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HOMt EUlllu^ VOLUME XIX. No. 123. OUR GREAT SPRING CAMPAIGN IS ON THAT MUST STIR ALL AUGUSTA TO QUICK AND DECISIVE ACTION This is a sale of carefully selected merchandise of seasonable character,planned for your immediate and midsummer needs, and priced in a way that will fire the enthusiasm of the most conservative buyer. If we are brief in our descriptions it is because values speak louder than words, and we need space Mercerized Foulards A beautiful light weight cotton fabric that looks exactly like silk, large variety of pret ty patterns, worth 25c a yard, sale price 8<? 15 New Styles in Waists Have arrived for tomorrow’s great sale —an immense shipment of Waists made to sell for $1.50, $2.25 ami $3.98, to be placed on sale at SI.OO, $1.76 and $3.19 These Waists are the very newest and most 'exclusive spring and summer models of the season. They are not cheap waists,thrown to gether for special sale purposes, but are the regular goods selling elsewhere at $1.50, $2.25 and $3.98. Examine the workmanship carefully * and see how well they are made and what wonderful bargains they are at SI.OO, $1.76 and $3.19 $5.00 Tailored Wash Silk Waists, large variety of patterns to select from .at .. .. $3.75 ? UMBRELLAS 300 Taffeta Gloria Umbrellas for men and women, ith best paragon frames, steel rods and handles of boxwood, 1 fancy- and mission, worth $1.50 and $1.75 each, special for this sale, at 96* Men’s Department 50 dozeli men’s extra good bleached cambric Night Shirts, made extra full, worth 75c each, sale price 49* Men’s Madras Negligee Shirts, large variety of good styles, all sizes, special at 50* Our men’s Shirts at SI.OO are the pink of perfection, and are exactly the same shirts that sell around town at $1.50, our price only SI.OO Men’s Checked Nainsook Undershirts, and Short Drawers, worth 50c a garment, will go Monday, at, each 35* Men’s Silk Socks, with linen heels awl toes, all colors, worth 39c a pair everywhere, special at 25* Men’s 50c Silk Four-in-hand Scarfs, large variety of. pretty patterns, will go all day Monday, as a special leader, at .. .. .. 25* AuLo Coats ♦ Women’s tan blav linen Auto Coats, worth $5.00, will go in this sale, at $2.98 Women’s White Pique and Ratine Skirts, worth $1.75, special for Mon day at 98* Special lot of women’s long Egg Shell Crepe Kimonos, in pretty pat terns, worth $1.75, at 98* Brocaded Silk Under skirts, all colors, worth $1.89, special for Monday, at 88* PURPLE TRADING STAMPS Tn addition to the inducement of such special prices as we offer this week, remember that Pur ple Stamps represent a discount of 2 y>> per cent on your purchases, and that we give double stamps (5 per cent) every morning. $2.50 in merchandise of vour own selections from our complete stocks or $2.50 in cash for every filled Purple Stamp Book. Another good feature is that we. give fifty stamps when you redeem your filled book for merchandise before 12 o’clock. THE AUGUSTA HERALD Knit Underwear Women’s bleached ribbed vests, with taped neck and sleeves, worth 15c each, special for Monday 10* Women's Swiss ribbed Union Suits, all sizes, worth 39c, will go Mon* day at .25* Women’s bleached lisle ribbed Union Suits, all sizes, worth 75c, special for Monday at .. .50* Women’s Swiss ribbed Pants, plain and lace trimmed, worth 35c a pair, will go at .. . .25* THE ONE PAPER IN MOST HOMES—THE ONLY PAPER IN MANY HOMES. AUGUSTA. GEORGIA, SUNDAY MORNING, MAY 3. 1914. A BIG GENERAL SALE White Dimity About sixty pieces of fine white Dimity Checks, for children’s dresses, worth 15c and 19c a yard, will go in this sale at 6^ LINENS, WHITE GOODS, COLORED WASH FABRICS and BED SPREADS We have been preparing for months for this sale, and our greatest ambition is to make these departments the most successful in the city, every item the best values for the price. Bargains that are reliable. Bargains that you know are bargains, the moment you read about them or see them. Bargains that will make new customers for Von Kami), Vaughan & Gerald every day. ' I Full bleached mercerized table damask, heavy, durable quality, worth I'K, 59c a yard, reduced to Pure Linen Bleached Table Damask, 72 inches wide, in all the newest Cl I(| designs, worth $1.65 a yard, special for Monday, at .. . s'* ♦* J Brocaded Silk Tissues, in all the lead ing colors, worth 69c a yard, special for Monday, at 38* Basket AVeave Suiting—better known as New Cloth, a very popular fabric for one piece dresses, in all the best, colors, worth 29c a yard, at .. .19* Fine White Crepe, for graduating dresses, worth $1.50 a yard, special for Monday, at $1.19 Amoskcag Utility and Red Seal Dress Ginghams, in all the newest patterns, worth a yard, at BVk* 200 dozen good Cotton Napkins, hem med, ready for use, worth 69c a doz., will go Mondav morning, from 9 to* 1 o’clock, at.. ' 40* Full bleached pure linen Napkins, large size, extra pretty designs, worth $3.75 a dozen, sale price $2.38 Dimity Bed Spreads, large size, worth $2.25, special for Monday, at '51.78 About 75 fidl size White Honey Comb Bed Spreads, slightly soiled from handling, worth $1.39 each, will go for a quick clearance, at .. .89* HOSIERY SPECIALS 100 dozen of the best regular $1.50 pure silk Hose ever shown over a counter, all colors will go in this sale at, pair 98* BABCOCK’S CORYLOPSIS TALCUM POWDER, worth 25c a box the world over, will go at 10^. The Popularity Store -Broad & Jackson Streets. DOMESTICS Lonsdale Cambric, special for Monday, at, yard .. .10* Regular 1214 c yard wide Bleaching, special for this sale, at, yard .. .. 