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SUNDAY. JUNE 7. Keep Your Car! A By ELBERT HUBBARD where I can see its restless hands and open, honest face. CL I have a violin made by Joseph Guarnerius in Seven teen Hundred Ten. The thought that it was made by a pupil of Stradivarius—Stradivarius, who made violins to the glory of God—means much to me. Ido not care to exchange this violin. It serves and it satisfies. CL I have an automobile that I bought six years ago. Con servative in oudine, perfect in mechanism—it has been run almost every day, eight months in the year It has never flirted with a street-car, argued with a telegraph pole, disputed the right of way with another, nor shown a fondness for the ditch. And because it never was freakish in outline, it will always be in style. We call this automobile “Old Betsy.’* Last year I was offered a glittering machine in trade—the newest creation of a factory whose principal business was to create new creations so often that none of their custom ers could remain in style—or the style as outlined by that factory—and keep their car over six months. But instead of trading, 1 sent “Betsy” to the sanitarium, where she was overhauled and painted. On her return my two little grandchildren raised the joyful cry, “Betsy is home—Our Betsy is home!” For no new car would ever replace in the future in their affections a car that had done so much for their happiness in the past. CL And so when 1 read the glorious slogan of The White Company that has made literature of their advertising campaign this season—“ Keep Your Car,” there was an extra circulation of red cor- puscles in my arteries, for here was at once the solution of what is the matter with the automobile-manu facturer, the automobile-dealer and the automobile-owner today Si “Keep Your Car!’* You would do so if you knew what these three words really mean It means first, careful buying— a clinging to conservatism, propriety in outline, in your selection, because you are going to buy for keeps and not for trades. It means a great load off your mind to think that not next year, nor the year after that, nor for half a dozen years to come, do you have to worry about a trade, for if the car you buy this year is right, that car will be right then. But in a broader sense, it means still more. It means that the auto mobile-dealers—those men who have made the world marvel at the growth of the American automobile ' industry—will make money from CL I have a saddle-mare that is nineteen years old. I have ridden her almost daily for fifteen years. This animal is not for sale, nor do I care to trade her off for a younger horse. CL I have a watch that 1 have carried across seas and over con tinents, on mountain peaks and down into the mines, for over twenty-eight years. When 1 lec ture, it lies patiently on the table, fHE AUGUSTA HERALD. AUGUSTA, GA. - ~— : ftKitprouTattifl Keep Your Car! \ The White Company's Solution of the Annual Trading Problem Too many cars sold today are built to be traded; to last but one or two years; of ordinary materials; of extreme deeign; and, therefore, quickly useless and out of style. The second-hand market is flooded with such cars, and their value is next to nothing. There Are Practically No White Cara on the Second-Hand Market The real merit of any make of ear la beat shown by ita absence from the second-hand market. Look through the classified lists of any newspaper, note the scarcity of Whites in the column after column of cars ad* vertiaed for sale. Think what this means. The chassis of White Cars are built in the same factory, by the same men, of the same identical materials as White Trucks. And the most essential pointa of motor truck superiority the features which have given While the supremacy among all motor trucks, both in quantity and value of production -aredurability and continued economy of operation. The bodies of White Cars are proper In outline, dignified and conservative, and because never extreme, are always in atyle. White bodies are built, like White chassis, to last for years, and are not designed to make the owner feel obliged, for mere appearance sake, to purchase a new car every year. Kxtreme atyles in motor ears are due more to the desire on the part of the THE MANUFACTURING AS WELL AS THE SALES POLICY OF THE WHITE COMPANY HAS AIWA YS OPPOSED FREQUENT TRADES The WHITE*j^*SoMPANY Manufacturer! of Gatolinr Motor Can, Motor Truths and Taxicab* CLEVELAND LYON & KELLY, 351 Broad Street, Augusta, Ga. the sale of new machines and will not have to take their place as merchants on the level with dealers in second hand furniture or secondhand articles of any kind. What matters it that only one manufacturer in America today is broad enough—big enough and confident enough in the perfection of his manufactured article to advise “Keep Your Car!” Other manufacturers will follow—shall follow—must follow! CL Keep your car! Buy a good one and keep her. She is worth more to you than to anyone else. Treat her well and do not trade her off to satisfy a spasm of vanity Keep Your Car! The old aristocratic family used to buy a family carriage, and it lasted a lifetime. Then it was passed on in the will to a new generation. The modem, completely equipped automobile approxi mates the perfect. That you should want to have a new car every year is silly and absurd. It tokens the Newly-Rich—the Bounder who may be poor tomorrow $* & CL Keep Your Car! When you do, it does not suffer that thousand-dollar slump & When the auto was being evolved, and every year meant marked improvements, “there was a reason.” Don t buy a car that was built for trading purposes. There are various makes of good cars. Select the car that is built to keep, not to trade—your ideal of what a car should be, and buy it. Then treat it well. Automobile extravagance does not consist in owning a machine. It lies in the bughouse idea that you have to have a new one every year. If your chauffeur gives you an especially good run, hand him a V, and say, “Good boy, Charlie! Some machine, eh!” Once in a while at the garage, hand a crisp, green one dollar bill to the chap who gives her “treatment.” Not that the man needs the money, but you owe it to yourself to let him know you are a gentleman, and not a gent. Show the cop at the crossing that you are no piker m.nuf.rturvr to form in Iramodlato markrt r.thrr than to mil art which will give definite MtUfartion for veara to come. So thoroughly does the public believe in the superior wearing qualities and continued economy of operation of White Cars, that everv White Healer has a waiting list for used White Cars which he canuot supply. The White Company, as far as White Cars are concerned, has ao second-hand problem. And because the demand for used White Cara ao far exceeds the supply. White Owners are continually Importuned to trade their cars for other makes, he* cause dealers know that used Whites can be sold immediately for the highest cash price. But WTiite Owners rarely trade. They know that their old Whites are better today, more economical to operate, and will be worth more next year and in years to come than the new cars offer In exchange. B°T your car from a manufacturer who builds for keeps not for trades. Loosen up, and be a big, kindly, generous human being. The world is short on this kind. Instead of throwing good money away on “swaps ” keep your car and pass out a little love and small change as you journey. Then note now much better you feel; and others will feel just as good as you do. Keep everything that serves. Don’t be a jing-bing—get credit for the past, and the present, then the fu ture is mortgaged to you Abas the bounder! Love is the great lubricant. Keep your temper. Keep your friends. Keep your health. And lastly - My hat is off to the automobile maker whose work and worth en abled him to popularize the three greatest words ever used in auto mobile advertising: KEEP YOUR CAR! THREE