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VOLUME XIX No. 144.
STOCK MUST BE REDUCED $15,000.00 AT ONCE
We find that we have entirely too much stock on hand for this season of the year, and if price-cutting will re
duce it we will have it down to normal before many days. Prices have been slashed on all sides. Suggestions of
economy are flashed from every nook and corner of this store. Center tables are strewn with just the newest things
in merchandise, with price cards telling the tidings of good news to the economically inclined.
Double Purple Trading Stamps during the Morning Hours by which is added another 5% to your savings
See How the Beautiful Dainty White
Goods Are Reduced
It is a great pity to sell these at such ridicu
lous prices, but they must go.
25c White Voiles, at 10^
45-inch White Mercerized Mulls, worth 35c a
yard, at 25^
36'inch fine sheer White Flagon, this sale,
at 19^
19c White Dimities, at .. .. I<V
36-inch White Crepes that are good values
at 35c, for .. 25^
Regular 25c fancy White Goods, very sheer
and fine stripes and checks, this sale at
45-inch fine white Mercerized Mulls,
worth 50c yard, at 39^
44-inch fine White Costume Linen, worth
85c yard, at 59^
44-inch extra fine white Nainsooks, worth
$3.00 per piece of 12 yards, in this sale,
at .. $1.98
25c to 35c Colored Ratines at 19c
In a good range of the leading shades. Never
before, have we offered these goods at such a
ridiculously low price 19^
25c Fancy Cotton Suitings at 15c
Fine for separate skirts and one-piece
dresses, in a good range of serviceable col
ors and shades. They are extra bargains,
at .. ... ... ~..• 15^
35c Black and White Checked Pongee
Linens at 25c
They make charming little dresses or sepa
rate skirts, also children’s dresses or hoys’
suits; don’t miss this opportunity .. 25^
Regular SI.OO Ladies’ House Dresses 79c
It is needless to sew during this hot weather
when you can buy dresses made as well out
of nice material as these are, at .. ~ .79^
For the Vacation Season
ily. Because of their staunch wearing quali
ties and cool, soft fabric they are ideally
adapted to vacation wear.
BUSTER BROWN S
Darnless Guaranteed Hosiery
For Men, Women and Children.
is made of the finest Egyptian cotton yarns
obtainable and reinforced with pure lined
thread at wearing points. ONLY A
PAIR —4 pairs guaranteed four months. We
have them in all styles, weights, colors and
sizes. Inquire at hosiery counter.
THE WISE DRY GOODS COMPANY
THE AUGUSTA HERALD
When you are
ready for vaca*
tion don’t over
look the fact that
Buster Brown’s
Damless Guar
anteed Hosiery
will help com
plete your outfit
most satisfactor-
THE ONE PAPER IN MOST HOMES—THE ONLY PAPER IN MANY HOMES
AUGUSTA, GEORGIA. SUNDAY MORNING. MAY 24. 1914.
The Smartest Things in LadiesMisses’ and Child
ren’s Ready-so-Wear Slaughtered as Never Before
in This Great Stock-Reducing Sale
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Everything in Children’s Wash Dresses
Slanghtered Regardless of Cost
It is a beautiful line, comprising a large va
riety of the most serviceable wash materials.
All sizes, 2 to 14 years of age.
All 75c and 98c values, reduced to .. 5<V
All $1.50 values reduced to SI.OO
25c White Muslin This Special Sale at 15c
This is an ideal fabric for tailored waists.
Also white wash skirts. There is nothing
that will look better and be more service*
able. Washes like linen and is a rare bar
gain, at 15^
15c 27-inch White and Colored Cotton Dan
ish Cloth at 71/2^
Another exceptionally good fabric for sepa
rate skirts, yours while the lot lasts,
at 7
35c wide Taffeta and Messaline Ribbon 19^
All Fine Table Linens Re
duced to Quick Selling
Prices—Too Many, They
Must Go, so Here Goes
72-inch extra fine Satin Damask, all pure
linen, worth $1.50 per yard anywhere in the
world; our stock-reducing price 98^
72 inch all pure linen, fine Satin Damask,
one of the best SI.OO values in Augusta; our
special stock-reducing price is only ..
70-inch fine Satin Damask, which is good
value at 85c, in this sale, special at ..
