these silk stockings, their fine, even texture, the firmness of tlie silk, you’ll wonder how it is possible that they can be sold for less than SI.OO at all. They are made of heavy thread silk, ingrain dyed double silk or lisle soles, high spliced heels, double silk or lisle tops; the most wonderful silk hose bargain of th*» times; f\Rr 3 pair for $2.00; per pair Children’s 25c Stockings Fine ribbei silk lisle stockings, a thoroughly well-known make that sells all over the country for 25c. Tomorrow, price, | C/-> per pair IOC Sample Night Gowns $1 and $1.25 Values at wwi# A purchase of undermuslins that completely overshadows any offered this season. From a prom inent maker we have closed out the sample lines and discontinued styles which he will not make up because of too expensive laces and embroideries. Gowns are made of extra quality nainsook, in square and round yokes, empire and high-neck styles, handsomely trimmed with superior laces and em broideries in a varied assortment of designs; also Crepe Gowns, In white and colored effects. A beautiful lot of gowns, meant to retail for SI.OO aqd $1.23, offered tomorrow at 69'- 50c AND 59c CORSET COVERS, of fine batiste: in a large variety of styles, with trimmings of val laces and swlss embroideries; square and round neck, in elaborate and neat effects, with ribbon headings back and front; x x all sizes, at ~ .. j JJC "RUN-OF-THE-MILL” SHEETS 65c, 75c and 89c Quality It has been a long time since the equal of these value, were offered—a wonderful purchase of 100 <l»z en Bleached Sheets secured to sell at this low price because they are clnssed as ‘'run-of-the-mill." 100 dozen Sheets In the lot, made of heavy close-woven sheeting cotton, and strongly welded. Hand torn and ironed, with deep hem. Extra large size for double beds—full 90, 99, and 108 inches long. CROCHET BED SPREADS, double-bed size; In handsome Marseilles designs. (pi m. Worth $1.75. Sale trice CROCHET BED SPREADS, double-bed size; in a good assortment of Marseilles patterns. r, r- Worth $1.29. Sale price yjC 36-INCH WHITE CAMBRIC, a soft finish quality; fret from starch. Worth 10c Atm/t yard. Sale price flufl C Regular 69c to SI.OO values, some few seconds among them, about 1,400 shirts in the lot. Materials are fine percales, woven and print ed madras; all are mode coat style, cuffs attached, plain and plaited bosoms, Immense variety of excellent patterns to choose from, all colors guaranteed absolutely fast or a new' shirt for the asking; regular 69c to SI.OO shirts, tomorrow Regular 50c Scarfs in every respect, shape, quality and finish. These scarfs were sold to us by the manufacturer who supplies us with most of our neckwear during the year; he simply gave them to us at almost half price In appreciation of the business he does with us and we pass them along to you the same way. You better get at least a half dozen of these 50c scarfs and pay u.t only Men’s Shirts Men's Neckwear $1.25 LONG KIMONOS Fine quality Long Crepe Kimonos, in plain colors and pretty floral effects of light blue, cadet pink, red, lavender, and navy. Made in Um pire style, with satin trimmings; others with shirred yokes, neatly trimmed with Persian borders. All sizes at HH‘ Clothing for Men & Boys Men’s end Youths’ $7.50 Suits $4.75 Cut on the latest models. In u nice variety of mixed ffects; sizes 32 to 40 chest. Men’s and Youth’s $7.50 Overcoats $4.00 Men’s and Youths’ SIO.OO Overcoats $6.00 Men's and Youths’ $15.00 Overcoats $7.50 Men’s $2.00 and $2.50 “Sweet Orr” Trousers sl. 45 Men’s and Youths’ $3.00 Trousers $1.75 Boys’ $5.00 nnd $6.00 All-Wool C? 7K Blue Serge Suits so.i O Men’s $1 and $1.50 Shirts at Each UVw This Is the time for thrifty men (or their wives for them) to buy a whole season's supply of shirts. The savings are large enough and the values great enough to make It wise economy to buy at least half a dozen. Materials consist of French Percales, Madras, Kolsette, Mercerized Silk, and Linen Crepes, Mercerized Pongee, and Mercerized Madras. Made with soft turn-hack cuffs or laundered cuffs. All sizes at 69c instead of SI.OO and $1.50. Men’s and Youths’ to SIO.OO Suits $6.50 Snappy, up to the mlnulu suits. In plain and fancy ef fects; sizes from 32 to 41 cheat. 