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jjOME EDITION VOLUME XIX. No. 81. THE WISE DRY GOODS CO. IS ALWAYS ALIVE TO YOUR INTEREST t Strives to Furnish Just the Merchandise You Want When You Want It, at Most Remarkable Money-Savins; Prices. BIG MARCH SILK SALE • Thousands of yards of Silks of the highest standard of quality are represented in this sale. The most fashionable weaves and colors only are exhibited. 35-iach extra heavy SUkhack Messaline, about 25 of the very newest shades, including black and white; nothing on the market better at $1.25 per yard; yours in this sale, at 98G Beautiful lot jdt printed Crepe de Chines, in the latest colors and designs, at 7.V Yard-wide Tub Silks, in neat stripes, worth SI.OO per yard, at B.V 40-inch black Crepe de Chine, worth $2.00 per yard, in the new shades, at *1 49 40-inch Crepe Meteors; big lot just arrived; all we ask you to do is to compare it with any $3.00 value on the mar ket, in the very latest shades, also black and white; extra special price, while the lot lasts, at 8198 Cheney Brothers’ SI.OO Showerproof Foulards, for this sale, at «HI Big lot of new Silk Tissues, in all the leading shades, fine for princess slips, at 2f»G Yard-wide white Tuh Silks; the real genuine wash kind; worth 75c per yard, at !yOC 27-inch genuine spotproof and perspiration-proof, black Habutai Silks, worth 75c per yard, at 50C Fashion dictates call loud for Taffetas; we have them; come and see what W e have; the best ones on the mar ket. for ... 81 25 Our Greatest Sale of New Spring: Shirtwaists Hundreds and hundreds of the very latest models in Crepes and Voiles, all beautifully made and trimmed, regular $1.98 and $1.50 values, for one day only (Monday) your choice . . . ■ [, ..i),, ••;<• . • , i . • • *51.19 $1.50 white lingerie and lawn Waists, at 98^ Dainty Undermuslins At a Big Reduction In Price One lot of Crepe Gowns at 50^ One lot of Muslin Gowns, embroidery trimmed, at 50^ One lot of white, pink and blue Crepe Gowns, worth SI.OO, at 89^ One lot of $1.25 Crepe Gowns, in white, pink and blue, lace trimmed, at 98^ $1.98 Princess Slips, beautifully trimmed, in lace and embroideries, at $1.49 $1.25 Princess Slips and Combinations 98^ Neat line of Corset Covers with lace and embroidery trimmings, at .. . 25^ Ladies’ Muslin Drawers with scalloped ruffles, in both styles, at 25£ Nice line of embroidery and lace trimmed Drawers, at &W Double panel scalloped edge Petticoats 79* Nice line of scalloped edge Petticoats at 59^ Scalloped edge Pi«jue Petticoats, worth $1.25, at One lot of fine dainty lace trimmed Gowns, worth $1.98, at $1.49 Children’s Pants,2 to 14 years, at .. ..10^ THE AUGUSTA HERALD THE ONE PAPER IN MOST HOMES—THE ONLY PAPER IN MANY HOMES, With This Store's Standard Principles of Merchandising, the Following An nouncement is a Signal of Safety For All of Your Purchases in Our Line, Double Purple Trading Stamps During The Morning Hours. ourl9l4Spring Showing of Exclusive Models io Ladies’ and Misses' Ready-to-Wsar Garments Covers An Im- Immense Stock of the Very Latest and Best Style. One lot of ladies’ and misses’ Suits of Wool Crepes, wool Serges, wool Poplins and Shepherd Cheeks, worth $25.00 and $27.50, special for Monday, at., .