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FOUR THE AUGUSTA HERALD Published Every Afternoon During the Week anti on Sunday Morning. THE HKRAI.D PUBLISHING CO Entered at the Augusta Pos'offlee as Mall Matter of the Seeond-elass. SUBSCRIPTION RATES: Dally end Sunday. 1 year Jf..00 Dally and Sunday per week Is Dally and Sunday, per month 50 Sunday Herald, 1 vear 1.00 PHONESr~ Business Of flee IST Wnt ad phone 2f»« Soe.letv S*l« | Manag'd Editor 209 News Room 299 I Clreulat on ..!03* FOREIGN REPRESENT ATIVES - The Beniamin A Kentnor Co.. ?2o Efth Ave , New York City. 121 R Peop e's Gas Build ing; Adams St.. »nd Mlrhlgan HH-d., Glilcn go TR A VKI.INO "RFT’TIKSKNT ATfVKS .1 KHnck n».d W n M. Owen* arc the onlv authorised traveling rpnrps'-ntntlvcfl fnr Thp Warn'd Pay no monnv to other* unlflflfl ?hnv r«r ahow wr author tv from Ru*lnc*»n of Herald Pub- Co. Address Jil TT'«l* ' *■« rorrTmon?o»iti<m» ♦ • THE AUGUSTA HERALD. 735 Hrond St Augusta Ha. No conuntiHc Hofi 1 <• piihltufMMS !n Thf* Mvrntd uric** th** rwmn of thr trr't#*’' * •’♦p-nn* to thn nr*lr n a* s TT> Thf AugurM Herald has a Igrgcr city circulation, and a arger tot&> circui t - lion iLan any other Augusta paper l»*i» has been proven by the Audit Co., o t .New York The Herald Guaiantee* Advertiser# »>U per cent rnor* Home Carrier City Cir culation In Augusta than la given by any other Augusta paper. Thli guarantee will be written In every contract and The Herald will be ready and willing at a I time* to give full ac cess lo Its record* 1 all Advertiser# who wah to test the Accuracy of thin guarantee in comparinon with the claim* of other Auguata Newnpapera. THE WEATHER Auguata and Vicinity. Fair tought and .Sunday, alowly ris ing temperature. For Georgia and South Carolina Fait tonight and Sunday; slowly rifl ing temperature. Comparative Data. May 9th 1014. Ugliest temperature record. P'i in lament temperature r«r.)td, 45 in I*9l. fsoweai thi* morning, 54. Precipitation y out et na v u, normal 0.09 Hlver ■mgr at K h m . 5 3 feet. Fall in 24 hour* ending at 8 a. m„ 0,6 foot. K. D KM ini!. I.oral Forecaster DESPERATE MEXICO. L, (Hltlearet de Kura writing of con dition* in Mexico «ay*: "As a result of these vast land cle spotlatlons, th*' valley of P&pantla, which once supported a population of 20,000 lndependt nt farmer*, today be longß to one rich family. The entire state of Chihuahua belong* to three families, headed by a man who is re puted the largest single cuttle owner in the world. In the state of Morelos -from which in recent times have sprung Zapata and his followers four men, one of them the son-in-law of Hlax, own every inch of agricultural land, and 200.000 evicted fsrmners — now landless peons—till the soil for them at an average wage of 12 1-2 cents a day," There are a good many people who ascribe the disturbances In Mexico to the turbulent and Irrational tem perament of the mixed breeds of na tive American and southern Europe, We are fully aware that there are su 'h things as unfortunate blood mlx - .ores: Too much savagery, too much impressionability, too little balance and too little wladom, but too much hunger and discomfort is a mighty hail thing to throw Into this unlucky mix ture. Grant all you will, In the way of temperament, stilt you are bound (If you are honest about It) to grant that temperament plus Injustice, plus op pression, plus need and plus des peration is temperament magnified to a formidable and terrible extent. Why should the Mexicans not con tinue to raise hell, when they .have no lands and no chances to raise crops that pay them better? Who can prove these people "unfit for self-govern ment" until they are given a chance at It. Peace and order, which are an loudly clamored for by those who are well content to see this condition of oppression continue, will not come about until some degree of comfort and contentment are accorded the landless peons. The trouble with Mexico la deep seated. It Is not that there Is need of a "atrong hand." It Is that there is need to loosen the grip of the many strong hands that are choking the people to deaperation MORE ELABORATE POSTAL SERVICE. The |>eople of the Hill are not aa'ts fied with the postal service