3.000 Sample Waists In Lace, Lingerie, Crepe, r* Voile and Jap Silk O' It. Values up to $1.98 Each .. All new spring models made up In very effective styles, high collar or low neck, trimmed with Val. lace or neat embroidered patterns, new yoke effect, with drop shoulder, long or short sleeves; also a lot of nice quality Jap silk, hair stripe, with the new pointer! turnover collar o^4. “Mentor’’ 25c and 29c Women’s Knit i /l Underwear for • OV The most remarkable underwear bargain we’ve ever heard of. Think of buying such a standard make as "Mentor" underwear at about half price. These are not seconds —every garment Is absolutely clean and perfect; they are in all wanted shapes In both vests and pants, regular and extra large sizes; while we have over 200 dozen to start with, they are bound to sell fast, and the most desirable styles will naturally go first; would therefore advise early se lection; "Mentor" 25c and 29c vests and pants for for women for only 16*' Purchase of Spring Corsets Regular .SI.OO Models at This is a special number made by one of the leading corset manufacturers to sell under price. Made .of fine quality coutil, in medium low bust, with neat embroidery trimmings and draw string. Extra well boned, and equipped with front clasp, cork protector, and extra large hook. Extreme long hips and heavy hose supporters. All sizes, 18 to 30. * Exceptional Value at 69c. 50c BRASSIERES, made of fine batiste; back and front trimmed with wide swiss embroidery in sertion and edged with embroidery; reinforced shields and steel boned. All sizes, at «SVC 45x36 BLEACHED PILLOW CASES, large size; made of linen-finish pillow case cotton. ■ / Worth 19c each, price I4C 36-INCH BLEACHED COTTON, extra fine, closely woven quality; free from starch; suitable for wom en's undergarments. Worth 12%c yard. Sale price C Men’s end Youths' to $15.00 Suits $9.75 All hand tailored suits In the latest plain and fancy patterns; sizes 32 to 44 cheat. 45c 28c LOWEST PRICES OUR CHIEF ATTRACTIONS SCHNEIDER’S THE PEOPLE'S STORE - A STORE FOR EVERYBODY THE AUGUSTA HERALD. AUGUSTA, GA. AN EXTRAORDI NARY SALE OF Spring Millinery At Greatest Savings on Record A mile offering of no vend hundred dozen new nprtntt huts that forcibly demon straton thin store'll ability t« bring you the choicest style* and newest shapes In correct millinery at astonishingly low cost. $2.00 to $3 Untrim med and Semi-Trim med Hats 69c Fine qunltty T’ntrlmnied and Scml-trimmed / Hats, made of silk and straw com wiinations; in black, navy blue, new bine, purple, and other spring shades. The smart new small and medi um size hats, with straw brims and silk crowns or silk faring*. Actual $2.00 to $3.00 values, at fit)' ’ $3.00 to $4.00 Ready to Wear 0 I I 0 Hats at .. 