8* John P. King Sea Island, full 36 inches wide, worth .... 7V2C a yard, at 5* 1000 yards of 36 inch Percales, in 10 to 20 yard lengths, good patterns for house dresses and children’s wear, worth 10c a yard, at 40 pieces of best Feather Ticking, worth 2214 c a yard, will go all day Monday, at. yard 16* Heavy Cheviots, full 32 inches wide, in all tWe best spring dress and skirt styles, worth 15c a yard, at 10* to tell you of more bargains than lengthy descriptions would permit. If you have to buy anything for spring or summer use or wear buy it now, and get the full benefit of extra low prices, such as you can only secure through our great effort to increase our sales over last year. Mercerized Napkins Fine bleached mercerized Napkins, hemmed, ready for nse, worth 98c a dozen, will go in this sale, at 60^ Brocaded Poplins for coats and suits, all colors, worth 39c a yard, special for this sale, at 19* Striped Crepe Suiting, worth 35c a yard, at ...! 19* 75c Ratines, heavy weight, in all the leading colors, will go all day Monday, at yard .. ..48* Fine White Voile, for graduating Iresses, worth 69c, special for Monday, at 48* 37 inch White Lawn, in short lengths, (to 10 yards) worth 12Vi> c and 15c a yard, special for Monday tot ....5* Beautiful lot new Scotch Zephyr Ginghams, 33 inches wide, worth 25c a yard, special for Monday, at .15* A mold’s Ratine Crepe, in good colors, for street dresses, also black and white, worth 19c a yard, special for this sale, at 10* 30 pieces of fine mercerized White Flaxons, the regular 29c quality, spe cial for Monday, at, yard 18* White Pique, the kind that usually sells at 35c a yard, will go all day Monday, limited, at 17* Women’s full regular made fast black lisle thread hose, worth 35c a pair, will «o all this week, as a bits leader, limited, at 25 $ 150 New White Voile and Q Q Crepe Dresses at %Pt-.VO FORMERLY SOLD AT $7.50, $8.50 and $9.98 This is probably the first time in the history of Augusta that you have been offered your unrestricted choice of a large and va ried stock of new dresses at the beginning of a season, at a price that in many instances would not cover half the cost of the mate rials, to say nothing of the wonderful style and high-grade work ship characterizing every garment. The values warrant the largest crowd of the season, and we say emphatically (o one and all—no dresses reserved—first come, first served—your unrestricted choice, limited, a t $4.98 WOOL DRESS GOODS Our l)r< >ss Goods Department is offering many gen uine bargains in goods that are marked down to close out for .less than cost to make. It will pay you to inspect our. items in this depart ment and seek to economize in a dress for seashore or mountain wear. $1.50 Hairline Cream Serges, strictly all wool. 45 inches wide, special for this sale, at, yard 96* 69c, Storm Serge, in black and navy, will go Monday at, yard 46* Black and white Checks, in the popular sizes and a fabric that was made to sell at 49c a yard, special for Monday, at 30* Entire stock of our regular $1.35 Dress Goods, with' out reserve, will go all day Monday at, yard ... 98* Regular stock of SI.OO Dress Goods, will go Monday, at, yard 75* EXTRA SPECIAL 100 nick el-plated Casseroles, worth s2.of\ each, will go Monday, at 79* Entire stock of women’s 50c lace and net Neckwear, will go Monday, at, eae h 29* Notions Seven spools of d. & P. Coats’ spool cotton for .. 25* Sylvia Cotton, in white and popular colors, at, a ball 4 * Atlas Hooks and Eyes, all sizes, at, a card 3* 3 balls of Coats’ Darning Cotton for 5* Large box of Hair Pins, worth 10c, at .4* Special lot of Pearl but tons, worth 10c a dozen, at .. . .5# 5 large size Palmetto Pans, for 5* Muslin Underwear Specials 20 dozen women’s plain cambric Petticoats, scallop ed at bottom, worth 75c, special for this sale, at 44* Women’s Crepe Night downs, plain and lace trim med, worth 89c, special for this sale at 49* About 70 dozen women’s fine Cambric, Crepe and Mull Night downs, in all the newest effects, slight ly mussed from handling, worth $1.50 to $2.00 each, will go iti this sale, limited four to a customer, at 89* $6.00 PER YEAR—S CENTS PER COPY. Birdeye Diaper 900 pieces of soft finished Antiseptic Cotton Diaper, full 18 inches wide, worth 89c a bolt of ten yards, will go at 62^ HOME EDITION Towels 200 dozen extra large size bleached Turkish Bath Towels, worth 39c each, at .25* Pure Linen Huek Towels, extra large size, worth 35c each, at .. .. ...25* 300 dozen extra large size Union Huek Towels, plain white and fancy borders, worth 15c each, at 10* Entire stock of regular 75c and 85c Linen Huek and Damask Towels, cut to, each 50*