All pure linen dinner Napkins, worth $1.25,
at 98^
All pure linen $2.50 dinner Napkins, $1.95
All $3.50 extra fine dinner Napkins at $2.95
Entire Stock of Coat Prim
Suits reduced to ..■■TIP LI lw
The most up-to the-minute Crepe de Chine, Crepe
Meteor, Taffeta and Silk Poplin Dresses, in the
very latest shades, are cut to HALF PRICE and
less.
$20.00 values at $9.50 and SIO.OO
$25.00 values at SIO.OO and $12.50
$35.00 values at $15.00
$7.50 all linen Dresses in white and colors,
special at $4.98
$7.50 White Crepe and Voile Dresses at $5.95
All SIO.OO Dresses to $7.50
$15.00 Chiffon, Crepe, Ratine and Voile Dresses,
at SIO.OO
Read This list Carefully For it Means
Much to You
10c yard-wide Percales, in mill ends, at 7 1
Regular 12V*>c to 15c yard-wide Percales,
beautiful range from which to select ..
90c 22x22-ineh ready hemmed Diapers, at
per dozen 69^
SI.OO 24x24-ineh ready hemmed Diapers,
at, per dozen 79^
$1.25 27x27*inch ready hemmed Diapers,
at, per dozen 98^
17i/ 2 e yard-wide Bleached Drilling, at ..
Regular 121/f.c yard-wide Bleaching, at
Regular 10c yard-wide Bleaching, at . .7y>
Regular 6i/>e Bleaching, at 5^
7V>c yard-wide Sea Island 5^
71/(.c Apron Gingham 5^
Vacationist Here Is Your Opportuniuy to
Buy a Trunk or Suit Case at a Won
derful Saving
Sec how the prices are reduced. The quantity
certainly will soon be exhausted at, these re
ductions.
Ladies’ or Gent’s Trunk, worth $6.50, $4.98
Ladies’ or Gent’s Trunk, worth $lO, $7.50
Ladies’ or Gent’s Trunk, worth $12.50,
at $8.50
Ladies’ or Gent’s Trunk, worth sls, at $lO
Ladies’ fine Automatic Tray Trunks, worth
SIB.OO, at ‘ $13.50
Ladies’ Trunks, worth $20.00, special
at $14.95
$4.00 Suit Cases, large size, at . ; ...$3.50
$1.50 Suit Cases, at , 98<t
J24jnHi_SjTaw_^uit_£^
Entire Stock of Remnants en One Table
For a Quick Close at Half Price
$6.00 PER YEAR—S CENTS PER COPY.
three Extra Specials in Shepherd
Check Dress Goods
50-inch black and white checks, regular 59c
grade, to close quick, at 39^
39c 36-inch black and brown checks, special
to close, at 25^
Regular SI.OO extra fine black and white
checks, special 79^
SB.OO to SIO.OO Silk Kimonos, at $4.98
All Previous Records Broken in
This Big Slaughter of Dainty
UNDERMUSLINS
All 50c Corset Covers, reduced to .. .. B9C
All 75c Corset Covers reduced to .. ..
All SI.OO Corset Covers reduced to ..
All 50c Crepe Gowns reduced to ..
Beautiful line of high, low and V-neck Mus
lin Gowns, embroidery trimmed, special for
this sale at .49^
$1.25 Combinations, embroidery and lace
trimmed, made of nice fine nainsook,
ly soiled from handling, your choice to Hose,
at .75^
Regular SI.OO Gowns, beautifully made of
nice muslins, lace and embroidery trimmed,
special at 79^
Entire stock of very fine Gowns, worth
$1.25 each, new and fresh, to sell quick,
Entire stock of $1.50 Princess Slips, at . $1
Entire stock of $1.98 Princess Slips at $1.50
All $1.25 Skirts to close, reduced to ..
Scalloped Panel front Skirts, worth 70c,
at 59^
Scalloped Petticoats, worth 69c, at ...
$3.50 very handsome Petticoats, elaborately
trimmed, to close quick, at .. . $195
Children’s 50c Gowns, all at .. . 39^
Children’s 50c Petticoats, reduced to .. 39<
Children’s 25e Petticoats, reduced to ..19^
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