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[|OME EDITION VOLUME XIX. No. 95. WISE DRV POODS CO. Blg‘1(l Dafssale'’B GrandSuccsssWil CntinneTliniiiEb “Week Before Easltr In Aagnsla" THIS SALE STARTED A FEW DAYS AGO AND HAS A FEW DAYS LONGER TO RUN. IF YOU HAVE NOT AVAILED YOURSELF OF THESE TREMEN DOUS REDUCTIONS YOU SHOULD CERTAINLY COME HERE TOMORROW AND, REMEMBER, ALTHOUGH PRICES ARE SLASHED AND CUT ON EVERY SIDE AND IN EVERY DEPARTMENT, STILL THE GOODS ARE ALL BRAND NEW. READ THIS AD. TODAY AND THEN COME TO “WISE’S” TOMORROW. Ihe Greatest Silk Sale in the History of Our susiness—Fashion Authorities Say Silks—We Have Them, See Below The List Thousand* of yards of silks of the highest standard of quality are represented In this sale. The most fashion able weaves tnd colors only are exhibited. 35-inch extra heavy Sllkback Mesaline, about 25 of the very newest shades, including black and white; nothing on tbe market better at 91.25 per yard; yours In this sale at 98 ( Beautiful lot of printed Crepe de Chines, in the latest colors and designs, at 75^ Yard-wide Tub Silks, In neat stripes, worth SI.OO per yard, at 85 r 40-inch Crepe Meteors, big lot just arrived; all we ask you to do is to compare it wifi any $3.00 value on the market; in the very latest shades, also biack and white; extra special price, while the lot lasts, at 71-98 Cheney Brothers’ SI.OO showerproof Foulards, for this sale, at 85'' Big lot of new silk Tissues, in all the leading shades, fine for princess slips, at 25 c 27-inch white Tub Silks; the real genuine wash kind, worth 75c per yard, at 50^ 27-Inch genuine spot proff and perspiration proof black Habutai Silks, worth 75c per yard, at 50 ( ’ Fashion dictates call loud for Taifetas; we have them; come and see what we have; the best ones on the market for sl% The Table Linen Specials For This 10 Days Is Wonderful 70-inch extra heavy fine Damask, good range Los fine patterns. This Damask would be good value at 85c per yard. In this sale at, per yard 59* 72-inch full bleached, all-pure linen Satin Damask, our regular SI.OO grade, this sale only, at 89^ 72-incli extra fine, heavy, all-pure linen Satin Damask, which would be good value on any market at $1.39 to $1.50; our special sale price at * 10^ Ready-hemmed mercerized Napkins at, per dozen -60* Good, large size, ready-hemmed Napkins at, per dozen SI.OO All-pure linen Nankins at, per doz—sl.oo Large size, all-pure linen Napkins, worth $1.75 per dozen, at $1.39 36x36-inch, all-pure linen hemstitched Lunch Cloths, worth SI.OO, at 45x45'inch $1.25 linen Lunch Cloths at SI.OO 54x54-inch $2.00 all-linen Lunch Cloths at, only $1.25 The Latest Creations From Fashion Authorities in Wash Goods Awaits You at Prices that Should Sur prise the Most Economi cally Inclined Beautiful range of striped and check Crepes, worth 35c per yard, at 29* White ground Ratines, with colored em broidered dots, worth 35c per yard, at . Brocaded Ratine, worth at least 98c per yard, special at 69^ 36-inch colored Ratines, worth 65c to 75c per yard, reduced to 49* $1.25 36-ineh Silk and Cotton Ratines at 98* Exquisite line of Floral Crepes, in the daint iest imaginable patterns and colors, at, per yard 25^ 35c striped Etamines at 25* 35c fancy cotton Suitings reduced to . 25c and 35c colored Madras, for men’s shirts and children’s and ladies’ dresses, at. 19* 44-inch white Nub Crepes, worth $1.25 per yard, at 98* Store Open All Day Monday ■ ■ THE ONE PAPER IN MOST HOMES—THE ONLY PAPER IN MANY HOMES. THE AUGUSTA HERALD AUGUSTA. GEORGIA. SUNDAY MORNING. APRIL 5. 1914. BE SURE TO SEE OUR NEW SPRING SUITS AND DRESSES . U '■ A/ i Yes, though new, we are offering them at tremendous reductions. It’s real ly a big Easter display and you are spe cially invited to inspect them. Please note these quotations of reduced prices: $22.50 SUITS at.. .