they are getting. It ts not that the officer* at the poatofflce lack In their duty, but simply that there ts no adequate ar rangement for deliveries, suen aa should be accorded to a regular city ward. Time waa. when the Hill people t hissed themselves among the rural vicinities and were proud to call them selvas suburbanites, hut now that they bear the burdena of city government they feel entitled to some of Its perre qulaitea They find that letters com ing fr«mi Havannah and Jacksonville, for Instance, reach thalr residence* on the Hill a whole day later than they reach the general post office and what with the rule for ttunday closing thi mall that should reach the homes on the Hill Monday morning is delav frequently till Monday afternoon and often till Tuesday morning. There are two deliveries on the Hilt arily and the Hill people think they ought to have more deliveries and more prompt deliveries These are Salesmanship Is Service Ability plus ability to sell it equals , success. Salesmanship is the power ol persuading others to acept you at joup own estimate, the estimate upon which you cun continue to "make good." This Is as precise a deiini tion of salesmanship as 1 am able to frame. As applied to merchandise, it needs only a change ol terms, not if essence. Salesmanship is persuading your man to buy what you have to sell at a price which means permanent satis faction to him and a profitable com pensatlon for your own labor. Anyone who lias the eliing Instinct and a reasonable amount of expert enc ■ can Increase the value oT his own service and that of the goods he handles by just the amount of time thought and energy which he puts In.o selling them. To many men the word “selling' suggests unnecessary inflation of prices, an added tax upon the custo mer, and taking advantage of »he ig n>; ante of lu;cr . Th< trend of modern sa.es development, however, is to give the buyer more and more actual service. The only salesman who may feel safely entrenched is the one who makes sure that everything he does counts in service to the cu turner. By suiting bis merchandise to the needs of l.is trade a retail clerk can easily build for himself a suhstan ial follow ing. If he will study his Individuality he can influence the mental attitude of the prospective purchaser with re gard to the articles which make up his employer’s slock. I nle-s he can do lids Ids employer cannot afford to keep him. Obviously the Htate of mind of the purchaser is a very weighty factor In determining the value of the article lie buys. For Instance—the Intrinsic worth of millinery does not change nt all from year lo year; but its value fluctuates constantly, because fashion, which is (lie mental altitude of the buying group, changes. A certain salesman sella you a hat, a suit of clothes or a piece of furni ture. in such a way that It affords you a great deal more satisfaction than* would a similar article bought from another salesman. Borne who pretend to be salesmen lose sales be came they do not know how to pre sent to the prospective purchaser the merits oT their wares. The intelli gent salesman knows that we all buy things because the possession of them gives us a definite kind of satisfac lion He knows, too. that lucking a complacent slate of mind with refer once to the article purchased there can he no satisfaction The best salesman uses suggestion In tils work. He strives to leave with the purchaser the impression that the days of motorcycles, motor cars, and various method* for saving time and covering distance. I’ncle Ham ought to take Augusta's peculiar conditions into consideration and provide means for expediting the delivery of mails. This city spreading as it does over hill and dales, across fields and through woodlands, should tie given a modern up-to-date system of distrib uting malls. The old cart and horse system, with its very limited number of carriers, covering long and weary routes nnd meeting with Innumerable delays, ought to tie sent to the scrap heap. The Hill people declare that they got bet ter service before there was a branch office on the HIU, and before the Mill was taken In by the city. Of course this was because there were fewer residents then