Below is the OCR text representation for this newspapers page.

VOLUME XIX. No. 137. fitaKKDWNINCi T-ssMßitf ■^^^SgggßgsaaygßMW^^' 'X S2a wKSKKm^m ireMlßßi^sf THIS CERTIFICATE If presented on Tuesday, May 19tli, by a customer * n „o buys to the amount of SI.OO on that day, will be ijiiVianged for 25 SURETY COUPONS If the same customer purchases the same amount on Monday, as well as Tuesday, and have any of our Buyers O. K. the coupon, it will be exchanged for 50 SURETY COUPONS O. K One customer only entitled to one certificate. Wash Poulards, dots and figures and stripes, on white grounds, 24 inches wide; 75c values priced Monday at .. .. ** MONDAY SPECIAL A special sale of Black Oriental Habutai, water and perspiration proof artfl fast black. SI.OO qualities White Habutai, 3G inches wide, launders perfectly. SI.OO quality .. COLORED MOIRES $1.75 colored moires, 36 inches wide, very stylish for coats and skirts; colorß <T| 2Q are navy, taupe, Bose, grey and brown 471.0 V 25 10c Coupons Is what we give for a book of Surety Coupons. These little 10c coupons may be exchanged for goods from any department —the grocery excepted—or may be disposed of at one time for a $2.50 purchase. In this way you select what you wish when you wish it. It's very convenient. THE AUGUSTA HERALD THE COMMENCEMENT DRESSES HAVE COME * Such lovely shadow lace little dresses, with double flounces, and sheer lawn ones with laces and hand embroideries. Everything is so fresh and pretty and new, and so reasonable as to price that it will not pay the little miss to have her dress made this year. Shadow lace dresses, T with double flounce, built on a foundation of plainnet, with a new ribbon girdle, and neck and sleeves much on the lines of dresses for older folks, are priced $13.50 Sheer lawn dresses, lace and hand embroidery trimmed, with velvet or ribbon sash, are priced at SIO.OO Lace trimmed lawn dresses, with pleated skirts, bands of inserting let in skirt and ribbon belts with rosetts $5.00 SILKS FOR SUMMER THE ONE PAPER IN MOST HOMES—THE ONLY PAPER IN MANY HOMES. to see what values White's displaying, even if you arn't in a buying mood. It's worth your while to know what values are being offered,even if your purchasing is to be delayed. It's worth your while to realize what is being put forward for you, that your purchases may be money savers, and aid to making a dollar go farther and do double duty. That's practically what White’s Good Values, for which many another “comes a-running” means. Special Reductions andExtraSurety Coupons Certain fine Summer dresses specially priced and an additional inducement in the way of Coupons. 600 Surety Coupons With $11.95 Dresses These are new Summer dresses of extra fine quali ty rainbow taffeta, charmeuse and pinstripe changeable taffeta, figured charmeuse, foulards and wool crepes with taffeta combinations. Every one is this season’s latest model. The values are to $16.75. Monday they will be sold for $11.95, and 600 Surety Coupons will be given with every dress pur chased. 700 Surety Coupons With $15.95 Dresses Summer Silk Dresses, these, made of silk poplin with ruffled skirt and soft blouses; charmeuse with the new draped hip-line. Vestees, drop shoulders and open necks ihe notes of the blouses. There are values to $21.50. Mondav they will be sold sot $15.95, and with them 700 Surety Coupons will be given. 850 Surety Coupons TWith $21.50 Dresses Dresses that are copies of the latest import models, made of crepe-de-chine or chiffon taffeta. Soft blouses, ruffle and puffs, flounces and tunics, soft blouses, Poiret collars and the new length sleeves make these dresses entirely distinctive an( j desirable There are values to $33.50, which are priced at s2l-50 tor Monday with which 850 Surety Coupons will he given. Crinkled and plain chiffon in odd colors, our regular SI.OO and $1.25 qualities f\Qr which are marked for Monday .. .. AUGUSTA, GEORGIA. SUNDAY MORNING, MAY 17, 1914. Genuine Reductions ON SUMMER SUITS Desirable now because of the nearness ,of traveling time. $55 Silk Poplin Suits, now S3O, at 25 per cent off $22.50 SSO Moire or Woo] Crepe Poplin Suits, now $27.50, at 25 per cent off .. $20.63 $32.50 French Serge and wool poplin suits, now $22.50, at 25 per cent reduction .. .. ~ $16.88 $27.50 pinhead Crepe, Bed ford diagonals and fancy weaves, now $15.75, at a 25 per cent reduction $11.83 Household Linens in a Money Saving Sale For three days (Monday, Tuesday and Wednesday) we, arc offering Household Linens at price concessions which will mean many dollars saved for you. At the same time we point out that these linens may be bought through The Household Club, and paid for on easy payments. $1.25 72-lnch Linen Damask .. 89c 72-lnoh Mercerized Damask 400 $2.50 Linen Napkins $1 49 $3 50 Linen Napkins $2 49 $4.50 Linen Napkins $298 79c Cotton Napkins OQO SI.OO Cotton Napkins .. • 75C $1.25 Cotton Napkins 98^ 35c large Bath Towels 25 ( ’ 7%c Cotton Craeh 6 'AC 10 Per Cent Discount On Any of the Above Items Our entire line of hand made Medeira linenes and Cluny Lace pieces will be sold at 20 per cent less than the marked price. Our entire line of linen lawn, sheeting, damask and napkin crash, will be put in this sale at 10 per cent less than marked price. Corsets Shape the figure into charming, slender lines, and enhance the natural grace, producing style - points which simply “make” successful costumes. Comfort and perfect, fit are the key-note of their construction, permitting ease in sitting or standing. Figure-clinging fabrics of extreme flexibility, give natural figure lines, with stunning appearance. Prices from $3.50 EMyfir _ vQj nWw fStSjjj ftNU kußmp' toKjmA W » ft® «§sw« B mB 35c large linen Huck Towels, hemmed, hemstitched and scal loped 25 ( - 10c Bird’s Eye Huck Crash ...-SAC SI.OO 10x4 linen Sheeting .. .. 700 15c 24x42 Huck Towels 10<! $2.50 heavy Bed Spreads .. SIOB $2.00 heavy Bed Spreads .. . $l5O $1.25 heavy White Spreads .. .. 08C $5.00 Marseilles Bed Spreads, hem med, scalloped and figured, S3OB A Few Days Ago We received a letter from an appreciative custom er, thanking us for the courtesies extended him through The Household Club. While this is a common occur rence, we call attention to one line of the letter: “in no other way have I found dealings so pleasant and bene ficial to me as with you. Your Club is an institution everyone should know about.’' $6.00 PER YEAR—S CENTS PER COPY. 15c hemmed Cases .. .. IOC 25c hemmed Casas .. . .. ... ..12V4C 30c hemstitched Cases .. .. .. 19C 50c hemstltohed embroidered Cases . . 37%C (10c 72x90 hemmed Sheets .. . 40C 90c 81x90 Defender Shoets .. .-750 SI.OO 81x90 Defender Sheets .. HOC $1.25 81x99 Defender Sheets .. 08C $1.25 81x90 hemstitched Sheets, 08C $1.60 90x99 hemstitched Sheets $1 25 * n M/ V 't * Hjmjotjn