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jjOME EPiTlOfl VOLUME XiX, No. 123, ECONOMIES UNSURPASSABLE : """"i ; . at " THE WISE DRV GOODS CO. In This Big May Stock; Reducing Sale. We Find That We Have About 25% Too Much Stock on Hand and All of Which is the Cream of the Season’s Offerings. It must be reduced at once and we can find no better way to successfully do this than quote such values as the following. Household Necessities Very Much Underpriced for This Sale TOO 72 inch all pure linen Satin Damask, beautiful range of new patterns; special sale at 89^ 72 inch extra fine all pure linen Satin Damask, worth $1.39, at $1.05 70 inch extra fine Satin Damask, cheap at 75c to 85c, at. 59^ Ready hemmed Napkins; fine as the fruit season is now here you use so many. Special at, per dozen .60^ Colored bordered fringed Doylies at, each All pure linen Napkins, worth $1.25 per dozen, at 98^ Crash Toweling, worth 10c per yard,at 7%^ Crash Toweling, worth 121,4 c per yard, at B%^ Good heavy twilled Cotton Crash Towel ing, at ■ 5 90c A‘j.x9o inch Sheets, at 79^ SI.OO 90x90 inch Sheets, at , .. 89^ 9t'V#o extra heavy hemstitched Sheets, worth $1.39, at . . $1.19 Wise’s the Place of Refuge for the Limited Purse 15c Printed Crepes, at .10^ 12 1 yard wide Percales, at .. .. .. .. Remnants of 10c yard wide Percales at 7U>^ 20c brown Dress Linens, at 14^ 35c Crepe and Eponges, at 25^ 35c Ratines in white and color's, at ... $1.25 Ratine, 40 inches wide, at 98^ 36 inch white Nulinon for shirt waists, worth 25c per yard, at 19^ 7i/ 2 c Apron Ginghams, at .. 5$ 35c Pongee Dress Linens, at .. . Another Sale of Those Beau tiful Crex Rug's at a Wonderful Saving 36x72 Crex Rugs, worth $1.50, at .. 54x90 Hall Rugs, worth $4.00, at .. .. $2.95 6x9 Art Squares, worth $6.50, at ... .$4.98 Bxlo Art Squares, worth $8.50, at . $6.49 wit 74M ' - 1 THE AUGUSTA HERALD This Smart Raglan is only one of the splendid new styles you can see in the Stand ard Fashion Sheet for April, Be sure to call for a Free copy at our Standard Pattern Depart ment. THE ONE PAPER IN MOST HOMES—THE ONLY PAPER IN MANY HOMES. AUGUSTA. GEORGIA. SUNDAY MORNING, MAY 3. 1914. Double Purple Trading Stamps During the Morning Hours Startling Announcement Come and Be Fitted In One of Our Popular LaVictoire Corsets One of the Most Satisfactory Comfortable Figure Moulders on the Market. tfyij ■' of Matchless Reductions in Ladies* & Misses’ Ready=to=Wear Every garment is the best efforts of the most skilled manufacturers. The styles of the entire showing are right up to the minute. It is a sale that the economical buyer cannot afford to overlook and do themselves justice. Entire stock of Silk and Wool Coat Suits for a quick £l If close, reduced to 11 dll iifCc One lot of white and colored Crepe and Voile Dresses, in misses’ and ladies’ sizes, worth $7.50 to SIO.OO each, at .. .. ... .„ .-. «. M . . $695 $12.50 to $15.00 Crepe Dresses at SIO.OO $25.00 Crepe Meteor and Crepe de Chine Dresses at ~518.75 Black Spotproof Silk Habutai Dresses, at.. ..$12.50 Don’t fail to see our line of Crepe and Ratine Dresses for special selling at sls, $lB, S2O, and $25. It by far surpasses anything in Augusta. “Froe-hip-bone” models skillfully cut so that no gores, seams or steel (only the corset fabrics) touch the wearers’ hip-bone. Thus giving supreme comfort. La Victoire —Back and Front Lace Models A visit to our corset department will satisfy the most fastidious. The models for either slender or stout women arc perfect images of the styles you are taking from the fashion plates for your new evening gowns and street dresses. We would like to have you fit one of these garments before you purchase. Let us help you select the model best suited to your figure. v f * o,n s'/ -■ $6.00 PER YEAR—S CENTS PER COPY. SI.OO SILKS REDUCED TO OVC Consisting of Cheney Bros.’ Showerproof Foulards, Silk, Poplins, Taffetas, figured Crepe do Chines and fancies. This is the silk opportunity of the season, and the lot cannot last long at these prices. gQ. Special at .. .. ... Ov2C Big Muslin Underwear Sale On For Monday Sheerness, the keynote of tb'e new Under wear. The dinging outside garments make a demand for underwear to correspond, and that we can give you in every line. Combinations from to $5.00 Combinations of Nainsook, with laces, and ornamental with bows and rosettes, at very low prices. Crepe Combinations at 98^ Petticoats show straight lines. The plain skirt with scalloped edges ... 50c 4 to $1.25 Petticoats with lace flounces and ribbons, bows, from .. ... $1.98 to $3.50 Princess Slips in mull, pink, blue and laven der, val lace and beading at top, finished at bottom witli val lace and pin tucks . .$1.50 A beautiful line of white slips, grand values, for Silk slips in pink, blue and white .. .$6.50 The dainty Camisole fashoined of rich shad ow lace and wide satin ribbon, square front and back...,. ..... Beautiful nainsook gowns, high and low neck with lace ayd embroidery trimmings, from .. to $3.50 A beautiful assortment of crepe gowns, in pink, blue and white, at .. ... .. ... »— B9^ Men’s, Women’s and Children’s Spring Un derwear Now Ready. Noted for Tts Splendid Assortments and Low Prices. Ladies’ full bleached ribbed Vests, tape in neck, at .. ,5^ Ladies’ fine full bleached lisle finish Vests, at .. Infants’ medium weight long sleeve cotton Vests, at.. and 25^ Boys’ spring weight Shirts and Drawers, at,. .. ... ~. ....... .. .. ... .. .....25^ Men’s 50c Spring Underwear, at 39^ Cool, Soft, Hot Weather Hosiery In these hot ami sultry days you should wear the coolest hosiery ob tainable. The thin sheer gauze weights of Hunter Brown’a Darnless Guaranteed Hoalery are admirably adapted to Hummer wear, because only the moat Hanltary fast-color dyes are used, affording a cool, soft, com sortable fabric. Buster Brown’s Darnless Guaranteed Hosiery For Men, Women and Children. costs only 25c a pair—equal in style and finish to many 25c grades. Made from expensive Sea Island cotton yarn, strongly reinforced at all wearing parts with 2, 2 and 4- ply linen thread. Bvery of Tour Pairs guaranteed to wear without holes for four months. If holes appear, new hoalery Is sent free. All sixes, styles and colors, l.et our hosiery depart ment show you this delightful summer hosiery. f{OME EQUIP|^|