to be served, but we think undoubtedly Augusta Is entitled to a more elaborate and more expe ditious postal system, because so many of her residents now live outside of the gone of frequent deliveries. THE BETTER THING (Robert U Stevenson.) O toiling bands of mortals! O unwourled feet, traveling ye know not whither! Soon, soon, It seems to you, you mußt come forth on some conspicuous hill top. and hut a little way further, against the sotting sun, descry the spires of El Dorado. Little do ye kuow your own blessed ness; for to travel hopefully Is a bettor thing than to arrive, and the true success is to labor. THE GOODMAN D THE BAD (Prom "The Symphony Calender," by William A. McKeever). Almost daily in every breast there is some tragedy enacted. A plot and a counterplot, a hero and a victim, a climax and » catastrophe, remorse and restitution - all those confusedly Intermingle with scenes of our Inner consciousness And he who selects out of It all as the type of his domi nating thought the morbid, the hate ful and the lustful thus starves and shrivels up his own highlit nature and poison* the lives of others Hut he who In the midst of tip's!' chaotic scenes, can listen attentively to tne whisperings of the still, small voice, thereby nourishes hi* soul t>> a degree of bigness and strength that make him a power for righteousness in any community. But the real secret ot msterialltiug our highest thoughts In form of deed* is to act readily and willingly upon the prompttnge oT the Inner spirit. To procrastlnnte, how ever, is In time to render this Inner voice forever silent. ALL WIPED OFF. Gentleman -1* there any soup on the bill of fare? Walter- There was, sir, but I wiped It off. ___ Cold cash often melt* marble hearts Money is a man's greatest trouble If hi hasn't any, TO ADORCar*BiBLF CLASS. Hon Jos W Pees ry wilt address th* It rot tushood Hide oiass of Woodhiwn Methodist church. Sunday morning at IS o'clock All men are cordially Invited to at tend "And hear Mr Hessley, whether you be a member of the class or not. it writ! be well worth your while. This * hi* second visit to the clot and those who heard htm he for* assure you tliat you wttt be given "lood tor thought." article has been bought voluntarily, rather than that he has been per suaded to buy. The salesman’s opportunity to give the customer rea. service becomes more apparent wen we consider the felling of a kitchen range, a sewing machine or an automobile. Here he has a chance to demonstrate to the prospective purchaser that the con -traction of the range, sewing rna chine or automobile will give Dim economical and adequate service. In the la;t analysis, the nm;, who buys an automobile buys ;o piariv hours ot pleasurable transportation, or so many n l ll c■ - of dependable locomotion, it I s certain that the salesman who ac quaints the buyer with ail those points which enables him to tie his aut miol Idle to the fullest advantage increases iUt life and very materially decreases the cost per hour or per mile of the service he gets. The traveling salesman wlio calls on dealers eventually becomes a com petent counsellor on merchandising, financing and trade building. One -ees why a dealer might pay such a man more for merchandise than he would pay elsewhere, and still he bet ter off both in the matter of aggre gate sale; and profits, and more per manent business. The salesman has made himself indispensable who knows he ear. s in actual service ro the buyer every ent he receive from his employer. He will never be laid off Every sales man who aspires to be something more than '* necessary link between Inner and seller must realt/m that his salary and expenses are Included in every sale lie makes and that he is either a burden < r a benefit to the customer • The clerk who renders the buyer definite service and lias this clearly In mind has taken the first step to w-rd something beater. Once the elements of his service to th- buyer are clearlv outlined in his mind, lie is fired with ambition to do .lust such ft work for more buyers, more than he can wait on personally. Which means that he soon needs assistants to whom he can delegate a share of his duties Then lie finds advertsinlg necessary