$15.95 $25.00 SUITS at... 519.95 $27.50 SUITS at... 521.75 $30.00 SUITS at... 523.50 $35.00 SUITS at... 525.00 $40.00 SUITS at... 529.95 Sc f t, pretty Dresses, spick, span, freshly new, in the best styles of the moment. The colors, too, are beautiful, materials the very latest Crepe de Chines, Canton Crepes, Crepe Meteors, Taffetas, Ratines, Crepes, Linens and Voiles. Ev ery one beautifully fashioned, with puffs, ruffles, panniers and bustle effects, with the daintiest imaginable trim mings.. See how the prices for this sale are lowered: $ 7.50 Dresses at. .$ 4.98 SIO.OO Dresses at..s 7.50 $12.50 Dresses at.. 510.00 $15.00 Dresses at. .$12.50 $20.00 Dresses at.. 515.00 $25.00 Dresses at.. 520.00 $30.00 Dresses at.. 523.50 $40.00 Dresses at.. 525.00 The Famous La Victoire Corsets The Perfect Figure Moulder 15c Floral Curtain Scrims at 10^ Children’s School Dresses, really would he good value at SI.OO, at 59* Ruffled Curtain Bobinet, worth 25c per yard, at 10< a VPtlliSll N&i l AM l|'. ' Vv \J yr-TMJ \ \ Ji™ K'-’-iewmr W ililiitfPlM V rilNSfy ign||| \\ ///I W&i syE**** This is one of the best Corsets known to the mer cantile world for comfort’ and ease, while standing, sitting or walking. New models to suit every figure inow ready, in charge of an expert fitter. For your suit or dress to look well and fit right, you must be properly corseted, for it is the foun dation of all well-fitting garments. Prices, $3 to $lO ycr ■4mu«j Satinc Petticoats, in black and colors, worth $1.25 each, this sale at 95* $1.98 new Spring Shirtwaists at $1.19 $1.25 and $1.50 new Spring Shirtwaists 98* $6.00 PER YEAR—S CENTS PER COPY. Great Chance to Save on Household Necessities 72x90-inch scalloped hemstitched Sheets, really worth SI.OO each, at 79* HlxlMVineh scalloped hemstitched Sheets, worth $1.25 each, this sale at ~..89* 45x36-inch scalloped hemstitched Pillow Cases, worth 35c each, at 29* 81x90 genuine Pepperell Sheets, worth 90c each, this sale only, at 79* 90x90-inch Pepperell Sheets, worth SI.OO each, speeial at 89< 45x36-ineh Pillow Cases, worth 15c each, in this sale at 10* 45x36-inch Pillow Cases, worth 20c each, at only 15* Genuine Fmit-of-the-Looin Pillow Cases in this sale at 21* 15c extra large size I luck Towels at... .10* Good size full bleached Turkish Towels, worth 15c eaeli, in this sale at 10* Large size, heavy, full bleached Turkish Towels, worth 25c each, at 1.9* All-pure linen Guest Towels at 10* Why Not Take Advantage of This Saving In Longcloth and Nainsooks Many of These Were Purchased Far Under the Price and Our Saving Is Yours. 15c 36-inch soft Nainsooks at 10^ 20c 36-inch fine, soft Nainsooks at .. 25c 36‘inch extra fine, soft Nainsooks and Mulls, while the lot lasts, at 15* $2.50 Nainsooks of 12 yards to piece; very fine and soft; this sale at, per piece.. $1.95 Longcloth, worth $1.35 per piece of 12 yards, good smooth chamois finish; in this sale at, per piece $1.19 Mill ends of fine white Cambrics, worth up to 20c per yard,-'in this sale at 12 , />^ Regular 10c 36-inch Blcachings at ... Regular 12V*>e 36-inch Bleaching, such brands as Hill’s Semper Idem and Androscoggin, speeial for this sale at 10* Domestics for This Big: Sale 36-inch 7i/ 2 c Bea Island at ..........5* 7y 2 c Apron Ginghams at, 5* 45-inch bleached genuine Indian Head, worth 20c the world over, at 16* 9-4 bleached Pepperell Sheeting, worth 32U>c per yard, this sale at ~.26* 20c 45-inch Pillow Casing at ..15* 36-inch White Linene, worth at ..10* 36-ineh white Pajama Checks, worth 1214 c per yard, at 9 , / 4* 36-inch full bleached Pepperell Drilling at, per yard 1214* The White hooks Department Flourishing With Just the Bargains You Want Our regular 25c white Voile, nice, sheer, fine grade, special at 10* White Ratine Striped Crepes, fine for one piece dresses or separate wash skirts, great value, at 35* 25c 30-inch white Crepes at 19* 50c white embroidered dotted Crepes at 35* 10c 40-ineh whito Lawns at 5* White Cheek Dimities and Plaid Flaxons, worth 19e per yard, at 14* Odd pieces, remnants and broken lots of White Goods, worth up to 10e, at 5* 98c white embroidered Crepe Flounelngs, speeial at 00* 45-inch soft, fine white Mulls, worth 35c per yard, at 25* Store Open All Day Monday ||OME EDITION