01 iH-U Excellent quality Ready to-wear Hats of braids, straws, silks, and mallnes; In the fashionable small and medium sizes. Choice of black, brown, new blue, navy blue, and other shades anil combinations, with trim mings of pom-pons, ribbons, and stick-ups. Reading shapes, Including Sailors. Turbans, and ffigh slde Effects. Very stylish and becoming hats for pres ent wear. Ready-to- Wear Hats In tlie new turhun style, brim made of fine quality hemp braid, rolled edge, crown of soft silk poplin; also one lot of turbans rnado of pyroxollne braid, crown draped of same material, forming a large wing effect at the side; regular $1.49 specie 69C A FULL ASSORTMENT OF POMPONS In all the new shades with imitation aigrette to match; now all the rage; value up to 9Sc; only 2 to a customer; .T“ 29c UNTRIMMED DRESS SHAPES Made of fine quality hemp, soft silk poplin crown, In all the new shades and black; Hrnall, medium shapes; In fi different styles; value tip to WT* . L $1.69, special ZMifC OSTRICH TIPS Three In a bunch, long flues, French curl. In all the new spring shades; no black or white; special v# Cr SI.OO Undermuslins 68c Princess Slips of fine soft nainsook or lawn, elaborately trimmed with embroideries, laces and ribbons Combinations of fine nainsook, variety of styles from the very neatest to the very elaborate, all are trimmed with dainty laces, beading and ribbon at waistline. Wlilte Petticoats of excellent quality cambric, flounces of fine Imported embroidery, extra un derlay. Choice of Princess Blips, com binations or Petticoats; all ex celient SI.OO values. Women’s and Misses’ Spring Dresses & A Special That Will Cause a Sensation! NEW SAMPLE SUITS J- ] <) (\ r Model Garments Meant to ke= jta, | /’ J 3. tail at $25, $27.50 and $30.00 t » * It has been our custom to usher In the new season with a sale of snmple suits, and w< hat. been ex tremely fortunate in securing the co-operation of one of America's leading suit makers who gate us his line of spring sample garments at a figure that makes possible (he greatest values you've ever known right at the beginning of the season. In tills wonderful collection of suits will be found the smartest ami most distinctive ides for spring. Ev ery wanted fabric, every popular color, and every lule style feature Is Included. These Beautiful Model Garments Mark a Radical Chanqe in Style For Sprinfl. Tlie styles are more elaborate, more osentially feminine am! chic in general tendency than ever. Colors are Lichen Green, Ocean Mine, Labrador, Violet, Lavender, Tango, Hrown, Rost. Snuff, I'op. nln gen, French Blue, Taupe, Fern Green. Dutch Blue, ns well na Navy and Black. 500 New Spring Silk Dresses <£ A Q A Values Worth SIO.OO, $12.00 and $15.00 JU Every woman Interested In new spring apparel owes il to herself to see this wonderful aggregation of charming new Spring Silk Dresses tomorrow. It's another of those surprising nrhiovements In value giving for which this store Is noted, and brings you the season's newest and most fascinating styles at the lowest price ever named for such high quality garments. They are all brund-ne wsprlng models, In a host of beautiful designs, colors, and combinations. Messaline Silk Petticoats New Lot of 400, $1.79 One of the best lots of Silk Petticoats we’ve been able to get for a long lime —excellent quality all-silk materials and new styles have seldom been priced so low. Made with pleated flounces und felled seams. All lengths, at.. .. .. .. *1 79 $1.25 Black Cotton Petticoats of light weight Sateen, with a handsome luster that gives them the appearance of Mlk; made with new seot.onal ideat ed flounce and felled scams. All lengths. *7O Tomorrow only, at /VC 69c S C 49c 2.000 yards of these desirable Storm Serges, full 52 Inches wide, a great feature of this sale; nice, woolen crispy quality, the most durable fabric fur women’s and children’s wear, In shades of golden brown, Copenhagen blue, tan, garnet, king blue, navy blue, and black; uctual 69c value, very special, yard 4VC 39c IMPORTED WHITE RATINE. The Most favored ■ Wash fabric for Spring at Less Than Half Price ■ UL This sulo offers far-sighted women an opportunity nut of the ordinary to purchase thp material for a smart and up-to-date spring frock at a remarkable saving. Nothing Is more faahionahl.