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VOLUME XIX, No. 88.
THE WISE DRY GOODS
A Dazzling
Array of New Spring
Wash Goods Invites
Inspection from the
Most Critical
With the high stand
ard of this merchandise
quoted at these prices
the opportunity to save
is wonderful.
Printed Crepes, worth
15e to 19c per yard, at
only 10c 1
27-in. striped and check
Crepes, in a beautiful
range of delicate colors,
also in black and white,
worth 30 to 35c per
yard, special at .. 25<
27-in. striped Ratines,
in the latest colors, at
only 35^
Large assortment of
floral Crepes, in the
neatest imaginable pat
terns and colors, at 25^
Silk and cotton floral
Crepes, neat patterns,
colored grounds, at 75^
27-inch silk-finish Pon
gee Linens at ....35^
-$1.25 silk and Cotton
Ratines at 98^
TOWELS
15c extra large Huck Towels .. 10^
Fine soft satine Petticoats in black
and colors; they would be good
values at $1.50; this sale at ... 98^
Colored Messaline Silk Petticoats,
worth $2.50 and $3.00, at ...$1.98
$5.00 Silk Messaline Petticoats at
only $3.98
Scalloped Cambric Pettieoats at
only 59^
$1.98 new Spring Shirtwaists at
only . . $1.19
$1.25 and $1.50 white and colored
Shirtwaists at 98*
»w lot of children’s gingham and
percale School Dresses, worth SI.OO
each, at 59<
One lot of misses’ percale and ging
ham School Dresses, 6 to 14 years, in
a big range of good colors, made of
material that will wash well and
would be cheap at $2.50 each, now
special at $1.49
Ladies’ $3.50 Serge Skirts at $1.98
THE AUGUSTA HERALD
THE STORE OF VALUES IS PUSHING FORWARD WITH
RENEWED ENERGY
Each day finds us a notch higher upon the ladder of success, caused by our tireless efforts to place before the public the very
best merchandise the market affords at the lowest known prices for equal values.
For Monday the list is unusually attractive and bespeaks this store’s activeness in supplying the public with just such mer
chandise when they want it.
OUR SPRING SHOWING
of ladies’ and misses’ Ready-to-Wear Apparel presents for your consideration the most comprehensive showing that we have ever
had the pleasure of placing before you. • - 1 •
Featuring especially high class Silk Suits of Moires,
Crepe de Chines, Taffeta and Silk Poplins; values up
to $35.00 at $25.00
$25.00 values at $20.00
$35.00 beautifully tailored Wool Suits —never before
have we had such a harmonious blending of colorings,
materials and styles at such a ridiculous price so eariv
in the season —yours Monday at $25.00
UNDERWEAR
Ladies’ low neck, sleeveless, knee
length Union Suits, lace trimmed,
special at 25^
Ladies’ low neck, sleeveless, knee
length Union Suits, cuff knee, at
only 49*
Regular 1244 c yard wide Percales
at ' 10^
Regular 25c Windsor Ties, in a good
range of colors, at . .19<^
Ladies’ low neck sleeveless Vest,
tape in neck, worth 10c at . ..7 1 /i>^
Roys’ Spring Underwear, Shirts
aaid Drawers at 25<*
Men’s regular 50c Lisle Spring
weight Undershirts at 39^
Ladies’ Envelope Combinations; a
very popular garment for the
Spring; at $1.49
24-inch Straw Suit Cases, worth
$1.25 each, at 98^
THE ONE PAPER IN MOST HOMES—THE ONLY PAPER IN MANY HOMES.
AUGUSTA. GEORGIA. SUNDAY MORNING. MARCH 29. 1914.
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$25.00 Suits at $20.00
Our One-piece Dresses are beautiful almost be
yond description. Crepe de Chines, Taffetas,
Crepe Meteors and various other styles. The
charmingly draped effects are bewitching, with
prices exceptionally attractive, commencing at
$4.98, $7.50, $lO 00, $15.00 to $35.00
Domestic Leaders
Regular 12 t />c yard-wide Bleaching
at I<*
Regular 10c yard-wide Bleaching
at &VA
20c yard-wide Cambric, in mill
ends, at 12
15c yard-wide white Nainsook 10^
19c yard-wide white. Nainsook at
only 12'/(j^
25c yard-wide white Nainsook 15^
HOSIERY
Whitleather Hosiery for men, wom
en and children; every pair guaran
teed, at 10*
Domestic Leaders
71/ 2 c Apron Ginghams at 5^
36-inch Sea Island, worth V/#. .5$
36-inch white Linene, worth 12*/>c
at 10^
Regular 12 1 /te yard-wide Percales at
only lOf*
20c brown Dress Linens at ... 14^
$6.00 PER YEAR—S CENTS PER COPY.
The White Goods
Department is
Signaling the
Economically
Inclined
32-inch white Crepes,
beautiful, soft finish,
at 19^
50c white embroidered
Crepes, specially priced
for this sale at ... 35f
20c and 25c white
Ibques in .assorted col'
ors, special at . ~,.,.15^
White check Klaxons
and Dimities, worth 19c
to 25c per yard, at 14^
36-inch plain white
Klaxons at .... 19<
10c 40-inch white Lawns
(one day) at 5^
45-inch fine white mer
cerized Mulls,, worth
35c per yard, at ... 25<
Mercerized white Trish
Poplins, worth 35c per
yard, at 25^
35c 36-inch white Lin
ens at 25^
36-inch white Linaires,
worth 35c per yard, at
only 25^
Don’t Fail to Buy
Your Silks from
Wise if You
Want the Best
New Taffetas, in both plain and two
tone, in the very latest shades, 27
inches wide, at . $1.25
40-inch $2.00 Crepe de Chines at
only ....$1.49
40-inch Crepe Meteors, worth $2.50
per yard, at $1.98
Nice line of Foulard Silks, good
range of patterns and colors, worth
75c per yard, at . 50^
Cheney Bros.’ shower-proof Fou*
lard Silks, worth SI.OO per yard, at
only 85^
18-inch Taffeta Silks, worth 75e,
at 50^
27-inch black spot-proof Habu
tai Silk at 50^
36-inch black and colored Habutai
Silks, worth SI.OO per yard, at 89^
20c Brown Dress Linens (all pure
linen), special while the lot lasts
at 14^
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