$21.75 One lot of silk Suits, Moires, Bengalines, Taffetas and silk Poplins, worth $35.00 each, at $27.50 One lot of $25.00 silk Taffeta Suits, at $20.00 One lot of Crepe do Chine,Crepe Meteor, Canton Crepe and Taffeta silk Dresses, worth up to $30.00, at .. .. ..$23,75 One lot of Crepe, Voile and Linen Dresses, in white and the leading shades, worth $lO to $12.50, at .. $7.50 Exquisite line of Crepe and Ratine Dresses, at $19.75, $22.50 to $25. Misses' All Wool Serge Balkan Dresses, in Cream and Colors, Worth $6.50 to $7.50, at $5.95 The Famous LaVictoire Corsets The Perfect* Figure Moulder. ikt? y j jLwfr ?teli .f%^w I kjtafrtg it 'JrkTjitvli I /mV/ \ m 1 7/ W W*mrM M Bf r m m /ijVf / Iff] JOM jiii| Pa®, yL fA * I i** fIA t| AUGUSTA, GEORGIA. SUNDAY MORNING. MARCH 22, 1914. Hi jj Mm" MtM}*] 1 to* I ; fW jp||||]| • }^ J l E ilfl^^ This is one of the best Corsets known to the mer cantile world for comfoiu and ease, while standing, sitting or walking. New models to suit every fig ure now ready, in charge of an expert fitter. For your Suit or Dress to look well and fit right, you must be properly corset ed, for it is the foundation of all well fitting gar ments. Prices $3.00 to $lO $6.00 PER YEAR—S CENTS PER COPY. Special Wash Goods Sale for Monday We are showing a large collection of Fashion able Fabrics which will meet every demand for every style garment, at special prices. 20c 45-inch genuine Indian Head; this in fine for ail klnda of drcßHoa and akirta, also makes oiogant pillow casea, »t iec 20c yard-wide Berkley Cambric*; t'lieae are in mill ends, but all in good lengths; for this reason we are offering them, whilo the lot laata, at 12V4C 25c fine aoft white Engliah Nainsook and Mulla, at 15C 16c 36-Inch Nainsooks, at H$C 26c white lMquea. in asaorted widths, special, at . ...JftC 19c white Crepes, at 15C 45c white Lingerie lawns, worth 35c per yard, at .... 25C 10c 40-inch White Lawns, at TV4C 12Vfcc 36-lnch White Linen, at 10<- 35c 36-inch white costume Linens, special at 10G 36-inch Longrloth of 12 yartfa to piece, worth $1.39 per •piece, at 81-19 15c floral bordered Curtain Scrims, at IOC Regular 25c white Curtain Swiases, at 19 c Colored Wash Goods That will express your individuality in the most nttLjn^vt^ashion. "jx v’Sfiß V M I IIIM 111 patterns'•MVfflT-:,' while tin* lot lasts, at to 25* Exquisite line of Crepes and Voiles, in stripes and checks, also plain colors, at and 50^ 27 inch Pongee Linens, in about 20 to 25 beautiful colors and shades, at. 35^ $1.25 Silk Ratines, special at 98^ 27 inch Cotton Ratines, at .. . .25* and 65c White Ratines, at 49^ Beautiful assortment of Silk and Cotton Crepes, j n floral designs, at 75^ 27 inch Corded Ratines, fine fabric for one piece dresses, at 35^ SPECIALS FOR MONDAY Good Doylies, at, each 50 Ready hemmed Napkins, at, each ..5< 1 5c Turkish Towels, at .. 100 20c Cambric, at 121/.0 15c White Nainsooks, at .. .. 100 10 yard wide Bleaching, at . .81/^0 25c White Madras, at 150 121/jc yard wide Percales, at 10£ 1714 c yard wide bleached Pepperell Drilling, at ..121/.0 71/2C Apron Ginghams, at .. 50 Big Kimono Sale Long Crepe Kimonos in an (elegant line of new patterns and colors, $1.25 at .. •« .. .. •••• •• •• •• •• • $1.25 Long Flannelette Kimonos, ft Or to close at One lot of Silk Kimonos, worth £ A QQ up to $8.50, at fIOME EOITIOHI