- or desirable for the new season’s wear. This handsome White Ratine Is 32 Inches wide, with the stylish rice weave. It possesses the virtue of being easily laundered, and always looks fresh and alaty wdlieri made up. Tomorrow at 16c a yard In tend Of 39c. 45-INCH WHITE LUNA LAWN, a grade well known for Its distinctive finish and excellent laundering quality; made of selected combed Egyptian yarn; snowy whlto bleached; every yard strictly perfect. Worth 2Dc a yard. | r „ 45-INCH WHITE MERCERIZED BATIBTE, a rich silk lustrous quality, that retains Its bandaom lustre permanently. W orth 29c. \/r Kale price I *t V WHITE IMPORTED PIQUE, 27 Inches wide, In vari ous size welts, for skirts and suits. Worth 11/' 19c yard. Hale price I li. The Newest of the New Fancy Black Brocade | O Cloth Quarter Patent, \ I Vamp Low Shoes for Women V ■ Kame style In plain back, patent vamp or gunmctal calf, at the same price— Women’s Shoes Regular $2.50 Grade (til QPZ Reduced to I.Wv^ Our regular stock of $2.50 shoes, now marked at this reduced figure for final rburnnee. New up-to-date styles, in Russia Calf, Patent Colt, Oun-Metal, and Vlci Kid leathers, high and low heels. All from 2‘/ a to 8. Clearance price, pair JRI fljy These stunning spring dresars are copies of high priced imported models which were slightly modified, displaying three tier, minaret, coatee and peg top efftcti; made of superior grade serge and tied ford cord: In spring's most favored shades; all sizes, these drrs. es are really wonderful at („) 500 Beautiful Silk Taf- £ I IA feta Petticoats for I. ■ U A wonderful array of charming new colors that will match the new spring suits or gowns, made of line qunltti taffeta, in plain and changeable colors; all sizes. We da not guarantee th.e lot to lest all day, so come early. Special in Our Girls’ Wear Dept. A -Special Purchase of 1.000 New cj q r Spring Girls’ Beautiful Dresses Are Positively $1 and $1.50 Values You will find scor, s of beautiful spring models i.,r choice, all cut on the new French long-waisted and Balkan styles, m -le ~ u pcrlor grade Ginghams, Lmen« ami Percales, smart I- Iriinnx d. m qualities that will launder excellently; iiislzisbtc, 14. Price. JJO 12J4c New Dress Gin^- hams, Yard v . ...^^^ Mill ends nl 27-inch Dress Ginghams, in a large assortment of new spring styles, Including stripes, checks, and broken plaids. Colors are light blue, cadet, pink, tan, lavender, gray, oxblood, black, and white. $2.00 and $2.00 Silk Umbrellas QOn For Men and Women 00b The greates t ‘umbrella value* ever presented to AugUMta shopper*! Think of It—men’s and wom en’s fine quality piece-dyed Taffeta Silk Umbrella*, with wide taped edges, for VBc. Seems too good to he true! 26 and 28 Inch size*, with clone roll *te| para foil frames. Stylish handles in fancy curved und plain hardwood mission effect*, also natural wood* In many shapes. Men's and Wo- C men’s Umbrellas*^ 26 and 28 Inches, made of fine grade American taffeta, guarani iml rainproof anil fast color; u wide range of desirable handles to choose from; good SI.OO values. Tomorrow f>s'- 40-INCH WHITE "FLAXON," the sheer wlilte ma terial with the distinctive finish unlike any other fabric; Ideal for waists and dresse ■ nl / Worth 25c yard. Kale price | £_ ( WHITE PAJAMA CHECKS, a strong-woven, serv iceable quality for women's lingerie and men's gar ments. Worth 15c a yard. ■ Hale price | UC GENUINE “SUN BLEACHED’’ WHITE CHECK I limit y, a large range of plain and neai and broken eheeks; the ideal white material fur women's us well as children’s waists and dresses. I 01/ g’ Worth 19c yurd. Kale price. ... I NINE f • ' I} S\\ i Urn >\N * Q