for him and his assistants to give their customers the very bei-t service. Upon every human being the re sponsibility of salesmanship rests. It. is a duty which cannot be escaped. Ever' man and every woman has possibilities of usefulness which must be marketed. Bv "marketed” 1 do not mean that ability must necessar ily he exchanged Tor money. It must tie given a chance, the most complete me of it must be made. Copyright, 1914. by John Lee Mahln, Chicago. DORSEY ASKS POSTPONEMENT Annie Maud Carter to Be Ex amined By Judge Hill—lnter esting Developments Expect ed. Atlanta, Ga. —Announcement was made here early today by Solicitor General Hugh M. Dorsey that when the motion to nnnul the verdict which pronounced la>o M. Frank guilty of the murder of Mary Phagan was pre sented to Judge Hen 11. Hill of the superior court today he would aak lor a postponement oT the hearing until some time next week. I>aek of time for t reparation of the state's plea against the motion was assigned by Mr. Dorsey as his reason for re questing the delay. The solicitor general said he probably would ask that the hearing be passed to next Wednesday, Say Right* Violated. The motion of Frank’s attorneys for nnnullment alleged that the con stitutlonftl rights of the condemned factory superintendent were violated when the verdict was returned Into court during the defendant’s absence It l< through this channel that the defense plans to take the case to the supreme court of the United States if necessary. Annie Maud Carter. An interesting turn In develop ments growing out of the celebrated case was expected today when Mr. Dorsey announced that Judge HIU probably would examine Annie Maud Carter, th* negross who recently made affidavit that James Conley, a negro factory sweeper, con fessed lo her the murder of the little factory girl, of which crime Frank was convicted. Conley, who confess ed in open court to aiding in placing the girl's body In the factory base ment where it was found April 27th of last year, the day after the mur der, was sentenced to one year’s Im prisonment as an accessory after the fact The Carter woman, who the head of a national detective agency hold Judge Hill had been “ent to Hir I mlngham, Ala , recently was returned I here under orders of the court. | There was considerable speculation here today as to the results which might follow her examination. Whtntvtr You Nsnd ■ Gsnaral Tonlo Tak* Grtvt’i Ths old Standard Orovs's Tsstum chill Tonic I* equally valuable aa u General Tonic becauaa It contain* the well known tonic proportion of QITIN -INK anil IRON Drive* out Malaria, enrlche* Itlood. Hullda up the Wh.-tb Byatem. SOc. —(Advertlaarnant) Child Croes' Feverish? Sick? A eroii*. peevish, list leu* child, with costed tongue pale, ilwnn't' sleep; eats sometimes very little, then again rav enously; Stomach sour; breath fetid; pains in stomach, with diarrhea; pains In stomach w ith diarrhea; grinds teeth while asleep, and starts up with terror all suggest a Worm Killer— something that expels worms, and al most every child has them. Kickapoo Worm Kilter ta needed. Oat a box to day Start at once You won't have to coax, a* Ktckapoo Worm Killer Is a candy confection. Fxpela the worms, the cause of your child's trouble. SSc„ at your Drugglat. Bread is the staff of life. SENSATION FLOUR makes the , best. *Nough said. THE AUGUSTA HERALD, AUGUSTA, GA Krazy Kat Copyr.ghi, 1914, International News Service. NOBODY HOME OH, / Comb ourll To-might MV | YfS| DAH - AH - I fgj Huh - £> jHH * , A -*••/ /r&p 'Am i Get AT BUd lAt The BEAOT/PVLsg \ Give I Gfe&AT Big- /§ ILi st*?A) To y Jh el T rjf (‘I<SAIATI/UlcEpp STORK -y E~a7a^) pw Home 1 PAV flat V^TiDbyTj|. Want to Be Strong? Mr ■ Dingbat Shows a Way in To (morrow s Paper. Yes, we make Linen Suits Make them in the best style that they can be made in; make them to your meas ure, and the prices run from $12.00 to $25.00 per suit. Shirts to order, too. The finest shirts by the finest makers in the country. DORR Good Taste Apparel Augusta Herald APRIL CIRCULATION DAILY AND SUNDAY HERALD. The clreulat on of the Daily and Sun day Herald for the month of April. 1914, was as follows: April 16 10,444 April 17 10.509! April 18 11,202! April 19 10,525 April 20 10.893' April 21 10,519 April 22 12,119! April 23 13.618 April 24 13.986 April 25 12,504 j April 26 11.325 April 27 12.279 1 April 28 11,834 1 April 29 11.740 April 30 11,473 April 1 10,45:> April 2 10,499 April 3 10,465 April 4 11,037 April 5 10,630 April 6 10,459 April 7 10,738 April 8 10,743 April 9 10.739 April 10 10.476 April 11 11.088 April 12 10,635 April 13 10,484 April 14 10.4-48 April 15 10,510 TOTAL APRIL 334,474 DAILY AVERAGE 11,149 Th*» Auffuflta Herald. Daily and Sun day. has a circulation in Augrusta ap proximately twice as large as that of any other Augusta newspaper. Adver tisers nnd agencies invited to test the accuracy of these figures In comparison with the claims of any other Augusta newspaper. fßFmS^r MARIEANTOINETTE NEW YORK BROADWAY AT 6«th STREET A high-grade hotel con ducted on the European plan at moderate prices. Subway at the hotel en trance — Broadway surface cars and Fifth Avenue bus pass the door. WOOLLEY A GERRANS. Prape. A. M WOOLLSV. Mgr, Ain Fnprlmn HOTEL IROQUOIS. Bitftl*. N.T. [f O PHONE 3427 Have Your Automobile Repaired at Reliable Auto Co. V , TfTH STREET & 9 / UNIVERSITY PLACI One Block West of Broadway NEW YORK CITY fcs? < ”S to . Wholesale aad Ratal! wry Coeds Dlutricu, Railroad and Slcamthls 1.1aa,. MODKRN aUSOUTKLT VIITSPROOF 500 Rooms 1200 with Bath) RATES SI.OO PER DAY UP Excellent Kr.taur.nt and Case. Moderate Price*. •e*d for free lllaatrated Glide and a Man of New Turk City. > » r».»»vyvvwVVW Relieves CATARRH of ,<* the ■iliTLlm. bladder /s| dilfi IA a nd all Discharges in reTffT*Cfw 24 hours I ft J| M jfc m, ► >~*re the XgUaffit midy countfrfrut, M»f» ‘rwtt'tte THEY PROBABLY DO. ''Mistresses discuss the servant problem a good deal.’" "What of It?" "I wonder If servants ever discuss the mistress problem " Rome people tell the truth because they can't think of a suitable lie. Money talks, hut It never gels a chance to say much a* bargain sales. About all most arguments are fit for Is to promote unnecessary conversa tion. But a girl who Is an expert at mak ing angel cuke may have a demon dis position. Just a little notice to tell you of Tennis Rackets, Balls, Nets, etc., Base Balls, Gloves, Bats and all. Croquet, the lawn game. Society Stationery in boxes and by the pound, envelopes to match. Pads, Ink, Pens, Pencils. Richards Stationery Co.' FRESH BUTTER MILK DAILY from the farm of Mrs. Hammond, near Belvedere, we serve at the Fountain, Ice Cold, with Saltines, for ... .5^ GARDELLE’S 744 Broad Street. WALL PAPER Mattings, Shades. Pictures T. G. Bailie & Go 712 Broad Street. AWN IN G r Every Night Is Bath Night Now at Our House BECAUSE— The Copper Coil Heater means hot water quick. $13.00 INSTALLED See The Gas Com pany Today. : HOME .rONGJ-JACREP TONOTjOVE YONCJ jSong Book Coupon PRESENTED BY THE Ijjhrhe Auqusta Herald, May 9. 1914. TjJ ’ A/ 1 EXPLAINED BtUoYW-~ SEVEN SOAIG BOOKS IN ONE iRATRiOTIC JDNGJ COLLEGE J'ONGJ' 0 OPERATIC JONG/I SIX OF THESE COUPONS Entitle the bearer to a choice of either at the beautiful song books described below whan accompanied kr the expense amount tat opposite the atria selected, which CO.era the items of the cost of packint. express from the factory, check**, dork hire, end other neceaea-y expanse items “SONGS THAT NEVER GROW OLD”-ILLUSTRATED A grand collection of all the old favorite songs compiled and selected with the utmost care by the most competent authorities, illustrated with a rare galaxy of 69 wonderful portraits of the world's greatest vocal artists, many in iarorite costumes. This b«* book contains songs of Home and I.ot*; Patriotic. Sirred and Collcac songs; Operatic and National annas -SEVEN compl.tr son* boons In ONE vohsmo. Present SIX coupons to show you are a reader ot thi* paper end 79c for the beautiful heavy English cloth binding; paper binding. 4» cent*. Wc strongly recommend the hecry cloth Mndtn*. cs it is c book th.t -.11 U.t K.r.c.r, MAIL ORDOtS—Either bank by parcel post, include EXTRA » cent, within t so mtlea. ■a cent* tyo to joo mile*; lor greater distance* ask poatmaater amount to includetorjlb*. SATURDAY. MAY 9. FORD CAR The Wife and Boys and Girls can drive. SEE LOMBARD IRON WORKS [NATIONAL JWGfi